KLQB (104.3
FM "Que Buena 104.3") is a
Regional Mexican radio station
Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...
serving the
Austin, Texas
Austin is the capital city of the U.S. state of Texas, as well as the seat and largest city of Travis County, with portions extending into Hays and Williamson counties. Incorporated on December 27, 1839, it is the 11th-most-populous city ...
, area. The
Univision Radio outlet broadcasts with an ERP of 48,000 watts and is
licensed
A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit).
A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...
to
Taylor, Texas
Taylor is a city in Williamson County, Texas, United States. The population was 13,575 at the 2000 census; it was 15,191 at the 2010 census; it was 16,267 at the 2020 census.
History
In 1876, the Texas Land Company auctioned lots in anticipati ...
. Its transmitter is located in
Coupland, Texas, and the station has studios along
MoPac Expressway
MOPAC is a popular computer program used in computational chemistry. It is designed to implement semi-empirical quantum chemistry algorithms, and it runs on Windows, Mac, and Linux.
MOPAC2016 is the current version. MOPAC2016 is able to perform ...
in Northwest Austin.
History
As "The Beat 104.3" (1st phase, KQBT)
KLQB was launched as KQBT on 104.3 FM (licensed to
Taylor, Texas
Taylor is a city in Williamson County, Texas, United States. The population was 13,575 at the 2000 census; it was 15,191 at the 2010 census; it was 16,267 at the 2020 census.
History
In 1876, the Texas Land Company auctioned lots in anticipati ...
) in June 1998 after the frequency would be moved southward to the Austin area after previously serving the
Temple
A temple (from the Latin ) is a building reserved for spiritual rituals and activities such as prayer and sacrifice. Religions which erect temples include Christianity (whose temples are typically called churches), Hinduism (whose temples ...
-
Killeen market as KKIK. Soon enough, KQBT, with the branding ''
heBeat 104.3'', began targeting Austin in 1998 as a
Rhythmic contemporary hits station, playing
Hip Hop,
R&B, some
Pop, and some
Dance. At the time, the station complemented the then co-owned
Urban AC
Urban adult contemporary, often abbreviated as urban AC or UAC, (also known as adult R&B,) is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have hip hop music on ...
station KJCE "K-Juice 1370" (now a
talk radio
Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. Most shows are regularly hosted by a single individual, and often featu ...
station). This would eventually propel KQBT as one of Austin's Top 5 radio stations (sometimes #1) according to
Arbitron ratings. By 2001, the station dropped Dance music and eventually Pop music from the playlist and has gone straight Hip Hop and R&B. KQBT was in initial competition with Top 40 rival
KHFI
KHFI-FM (96.7 MHz) is a commercial radio station licensed to Georgetown, Texas, and serving the Greater Austin radio market. Owned by iHeartMedia, Inc., it airs a Top 40/CHR radio format, branded as "KISS-FM." It shares studios and offices wi ...
(of which it first challenged) and
Rhythmic Oldies
Rhythmic oldies is a radio format that concentrates on the rhythmic, R&B, disco, or dance genres of music. Playlists can span from the 1960s through the 2000s and, depending on market conditions, may be designed for African-American or Hispanic ...
-turned-
AC rival
KFMK-FM (launched a year after KQBT); it gained direct competition from KDHT (now
KGSR
KGSR (93.3 FM, "Lucy 93.3") is a radio station licensed to Cedar Park, Texas, and serving the Austin-Round Rock metropolitan area. Owned by Sinclair Telecable Inc. d/b/a Waterloo Media Group, it broadcasts a hot adult contemporary format. KGS ...
) in 2003.
As KOYT "104.3 The Coyote"
In 2004,
Howard Stern
Howard Allan Stern (born January 12, 1954) is an American radio and television personality, comedian, and author. He is best known for his radio show, '' The Howard Stern Show'', which gained popularity when it was nationally syndicated on terr ...
was expected back on the radio due in several markets due to
Clear Channel firing him for indecency. KQBT, along with five other replacement radio stations owned by what was then called
Infinity Broadcasting
Infinity Broadcasting Corporation was a radio company that existed from 1972 until 2005. It was founded by Michael A. Wiener and Gerald Carrus. It became associated with popular radio personalities like Howard Stern, Opie and Anthony, Don Imus ...
(which owned Stern's show through syndication), was selected to carry the morning drive. As a result, there would be uncertainty that the Hip Hop/R&B format would even survive with Stern on the air, so the frequency flipped to
talk radio
Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. Most shows are regularly hosted by a single individual, and often featu ...
, changed calls to KOYT and called itself ''104.3 The Coyote'' on July 19, 2004. In addition to Stern, KOYT's lineup consisted of
Don & Mike,
Russ Martin
Russell Dale Martin (October 4, 1960 – February 27, 2021) was an American radio presenter in Dallas, Texas. He worked in the Dallas radio market for 31 years. Martin hosted the No. 1-rated ''The Russ Martin Show'' on KLLI ''Live 105.3'' in Da ...
,
Tom Leykis
Tom or TOM may refer to:
* Tom (given name), a diminutive of Thomas or Tomás or an independent Aramaic given name (and a list of people with the name)
Characters
* Tom Anderson, a character in ''Beavis and Butt-Head''
* Tom Beck, a character ...
, and
The John and Jeff Show, as well as programming from All-Comedy Radio. However, the talk format did not do well at all in the market.
As "Beat 104.3" (2nd phase, KXBT)
With the failure of KOYT, the frequency returned to a Rhythmic Contemporary Hits format six months later on January 21, 2005, under the former branding ''Beat 104.3'' but with new call letters KXBT because KQBT was already assigned to a radio station in
Llano, Texas
Llano ( ) is a city in Llano County, Texas, United States. As of 2010, the city population was 3,232. It is the county seat of Llano County.
Geography
Llano is located at (30.750953, –98.680038). It is on the Llano River, northwest of Aus ...
(they are now on a
radio station
Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...
in
Houston
Houston (; ) is the most populous city in Texas, the most populous city in the Southern United States, the fourth-most populous city in the United States, and the sixth-most populous city in North America, with a population of 2,304,580 i ...
).
[http://www.americanradiohistory.com/Archive-RandR/2000s/2005/RR-2005-01-28.pdf ] Even though it was a Rhythmic, this time KXBT skewed slightly towards an unofficial
Mainstream Urban
Mainstream may refer to:
Film
* ''Mainstream'' (film), a 2020 American film
Literature
* ''Mainstream'' (fanzine), a science fiction fanzine
* Mainstream Publishing, a Scottish publisher
* ''Mainstream'', a 1943 book by Hamilton Basso
...
format, unusual for the market's demographics given the fact less than 10% of the Austin radio market's population is
African American
African Americans (also referred to as Black Americans and Afro-Americans) are an ethnic group consisting of Americans with partial or total ancestry from sub-Saharan Africa. The term "African American" generally denotes descendants of ens ...
. To accommodate the return, the station held a campaign in early 2005 to ''"Make The Big Switch Back to the Beat,"'' with the slogan at the time being "The People's Station" before finally settling on "The Beat of the ATX." It became home for a short time to the controversial Star and Buc Wild Morning Show from December 2005 to May 2006. Soon after the return to the format, KXBT reintroduced
Freestyle Dance Dance improvisation is the process of spontaneously creating movement. Development of movement material is facilitated through a variety of creative explorations including body mapping through levels, shape and dynamics schema.
Improvisation is a f ...
music and added more
Reggaeton
Reggaeton (, ), also known as reggaetón and reguetón (), is a music style that originated in Panama during the late 1980s. It was later popularized in Puerto Rico.
It has evolved from dancehall and has been influenced by American hip hop, ...
music.
As KLQB "La Que Buena"
In 2006,
CBS Radio sold the Austin radio cluster (also including
KAMX
KAMX (94.7 FM "Mix 94.7") is a commercial radio station licensed to Luling, Texas, and serving the Greater Austin radio market. It is owned by Audacy, Inc. and airs a hot adult contemporary radio format. The station has studios and offices ...
,
KKMJ
KKMJ-FM (95.5 MHz "Majic 95.5") is a commercial radio station in Austin, Texas. It is owned by Audacy, Inc. and airs an adult contemporary radio format. The station has studios and offices on Westbank Drive, off Loop 360, near Westlake High ...
and
KJCE
KJCE (1370 Hertz, kHz) is a commercial radio, commercial AM broadcasting, AM radio station City of license, licensed to Rollingwood, Texas, Rollingwood, Texas, and serving the Greater Austin media market, radio market. The station airs a talk rad ...
) to Entercom. On February 21, 2007, Entercom announced that the 104.3 frequency and KXBT calls would be sold to
Univision
Univision () is an American Spanish-language free-to-air television network owned by TelevisaUnivision. It is the United States' largest provider of Spanish-language content. The network's programming is aimed at the Latino public and includes ...
and change to a Spanish format on February 26. The staff was already told of this stunning news before it was made public in the trades and was expecting to leave prior to the flip. Albeit that Univision owned Hip Hop music stations in
San Antonio
("Cradle of Freedom")
, image_map =
, mapsize = 220px
, map_caption = Interactive map of San Antonio
, subdivision_type = Country
, subdivision_name = United States
, subdivision_type1= State
, subdivision_name1 = Texas
, subdivision_t ...
,
Houston
Houston (; ) is the most populous city in Texas, the most populous city in the Southern United States, the fourth-most populous city in the United States, and the sixth-most populous city in North America, with a population of 2,304,580 i ...
,
the Rio Grande Valley and
Albuquerque
Albuquerque ( ; ), ; kee, Arawageeki; tow, Vakêêke; zun, Alo:ke:k'ya; apj, Gołgéeki'yé. abbreviated ABQ, is the most populous city in the U.S. state of New Mexico. Its nicknames, The Duke City and Burque, both reference its founding in ...
at the time, the Austin cluster of Univision did not retain the format. After the announcement was made, Border Media flipped
KXXS to a
Rhythmic Top 40
The Rhythmic chart (also called Rhythmic Airplay, and previously named Rhythmic Songs, Rhythmic Top 40 and CHR/Rhythmic) is an airplay chart published weekly by ''Billboard'' magazine.
The chart tracks and measures the airplay of songs played on ...
format, hired the former KXBT staff, and relaunched as "The Beat 104.9", thus leaving the station virtually intact. (The previous ''Digital 104.9'' format was relaunched on 92.5.)
As for "The Beat", KXBT (on 104.9) has since signed off the format in 2008 for a different format, but was resurrected by Clear Channel (which trademarked that brand for its urban and rhythmic stations a decade earlier) on KFMK and then moved to KPEZ.
References
External links
{{coord, 30.435, N, 97.365, W, type:landmark_region:US_source:FCC, display=title
LQB
Univision Radio Network stations
Radio stations established in 1998