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Kenneth Ray Sprague (born July 14, 1945) is an American bodybuilder, businessman, author and school teacher. He is best known as the owner of the original
Gold's Gym Gold's Gym International, Inc. is an American chain of international co-ed fitness centers (commonly referred to as gyms) originally started by Joe Gold in Venice Beach, California. Each gym offers a variety of cardio and strength training equipm ...
in
Venice, Los Angeles Venice is a neighborhood of the city of Los Angeles within the Westside region of Los Angeles County, California. Venice was founded by Abbot Kinney in 1905 as a seaside resort town. It was an independent city until 1926, when it was annexed by ...
, which he owned and managed between the years 1972 and 1979. Born in
Cincinnati, Ohio Cincinnati ( ) is a city in the U.S. state of Ohio and the county seat of Hamilton County. Settled in 1788, the city is located at the northern side of the confluence of the Licking and Ohio rivers, the latter of which marks the state line wit ...
, Sprague had a passion for sports since childhood. While still in school, he actively pursued
track and field Track and field is a sport that includes athletic contests based on running, jumping, and throwing skills. The name is derived from where the sport takes place, a running track and a grass field for the throwing and some of the jumping events ...
,
football Football is a family of team sports that involve, to varying degrees, kicking a ball to score a goal. Unqualified, the word ''football'' normally means the form of football that is the most popular where the word is used. Sports commonly c ...
,
boxing Boxing (also known as "Western boxing" or "pugilism") is a combat sport in which two people, usually wearing protective gloves and other protective equipment such as hand wraps and mouthguards, throw punches at each other for a predetermined ...
,
Olympic weightlifting Olympic weightlifting, or Olympic-style weightlifting (officially named Weightlifting), is a sport in which athletes compete in lifting a barbell loaded with weight plates from the ground to overhead, with each athlete trying to successfully lift ...
, and
bodybuilding Bodybuilding is the use of progressive resistance exercise to control and develop one's muscles (muscle building) by muscle hypertrophy for aesthetic purposes. It is distinct from similar activities such as powerlifting because it focuses ...
. He competed in numerous
Amateur Athletic Union The Amateur Athletic Union (AAU) is an amateur sports organization based in the United States. A multi-sport organization, the AAU is dedicated exclusively to the promotion and development of amateur sports and physical fitness programs. It has ...
(AAU) championships and won the Mr. Cincinnati bodybuilding title in 1967. After enrolling at the
University of Cincinnati The University of Cincinnati (UC or Cincinnati) is a public research university in Cincinnati, Ohio. Founded in 1819 as Cincinnati College, it is the oldest institution of higher education in Cincinnati and has an annual enrollment of over 44,00 ...
, Sprague was encouraged by a friend to try modeling, which led him to
COLT Colt(s) or COLT may refer to: *Colt (horse), an intact (uncastrated) male horse under four years of age People * Colt (given name) *Colt (surname) Places *Colt, Arkansas, United States *Colt, Louisiana, an unincorporated community, United States ...
male erotica studio in New York City. At first, he posed nude for several gay publications, but soon he was asked to travel to California where he starred in a handful of
hardcore Hardcore, hard core or hard-core may refer to: Arts and media Film * ''Hardcore'' (1977 film), a British comedy film * ''Hardcore'' (1979 film), an American crime drama film starring George C Scott * ''Hardcore'' (2001 film), a British documen ...
gay porn clips under the name Dakota. His instant popularity in the porn industry brought him enough money and contacts to establish his own independent film studio and purchase the
Gold's Gym Gold's Gym International, Inc. is an American chain of international co-ed fitness centers (commonly referred to as gyms) originally started by Joe Gold in Venice Beach, California. Each gym offers a variety of cardio and strength training equipm ...
in 1972. After the modest beginnings following his purchase of the then declining fitness club, Sprague managed to make Gold's a household name. Sponsoring bodybuilding competitions such as
AAU Mr. America The Mr. America contest is a bodybuilding competition started by the Amateur Athletic Union (AAU). It was first held on July 4, 1939, and the winner was named "America's Best Built Man". In 1940 this was changed to what is now known as the Mr. A ...
, it caught the attention of press and was soon dubbed "the
Mecca Mecca (; officially Makkah al-Mukarramah, commonly shortened to Makkah ()) is a city and administrative center of the Mecca Province of Saudi Arabia, and the Holiest sites in Islam, holiest city in Islam. It is inland from Jeddah on the Red ...
of bodybuilding". It was frequented by
Arnold Schwarzenegger Arnold Alois Schwarzenegger (born July 30, 1947) is an Austrian and American actor, film producer, businessman, retired professional bodybuilder and politician who served as the 38th governor of California between 2003 and 2011. ''Time'' ...
and
Dave Draper David Draper (April 16, 1942 – November 30, 2021) was an American bodybuilder, actor and author. Early life Draper was born in Secaucus, New Jersey on April 16, 1942. His weight training began at the age of ten and was a well-formed habit by ...
, and featured in the 1977 docudrama ''
Pumping Iron ''Pumping Iron'' is a 1977 American docudrama about the world of professional bodybuilding, with a focus on the 1975 IFBB Mr. Universe and 1975 Mr. Olympia competitions. Directed by George Butler and Robert Fiore and edited by Geof Bartz and Lar ...
''. Sprague sold Gold's in 1979 and later moved to
Eugene, Oregon Eugene ( ) is a city in the U.S. state of Oregon. It is located at the southern end of the Willamette Valley, near the confluence of the McKenzie and Willamette rivers, about east of the Oregon Coast. As of the 2020 United States Census, Eu ...
to focus on his family. He wrote and published several books about bodybuilding and worked as a teacher of
mathematics Mathematics is an area of knowledge that includes the topics of numbers, formulas and related structures, shapes and the spaces in which they are contained, and quantities and their changes. These topics are represented in modern mathematics ...
and
science Science is a systematic endeavor that builds and organizes knowledge in the form of testable explanations and predictions about the universe. Science may be as old as the human species, and some of the earliest archeological evidence for ...
. In 1999, he and his wife moved to
Marietta, Georgia Marietta is a city in and the county seat of Cobb County, Georgia, United States. At the 2020 census, the city had a population of 60,972. The 2019 estimate was 60,867, making it one of Atlanta's largest suburbs. Marietta is the fourth largest ...
where he worked as a teacher at Marietta High School until his retirement in 2010.


Life and career


1945–68: Early life and education

Sprague was born on July 14, 1945, in
Cincinnati, Ohio Cincinnati ( ) is a city in the U.S. state of Ohio and the county seat of Hamilton County. Settled in 1788, the city is located at the northern side of the confluence of the Licking and Ohio rivers, the latter of which marks the state line wit ...
, to Homer and Ethel Sprague (née Mahaffey). He grew up in
Over-the-Rhine Over-the-Rhine (often abbreviated as OTR) is a neighborhood in Cincinnati, Ohio, United States. Historically, Over-the-Rhine has been a working-class neighborhood. It is among the largest, most intact urban historic districts in the United State ...
neighborhood in a very well to do family cultured in art, politics, and athletics. His mother was a
ballet dancer A ballet dancer ( it, ballerina fem.; ''ballerino'' masc.) is a person who practices the art of classical ballet. Both females and males can practice ballet; however, dancers have a strict hierarchy and strict gender roles. They rely on yea ...
, his father a
contractor A contractor is a person or company that performs work on a contract basis. The term may refer to: Business roles * Defense contractor, arms industry which provides weapons or military goods to a government * General contractor, an individual o ...
, and his two brothers were both honored athletes who attained
Doctor of Philosophy A Doctor of Philosophy (PhD, Ph.D., or DPhil; Latin: or ') is the most common Academic degree, degree at the highest academic level awarded following a course of study. PhDs are awarded for programs across the whole breadth of academic fields ...
degrees. Since childhood, Sprague was led to develop passion for sports. His older brother competed in
gymnastics Gymnastics is a type of sport that includes physical exercises requiring balance, strength, flexibility, agility, coordination, dedication and endurance. The movements involved in gymnastics contribute to the development of the arms, legs, shou ...
,
track and field Track and field is a sport that includes athletic contests based on running, jumping, and throwing skills. The name is derived from where the sport takes place, a running track and a grass field for the throwing and some of the jumping events ...
, and
Olympic weightlifting Olympic weightlifting, or Olympic-style weightlifting (officially named Weightlifting), is a sport in which athletes compete in lifting a barbell loaded with weight plates from the ground to overhead, with each athlete trying to successfully lift ...
. Sprague began
throwing Throwing is an action which consists in accelerating a projectile and then releasing it so that it follows a ballistic trajectory, usually with the aim of impacting a remote target. This action is best characterized for animals with prehensile l ...
in junior high school. Along with the typical school meets, he competed in
Amateur Athletic Union The Amateur Athletic Union (AAU) is an amateur sports organization based in the United States. A multi-sport organization, the AAU is dedicated exclusively to the promotion and development of amateur sports and physical fitness programs. It has ...
(AAU) competitions during the Summer. In 1962, he began attending
Robert A. Taft Information Technology High School Taft Information Technology High School is a public high school located in the West End, Cincinnati, West End area of downtown Cincinnati, Ohio. It is part of the Cincinnati Public Schools district (CPS). History The school was created in 1955 a ...
. After he had previously attended an "all-white" middle school, this time he decided to choose the predominantly black Taft instead of the Central High across town, mostly because of their better athletic teams. A member of a school football team, Sprague met his future wife Melrose Thrower while riding a bus to a football game. After his coach found out he dated an
African American African Americans (also referred to as Black Americans and Afro-Americans) are an ethnic group consisting of Americans with partial or total ancestry from sub-Saharan Africa. The term "African American" generally denotes descendants of ens ...
girl, he forbade him from seeing her again. When Sprague refused, he was suspended. He also met with disapproval from his parents. In support of his black teammates, he attended the
March on Washington for Jobs and Freedom The March on Washington for Jobs and Freedom, also known as simply the March on Washington or The Great March on Washington, was held in Washington, D.C., on August 28, 1963. The purpose of the march was to advocate for the civil and economic righ ...
during the
Civil Rights Movement The civil rights movement was a nonviolent social and political movement and campaign from 1954 to 1968 in the United States to abolish legalized institutional Racial segregation in the United States, racial segregation, Racial discrimination ...
, a demonstration for civil and economic rights for African Americans, in August 1963. Only a few months after the demonstration, Thrower found out she was pregnant. Sprague found a job, and because he was a minor, sued his parents for guardianship to clear the way for him to marry Thrower. The couple married in June 1964 and their son Kenneth Sprague Jr. was born two months later. Sprague's parents and siblings disowned him for the next three years. Their daughter Julie was born in 1966. Just after the age of 18, Sprague was encouraged by a national Olympic lifting coach, to get involved in the sport. Sprague competed for the next five years, winning in numerous AAU championships and receiving the Mr. Cincinnati bodybuilding title in 1967. Sprague began attending
University of Cincinnati The University of Cincinnati (UC or Cincinnati) is a public research university in Cincinnati, Ohio. Founded in 1819 as Cincinnati College, it is the oldest institution of higher education in Cincinnati and has an annual enrollment of over 44,00 ...
on a track scholarship. The scholarship lasted for one semester and Sprague was forced to combine his studies with work and family. "I was married, working ten hour night-shifts at a local machine tool company, training, and taking a full academic load. Something had to go - it was track." He earned a
Phi Beta Kappa The Phi Beta Kappa Society () is the oldest academic honor society in the United States, and the most prestigious, due in part to its long history and academic selectivity. Phi Beta Kappa aims to promote and advocate excellence in the liberal a ...
key in chemistry, physics, and biology as an
undergraduate Undergraduate education is education conducted after secondary education and before postgraduate education. It typically includes all postsecondary programs up to the level of a bachelor's degree. For example, in the United States, an entry-lev ...
. Later in the mid-1980s, he would attain advanced degrees related to
behavior modification Behavior modification is an early approach that used respondent and operant conditioning to change behavior. Based on methodological behaviorism, overt behavior was modified with consequences, including positive and negative reinforcement continge ...
. Sprague and Thrower divorced in 1969.


1969–73: Modeling for COLT and purchase of Gold's Gym

While still in college, Sprague was encouraged by a friend to try modeling. He sent a photo of Sprague to the COLT Studio in New York City and shortly afterwards, Sprague was invited to pose for them. During the four-day trip to New York, Sprague did his first nude photoshoot and chose the name Dakota, under which he was represented by the studio. After that, he returned to school and job in Cincinnati, and Colt sent his photos to clients. The response was instant and Sprague was asked to travel to California to do more modeling. In March 1970, Sprague arrived to California and did his second photo session when he was approached by a private collector to appear in a hardcore sex film. His co-star in that film was another bodybuilder and rising porn star Jim Cassidy. The two have since appeared in a handful of scenes and magazine spreads together, often being referred to as the "
Nelson Eddy Nelson Ackerman Eddy (June 29, 1901 – March 6, 1967) was an American actor and baritone singer who appeared in 19 musical films during the 1930s and 1940s, as well as in opera and on the concert stage, radio, television, and in nightclub ...
and
Jeanette MacDonald Jeanette Anna MacDonald (June 18, 1903 – January 14, 1965) was an American singer and Actor, actress best remembered for her musical films of the 1930s with Maurice Chevalier (''The Love Parade'', ''Love Me Tonight'', ''The Merry Widow (1934 ...
of gay porn films". Both of them served as a template for characters in the novel, ''The Iron Game'', by David Carter. The author described Sprague as never feeling "any guilt," and someone who "would take whatever position was necessary to ensure that he would end up in good shape financially." In 1972 Sprague made a notable appearance in the drag-spoof of
All About Eve ''All About Eve'' is a 1950 American Drama (film and television), drama film written and directed by Joseph L. Mankiewicz, and produced by Darryl F. Zanuck. It is based on the 1946 short story "The Wisdom of Eve" by Mary Orr, although Orr does ...
, “All About Alice,” where he played the boyfriend of “Mona” and also had a couple of full-frontal nude scenes. Carter also indicated that Sprague worked as a male hustler besides his work in porn. According to the book, Keith Spaulding (Sprague) and James Cass (Cassidy), as a result of their films, each earned at least an additional $100,000 a year by turning "tricks". Sprague later commented by admitting that he had made a great deal of money, but not in the way that Carter portrayed it. Around that same time, Sprague became a member of
Gold's Gym Gold's Gym International, Inc. is an American chain of international co-ed fitness centers (commonly referred to as gyms) originally started by Joe Gold in Venice Beach, California. Each gym offers a variety of cardio and strength training equipm ...
in
Venice, Los Angeles Venice is a neighborhood of the city of Los Angeles within the Westside region of Los Angeles County, California. Venice was founded by Abbot Kinney in 1905 as a seaside resort town. It was an independent city until 1926, when it was annexed by ...
. On June 27, 1971, he married his girlfriend Maryon Riesenfeld. In August, he entered the Groovy Guy Contest held by '' The Advocate'' magazine and ended in the second place. On May 26, 1972, Sprague became the new owner of the
Gold's Gym Gold's Gym International, Inc. is an American chain of international co-ed fitness centers (commonly referred to as gyms) originally started by Joe Gold in Venice Beach, California. Each gym offers a variety of cardio and strength training equipm ...
in
Venice, California Venice is a neighborhood of the city of Los Angeles within the Westside region of Los Angeles County, California. Venice was founded by Abbot Kinney in 1905 as a seaside resort town. It was an independent city until 1926, when it was annexed b ...
. The then declining fitness club had less than 100 paying members. With the cooperation of wealthy friends and acquaintances, he also acquired a
sound stage A sound stage (also written soundstage) is a soundproof, large structure, building, or room with large doors and high ceilings, used for the production of theatrical film-making and television productions, usually located on a secured movie or ...
in
Hollywood Hollywood usually refers to: * Hollywood, Los Angeles, a neighborhood in California * Hollywood, a metonym for the cinema of the United States Hollywood may also refer to: Places United States * Hollywood District (disambiguation) * Hollywood, ...
. Originally started with the idea of becoming a major influence in the field of pornography, the stage served mainly to produce gay porn films. Sprague himself produced several all-male 8mm short films, which were later released as two feature films, ''Loadstar'' (1972) and ''California Supermen'' (1972), under his own company Dakota Productions. Other bodybuilders including
Ric Drasin Richard Alan Drasin (July 12, 1944 – August 30, 2020) was an American bodybuilder, personal trainer, actor, stuntman, author, and professional wrestler. He wrestled professionally and sporadically between 1965 and 2001, while also winning tit ...
,
Bob Birdsong Bob Birdsong (born 1948) is a former American bodybuilder. He competed in several IFBB and AAU bodybuilding contests, and won a number of important titles in the 1970s, including the 1974 IFBB Mr. America. Born in Tennessee, Birdsong first co ...
and Roger Callard appeared in the films. Sprague soon figured out that he could make just as much, if not more in the legitimate filmmaking. Various television commercials and independent productions were shot at his stage, as well as the weekly religious telecasts of Tony and Susan Alamo.


1974–79: Rise of Gold's popularity

In spring of 1975, Sprague acquired a secretarial position in the
Amateur Athletic Union The Amateur Athletic Union (AAU) is an amateur sports organization based in the United States. A multi-sport organization, the AAU is dedicated exclusively to the promotion and development of amateur sports and physical fitness programs. It has ...
(AAU). His intent when joining the organization was to bid on the 1976 Mr. California and the 1977 Mr. America contest, which meant engaging the politics of the organization and the stranglehold of weightlifting over bodybuilding. He was approached by the chairman for the newly formed AAU Physique Committee about bidding on the Mr. California contest. Sprague complied with a $1,000 offer and won the bid to run the 1976 contest. When trying to land a bid on the 1977 Mr. America contest, Sprague was confronted by the AAU board about his porn past as Dakota. He left the meeting and filed defamation lawsuit against each member individually. They all resigned rather than pay for lawyers to defend them. On January 17, 1976, Sprague filed a lawsuit against
Joe Gold Joe Gold (born Sidney Gold; March 10, 1922 – July 11, 2004) was an American bodybuilder and businessman. He was the founder of Gold's Gym and World Gym. He has been credited with being the father of the bodybuilding and the fitness craze. ...
that blocked him from opening a new fitness center
World Gym World Gym International LLC is an American fitness center founded in 1976 by Joe Gold during the glory days of " Muscle Beach" in Venice Beach, California. Joe Gold is also the founder of Gold's Gym, another gym chain, which he sold in 1973. The g ...
because of the non-competition clause in the initial sales agreement. Sprague eventually did relent and let Gold open the gym under conditions that Gold could not use any variation of his "Gold" name, no photos in the gym for three years, plus a monetary amount. In May 1978, Sprague's first book ''The Gold's Gym Weight Training Book'' written in collaboration with photographer
Bill Dobbins Bill Dobbins (born 1943) is an American photographer who specializes in bodybuilding, physique and fitness photography. In particular, Dobbins is well known for his work in photographing female bodybuilders and has published two books of images ...
was published. On October 23, 1978, Sprague's wife Maryon Riesenfeld died of cancer at the age of twenty-seven. Sprague remarried shortly afterwards. He married Donna Wong on December 8, 1978. Following the marriage, Sprague decided to focus on his family life with Wong, who was not keen on both body building and the business surrounding it. He sold Gold's Gym in 1979 to Pete Grymkowski for then reported $5 million.


Bibliography

* ''The Gold's Gym Weight Training Book'' (1978) * ''The Gold's Gym Book of Strength Training'' (1981) * ''The Gold's Gym Book of Bodybuilding'' (1983) * ''The Athlete's Body'' (1982) * ''Weight and Strength Training for Kids and Teenagers'' (1991) * ''Sports Strength'' (1993) * ''More Muscle'' (1996)


See also

*
Gold's Gym Gold's Gym International, Inc. is an American chain of international co-ed fitness centers (commonly referred to as gyms) originally started by Joe Gold in Venice Beach, California. Each gym offers a variety of cardio and strength training equipm ...


References


Sources

* *


External links

* {{DEFAULTSORT:Sprague, Ken Living people 1945 births 20th-century American businesspeople 21st-century American businesspeople 20th-century American non-fiction writers 21st-century American non-fiction writers American actors in gay pornographic films American bodybuilders American education writers American exercise and fitness writers Film producers from California American instructional writers American male adult models American male pornographic film actors American powerlifters Schoolteachers from Georgia (U.S. state) Businesspeople from Los Angeles Businesspeople from Cincinnati Pornographic film actors from Ohio Sportspeople from Cincinnati Sportspeople from Los Angeles University of Cincinnati alumni Writers from Cincinnati Sportspeople from Eugene, Oregon Writers from Eugene, Oregon Film producers from Ohio Film producers from Oregon People associated with physical culture Strength training writers Businesspeople from Eugene, Oregon