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KFYO (790
kHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that on ...
) is a
Lubbock, Texas Lubbock ( ) is the 10th-most populous city in the U.S. state of Texas and the seat of government of Lubbock County. With a population of 260,993 in 2021, the city is also the 85th-most populous in the United States. The city is in the northw ...
, based
news News is information about current events. This may be provided through many different Media (communication), media: word of mouth, printing, Mail, postal systems, broadcasting, Telecommunications, electronic communication, or through the tes ...
/
talk Talk may refer to: Communication * Communication, the encoding and decoding of exchanged messages between people * Conversation, interactive communication between two or more people * Lecture, an oral presentation intended to inform or instruct ...
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
, owned by
Townsquare Media Townsquare Media, Inc. (formerly Regent Communications until 2010) is an American radio network and media company based in Purchase, New York. The company started in radio and expanded into digital media toward the end of the 2000s, starting wi ...
. Its studios and transmitters are located in southwest Lubbock.


History


Before Lubbock

In 1927, T. E. Kirksey, under the Kirksey Bros. Battery and Electric Company, established a radio station at Breckenridge, which operated with 15 watts on 1420 kHz. In early 1928, it was allowed to increase power to 100 watts. On September 22, 1928, KFYO moved to Abilene, where it remained on 1420 and upgraded to 250 watts day and 100 watts night. The station maintained studios in the Grace Hotel. 16-year-old Grant Turner, later an announcer for the
Grand Ole Opry The ''Grand Ole Opry'' is a weekly American country music stage concert in Nashville, Tennessee, founded on November 28, 1925, by George D. Hay as a one-hour radio "barn dance" on WSM. Currently owned and operated by Opry Entertainment (a divis ...
in Nashville, joined the station when it moved to Abilene. At times, KFYO has claimed a longer history, stretching back to an experimental station allegedly started by Kirksey in 1923, in
Bentonville, Arkansas Bentonville is the List of cities and towns in Arkansas, tenth-largest city in Arkansas, United States and the county seat of Benton County, Arkansas, Benton County. The city is centrally located in the county with Rogers, Arkansas, Rogers adja ...
. However, no station was licensed to Kirksey there. Bentonville's first radio station was KFVX, run by Ralph H. Porter in 1925 but closed the same year. There was an earlier and unrelated KFYO, which operated at
Texarkana, Texas Texarkana is a city in Bowie County, Texas, United States, in the Ark-La-Tex region. Located approximately from Dallas, Texarkana is a twin city with neighboring Texarkana, Arkansas. The Texas city's population was 36,193 at the 2020 census. ...
. KFYO Texarkana shut down in February 1927, and KFYO Breckenridge received a construction permit six months later.


Moving to Lubbock

In February 1932, Kirksey filed and was approved to move KFYO to Lubbock on 1310 kHz, utilizing a site at 2312 5th Street, three blocks east of
Texas Tech University Texas Tech University (Texas Tech, Tech, or TTU) is a public research university in Lubbock, Texas. Established on , and called Texas Technological College until 1969, it is the main institution of the five-institution Texas Tech University Sys ...
. The station began broadcasting from Lubbock on April 23. Two years later, the station moved to new downtown studios and offices located at 914 Avenue J. Also in 1934, KFYO aired the first-ever radio broadcast of a Texas Tech football game; it then began broadcasting games regularly in 1935, holding the rights continuously through the 1993 season. Several other cornerstones of KFYO programming and Lubbock history passed through KFYO at this time. In 1935, the station began airing the Sunday morning services of the Downtown (Lubbock) Bible Class Sunday morning services; the weekly service aired on KFYO until 1946 and returned to KFYO from KSEL in December 1987. The precursor of the
Chuck Wagon Gang The Chuck Wagon Gang is a Country gospel musical group, formed in 1935 by David P. ("Dad") Carter, oldest son Ernest ("Jim") along with daughters Lola ("Rose") and Effie ("Anna"). The group got their first radio break as sponsored singers for Bewl ...
—then known as the Carter Quartet—made its radio debut that same year over KFYO, performing weekly and earning the group $15 a week. The group included David Parker Carter 'Dad', son Jim (born Ernest) and daughters Rose and Effie. In 1936, the Carters changed their group name to the Chuck Wagon Gang, moved to the Dallas-Fort Worth area, and joined radio station WBAP.


Plains Radio ownership

Kirksey sold the station he had built—and moved twice—to the Plains Radio Broadcasting Company, owned by the ''
Lubbock Avalanche-Journal ''Lubbock Avalanche-Journal'' is a newspaper based in Lubbock, Texas, United States. It is owned by Gannett. History ''The Lubbock Avalanche'' was founded in 1900 by John James Dillard and Thad Tubbs. According to Dillard, the name "Avalanche" ...
'' and ''
Amarillo Globe-News The ''Amarillo Globe-News'' is a daily newspaper in Amarillo, Texas, owned by Gannett. The newspaper is based at downtown's FirstBank Southwest Tower, but is printed at a facility in Lubbock. History The current-day ''Globe-News'' is a combina ...
'' newspapers. DeWitt "Judge" Landis became the general manager, and KFYO affiliated with
NBC The National Broadcasting Company (NBC) is an Television in the United States, American English-language Commercial broadcasting, commercial television network, broadcast television and radio network. The flagship property of the NBC Enterta ...
. The new owners also rebuilt the transmission facility, which was still using the original transmitter put into service at Breckenridge ten years prior. The station would change affiliations several more times, to the
Mutual Broadcasting System The Mutual Broadcasting System (commonly referred to simply as Mutual; sometimes referred to as MBS, Mutual Radio or the Mutual Radio Network) was an American commercial radio network in operation from 1934 to 1999. In the Old-time radio, golden ...
in 1937 and again to the
Blue Network The Blue Network (previously known as the NBC Blue Network) was the on-air name of a now defunct American Commercial broadcasting, radio network, which broadcast from 1927 through 1945. Beginning as one of the two radio networks owned by the N ...
, later
ABC ABC are the first three letters of the Latin script known as the alphabet. ABC or abc may also refer to: Arts, entertainment, and media Broadcasting * American Broadcasting Company, a commercial U.S. TV broadcaster ** Disney–ABC Television ...
, in 1944. KFYO moved to 1340 kHz in
NARBA The North American Regional Broadcasting Agreement (NARBA, es, Convenio Regional Norteamericano de Radiodifusión) refers to a series of international treaties that defined technical standards for AM band (mediumwave) radio stations. These agreem ...
reallocation on March 29, 1941; the year before, it increased its power to 250 watts. On July 1, 1945, KFYO broadcast live from Lubbock's airfield, when the first commercial airline flight made its way to Lubbock. The flight was a Braniff Airways flight from Dallas, that continued to Albuquerque. The station also operated an FM simulcast—KFYO-FM 99.5, the first FM station on the South Plains—from April 18, 1948, to 1950. KFYO would engage in a seven-year fight to improve its facilities in the late 1940s and early 1950s. In 1945, KFYO filed to move to 790 kHz and increase its power to 5,000 watts. The
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdiction ...
initially denied the bid in favor of a competing application from Lubbock County Broadcasting Company, which owned KBWD in Brownwood, but KFYO appealed and was successful in having the case remanded for new hearings in 1949. Despite a hearing examiner finding in favor of Lubbock County in 1950, the FCC awarded the frequency to KFYO in October 1951. The frequency change took place on January 19, 1953, at which time the station activated its three-tower array near 82nd and Quaker streets. The new facility allowed KFYO to be heard in Amarillo, Abilene, Midland, Odessa, San Angelo, Ozona and eastern New Mexico. 1340 was awarded to a new station, KDUB. On June 1, 1954, KFYO switched affiliations from ABC to
CBS Radio CBS Radio was a radio broadcasting company and radio network operator owned by CBS Corporation and founded in 1928, with consolidated radio station groups owned by CBS and Westinghouse Broadcasting/Group W since the 1920s, and Infinity Broadc ...
, giving the network its first outlet in Lubbock and first reliable reception in much of the South Plains. KFYO was the only station to broadcast continuously before, during, and after the
Lubbock tornado Portions of Lubbock, Texas, were struck by a powerful multiple-vortex tornado after nightfall on May 11, 1970, resulting in 26 fatalities and at least $135 million in damage. It was in its time the costliest tornado in U.S. history, da ...
that struck the downtown area on May 11, 1970. KFYO also provided Lubbock's only link to the outside world during the tornado by broadcasting over phone to 1080 KRLD in Dallas. Because KFYO was the assigned civil defense radio station in Lubbock, the station was equipped with two diesel backup generators, which provided power for KFYO's studios and transmitter site at 82nd & Quaker. With much of the city damaged and without power for days—and with two radio stations having lost their towers in the storm—KFYO became the vital link for Lubbock and the region in the hours and days after the tornado, broadcasting multiple 24-hour commercial-free days and receiving local, state and national awards for its coverage, including a citation from President
Richard Nixon Richard Milhous Nixon (January 9, 1913April 22, 1994) was the 37th president of the United States, serving from 1969 to 1974. A member of the Republican Party, he previously served as a representative and senator from California and was ...
.


KFYO after 1973

KFYO, Inc., controlled by S. B. Whittenburg, bought the station in 1973; it was sold six years later to the Seaton Publishing Company in a $1.3 million transaction. The new owners substituted the station's
beautiful music Beautiful music (sometimes abbreviated as BM, B/EZ or BM/EZ for "beautiful music/easy listening") is a mostly instrumental music format that was prominent in North American radio from the late 1950s through the 1980s. Easy listening, elevator musi ...
programs with a country music format. The call letters KFYO briefly returned to the FM band in 1985 when the station bought the former KRUX (102.5 FM); the station became
KZII-FM KZII-FM (102.5 MHz), known as "102-5 Kiss FM" is a Top 40 (CHR) formatted radio station serving Lubbock, Texas. The station is owned by Townsquare Media. Its studios and transmitter are located in south Lubbock. History KZII went on air on Apr ...
on March 27, 1986. That same year, the stations moved to a new studio and tower site on South Slide Road, housing both stations and a new three-tower array for KFYO. Part of the former KFYO transmitter site at 82nd and Quaker was redeveloped into the Kingsgate North shopping center. In March 1997, KFYO and KZII-FM were sold to GulfStar Communications, who also owned KFMX-FM, KKAM and KRLB-FM 99.5 in Lubbock. The studios returned to 82nd and Quaker, in the Copy Craft building that housed the other GulfStar stations, though the KFYO transmitter remained on South Slide.
Clear Channel Communications iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.), a company fou ...
acquired the GulfStar Lubbock cluster in 2000. In August 2010, KFYO owner Gap Central Broadcasting, which had purchased the Lubbock cluster from Clear Channel in 2007, was folded into
Townsquare Media Townsquare Media, Inc. (formerly Regent Communications until 2010) is an American radio network and media company based in Purchase, New York. The company started in radio and expanded into digital media toward the end of the 2000s, starting wi ...
. KFYO was the longtime home of Texas Tech Red Raiders football and men's basketball games beginning in the late 1990s. On Christmas Eve 1993, KFYO would broadcast a Red Raider football game for the final time as the team's flagship radio partner. That game was a 41-10 loss to the Oklahoma Sooners in the
1993 John Hancock Bowl The 1993 John Hancock Bowl was a college football postseason bowl game that featured the Texas Tech Red Raiders and the Oklahoma Sooners. After holding sponsorship rights to the game since 1986, and also naming beginning in 1989, John Hancock I ...
. The games would move to
KKAM KKAM (1340 AM) (branded as "Talk 103.9 and 1340") is a radio station broadcasting a News/Talk/Sports format. Licensed to Lubbock, Texas, United States. The station is currently owned by Townsquare Media. Its studios are located in south Lubbock ...
the following year. As part of a changing talk radio landscape, KFYO changed its network affiliation in 2003. On June 1, KFYO ended a 49-year affiliation with CBS and began an affiliation with ABC News Radio, airing such ABC features as
Paul Harvey Paul Harvey Aurandt (September 4, 1918 – February 28, 2009) was an American radio broadcaster for ABC News Radio. He broadcast ''News and Comment'' on mornings and mid-days on weekdays and at noon on Saturdays and also his famous ''The Rest o ...
and
Sean Hannity Sean Patrick Hannity (born December 30, 1961) is an American talk show host, conservative political commentator, and author. He is the host of ''The Sean Hannity Show'', a nationally syndicated talk radio show, and has also hosted a commentar ...
. In December 2010, the Lubbock Bible Class aired its final service and disbanded, having aired their Sunday service on KFYO for a total of 37 years. In 1970, KFYO donated a 1927
Model T The Ford Model T is an automobile that was produced by Ford Motor Company from October 1, 1908, to May 26, 1927. It is generally regarded as the first affordable automobile, which made car travel available to middle-class Americans. The relati ...
once owned by the station and painted with news headlines of that year to the Texas Tech Museum. In 2015, state representative
John Frullo John Michael Frullo (born August 27, 1962) is a Republican politician who represents district 84 in the Texas House of Representatives. Personal life John M. Frullo was born on August 27, 1962, and graduated in 1984 with a degree in accounting fr ...
donated $1,000 for the restoration of the Model T. In October 2016, KFYO added an FM simulcast on the 95.1 FM translator, licensed to Lubbock. Branding for the station changed to "News/Talk 95.1 & 790, KFYO". In November 2020, Paul R. Beane was inducted into the Texas Radio Hall of Fame. KFYO was Paul's last stop in his storied radio career, hosting the commentary "The Way I See It" from 2010-2014. In May 2022, Robert Snyder left KFYO, after a 21 year career as the News Director- Program Director.


FM translator

On October 12, 2016, KFYO added an FM simulcast on 95.1 MHz.


Programming

KFYO airs several local news and talk programs, including ''Surnise LBK with Dave King & Tom Collins'' in morning drive, Chad Hasty in mid-mornings, and second edition of The Chad Hasty Show in evenings. The remainder of the day features syndicated conservative talkers including
Rush Limbaugh Rush Hudson Limbaugh III ( ; January 12, 1951 – February 17, 2021) was an American conservative political commentator who was the host of '' The Rush Limbaugh Show'', which first aired in 1984 and was nationally syndicated on AM and FM r ...
,
Sean Hannity Sean Patrick Hannity (born December 30, 1961) is an American talk show host, conservative political commentator, and author. He is the host of ''The Sean Hannity Show'', a nationally syndicated talk radio show, and has also hosted a commentar ...
and
Mark Levin Mark Reed Levin (; born September 21, 1957) is an American lawyer, author, and radio personality. He is the host of syndicated radio show Broadcast syndication is the practice of leasing the right to broadcasting television shows and rad ...
. The station also airs
ABC News ABC News is the news division of the American broadcast network ABC. Its flagship program is the daily evening newscast ''ABC World News Tonight, ABC World News Tonight with David Muir''; other programs include Breakfast television, morning ...
each hour and local weather updates from Ron Roberts who is the Chief Meteorologist at
KAMC-TV KAMC (channel 28) is a television station in Lubbock, Texas, United States, affiliated with ABC. It is owned by Mission Broadcasting, which maintains a local marketing agreement (LMA) with Nexstar Media Group, owner of CBS affiliate KLBK- ...
. KFYO's news anchors include: Luke Matsik, Rob Breaux and Jacob Estrada. On weekends, KFYO airs a mix of local and syndicated weekend programs, including First United Methodist Church services on Sundays, a KFYO fixture since 1952.


References


External links


KFYO Radio official website
* * {{coord, 33, 27, 50, N, 101, 55, 30, W, type:landmark_region:US_source:FCC, display=title FYO News and talk radio stations in the United States Radio stations established in 1926 Townsquare Media radio stations