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Kustom Kulture is a
neologism A neologism Greek νέο- ''néo''(="new") and λόγος /''lógos'' meaning "speech, utterance"] is a relatively recent or isolated term, word, or phrase that may be in the process of entering common use, but that has not been fully accepted int ...
used to describe the
art Art is a diverse range of human activity, and resulting product, that involves creative or imaginative talent expressive of technical proficiency, beauty, emotional power, or conceptual ideas. There is no generally agreed definition of wha ...
works,
vehicle A vehicle (from la, vehiculum) is a machine that transports people or cargo. Vehicles include wagons, bicycles, motor vehicles (motorcycles, cars, trucks, buses, mobility scooters for disabled people), railed vehicles (trains, trams), wa ...
s, hairstyles, and
fashion Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion in ...
s of those who have driven and built
custom car A custom car is a passenger vehicle that has been either substantially altered to improve its performance, often by altering or replacing the engine and transmission; made into a personal "styling" statement, using paint work and aftermarket ...
s and motorcycles in the
United States of America The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territo ...
from the 1950s through today. It was born out of the hot rod culture of Southern California of the 1960s. In the early days of
hot rod Hot rods are typically American cars that might be old, classic, or modern and that have been rebuilt or modified with large engines optimised for speed and acceleration. One definition is: "a car that's been stripped down, souped up and made ...
ding, many fashions and styles developed. Over time, each of these distinct styles of customizing have blended and reshaped our everyday life. Artists such as Von Dutch (Kenny Howard), Robert Williams, and custom car builder Ed "Big Daddy" Roth; along with Lyle Fisk,
Dean Jeffries Edward Dean Jeffries (February 25, 1933 – May 5, 2013) was an American custom car designer and fabricator, as well as stuntman and stunt coordinator for motion pictures and television programs based in Los Angeles, California. Early life Je ...
; hot rod and lowrider customizers such as the Barris Brothers (Sam and George Barris); along with numerous
tattoo A tattoo is a form of body modification made by inserting tattoo ink, dyes, and/or pigments, either indelible or temporary, into the dermis layer of the skin to form a design. Tattoo artists create these designs using several Process of tatt ...
artists, automobile painters, and movies and television shows such as '' American Graffiti'' and '' The Munsters'' ( The Munster Koach,
DRAG-U-LA DRAG-U-LA, along with the Munster Koach, was one of two cars on the television show ''The Munsters'' designed by prolific show car designer Tom Daniel while working for George Barris and Barris Kustom Industries. The car The fiberglass body o ...
) have all helped to form what is known as Kustom Kulture. Kustom Kulture is usually identified with the greasers of the 1950s, the
drag racers Drag racing is a type of motor racing in which automobiles or motorcycles compete, usually two at a time, to be first to cross a set finish line. The race follows a short, straight course from a standing start over a measured distance, most c ...
of the 1960s, and the lowriders of the 1970s. Other subcultures that have had an influence on Kustom Kulture are the Skinheads, mods and rockers of the 1960s, the punk rockers of the 1970s, the metal and
rockabilly Rockabilly is one of the earliest styles of rock and roll music. It dates back to the early 1950s in the United States, especially the Southern United States, South. As a genre it blends the sound of Western music (North America), Western music ...
music, along with the
scooterboy A scooterboy (or scooter boy) is a member of one of several scooter-related subcultures of the 1960s and later decades, alongside rude boys, mods and skinheads. The term is sometimes used as a catch-all designation for any scootering enthusiast ...
s of the 1980s, and
psychobilly Psychobilly is a rock music fusion genre that fuses elements of rockabilly and punk rock. It's been defined as "loud frantic rockabilly music", it has also been said that it "takes the traditional countrified rock style known as rockabilly, ram ...
of the 1990s. Each separate culture has added their own customizations to the cars, their own fashions, influenced the music, and added their own ideas of what is cool, what is acceptable, and what is not. Everything from wild pinstriped paintjobs, to choptop
Mercury Mercury commonly refers to: * Mercury (planet), the nearest planet to the Sun * Mercury (element), a metallic chemical element with the symbol Hg * Mercury (mythology), a Roman god Mercury or The Mercury may also refer to: Companies * Merc ...
s, to custom
Harley-Davidson Harley-Davidson, Inc. (H-D, or simply Harley) is an American motorcycle manufacturer headquartered in Milwaukee, Wisconsin, United States. Founded in 1903, it is one of two major American motorcycle manufacturers to survive the Great Depressi ...
and Triumph motorcycles, to metal-flake and black
primer Primer may refer to: Arts, entertainment, and media Films * ''Primer'' (film), a 2004 feature film written and directed by Shane Carruth * ''Primer'' (video), a documentary about the funk band Living Colour Literature * Primer (textbook), a t ...
paint jobs, along with music, cartoons, and monster movies have influenced what defines anyone and anything who is part of this automobile subculture. In the 1990s and 2000s, Kustom Kulture had taken on a rebirth of American subcultures from the 1950s and 1960s with DIY activities. Each style is distinct, and has its roots in American automobile history. Many styles that would not have tolerated each other in the past now come together in large car shows.


Kustom Graphics

The rebirth of Kustom Kulture has seen the use of the term “Kustom Graphics” to describe the style of artwork associated with the subculture when applied to posters, flyers, T-shirts and logos.


Sweden, Norway and Finland

Locals in these countries, influenced by American culture, have created a local hot rod culture which is vibrant in
Sweden Sweden, formally the Kingdom of Sweden,The United Nations Group of Experts on Geographical Names states that the country's formal name is the Kingdom of SwedenUNGEGN World Geographical Names, Sweden./ref> is a Nordic country located on ...
,
Norway Norway, officially the Kingdom of Norway, is a Nordic country in Northern Europe, the mainland territory of which comprises the western and northernmost portion of the Scandinavian Peninsula. The remote Arctic island of Jan Mayen and t ...
and
Finland Finland ( fi, Suomi ; sv, Finland ), officially the Republic of Finland (; ), is a Nordic country in Northern Europe. It shares land borders with Sweden to the northwest, Norway to the north, and Russia to the east, with the Gulf of B ...
where enthusiasts gather at meetings such as
Power Big Meet Power Big Meet (sometimes shortened "Power Meet") is a classic car show held in Lidköping, Sweden, for American cars (especially those from the 1950s and 1960s). It is held each summer during the first weekend of July and is a major event for pe ...
and clubs like Wheels and Wings in
Varberg Varberg () is a locality and the seat of Varberg Municipality, Halland County, Sweden, with 35,782 inhabitants in 2019. Varberg and all of Halland are well known for their "typical west coast" sandy beaches. In Varberg the coast changes from wi ...
, Sweden have established themselves in Hot Rod culture. Since there is very little "vintage tin" the hot rods in Sweden are generally made with a home made chassis (usually a Model T or A replica), with a Jaguar (or Volvo 240) rear axle, a small block V8, and
fiberglass Fiberglass (American English) or fibreglass (Commonwealth English) is a common type of fiber-reinforced plastic using glass fiber. The fibers may be randomly arranged, flattened into a sheet called a chopped strand mat, or woven into glass cloth ...
tub, but some have been built using for instance a Volvo Duett chassis. Because the Swedish regulations required a crash test even for custom-built passenger cars between 1969 and 1982, the Duett option was preferred, since it was considered a rebodied Duett rather than a new vehicle. Some 1950s and 1960s cars are also hot rodded, like Morris Minor, Ford Anglia,
Volvo Amazon The Volvo Amazon was a mid-sized car manufactured and marketed by Volvo Cars from 1956 to 1970 and introduced in the United States as the ''122S'' at the 1959 New York International Auto Show. The Amazon shared the wheelbase, tall posture and h ...
, Ford Cortina,
'57 Chevy The 1957 Chevrolet is a car that was introduced by Chevrolet in September 1956 for the 1957 model year. It was available in three series models: the upscale Bel Air, the mid-range Two-Ten, and the One-Fifty. A two-door station wagon, the ...
, to name but a few. These are known as
custom cars A custom car is a passenger vehicle that has been either substantially altered to improve its performance, often by altering or replacing the engine and transmission; made into a personal "styling" statement, using paint work and aftermarket ...
(sometimes spelled Kustom).


See also

*
Kenny Howard Kenneth Robert Howard (September 7, 1929–September 19, 1992), also known as Dutch, Von Dutch, or J. L. Bachs (Joe Lunch Box), was an American motorcycle mechanic, artist, pin striper, metal fabricator, knifemaker and gunsmith. Early life ...
(Von Dutch) * Ed Roth * Robert Williams *
Custom car A custom car is a passenger vehicle that has been either substantially altered to improve its performance, often by altering or replacing the engine and transmission; made into a personal "styling" statement, using paint work and aftermarket ...
*
Hot rod Hot rods are typically American cars that might be old, classic, or modern and that have been rebuilt or modified with large engines optimised for speed and acceleration. One definition is: "a car that's been stripped down, souped up and made ...
*
Rat Fink Rat Fink is one of several hot rod characters created by artist Ed "Big Daddy" Roth, one of the originators of Kustom Kulture of automobile enthusiasts. Roth conceived Rat Fink as an anti-hero to Mickey Mouse. Rat Fink is usually portrayed as e ...
*
Rat rod A rat rod, as usually known today, is a custom car with a deliberately worn-down, unfinished appearance, typically lacking paint, showing rust, and made from cheap or cast-off parts. These parts can include non-automotive items that have been re ...
*
Biker cross The Iron Cross (german: link=no, Eisernes Kreuz, , abbreviated EK) was a military decoration in the Kingdom of Prussia, and later in the German Empire (1871–1918) and Nazi Germany (1933–1945). King Frederick William III of Prussia es ...
* Lowbrow (art movement) *
Raggare Raggare is a subculture found mostly in Sweden and parts of Norway and Finland, and to a lesser extent in Denmark, Germany, and Austria. Raggare are related to the American greaser and rockabilly subcultures and are known for their love of ...
*
Psychobilly Psychobilly is a rock music fusion genre that fuses elements of rockabilly and punk rock. It's been defined as "loud frantic rockabilly music", it has also been said that it "takes the traditional countrified rock style known as rockabilly, ram ...
*
Rockabilly Rockabilly is one of the earliest styles of rock and roll music. It dates back to the early 1950s in the United States, especially the Southern United States, South. As a genre it blends the sound of Western music (North America), Western music ...
* George Barris * Bo Huff


References

Renegade Magazine's Custom Culture Circu
- Renegade Magazine


Further reading

*Kustom Graphics
Korero
2008, * Kustom Kulture, Last Gasp, 2005, * Dizzy Dictionary, The: A Lowbrow Guide to Custom Culture, Last Gasp, 2009, *Kustom Graphics 2
Korero
2010, * {{Kustom Kulture Vehicle modification DIY culture Visual arts genres California culture