Leigh McAlister is a professor of business marketing at
The University of Texas at Austin
The University of Texas at Austin (UT Austin, UT, or Texas) is a public research university in Austin, Texas. It was founded in 1883 and is the oldest institution in the University of Texas System. With 40,916 undergraduate students, 11,075 ...
and is an Executive Director of the
Marketing Science Institute
Founded in 1961, the Marketing Science Institute (MSI) is a corporate-membership-based organization. MSI claims to be unique as the only research-based organization with a network of marketing academics from business schools all over the world as w ...
. She is known for her work on
retailing,
consumer behaviour
Consumer behavior is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services. Consumer behaviour consists of how the consumer's emotions, attitudes, and p ...
and
variety seeking buying behavior.
Her published works include ''The Grocery Revolution'', a joint project with
Barbara E. Kahn.
See also
*
Variety seeking
Selected publications
*McAlister, Leigh, and Edgar Pessemier. "Variety seeking behavior: An interdisciplinary review." Journal of Consumer research 9, no. 3 (1982): 311-322.
*Broniarczyk, Susan M., Wayne D. Hoyer, and Leigh McAlister. "Consumers' perceptions of the assortment offered in a grocery category: The impact of item reduction." Journal of Marketing Research (1998): 166-176.
*McAlister, Leigh. "A dynamic attribute satiation model of variety-seeking behavior." Journal of Consumer Research 9, no. 2 (1982): 141-150.
*Lattin, James M., and Leigh McAlister. "Using a variety-seeking model to identify substitute and complementary relationships among competing products." Journal of Marketing Research (1985): 330-339.
References
{{DEFAULTSORT:Mcalister, Leigh
University of Texas at Austin faculty
Living people
Marketing people
Year of birth missing (living people)