KRQB (96.1

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...

) is one of four

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radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

s branded as "Que Buena" and which all play Regional Mexican music. Its owner is

Estrella Media Estrella Media (formerly known as Liberman Broadcasting, Inc. from 1987 to October 14, 2019 and LBI Media, Inc. from October 15, 2019 until February 2, 2020) is an American media company based in Burbank, California, owned by private equity firm ...

. KRQB shares the same weekday morning show as the three

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of United States cities by population, sec ...

-area Que Buena stations, but has local DJs the rest of the day. KRQB is

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San Jacinto, California San Jacinto ( ; ; Spanish for " St. Hyacinth") is a city in Riverside County, California. It is located at the north end of the San Jacinto Valley, with Hemet to its south and Beaumont, California, to its north. The mountains associated with ...

, and serves the Riverside-

San Bernardino San Bernardino (; Spanish for "Saint Bernardino") is a city and county seat of San Bernardino County, California, United States. Located in the Inland Empire region of Southern California, the city had a population of 222,101 in the 2020 cen ...

radio market A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also incl ...

. KRQB has an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would h ...

(ERP) of 1,400

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s, as a Class A station. Its

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna. The transmitter itself generates a radio frequency alternating current, which is applied to the ...

is off Pisgah Peak-Oak Glen Road in Yucaipa.

History

In 1990, the station signed on as KWRP.Broadcasting & Cable Yearbook 1992 page 48
/ref> It programmed an adult standards music format and was owned by the H.S.C. Radio Corporation. On January 22, 2003, the station made a switch, airing Regional Mexican music under the branding of "Fiesta Mexicana." It later re-branded to "Ranchera 96.1" on February 25, 2003. Over the next couple of years, the station evolved into

hurban Hurban is a radio programming format from radio chain giant Clear Channel Communications and Senior VP Alfredo Alonso. Hurban radio stations target young Hispanics in the United States, primarily consisting of reggaeton, Latin trap, Latin rap, ...

music, changing its

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to KWIE, known as "Wild 96.1." The playlist consisted of Hip-Hop/ R&B and

Reggaeton Reggaeton (, ), also known as reggaetón and reguetón (), is a music style that originated in Panama during the late 1980s. It was later popularized in Puerto Rico. It has evolved from dancehall and has been influenced by American hip hop, ...

, and used the slogan '' Hip-Hop y más.'' In late 2006 KWIE changed to a Rhythmic Contemporary format. It kept the Hip-Hop and R&B music, but eliminated

. As a result, the slogan changed from "''Hip-hop y más''" to "''#1 for Hip-Hop''." With the rhythmic contemporary format, KWIE competed with 99.1

KGGI KGGI (99.1 MHz) is a commercial FM radio station licensed to Riverside, California, and broadcasting to the Inland Empire. The station airs a Rhythmic Contemporary radio format and is owned by iHeartMedia, Inc. Its studios are on Iowa Avenue ...

, a rhythmic station also heard around the Inland Empire. On July 19, 2007, the station was sold to Liberman Broadcasting Inc. for $25 millio

When the deal closed, the KWIE call letters moved to 93.5 FM in

Ontario, California Ontario is a city in southwestern San Bernardino County in the U.S. state of California, east of downtown Los Angeles and west of downtown San Bernardino, the county seat. Located in the western part of the Inland Empire metropolitan area, ...

(formerly under the call sign KDAI). That station simulcasts 93.5

KDAY KDAY (93.5 FM, "93.5 KDAY") is a radio station that is licensed to Redondo Beach, California and serves the Greater Los Angeles area. The station is owned by Meruelo Media and airs a classic hip hop format. The station's studios are located in ...

in Redondo Beach. Liberman switched 96.1 to the call letters KRQB, representing Riverside Que Buena. On August 1, 2007, KRQB launched the "Que Buena" Regional Mexican format in the Inland Empire. KRQB joined the

trimulcast In broadcasting, a trimulcast is a cluster of three radio stations and/or translators that play the same feed. Normally this is done in order to have full coverage of a certain area. Some stations use this technique to provide rimshot coverage i ...

of the three Los Angeles-area stations (KEBN Garden Grove,

KBUE KBUE (105.5 FM, "Que Buena 105.5/94.3 FM") is a commercial radio station licensed to Long Beach, California, that serves the Los Angeles metropolitan area. It is owned by Estrella Media and airs a Regional Mexican radio format. Studios and of ...

Long Beach Long Beach is a city in Los Angeles County, California. It is the 42nd-most populous city in the United States, with a population of 466,742 as of 2020. A charter city, Long Beach is the seventh-most populous city in California. Incorporate ...

, and KBUA San Fernando) in broadcasting Don Cheto's popular morning show. The midday, PM drive, evening and weekend dayparts have a team of local, Inland Empire DJs, different than those heard on the LA trombo.

References

External links

{{Liberman Broadcasting RQB Radio stations established in 1990 1990 establishments in California Estrella Media stations