"Krafty" is a song by English music group New Order, released as the first

single Single may refer to: Arts, entertainment, and media * Single (music), a song release Songs * "Single" (Natasha Bedingfield song), 2004 * "Single" (New Kids on the Block and Ne-Yo song), 2008 * "Single" (William Wei song), 2016 * "Single", by ...

from their eighth studio album, ''

Waiting for the Sirens' Call ''Waiting for the Sirens' Call'' is the eighth studio album by English Rock music, rock band New Order (band), New Order. The album was released on 28 March 2005 in the United Kingdom and 26 April 2005 in the United States, and was preceded by th ...

'' (2005). It marked the first new release by New Order for Warner Bros. Records without

London Records London Recordings (or London Records and London Music Stream) is a British record label that marketed records in the United States, Canada, and Latin America for Decca Records from 1947 to 1980 before becoming semi-independent. The London nam ...

and was produced by John Leckie, who is notable for his involvement in records such as

Pink Floyd Pink Floyd are an English rock band formed in London in 1965. Gaining an early following as one of the first British psychedelic music, psychedelic groups, they were distinguished by their extended compositions, sonic experimentation, philo ...

's '' The Dark Side of the Moon'',

Simple Minds Simple Minds are a Scottish rock band formed in Glasgow in 1977. They have released a string of hit singles, becoming best known internationally for "Don't You (Forget About Me)" (1985), which topped the '' Billboard'' Hot 100 in the United St ...

' '' Real to Real Cacophony'',

Radiohead Radiohead are an English rock band formed in Abingdon, Oxfordshire, in 1985. The band consists of Thom Yorke (vocals, guitar, piano, keyboards); brothers Jonny Greenwood (lead guitar, keyboards, other instruments) and Colin Greenwood (bass) ...

's ''

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'' and The Stone Roses' debut album. As with most New Order releases, the artwork is provided by Peter Saville. "Krafty" was released on 7 March 2005 in Australia and the United Kingdom with several remixes of the song on the

B-side The A-side and B-side are the two sides of phonograph records and cassettes; these terms have often been printed on the labels of two-sided music recordings. The A-side usually features a recording that its artist, producer, or record compan ...

, and the song was released to US radio on 14 March 2005. The track reached number 26 in Ireland, number eight in the UK, and number four in Spain. In July 2005, it reached number two on the US ''

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chart.

Critical reception

Reviews for the song were mixed; Pitchfork Media rated it 3/5, stating "This is a tough call to make, because New Order are often at their best when they're impossibly aloof, but there's a fine line between effortless and tuneless, and "Krafty" isn't the former." When reviewed on the BBC Radio show "Roundtable", one reviewer rated it 5/10, another 6/10 and yet another 7/10.

Music video

The music video, directed by Johan Renck, who also directed the video for " Crystal", appears to be set in Sweden and depicts two teenage lovers. The video has been noted for its close resemblance to the video Renck made for Kent's song "Kärleken Väntar".

Track listings

Charts

Release history

In popular culture

Upon the release of the Xbox 360, this song, along with a few other samples, were written on the hard drives of premium package 360s for use with the integrated music player. It was also included as part of the soundtrack of the game '' Project Gotham Racing 3''.

References

{{Authority control 2005 singles 2004 songs London Records singles Music videos directed by Johan Renck New Order (band) songs Song recordings produced by John Leckie Songs written by Bernard Sumner Songs written by Peter Hook Songs written by Phil Cunningham (rock musician) Songs written by Stephen Morris (musician) Warner Records singles