LATV (; originally pronounced on-air as from 2007 to 2014 and, since 2014, serving as a

backronym A backronym is an acronym formed from an already existing word by expanding its letters into the words of a phrase. Backronyms may be invented with either serious or humorous intent, or they may be a type of false etymology or folk etymology. The ...

for its on-air slogan, "Latino Alternative Television") is an American bilingual

broadcast Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum ( radio waves), in a one-to-many model. Broadcasting began ...

television network A television network or television broadcaster is a telecommunications network for distribution of television program content, where a central operation provides programming to many television stations or multichannel video programming distributo ...

, digital publisher and media company owned by LATV Networks, LLC. The network primarily carries original inclusive programming including

music Music is generally defined as the art of arranging sound to create some combination of form, harmony, melody, rhythm or otherwise expressive content. Exact definitions of music vary considerably around the world, though it is an aspect ...

talk Talk may refer to: Communication * Communication, the encoding and decoding of exchanged messages between people * Conversation, interactive communication between two or more people * Lecture, an oral presentation intended to inform or instruct ...

and

variety Variety may refer to: Arts and entertainment Entertainment formats * Variety (radio) * Variety show, in theater and television Films * ''Variety'' (1925 film), a German silent film directed by Ewald Andre Dupont * ''Variety'' (1935 film), ...

series aimed at

Hispanic and Latino American Hispanic and Latino Americans ( es, Estadounidenses hispanos y latinos; pt, Estadunidenses hispânicos e latinos) are Americans of Spanish and/or Latin American ancestry. More broadly, these demographics include all Americans who identify a ...

teenagers and young adults between the ages of 18 and 55. From early on, LATV has characterized itself for featuring

Latin Alternative Latin alternative, or "alterlatino", is a brand of Latin rock music produced by combining genres like alternative rock, lofi, chillout, metal, electronica, hip hop, new wave, pop rock, punk rock, reggae, and ska with traditional Ibero-Ameri ...

musicians such as La Ley, Zayra Alvarez, Jaguares, Julieta Venegas,

Enrique Bunbury Enrique Ortiz de Landázuri Izarduy (born 11 August 1967), best known as Enrique Bunbury, is a Spanish singer and songwriter. He has been described as "by far the most international star of Spanish rock." He was propelled to fame as lead singer ...

, Ely Guerra, and Aterciopelados on its shows. The network is available in many

markets Market is a term used to describe concepts such as: * Market (economics), system in which parties engage in transactions according to supply and demand * Market economy *Marketplace, a physical marketplace or public market Geography *Märket, a ...

via the

digital subchannel In broadcasting, digital subchannels are a method of transmitting more than one independent program stream simultaneously from the same digital radio or television station on the same radio frequency channel. This is done by using data compress ...

s of broadcast television stations and on select cable providers throughout the United States and

Puerto Rico Puerto Rico (; abbreviated PR; tnq, Boriken, ''Borinquen''), officially the Commonwealth of Puerto Rico ( es, link=yes, Estado Libre Asociado de Puerto Rico, lit=Free Associated State of Puerto Rico), is a Caribbean island and Unincorporated ...

through a local affiliate of the network (via a basic programming tier for main channel affiliates, and digital tiers for subchannel-only affiliates).

History

LATV originated in 2001 as a programming format on

KJLA KJLA (channel 57) is a television station licensed to Ventura, California, United States, serving the Los Angeles area as an affiliate of Visión Latina. The station is owned by Costa de Oro Media, LLC, a company run by Entravision Communication ...

(channel 57), an independent television station licensed to

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

suburb of Ventura,

California California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...

(which signed on in 1990 as KSTV-TV, a

Galavisión Galavisión is an American Spanish-language pay television network owned by TelevisaUnivision. The network is unrelated to the earlier Mexican channel of the same name, though both broadcast Televisa-produced programming. As of February 2015 ...

affiliate), which mainly carried

Spanish language Spanish ( or , Castilian) is a Romance languages, Romance language of the Indo-European language family that evolved from colloquial Latin spoken on the Iberian peninsula. Today, it is a world language, global language with more than 500 millio ...

programming as well as a limited amount of

English language English is a West Germanic language of the Indo-European language family, with its earliest forms spoken by the inhabitants of early medieval England. It is named after the Angles, one of the ancient Germanic peoples that migrated to the is ...

content. The format was an outgrowth of the station's nighttime and weekend programming, which it adopted in July 1998, following its disaffiliation from

The WB The WB Television Network (for Warner Bros., or the "Frog Network", for its former mascot, Michigan J. Frog) was an American television network launched on broadcast television on January 11, 1995, as a joint venture between the Warner Bros. ...

(done to protect existing affiliate KTLA, after KJLA gained

must-carry In cable television, governments apply a must-carry regulation stating that locally licensed television stations must be carried on a cable provider's system. North America Canada Under current CRTC regulations, the lowest tier of service on ...

status on Los Angeles area cable providers); the remainder of the schedule at this time consisted of financial news programming and overnight programming from

Shop at Home Network The Shop at Home Network (more commonly known as just Shop at Home, Shop at Home TV, SATH) was a television network in the United States. Before its acquisition by Jewelry Television in 2006, Shop at Home (SATH NASDAQ) was a public company which s ...

. As Los Angeles's first bilingual television station LATV focused on music in its flagship shows LATV Live and Mex 2 the Max. In 2003 the local network expanded its programming to a 24-hour schedule. On November 22, 2006, Costa de Oro Television (founding owner of KJLA, which was purchased by the network's founder Walter Ulloa in 1994) announced that it would turn the LATV format into a full-fledged national network with a standardized schedule, resulting in the network becoming a competitor with established Spanish language networks such as

Univision Univision () is an American Spanish-language free-to-air television network owned by TelevisaUnivision. It is the United States' largest provider of Spanish-language content. The network's programming is aimed at the Latino public and includes ...

Telemundo Telemundo (; formerly NetSpan) is an American Spanish-language Terrestrial television, terrestrial television network owned by NBCUniversal Television and Streaming#NBCUniversal Telemundo Enterprises, NBCUniversal Telemundo Enterprises, a divi ...

and

Azteca América Azteca América (, sometimes shortened to Azteca) is an American Spanish-language free-to-air television network owned by INNOVATE Corp., which acquired the network from the Azteca International Corporation subsidiary of TV Azteca. Headquartere ...

; as a result, Costa de Oro Television was subsequently renamed LATV Networks. The national LATV network launched on April 23, 2007, on 16 stations in

media market A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also incl ...

s with heavy Latino/Hispanic populations. On May 22, 2007, LATV signed an affiliation agreement with

Entravision Communications Entravision Communications Corporation is an American media company based in Santa Monica, California. Entravision primarily caters to the Spanish-speaking Hispanic community and owns television and radio stations and outdoor media, in several of ...

to carry the network on stations it owned or managed in 10 markets (including

Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...

Denver Denver () is a consolidated city and county, the capital, and most populous city of the U.S. state of Colorado. Its population was 715,522 at the 2020 census, a 19.22% increase since 2010. It is the 19th-most populous city in the Unit ...

;

Albuquerque Albuquerque ( ; ), ; kee, Arawageeki; tow, Vakêêke; zun, Alo:ke:k'ya; apj, Gołgéeki'yé. abbreviated ABQ, is the most populous city in the U.S. state of New Mexico. Its nicknames, The Duke City and Burque, both reference its founding in ...

Tampa Tampa () is a city on the Gulf Coast of the U.S. state of Florida. The city's borders include the north shore of Tampa Bay and the east shore of Old Tampa Bay. Tampa is the largest city in the Tampa Bay area and the seat of Hillsborough County ...

St. Petersburg Saint Petersburg ( rus, links=no, Санкт-Петербург, a=Ru-Sankt Peterburg Leningrad Petrograd Piter.ogg, r=Sankt-Peterburg, p=ˈsankt pʲɪtʲɪrˈburk), formerly known as Petrograd (1914–1924) and later Leningrad (1924–1991), i ...

and

Washington, D.C. ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan, ...

), including five of the 25 largest Hispanic markets in the U.S. On August 20, 2007, Post-Newsweek Stations (now

Graham Media Group Graham Media Group (formerly Post-Newsweek Stations) is the television broadcasting subsidiary of the Graham Holdings Company. It is now headquartered in Detroit, co-locating with its local NBC affiliate WDIV-TV, after spending 10 years in Chic ...

) acquired a minority interest in network parent LATV Networks; as part of the acquisition, Post-Newsweek also signed an affiliation agreement to carry LATV on the digital subchannels of its television stations in

Houston Houston (; ) is the most populous city in Texas, the most populous city in the Southern United States, the fourth-most populous city in the United States, and the sixth-most populous city in North America, with a population of 2,304,580 in ...

Miami Miami ( ), officially the City of Miami, known as "the 305", "The Magic City", and "Gateway to the Americas", is a East Coast of the United States, coastal metropolis and the County seat, county seat of Miami-Dade County, Florida, Miami-Dade C ...

Orlando Orlando () is a city in the U.S. state of Florida and is the county seat of Orange County. In Central Florida, it is the center of the Orlando metropolitan area, which had a population of 2,509,831, according to U.S. Census Bureau figures rele ...

and

San Antonio ("Cradle of Freedom") , image_map = , mapsize = 220px , map_caption = Interactive map of San Antonio , subdivision_type = Country , subdivision_name = United States , subdivision_type1= U.S. state, State , subdivision_name1 = Texas , s ...

(the company's stations in

Jacksonville Jacksonville is a city located on the Atlantic coast of northeast Florida, the most populous city proper in the state and is the List of United States cities by area, largest city by area in the contiguous United States as of 2020. It is the co ...

and

Detroit Detroit ( , ; , ) is the largest city in the U.S. state of Michigan. It is also the largest U.S. city on the United States–Canada border, and the seat of government of Wayne County. The City of Detroit had a population of 639,111 at th ...

were later added to the agreement); Post-Newsweek relinquished its interest in the network in 2013 to take general-interest English subchannel networks instead, with LATV moving its affiliations in most of the markets where the company owned stations to other full-power and low-power outlets. In 2019 Andres Palencia and Bruno Seros-Ulloa assumed leadership of LATV as Co-Executive Directors expanding LATV's capabilities to include digital publishing on LATV.com and digital streaming. On August 29, 2022

Entravision Entravision Communications Corporation is an American media company based in Santa Monica, California. Entravision primarily caters to the Spanish-speaking Hispanic community and owns television and radio stations and outdoor media, in several of ...

Communications announced a strategic partnership with LATV.

Programming

LATV provides general entertainment programming to its affiliated stations weekdays from 9:00 a.m. to 3:00 a.m. and weekends from 1:30 p.m. to 3:00 a.m.

Eastern Time The Eastern Time Zone (ET) is a time zone encompassing part or all of 23 states in the eastern part of the United States, parts of eastern Canada, the state of Quintana Roo in Mexico, Panama, Colombia, mainland Ecuador, Peru, and a small port ...

, with paid and other brokered programming filling most other timeslots. The network airs a mix of original programs and series produced at LATV Studios located at 2323 Corinth ave. in Los Angeles. The network is fully bilingual and features shows focussing on Latino culture, Latina empowerment and LGBTQ+ Latinos. Programs aired on the network include ''Rokamolé'' (a rock

music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a m ...

series with various Latin rock artists serving as guest hosts), ''La Casa TV'' (an hour-long lifestyle series), ''Locas por el Futbol'' (a weekly

soccer Association football, more commonly known as football or soccer, is a team sport played between two teams of 11 players who primarily use their feet to propel the ball around a rectangular field called a pitch. The objective of the game is ...

review and discussion series hosted by a six-female panel), ''Almohadazo el Noti'' (a non-formal late-night news/talk show, hosted by Fernanda Tapia), ''En La Zona'' (an entertainment/talk show), ''Ponle Play'' (a daily music video series hosted by Caroline Lau), ''Las Supér 20'' (consisting of two weekend music countdown series respectively featuring pop and Mexican Regional videos), ''Las Noches del LATV'' (a rebranded version of the Multimedios Television late-night variety series ''Las Noches del Fútbol'') and ''

Consejo Mundial de Lucha Libre Consejo Mundial de Lucha Libre Co., Ltd. (CMLL; , "World Wrestling Council") is a ''lucha libre'' professional wrestling promotion based in Mexico City. The promotion was previously known as ''Empresa Mexicana de Lucha Libre'' (''EMLL'') (''Mexi ...

'' (a weekend

lucha libre Lucha libre (, meaning "freestyle wrestling" or literally translated as "free fight") is the term used in Latin America for professional wrestling. Since its introduction to Mexico in the early 20th century, it has developed into a unique form ...

wrestling Wrestling is a series of combat sports involving grappling-type techniques such as clinch fighting, throws and takedowns, joint locks, pins and other grappling holds. Wrestling techniques have been incorporated into martial arts, combat ...

series and the network's lone sports program). Although the majority of LATV's programming is produced in Spanish, the network also carries a limited amount of program content produced either exclusively in English or in both languages including ''Latino TV'', an interview series focusing on Latinos in entertainment, sports and art (similar in format to ''American Latino TV'' and ''LatiNation''); and children's programs originally distributed for

broadcast syndication Broadcast syndication is the practice of leasing the right to broadcasting television shows and radio programs to multiple television stations and radio stations, without going through a broadcast network. It is common in the United States where ...

by Telco Productions, a production company founded by host/television producer Alex Paen – which air for a half-hour on Sunday through Friday mornings and are intended to meet the three-hour weekly educational content requirements defined by the

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdiction ...

Children's Television Act The broadcast of educational children's programming by terrestrial television stations in the United States is mandated by the Federal Communications Commission (FCC), under regulations colloquially referred to as the Children's Television Act (C ...

. Since 2014, the network also simulcasts

home shopping Home shopping is the electronic retailing and home shopping channels industry, which includes such billion dollar television-based and e-commerce companies as Shop LC, HSN, Gemporia, TJC, QVC, eBay, ShopHQ, Buy.com and Amazon.com, as well as tradit ...

programming from

Shop LC Shop LC, formerly known as Liquidation Channel and The Jewelry Channel, is an American cable television network based in Austin, Texas, which mainly specializes in selling jewelry. The network is a subsidiary of the Indian-based Vaibhav Global ...

each night from 3:00 to 9:00 a.m. Eastern and Pacific Time, through a time brokerage agreement. The network does not carry national morning and evening newscasts, nor does it carry first-run daytime programming on weekdays; the network instead carries day-behind encores of its evening and late-night programs as part of its daytime lineup on Monday through Fridays. The network's sole news program is ''Perspectiva Nacional'', a Sunday evening political talk show produced by Entravision Communications (LATV had formerly produced a weeknight-only national newscast called ''Noticias LATV'', which aired from 2010 to July 2012).

Talk/interview/lifestyle shows

* ''Glitterbomb w/ Patrick Gomez'' (2018) * ''Get It Girl'' (2016–present) * ''The Zoo'' (2016–present) * American Latino TV (2019–present) * Checkitow (2019–present) * The Hub on LATV (2019–present) * LatiNation (2019–present) * The Q Agenda (2019–present) * Pinkafe(2020–present) * Checkitow (2019–present) * Blacktinidad (2021 - present) * Shades of Beauty (2022)

Music series

* ''LATV en Concierto'' (2007–present) * ''Rokamolé'' (2012–present) * ''Las Supér 20: (2012–present) * ''Videos2Go'' (2015–present)

News programming

* ''Lo Que no Sabias'' (2014–present) * ''Perspectiva Nacional'' (2013–present)

Sports programming

* ''

'' (2007–present) * LATV Fan Nation (2019–present) * ''World Class Boxing'' (2016–present)

Children's programming

* ''

Animal Rescue Animal rescue or pet rescue may refer to: * Animal rescue group, organizations dedicated to the rescue of animals, including pets, from shelters, to homes * Animal Rescue Foundation, San Francisco Bay Area based charity dedicated to pet adoption an ...

'' (2013–present) * ''

Biz Kid$ ''Biz Kids'' (stylized as biz KID$) is an American educational television series that teaches financial education and entrepreneurship to kids and teenagers. It uses sketch comedy, musical guests, guest and special guest appearances, and young ...

'' (2013–present) * ''

Dragonfly TV ''DragonflyTV'' is an Emmy-Award winning science education television series produced by Twin Cities Public Television. The show aired on PBS Kids and PBS Kids Go! from January 19, 2002 to December 20, 2008. It was aimed ages 9–12. Seasons 1–4 ...

'' (2013–present) * '' Dog Tales'' (2016–present) * ''Think Big'' (2013–present) * ''America's Heartland'' (2016–present) * ''

Soccer Academy The Soccer Academy is a children's television show produced by Capistrano Films. The show is shown in over 23 countries around the world, including the United States, Africa, and the Middle East. Soccer Academy is a children's television show ba ...

'' (1999-present) *

Former programming

Talk/interview shows

* '' American Latino TV'' (2007–2013)

Scripted series

* ''

Ceasar and Chuy '' and Chuy'' is an American animated television series created by Alfonso Amey and Keu Reyes. The series premiered November 8, 2007 on the LATV Network. On June 12, 2008, the series began airing on Mun2. Characters and Chuy are a couple of an ...

'' (2007–2008)

News programming

* ''Esto es Insolito'' (2010–2014) * ''Noticias LATV'' (2010–2012)

Affiliates

As of January 2015, LATV's programming is carried on television stations in 37 media markets encompassing 17 states, the

District of Columbia ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan, ...

and

, covering approximately 37% of the United States (or 42,254,000 households with at least one television set). The majority of its stations receive LATV through affiliation agreements with the network; Los Angeles flagship station KJLA served as the network's sole

owned-and-operated station In the broadcasting industry, an owned-and-operated station (frequently abbreviated as an O&O) usually refers to a television or radio station owned by the network with which it is associated. This distinguishes such a station from an affiliate ...

via its ownership by LATV parent LATV Networks until 2018.

References

External links

* {{DEFAULTSORT:Latv Music video networks in the United States Spanish-language television networks in the United States Television channels and stations established in 2001

History

Programming

Talk/interview/lifestyle shows

Music series

News programming

Sports programming

Children's programming

Former programming

Talk/interview shows

Scripted series

News programming

Affiliates

See also

References

External links