This is a list of the various advertising programs
fast food restaurant
A fast-food restaurant, also known as a quick-service restaurant (QSR) within the industry, is a specific type of restaurant that serves fast-food cuisine and has minimal table service. The food served in fast-food restaurants is typically ...
chain
Burger King
Burger King (BK) is an American-based multinational chain store, chain of hamburger fast food restaurants. Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacksonville, Florida–based res ...
has employed over the course of its history. It includes promotional slogans, jingles and media
tie-in
A tie-in work is a work of fiction or other product based on a media property such as a film, video game, television series, board game, web site, role-playing game or literary property. Tie-ins are authorized by the owners of the original prope ...
s.
Slogans
This is a partial history of BK advertising slogans:
*"Have it your way" (1974–present)
**"Your Way Right Away" (1991–1992)
**"If you ask us, it just tastes better" (March–August 1998)
**"When you have it your way, it just tastes better" (August 1998 – 1999)
**"Burger King, where you're the boss!"
**"Be Your Way" (2014–2015)
**"Your Way" (2015–present)
*The Whopper is BKs signature product, and it has produced several ad campaigns promoting it:
**"Home of the Whopper"
Many Burger King locations built in the 1960s and 1970s still have this slogan as part of their signage.
**"It takes two hands to handle a Whopper"
**"In the land of burgers, Whopper is king" (March 2000–August 2003)
**"Eat Like a Man, Man" (2006–2008) Used globally; and in the US to promote the Texas Double Whopper
**"The Whopper says:" (2001)
**"The one and only Whopper" (1978)
*As part of its campaign to differentiate itself by its cooking method, flame broiling, BK has emphasized it in several slogans:
**"Fuel Your Fire"
**"Feel the Fire"
**"The Fire's Ready" (2003)
**"Earl: Employee of the Month" ("Earl" is the
nickname
A nickname is a substitute for the proper name of a familiar person, place or thing. Commonly used to express affection, a form of endearment, and sometimes amusement, it can also be used to express defamation of character. As a concept, it is ...
of its broiling unit, an automated gas
grill.)
**"We do it like you'd do it!" (A
Weber grill
morphs into the BK logo.)
**"It's not a secret, it's real fire" (2021)
*"Wake up with the King" (breakfast slogan, 2004–present)
*"Stack it high, tough guy" (promoting BK Stackers; 2005, 2007)
*"@ BK You Got It!" (2002)
*"The taste that beat McDonald's fries" (1997; to promote BK's new French fries at the time)
*"Get Your Burger's Worth" (June 1994–February 1998)
*"Where value is King" (1994; in commemoration to the upcoming film ''
The Lion King
''The Lion King'' is a 1994 American animated musical drama film produced by Walt Disney Feature Animation and released by Walt Disney Pictures. The 32nd Disney animated feature film and the fifth produced during the Disney Renaissance, it ...
'')
*"
BK Tee Vee: I love this place!" (ads featured
Dan Cortese, 1992–93)
*"Sometimes, you gotta break the rules" (1989–1991)
*"We do it like you do it" (1988–1989)
*"The Best Food for Fast Times" (1987–88)
*"At Burger King, you not only get change, you get change" (99¢ daily specials, 1989)
*"King Me!" (Triple Jump Checkers game, 1988)
*"We know how burgers should be" (1986)
*"This is a Burger King town" (1986, used with the previous slogan)
*"Where's Herb?" (1986)
*"Mo Beef, Betta Taste" (In an ad featuring
Mr. T
Mr. T (born Laurence Tureaud, May 21, 1952), is an American actor. He is known for his roles as B. A. Baracus in the 1980s television series ''The A-Team'' and as boxer Clubber Lang in the 1982 film ''Rocky III''. He is also known for his ...
, for 1/3 lb Whopper, 1985)
*"Aren't your doubly hungry for Burger King now?" (In an ad promoting the Bacon Double Cheeseburger, 1982)
*"Aren't your thirsty for Burger King now?" (In an ad promoting a Coca-Cola deal, 1982)
*"Aren't You Hungry?", "Aren't you hungry for Burger King now?" (1981–1986)
*"Who has the best darn burgers?" (1978)
*"The Burger King and I" (Pun on
The King and I
''The King and I'' is the fifth musical by the team of Rodgers and Hammerstein. It is based on Margaret Landon's novel '' Anna and the King of Siam'' (1944), which is in turn derived from the memoirs of Anna Leonowens, governess to the childre ...
, 1978)
*"We're America's Burger King" (1975)
*"Bigger, Better, Burger King!."
*"Eat like a king. Not a clown." (2006) (In reference to
Ronald McDonald
Ronald McDonald is a clown character used as the primary mascot of the McDonald's fast-food restaurant chain. He inhabits the fictional world of McDonaldland, with his friends Mayor McCheese, the Hamburglar, Grimace, Birdie the Early Bird and ...
of
McDonald's
McDonald's Corporation is an American Multinational corporation, multinational fast food chain store, chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechri ...
.)
*"You're no clown with the Crown." (2006)
*"Got the Urge?/Got the Urge? Get to Burger King!" (2000–March 2001)
*"BK4U" (commercials featuring
Ice-T, 2000–2001)
*"Quality Just Tastes Better!"
*"Taste Is King" (2012–2014)
*"Have a
Pepsi
Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961.
History
Pepsi was ...
at Burger King now." (1983; was used to promote BK's switch to Pepsi as part of the
Cola Wars
The cola wars are the long-time rivalry between cola producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flags ...
)
*"Give your hunger a Texas Double Whopper"
*"Eat Like Andy" (2019; Super Bowl LIII)
*”You Rule” (2022-present)
Children's advertising
*"Imagination is King"
*"Burger King Kids Club, Where it's cool to be a kid!"
*"Great food, cool stuff, kids only" (Burger King Kids Club) (1995–97)
*"Just for fun, and just for you!" (Burger King Kids Club) (1989)
*"Its always something special when you're with Burger King" (1980)
*"Magic makes it special when you're with Burger King" (1979)
*"Burger King: Where kids are king" (1970–1975)
*"Taste Rules!" (Burger King Kids Club) (1990's & 2000s)
*"Burger King Kids Club, It's a cool place" (1992)
*"Burger King Kids Club, I Love This Place!" (1994)
*"Burger King Kids Club, Where Kids Rule!"
*"The Burger King Kids Club! It's just for fun, and just for you!" (1980s)
*"Home of the real, Big Kids Meal!" (2000s)
International slogans
Canada
*"You're gonna love us!" (1990)
= Quebec
=
*"Les burgers, c'est notre affaire" (1986)
*"Au rhythms et au gout d'aujourd'hui" ("The rhythms and taste of today") (1987)
*"Laissez-vous fêter!" ("Let's celebrate!") (1989)
*"Mets-en que c'est bon!" ("Make it good!") (1990–1992)
*"Laissez-vous captiver par le goût!" ("Let yourself be captivated by the taste!") (1991)
*"Je préfère Burger King" ("I prefer Burger King") (1993–1996)
*"Le Restaurant du Whopper" (1994)
*"Je préfère le gout de Burger King" ("I prefer the taste of Burger King") (1999–2000)
= Mexico
=
*"Así lo quiero" (1992–1995)
*"Simplemente sabe mejor" (Simply tastes better) (1999)
*"A la parrilla sabe mejor" (2005– )
*"A tu manera" (Current)
Hungry Jack's
*"Got the Hungry's"
*"The Burgers are Better at Hungry Jack's"
*"Aren't You Hungry?, Aren't you hungry for Hungry Jack's...now?"
*"We're all about fresh at Hungry Jack's"
*"Love it at Hungry Jack's"
*"Home of The Whopper"
*"Oh Yeah!"
*"Tastier burgers and more funner!"
*"Gotta get back to Jack's"
UK
*"There's 'OK', And there's BK!!" (2002)
*"The original flame-grilled taste" (1988)
*"It's Flaming Tasty" (1990)
*"No sun, no fun" (1995)
*"It's Not A Secret, It's Real Fire"/"No Secrets, It's Just Fire" (2021)
New Zealand
*"Burger King – It just tastes better" (2000–present)
*Have it your way
*Have it our way (November 2021–
Germany
*"Der König der Hamburger" (1980)
*"Weil's besser schmeckt" ("Because it tastes better") (1999–2001)
*”Geschmack ist king” (2010)
Sweden
*"Grillat ÄR Godast" (1998)
Jingles
The Burger King jingle
In 1973, BK introduced a jingle in response to McDonald's
Big Mac
The Big Mac is a hamburger sold by the international fast food restaurant chain McDonald's. It was introduced in the Greater Pittsburgh Region, Greater Pittsburgh area in 1967 and across the United States in 1968. It is one of the company's fl ...
song.
The lyrics proclaimed that Burger King would serve you a customized product (for example you can have whatever toppings you wanted on a burger, or even plain), according to its slogan ''Have it your way'', and that it would happily do so:
The jingle was used for several years in the 1970s, and has been modified several times and reused: during the 1980s the phrase ''at Burger King today'' was added at the end of the song. A commercial with
Shaquille O'Neal
Shaquille Rashaun O'Neal ( ; born March 6, 1972), known commonly as "Shaq" ( ), is an American former professional basketball player who is a sports analyst on the television program ''Inside the NBA''. O'Neal is regarded as one of the greates ...
had different tempos of jingles as Shaq goes into a 1950s
malt shop
A soda shop, also often known as a malt shop (after malted milk) and as a “malted shop” in Canada, is a business akin to an ice cream parlor and a drugstore soda fountain. Interiors were often furnished with a large mirror behind a marble count ...
, then 1960s and 1970s styles and finally a 1980s neon theme, each line reflecting music styles of said decade. During a 2006 commercial called
the Whopperettes
Since it was founded in 1954, international fast food chain Burger King has employed many advertising programs. During the 1970s, its advertisements included a memorable jingle, the inspiration for its current mascot the Burger King and seve ...
featuring
Brooke Burke
Brooke Lisa Burke (born September 8, 1971) is an American television personality, fitness personality, author, actress, and businesswoman. She is known for hosting the E! Network travel show ''Wild On!'' (1999–2002), CBS' ''Rock Star'' (20 ...
, the performers sang a modified version of the song during a musical number overseen by the King.
Whopper Whopper
The ''Whopper Whopper'' song is a variation of ''The Burger King jingle'', and was played in ads during 2022 and 2023.
Promotions
CP+B
Crispin Porter + Borguski created a series of web-based advertisements to complement the various television and print promotional campaigns on sites such as
Myspace and various BK corporate pages. These viral campaigns coupled several other new advertisement campaigns drew considerable positive and negative attention to BK.
*; The Subservient Chicken
:This ad program was used in 2004 to introduce the
TenderCrisp
The TenderCrisp is a chicken sandwich sold by international fast-food restaurant chain Burger King and its Australian franchisee, Hungry Jack's. It is one of their "indulgent" products.
The TenderCrisp sandwich is part of a series of sandwiches ...
sandwich. The first appearance of the Subservient Chicken character was in a commercial called ''the Subservient Chicken Vest''. The commercial was the first in a series of ads for the sandwich utilizing a line of viral marketing promotions by
Crispin Porter + Bogusky
Crispin Porter + Bogusky (also known as CP+B), a member of publicly traded MDC Partners, is an American advertising agency that employed around 700 people. It was founded in 1988 by Sam Crispin. Crispin then became partners with Chuck Porter ...
for Burger King. In the ad, a man is sitting in his living room directing a person in a chicken suit to behave in any way he wants. The tag line was "Chicken the way you like it." After the success of the Subservient Chicken, Burger King used the character in several subsequent advertising campaigns. Other versions of the character appeared for various other promotions of new and limited time versions of the product.
*; Coq Roq
:In the summer of 2005, Burger King introduced
BK Chicken Fries to its menu. The advertising campaign featured a faux metal band named
Coq Roq
BK Chicken Fries are a fried chicken product sold by the international fast-food restaurant chain Burger King. At the time of their introduction in 2005, the company had intended Chicken Fries to be one of their larger, adult-oriented products ...
in a commercial called ''Bob Your Head'', members of whom wore chicken masks parodying the style of masks of
nu metal
Nu metal (sometimes stylized as nü-metal, sometimes called aggro-metal) is a subgenre of that combines elements of heavy metal music with elements of other music genres such as hip hop, alternative rock, funk, industrial, and grunge. Nu met ...
band
Slipknot. The website included
music video
A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a m ...
s, downloadable cellular
ringtone
A ringtone, ring tone or ring is the sound made by a telephone to indicate an incoming call. Originally referring to and made by the electromechanical striking of bells, the term now refers to any sound on any device alerting of a new incoming ...
s, and a store selling band merchandise. In addition, there is a
MySpace page for the "band" that features
bios
In computing, BIOS (, ; Basic Input/Output System, also known as the System BIOS, ROM BIOS, BIOS ROM or PC BIOS) is firmware used to provide runtime services for operating systems and programs and to perform hardware initialization during the ...
, pictures, and their songs. While successful, the campaign drew scorn for sexual double entendres and a lawsuit from Slipknot in regards to the promotion alleged copying of Slipknot's "look and feel".
*; Chick Flix
:Chickflix.com, a play on the term "
chick flick
Chick flick is a slang term, sometimes used pejoratively, for the film genre catered specifically to women's interests, and is marketed toward women demographics. They generally tend to appeal more to a younger female audience and deal mainly ...
s", was another interactive website campaign based on BK's Chicken Fries. At the website, users could not only play ads created by Burger King, but also create their own.
*; Sith Sense
:Sithsense.com was an interactive website that tied in with the ''
Star Wars: Episode III – Revenge of the Sith'' advertising program. The site featured an interactive video of
Darth Vader
Darth Vader is a fictional character in the ''Star Wars'' franchise. The character is the central antagonist of the original trilogy and, as Anakin Skywalker, is one of the main protagonists in the prequel trilogy. ''Star Wars'' creator George ...
utilizing a
20 Questions-style answering program which operated in way similar to the Subservient Chicken website.
*; Dr. Angus
:Dr. Angus was a
CP+B creation launched in 2004 to promote the new Angus line of Sandwiches. Played by British comedian
Harry Enfield
Henry Richard Enfield (born 30 May 1961) is an English comedian, actor, writer and director. He is known in particular for his television work, including ''Harry Enfield's Television Programme'' and '' Harry & Paul'', and for the creation and ...
, he is a smarmy self-help "doctor" with gleaming white teeth and a starched toupee who encourages eaters to "sit down" and enjoy the BK's large Angus burgers. In 2006, the character was again used to advertise BK's new Cheesy Bacon Angus and
TenderCrisp
The TenderCrisp is a chicken sandwich sold by international fast-food restaurant chain Burger King and its Australian franchisee, Hungry Jack's. It is one of their "indulgent" products.
The TenderCrisp sandwich is part of a series of sandwiches ...
sandwiches.
:In addition, CP+B added a
viral marketing
Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way tha ...
web page called The Angus Diet. Designed to work with the larger Angus campaign, this site featured the such things as the Angus diet
testimonial
In promotion and advertising, a testimonial or show consists of a person's written or spoken statement extolling the virtue of a product. The term "testimonial" most commonly applies to the sales-pitches attributed to ordinary citizens, where ...
s, a faux diet book and Angus
interventions
''Interventions'' is a book by Noam Chomsky, an American academic linguist and political activist. Published in May 2007, ''Interventions'' is a collection of 44 op-ed articles, post-9/11, from September 2002, through March 2007. The book's sub ...
. The "interventions" could be sent to people via
email
Electronic mail (email or e-mail) is a method of exchanging messages ("mail") between people using electronic devices. Email was thus conceived as the electronic ( digital) version of, or counterpart to, mail, at a time when "mail" meant ...
by filling out several fields on the page. As CP+B stated: "They were a way of getting people to spread the idea of the basis of the Angus Diet – just enjoy life. Do whatever you want. Eat whatever you want as long as it makes you happy."
*; Manthem
:In May 2006, in promotion of the
Texas Double Whopper, Burger King released a campaign called the "Manthem" which parodies
Helen Reddy's ''
I Am Woman
"I Am Woman" is a song written by Australian musicians Helen Reddy and Ray Burton. Performed by Reddy, the first recording of "I Am Woman" appeared on her debut album ''I Don't Know How to Love Him'', released in May 1971, and was heard during ...
''. It depicts a man and his girlfriend at a fancy restaurant. Disappointed by the meager portions he is served, the man bursts into song, expressing his desire for a Texas Double Whopper, in place of what he deems "chick food." As he walks out of the restaurant, he is joined by a chorus of men who rebel by not only eating Texas Double Whoppers, but also
go commando
Undergarments, underclothing, or underwear are items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer garments from being soiled o ...
, lift a
minivan
Minivan (sometimes called simply as van) is a North American car classification for vehicles designed to transport passengers in the rear seating row(s), with reconfigurable seats in two or three rows. The equivalent classification in Europe i ...
over the side of an
overpass
An overpass (called an overbridge or flyover in the United Kingdom and some other Commonwealth countries) is a bridge, road, railway or similar structure that crosses over another road or railway. An ''overpass'' and ''underpass'' together form ...
, and unfurl a banner which says "Eat This Meat." This has been the source of some controversy, as the commercial has been described as demeaning to male vegetarians/vegans, as well as
misogynistic
Misogyny () is hatred of, contempt for, or prejudice against women. It is a form of sexism that is used to keep women at a lower social status than men, thus maintaining the societal roles of patriarchy. Misogyny has been widely practiced fo ...
toward women. This ad was reused in January 2007 when the sandwich was reintroduced and in Germany for a sandwich in the company's
BK XXL
The BK XXL line of sandwiches is a family of larger, 1/2 pound double cheeseburgers sold by the international fast-food restaurant chain Burger King in the European and Middle Eastern markets. It is one of their late-teen to young-adult male-or ...
line, and in January 2008 in Great Britain for the Double Whopper.
*; Ugoff
:Ugoff was a character in a 2004 ad campaign for
Burger King
Burger King (BK) is an American-based multinational chain store, chain of hamburger fast food restaurants. Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacksonville, Florida–based res ...
directed by
Roman Coppola
Roman François Coppola (born April 22, 1965) is an American director, screenwriter, producer and the son of Francis Ford Coppola and Eleanor Coppola. For the 2012 film ''Moonrise Kingdom'', he and co-writer Wes Anderson were nominated for the A ...
. He was used to promote the new "Fire-Grilled Salads" and the paper "Salad Pouch" which was used to keep the chicken and shrimp warm for the salad entrées. Ugoff was designed a stereotypical male fashion designer with an indeterminate middle-European accent and haughty personality.
*; Earl, Employee of the Month
:In Summer 2006, Burger King launched a commercial stating that its broilers, named 'Earl' on the commercials, won the most valuable employee award. With the Earl logo stamped on the side of the broiler on the commercial, it seems that this name was made up and that their broilers are actually made by
Nieco and not named Earl.
McGarryBowen
*;Fries King
:On 2 October 2013, Burger King announced on Twitter that it was changing its name to Fries King. The name change was a publicity stunt held in conjunction with the introduction of the new Satisfries. The chain also rebranded one of its locations with the new Fries King logo, signage and packaging.
Mother
London-based
Mother
]
A mother is the female parent of a child. A woman may be considered a mother by virtue of having given childbirth, birth, by raising a child who may or may not be her biological offspring, or by supplying her ovum for fertilisation in the cas ...
had been working in partnership with McGarryBowen for the company beginning in December 2011.
Mother took over as the company's firm of record on 19 February 2013, from McGarryBowen. The partnership only lasted one year until the agency was dropped on 6 January 2014.
*; John the Manager
:John the Manager is a series of ads that feature the main character, a Burger King manager named John, and an eclectic cast of customers that form a family unit. The members of this family unit consist of a Muppet, a cheerleader mom, a cowboy, a security guard, a park ranger and an astronaut.
Free Burger Survey
Burger King supports its advertising and change efforts with the opportunity for customers to fill out a My BK Experience survey every time after they eat at Burger King, keep their receipt, and go online to complete the survey. Customers receive a free survey code they can exchange for their choice of a Whopper or Chicken Sandwich, and Burger King receives invaluable feedback they use to continually improve upon their service, customer experience, and to get advertising ideas and inspiration.
Media tie-ins
The following movies and shows were promoted in store as Kids' Meals or other promotional products.
4Kids Entertainment
Lionsgate
20th Century Studios
Bitsy Entertainment Co./
PBS
The Public Broadcasting Service (PBS) is an American public broadcasting, public broadcaster and Non-commercial activity, non-commercial, Terrestrial television, free-to-air television network based in Arlington, Virginia. PBS is a publicly fu ...
Disney
The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...
/
Pixar
Pixar Animation Studios (commonly known as Pixar () and stylized as P I X A R) is an American computer animation studio known for its critically and commercially successful computer animated feature films. It is based in Emeryville, Californi ...
Jim Henson Company
Marvel
DreamWorks DreamWorks may refer to:
* DreamWorks Pictures, an American film production company of Amblin
** DreamWorks Television, an American television production company and division of the film studio
** DreamWorks Records, an American record label and f ...
Fisher Price
Fisher-Price is an American company that produces educational toys for infants, toddlers and preschoolers, headquartered in East Aurora, New York. The company was founded in 1930 during the Great Depression by Herman Fisher, Irving Price, Helen ...
Funimation Entertainment
Crunchyroll, LLC, previously known as Funimation from 1994 to 2022, is an American entertainment company owned by Japanese conglomerate Sony as a joint venture between Sony Pictures and Sony Music Entertainment Japan's Aniplex that specializes ...
Hasbro
Hasbro, Inc. (; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational conglomerate holding company incorporated and headquartered in Pawtucket, Rhode Island. Hasbro owns the trademarks and products of ...
Jada Toys
Jada Toys, Inc. is an American manufacturer of collectible scale model cars, figures, radio controlled model vehicles, and dolls. It was founded in 1999 by Jack and May Li. Jada's products are predominantly aimed at the collectible market, and are ...
Konami
, is a Japanese Multinational corporation, multinational video game company, video game and entertainment company headquartered in Chūō, Tokyo, Chūō, Tokyo, it also produces and distributes trading cards, anime, tokusatsu, pachinko machin ...
Manhattan Toys
Microsoft
Nintendo
is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto, Japan. It develops video games and video game consoles.
Nintendo was founded in 1889 as by craftsman Fusajiro Yamauchi and originally produce ...
Paramount Pictures
Paramount Pictures Corporation is an American film and television production company, production and Distribution (marketing), distribution company and the main namesake division of Paramount Global (formerly ViacomCBS). It is the fifth-oldes ...
Peanuts
''Peanuts'' is a print syndication, syndicated daily strip, daily and Sunday strip, Sunday American comic strip written and illustrated by Charles M. Schulz. The strip's original run extended from 1950 to 2000, continuing in reruns afterward. ' ...
Playmates Toys
Playmates Toys Limited is a Hong Kong toy company. The company was founded in Hong Kong in 1966 by Sam Chan as Playmates Industrial, manufacturing dolls for other companies. In 1975, Playmates began marketing their own line of pre-school toys, ...
Sony Pictures Entertainment
Sony Pictures Entertainment Inc. (commonly known as Sony Pictures or SPE, and formerly known as Columbia Pictures Entertainment, Inc.) is an American diversified multinational mass media and entertainment studio conglomerate that produces, ac ...
Universal Pictures
Universal Pictures (legally Universal City Studios LLC, also known as Universal Studios, or simply Universal; common metonym: Uni, and formerly named Universal Film Manufacturing Company and Universal-International Pictures Inc.) is an Ameri ...
Warner Bros.
Warner Bros. Entertainment Inc. (commonly known as Warner Bros. or abbreviated as WB) is an American film and entertainment studio headquartered at the Warner Bros. Studios complex in Burbank, California, and a subsidiary of Warner Bros. D ...
The Weinstein Company
The Weinstein Company (usually credited or abbreviated as TWC) was an American independent film studio, founded in New York City by Bob and Harvey Weinstein in March 2005. TWC was one of the largest mini-major film studios in North America prior ...
Viz Media
VIZ Media LLC is an American manga publisher, anime distributor and entertainment company headquartered in San Francisco, California. It was founded in 1986 as VIZ LLC. In 2005, VIZ LLC and ShoPro Entertainment merged to form the current VIZ M ...
Misc.
Cross promotions
*
AOL
AOL (stylized as Aol., formerly a company known as AOL Inc. and originally known as America Online) is an American web portal and online service provider based in New York City. It is a brand marketed by the current incarnation of Yahoo (2017 ...
*
DirecTV
DirecTV (trademarked as DIRECTV) is an American multichannel video programming distributor based in El Segundo, California. Originally launched on June 17, 1994, its primary service is a digital satellite service serving the United States. It ...
*
Konami
, is a Japanese Multinational corporation, multinational video game company, video game and entertainment company headquartered in Chūō, Tokyo, Chūō, Tokyo, it also produces and distributes trading cards, anime, tokusatsu, pachinko machin ...
*
Major League Baseball Players Association
The Major League Baseball Players Association (or MLBPA) is the union representing all current Major League Baseball players. All players, managers, coaches, and athletic trainers who hold or have held a signed contract with a Major League club ...
*
Maxim Magazine
''Maxim'' is an international men's magazine, devised and launched in the UK in 1995, but based in New York City since 1997, and prominent for its photography of actors, singers, and female models whose careers are at a current peak. ''Maxim'' ...
Hometown Hotties
Flash
Flash, flashes, or FLASH may refer to:
Arts, entertainment, and media
Fictional aliases
* Flash (DC Comics character), several DC Comics superheroes with super speed:
** Flash (Barry Allen)
** Flash (Jay Garrick)
** Wally West, the first Kid ...
based section on the US Burger King website that allows visitors to engage in a "conversation" with some of the Maxim's Hometown Hotties models and drivers from Waltrip Racing.
*MTV In December 2005, Burger King teamed with MTV for a "Have It Your Way" rap contest. Burger King and MTV selected Anthony DeSean Stokes out of 400 entries to star in a commercial. Part of his winning rap was "You can have it your way, there's nothin' to it / If you can dream it, you can do it!" The commercial ran for a short time, exclusively on MTV.
*
NASCAR
The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and hi ...
**
Dale Earnhardt
Ralph Dale Earnhardt Sr. (; April 29, 1951February 18, 2001) was an American professional stock car driver and team owner, who raced from 1975 to 2001 in the former NASCAR Winston Cup Series (now called the NASCAR Cup Series), most notably dri ...
**
Joe Nemechek
Joseph Frank Nemechek III (born September 26, 1963) is an American professional stock car racing driver who last competed part-time in the NASCAR Xfinity Series, driving the No. 24 Toyota Supra for Sam Hunt Racing. Nemechek has made the second mos ...
's 87 Chevrolet in the mid-1990s
**
Michael Waltrip Racing
Michael Waltrip Racing Holdings LLC, doing business as Michael Waltrip Racing ("MWR"), was an American professional stock car racing team that last competed full-time in the NASCAR Sprint Cup Series. The company was as a 50–50 partnership betwe ...
BK co-sponsored the 00 Toyota driven by
David Reutimann
Emil David Reutimann (born March 2, 1970) is an American professional stock car racing crew chief and former driver. A native of Zephyrhills, Florida, he has competed in the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and Camping World ...
with
Domino's Pizza
Domino's Pizza, Inc., trading as Domino's, is an American multinational pizza restaurant chain founded in 1960 and led by CEO Russell Weiner. The corporation is Delaware domiciled and headquartered at the Domino's Farms Office Park in Ann Arbor ...
in 2007, and
Bill Elliott
William Clyde Elliott (born October 8, 1955), also known as Awesome Bill from Dawsonville, Million Dollar Bill, or Wild Bill is an American former professional stock car racing driver. He competes full time in the Camping World Superstar Racing ...
(part-time) in 2006.
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Tony Stewart
Anthony Wayne Stewart (born May 20, 1971), nicknamed Smoke, is an American semi-retired professional stock car racing driver, current NASCAR team co-owner of Stewart-Haas Racing, and current co-owner of the Superstar Racing Experience. He is a ...
(2009–)
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BK Racing
BK Racing was an American professional stock car racing team that fielded entries in the Monster Energy NASCAR Cup Series from 2012 to 2018. It most recently fielded the No. 23 Toyota Camry and Ford Fusion for J. J. Yeley, Gray Gaulding, and o ...
(2012–) BK is one of the Primary Sponsors of the Team, and Co-Sponsor of 83 Toyota driven by
Matt DiBenedetto
Matthew Guido DiBenedetto (born July 27, 1991) is an American professional stock car racing driver. He competes full-time in the NASCAR Camping World Truck Series, driving the No. 25 Chevrolet Silverado for Rackley WAR.
Racing career Early care ...
with Cosmo Motors and Dustless Blasting
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Formula One
Formula One (also known as Formula 1 or F1) is the highest class of international racing for open-wheel single-seater formula racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The World Drivers' Championship, ...
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Sauber
Sauber Motorsport AG is a Swiss motorsport engineering company. It was founded in 1970 (as PP Sauber AG) by Peter Sauber, who progressed through hillclimbing and the World Sportscar Championship to reach Formula One in . After operating it u ...
(minimal sponsorship that began at the
2010 European Grand Prix
The 2010 European Grand Prix (formally the 2010 Formula 1 Telefónica Grand Prix of Europe) was a Formula One motor race held on 27 June at the Valencia Street Circuit in Valencia, Spain. It was the ninth round of the 2010 Formula One World Cham ...
)
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NFL
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Jacksonville Jaguars
The Jacksonville Jaguars are a professional American football team based in Jacksonville, Florida. The Jaguars compete in the National Football League (NFL) as a member club of the American Football Conference (AFC) South division. The team play ...
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Nintendo
is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto, Japan. It develops video games and video game consoles.
Nintendo was founded in 1889 as by craftsman Fusajiro Yamauchi and originally produce ...
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Microsoft
Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washing ...
Windows 7
Windows 7 is a major release of the Windows NT operating system developed by Microsoft. It was released to manufacturing on July 22, 2009, and became generally available on October 22, 2009. It is the successor to Windows Vista, released nearly ...
and
Xbox
Xbox is a video gaming brand created and owned by Microsoft. The brand consists of five video game consoles, as well as applications (games), streaming services, an online service by the name of Xbox network, and the development arm by the na ...
Celebrity spokespeople
See also
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Fast food advertising
Fast food advertising promotes fast food products and utilizes numerous aspects to reach out to the public.
Along with automobiles, insurance, retail outlets, and consumer electronics, fast food is among the most heavily advertised sectors of th ...
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Burger King advertising
Since it was founded in 1954, international fast food chain Burger King has employed many advertising programs. During the 1970s, its advertisements included a memorable jingle, the inspiration for its current mascot the Burger King and seve ...
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McDonald's advertising
McDonald's maintains an extensive advertising campaign. In addition to the usual media such as television, radio and newspaper ads, the company makes significant use of billboards and signage, and sponsors sporting events ranging from Little Le ...
References
External links
The Angus Diet book
{{DEFAULTSORT:Burger King marketing campaigns
Campaigns
Advertising-related lists