Luigi Lavazza S.p.A. (), shortened and stylized as
LAVAZZA, is an Italian manufacturer of
coffee
Coffee is a drink prepared from roasted coffee beans. Darkly colored, bitter, and slightly acidic, coffee has a stimulant, stimulating effect on humans, primarily due to its caffeine content. It is the most popular hot drink in the world.
S ...
products. Founded in
Turin
Turin ( , Piedmontese language, Piedmontese: ; it, Torino ) is a city and an important business and cultural centre in Northern Italy. It is the capital city of Piedmont and of the Metropolitan City of Turin, and was the first Italian capital ...
in 1895 by
Luigi Lavazza
Luigi Lavazza (; 24 April 1859 – 16 August 1949) was an Italian businessman. In 1895, he founded the Lavazza coffee company in Turin.
Biography
Lavazza was born in Murisengo, a small city in the province of Turin (Piedmont).
The origins of th ...
, it was initially run from a small
grocery store
A grocery store ( AE), grocery shop ( BE) or simply grocery is a store that primarily retails a general range of food products, which may be fresh or packaged. In everyday U.S. usage, however, "grocery store" is a synonym for supermarket, a ...
at Via San Tommaso 10. The business (Italian:
S.p.A.) is currently administered by the third and fourth generations of the Lavazza family.
Coffee
Lavazza imports coffee from around the world, including
Brazil
Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...
,
Colombia
Colombia (, ; ), officially the Republic of Colombia, is a country in South America with insular regions in North America—near Nicaragua's Caribbean coast—as well as in the Pacific Ocean. The Colombian mainland is bordered by the Car ...
,
Guatemala
Guatemala ( ; ), officially the Republic of Guatemala ( es, República de Guatemala, links=no), is a country in Central America. It is bordered to the north and west by Mexico; to the northeast by Belize and the Caribbean; to the east by H ...
,
Costa Rica
Costa Rica (, ; ; literally "Rich Coast"), officially the Republic of Costa Rica ( es, República de Costa Rica), is a country in the Central American region of North America, bordered by Nicaragua to the north, the Caribbean Sea to the no ...
,
Honduras
Honduras, officially the Republic of Honduras, is a country in Central America. The republic of Honduras is bordered to the west by Guatemala, to the southwest by El Salvador, to the southeast by Nicaragua, to the south by the Pacific Oce ...
,
Uganda
}), is a landlocked country in East Africa
East Africa, Eastern Africa, or East of Africa, is the eastern subregion of the African continent. In the United Nations Statistics Division scheme of geographic regions, 10-11-(16*) territor ...
,
Indonesia
Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania between the Indian and Pacific oceans. It consists of over 17,000 islands, including Sumatra, Java, Sulawesi, and parts of Borneo and New Guine ...
, the
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
and
Mexico
Mexico (Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatema ...
.
Branded as "Italy's Favourite Coffee," the company claims that 16 million out of the 20 million coffee purchasing families in Italy choose Lavazza.
Among its offerings today are products such as: Qualità Oro, Qualità Rossa, Club, Caffè Espresso, Il Perfetto Espresso, Caffè Crema, Gran Aroma Bar, Super Crema, Crema e Gusto, Crema e Aroma, Top Class, Grand'Espresso, Dek (decaffeinated) and coffee capsules ''
A Modo Mio'', "Espresso Point" and ''Lavazza Blue''.
Lavazza also produces Nespresso Compatible Capsules (NCC).
Sustainability
Sustainable production
Sustainable products are those products that provide environmental, social and economic benefits while protecting public health and environment over their whole life cycle, from the extraction of raw materials until the final disposal.
Scope ...
concerns have led the company to develop the ¡Tierra! project, a
sustainable agriculture
Sustainable agriculture is farming in sustainable ways meeting society's present food and textile needs, without compromising the ability for current or future generations to meet their needs. It can be based on an understanding of ecosystem ser ...
program in Honduras, Colombia and Peru, that seeks to improve the quality of coffee as well as the environmental and working conditions of those communities.
Fairtrade
Only 1 out of 10 Lavazza production companies have the
fairtrade certification
A fair trade certification is a product certification within the market-based movement fair trade. The most widely used fair trade certification is FLO International's, the International Fairtrade Certification Mark, used in Europe, Africa, A ...
according to their 2020 sustainability report.
Retail
The company operates a number of retail coffee shops ("Il Caffè di Roma" and "Espression"). The shops offer traditional coffee drinks as well as whole bean and ground coffee for home use.
Company
Lavazza, established in Turin, Italy, in 1895, has been owned by the family of the same name for four generations. The world's seventh ranking coffee roaster, Lavazza has a market share by sales of over 36% in Italy, 3,800 employees and revenue of €2.24 billion (2019). The company has six production sites, three in Italy and three abroad, and operates through associated companies and distributors in more than 90 countries. Lavazza exports 46% of its production. Lavazza credits itself with inventing the concept of blending, "the art of combining different types of coffee from different geographical areas", in its early years and claims this as a distinctive feature of all its products. The company also has 25 years experience in the production and sale of portioned coffee systems. Today, through ongoing partnerships with an international network of universities and scientific research centers, Lavazza operates four platforms in this segment. In 1979 the company established the "Luigi Lavazza Centre for coffee research" which is "devoted to the study of espresso" and has evolved into the Lavazza Training Centre, a network of over 50 coffee schools worldwide, where 30,000 people receive training each year.
Among the activities promoted by the Lavazza Foundation, established in 2002, is the Tierra project which, in partnership with the Rainforest Alliance, performs research into achieving the "finest end product quality" with a focus on the living conditions of people in coffee producing countries.
Lavazza is the official coffee in the Italian Pavilion at the
Expo 2015
Expo 2015 was a World Expo hosted by Milan, Italy. It opened on May 1 at 10:00 CEST and closed on October 31. Milan hosted an exposition for the second time; the first was the 1906 Milan International.
The Bureau International des Expositi ...
in
Milan
Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city h ...
.
Lavazza acquired the Carte Noire and Merrild brands from
Jacobs Douwe Egberts
JDE Peet's is a Dutch company that owns beverage brands, mostly of coffee, tea and hot chocolate. It was formed in 2015 following the merger of the coffee division of Mondelez International with Douwe Egberts as Jacobs Douwe Egberts. The stock of ...
in February 2016.
Lavazza purchased an 80% stake in Canadian-based Kicking Horse Coffee in May 2017.
In 2019, with PepsiCo, Lavazza launched canned
ready-to-drink
Ready to drink (often known as RTD) packaged beverages are those sold in a prepared form, ready for consumption. Examples include iced tea (prepared using tea leaves and fruit juice) and alcopops (prepared by mixing alcoholic beverages with fruit ...
cappuccino in Europe.
A lawsuit was filed in 2019 alleging Lavazza brought false
intellectual property
Intellectual property (IP) is a category of property that includes intangible creations of the human intellect. There are many types of intellectual property, and some countries recognize more than others. The best-known types are patents, cop ...
lawsuits against American resellers on
Amazon.com
Amazon.com, Inc. ( ) is an American multinational technology company focusing on e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. It has been referred to as "one of the most influential economi ...
in an attempt to prevent them from reselling products.
In November 2022, it was announced Lavazza has acquired the
French
French (french: français(e), link=no) may refer to:
* Something of, from, or related to France
** French language, which originated in France, and its various dialects and accents
** French people, a nation and ethnic group identified with Franc ...
coffee roaster, distributor and services supplier, MaxiCoffee.
Sponsorship
Lavazza became a sponsor of
Liverpool F.C.
Liverpool Football Club is a professional football club based in Liverpool, England. The club competes in the Premier League, the top tier of English football. Founded in 1892, the club joined the Football League the following year and has p ...
in 2018 and the
Williams Racing team
Williams Grand Prix Engineering Limited, currently racing in Formula One as Williams Racing, is a British Formula One motor racing team and constructor. It was founded by former team owner Frank Williams (Formula One), Frank Williams and aut ...
in
Formula One
Formula One (also known as Formula 1 or F1) is the highest class of international racing for open-wheel single-seater formula racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The World Drivers' Championship, ...
, as they are a personal sponsor with Canadian
Nicholas Latifi
Nicholas Daniel Latifi (born 29 June 1995) is a Canadian racing driver who last raced for Williams Racing under the Canadian flag in the 2022 Formula One World Championship. Latifi made his Formula One debut at the 2020 Austrian Grand Prix a ...
.
Also through the agreement reached in September 2020, Lavazza became the official coffee brand used by
Juventus F.C.
)''I Bianconeri'' (The White and Blacks)''Le Zebre'' (The Zebras)''La Signora Omicidi'' (The Killer Lady)''La Gheuba'' (: The Hunchback)
, founded = as Sport-Club Juventus
, ground = Juventus Stadium
, capacity = 41,507
, owner = Agnelli ...
Offices and manufacturing plants
"Luigi Lavazza S.p.A." is present in over 90 countries with more than 20 offices and manufacturing plants in Italy and in the rest of the world. In Turin, in Via Bologna, was recently inaugurated "Nuvola", the new Lavazza Headquarters. The "Nuvola" project is the work of
Cino Zucchi Architetti and is at the heart of the recent qualification of the
Aurora district. In addition to Turin, Luigi Lavazza S.p.A. has 12 other European offices and is also present in the United States, Australia, South America, India (with two locations) and Morocco.
Currently, the Lavazza Group includes 21 companies and international offices, including the Turinese Headquarter "Nuvola" and San Tommaso 10, the same old store in Via San Tommaso owned by Luigi Lavazza in the late 1800.
The Lavazza Group has three main manufacturing plants in Italy: Turin, the first historical manufacturing plant;
Gattinara
Gattinara ( pms, Gatinera) is a ''comune'' (municipality) in the Province of Vercelli in the Italian region of Piedmont, located about northeast of Turin and about north of Vercelli. As of December 31, 2004, it had a population of 8,506 and an ...
, where Lavazza A Modo Mio, Lavazza Espresso Point and Lavazza Blue
capsules are produced; and in
Pozzilli
Pozzilli is an Italian ''comune'' (municipality) of the Province of Isernia, in the region Molise, located about west of Campobasso and about southwest of Isernia.
Geography
Pozzilli is located on a valley below the Mainarde mountain range, next ...
where decaffeinated coffee is made for worldwide distribution. Other manufacturing plants are located in France, India, and Brazil.
Calendar
Since 1991, Lavazza has produced the "Lavazza Calendar", featuring fashion photography from some of the world's leading photographers. The calendar is not available for purchase. Contributors have included
Annie Leibovitz
Anna-Lou Leibovitz ( ; born October 2, 1949) is an American portrait photographer best known for her engaging portraits, particularly of celebrities, which often feature subjects in intimate settings and poses. Leibovitz's Polaroid photo of Jo ...
in 2009,
David LaChapelle
David LaChapelle (born March 11, 1963) is an American photographer, music video director and film director. He is best known for his work in fashion, photography, which often references art history and sometimes conveys social messages. His pho ...
in 2002,
Helmut Newton
Helmut Newton (born Helmut Neustädter; 31 October 192023 January 2004) was a German-Australian photographer. The ''New York Times'' described him as a "prolific, widely imitated fashion photographer whose provocative, erotically charged black-a ...
in 1993 and 1994,
Ellen Von Unwerth in 1995,
Eugenio Recuenco in 2007,
Erwin Olaf
Erwin Olaf Springveld (born 2 July 1959), professionally known as Erwin Olaf, is a Dutch photographer from Hilversum. Time magazine described his work as straddling "the worlds of commercial, art and fashion photography at once."
Biography
...
in 2005, and
Platon
Platon may refer to:
People
* Plato (Πλάτων, romanized as ''Plátōn''), Greek philosopher
* Plato (comic poet) (fl. 420–391 BCE)
* Plato of Bactria (2nd century BCE), Greco-Bactrian king
* Plato (exarch) (fl. 645–653), Byzantine exarc ...
in 2018. The calendar has become a showpiece of conceptual fashion photography.
Telegraph.co.uk
"How About That" Column, 2008
See also
* Single-serve coffee container
A single-serve coffee container is a method for coffee brewing that prepares only enough coffee for a single portion.
Single-serve coffee containers can both reduce the time needed to brew coffee and simplify the brewing process by eliminatin ...
* List of Italian companies
Italy is a unitary parliamentary republic in Europe with the third largest nominal GDP in the Eurozone and the eighth largest in the world. As an advanced economy the country also has the sixth worldwide national wealth and it is ranked third fo ...
References
External links
Lavazza Official website
{{coord, 45.0805934, 7.6924621, display=title
Advertising campaigns
Promotional calendars
Coffee brands
Food and drink companies established in 1895
Italian companies established in 1895
Coffee companies of Italy
Privately held companies of Italy
Manufacturing companies based in Turin
Companies based in Turin
Italian brands