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Leigh McAlister
Leigh McAlister is a professor of business marketing at The University of Texas at Austin and is an Executive Director of the Marketing Science Institute. She is known for her work on retailing, consumer behaviour Consumer behavior is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services. Consumer behaviour consists of how the consumer's emotions, attitudes, and p ... and variety seeking buying behavior. Her published works include ''The Grocery Revolution'', a joint project with Barbara E. Kahn. See also * Variety seeking Selected publications *McAlister, Leigh, and Edgar Pessemier. "Variety seeking behavior: An interdisciplinary review." Journal of Consumer research 9, no. 3 (1982): 311-322. *Broniarczyk, Susan M., Wayne D. Hoyer, and Leigh McAlister. "Consumers' perceptions of the assortment offered in a grocery category: The impact of item reduction." Journal of Marketing Researc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The University Of Texas At Austin
The University of Texas at Austin (UT Austin, UT, or Texas) is a public research university in Austin, Texas. It was founded in 1883 and is the oldest institution in the University of Texas System. With 40,916 undergraduate students, 11,075 graduate students and 3,133 teaching faculty as of Fall 2021, it is also the largest institution in the system. It is ranked among the top universities in the world by major college and university rankings, and admission to its programs is considered highly selective. UT Austin is considered one of the United States's Public Ivies. The university is a major center for academic research, with research expenditures totaling $679.8 million for fiscal year 2018. It joined the Association of American Universities in 1929. The university houses seven museums and seventeen libraries, including the LBJ Presidential Library and the Blanton Museum of Art, and operates various auxiliary research facilities, such as the J. J. Pickle Research Cam ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Science Institute
Founded in 1961, the Marketing Science Institute (MSI) is a corporate-membership-based organization. MSI claims to be unique as the only research-based organization with a network of marketing academics from business schools all over the world as well as marketing executives from 60+ leading companies. As a nonprofit institution, MSI financially supports academic research on topics of importance to business performance. Every two years, MSI asks the Board of Trustees to provide input to help set priorities for the research that will guide activities for the next few years. MSI supports studies by academics on these issues and disseminates the results through conferences, workshops, webinars, publications, and online content. MSI headquarters are located in Cambridge, Massachusetts. The primary governing body of MSI is the Board of Trustees, which is made up of representatives of each of MSI’s member companies. MSI's staff of 11 employees are responsible for membership and researc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Retailing
Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit. Retailers are the final link in the supply chain from producers to consumers. Retail markets and shops have a very ancient history, dating back to antiquity. Some of the earliest retailers were itinerant peddlers. Over the centuries, retail shops were transformed from little more than "rude booths" to the sophisticated shopping malls of the modern era. In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing. Digital technologies are also affecting the way that consumers pay for goods and services. Retailing support services may also include the provisio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Consumer Behaviour
Consumer behavior is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services. Consumer behaviour consists of how the consumer's emotions, attitudes, and preferences affect buying behaviour. Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing, but has become an interdisciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics (especially behavioural economics). The study of consumer behaviour formally investigates individual qualities such as demographics, personality lifestyles, and behavioural variables (such as usage rates, usage occasion, loyalty, brand advocacy, and willingness to provide referrals), in an attempt to understand people's wants and consumption patterns. Consumer behaviour also investigates on the influences on the consumer, from soci ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Variety Seeking
Variety may refer to: Arts and entertainment Entertainment formats * Variety (radio) * Variety show, in theater and television Films * ''Variety'' (1925 film), a German silent film directed by Ewald Andre Dupont * ''Variety'' (1935 film), a British musical film * ''Variety'' (1935 German film), a German drama film * ''Variety'' (1971 film), a Spanish drama film * ''Variety'' (1983 film), an American independent film Music * ''Variety'' (Family Fodder album), tenth studio album by Family fodder * ''Variety'' (Les Rita Mitsouko album), seventh studio album by Les Rita Mitsouko * ''Variety'' (Mariya Takeuchi album), sixth studio album by Mariya Takeuchi * ''Variety'' (Tokyo Jihen album), third studio album by Tokyo Jihen * Variety Records, a short-lived US record label that was produced by Brunswick Records Other uses in arts and entertainment * ''Variety'' (magazine), an entertainment industry newspaper * Variety Television Network, an American former digital su ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Barbara E
Barbara may refer to: People * Barbara (given name) * Barbara (painter) (1915–2002), pseudonym of Olga Biglieri, Italian futurist painter * Barbara (singer) (1930–1997), French singer * Barbara Popović (born 2000), also known mononymously as Barbara, Macedonian singer * Bárbara (footballer) (born 1988), Brazilian footballer Film and television * ''Barbara'' (1961 film), a West German film * ''Bárbara'' (film), a 1980 Argentine film * ''Barbara'' (1997 film), a Danish film directed by Nils Malmros, based on Jacobsen's novel * ''Barbara'' (2012 film), a German film * ''Barbara'' (2017 film), a French film * ''Barbara'' (TV series), a British sitcom Places * Barbara (Paris Métro), a metro station in Montrouge and Bagneux, France * Barbaria (region), or al-Barbara, an ancient region in Northeast Africa * Barbara, Arkansas, U.S. * Barbara, Gaza, a former Palestinian village near Gaza * Barbara, Marche, a town in Italy * Berbara, or al-Barbara, Lebanon * Berbara, Akkar D ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Variety Seeking
Variety may refer to: Arts and entertainment Entertainment formats * Variety (radio) * Variety show, in theater and television Films * ''Variety'' (1925 film), a German silent film directed by Ewald Andre Dupont * ''Variety'' (1935 film), a British musical film * ''Variety'' (1935 German film), a German drama film * ''Variety'' (1971 film), a Spanish drama film * ''Variety'' (1983 film), an American independent film Music * ''Variety'' (Family Fodder album), tenth studio album by Family fodder * ''Variety'' (Les Rita Mitsouko album), seventh studio album by Les Rita Mitsouko * ''Variety'' (Mariya Takeuchi album), sixth studio album by Mariya Takeuchi * ''Variety'' (Tokyo Jihen album), third studio album by Tokyo Jihen * Variety Records, a short-lived US record label that was produced by Brunswick Records Other uses in arts and entertainment * ''Variety'' (magazine), an entertainment industry newspaper * Variety Television Network, an American former digital su ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
University Of Texas At Austin Faculty
A university () is an institution of higher (or tertiary) education and research which awards academic degrees in several academic disciplines. Universities typically offer both undergraduate and postgraduate programs. In the United States, the designation is reserved for colleges that have a graduate school. The word ''university'' is derived from the Latin ''universitas magistrorum et scholarium'', which roughly means "community of teachers and scholars". The first universities were created in Europe by Catholic Church monks. The University of Bologna (''Università di Bologna''), founded in 1088, is the first university in the sense of: *Being a high degree-awarding institute. *Having independence from the ecclesiastic schools, although conducted by both clergy and non-clergy. *Using the word ''universitas'' (which was coined at its foundation). *Issuing secular and non-secular degrees: grammar, rhetoric, logic, theology, canon law, notarial law.Hunt Janin: "The univer ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Living People
Related categories * :Year of birth missing (living people) / :Year of birth unknown * :Date of birth missing (living people) / :Date of birth unknown * :Place of birth missing (living people) / :Place of birth unknown * :Year of death missing / :Year of death unknown * :Date of death missing / :Date of death unknown * :Place of death missing / :Place of death unknown * :Missing middle or first names See also * :Dead people * :Template:L, which generates this category or death years, and birth year and sort keys. : {{DEFAULTSORT:Living people 21st-century people People by status ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing People
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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