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Jay Ward Productions, Inc. (sometimes shortened to Ward Productions) is an American
animation studio An animation studio is a company producing animated media. The broadest such companies conceive of products to produce, own the physical equipment for production, employ operators for that equipment, and hold a major stake in the sales or rentals ...
based in
Costa Mesa, California Costa Mesa (; Spanish for "Table Coast") is a city in Orange County, California. Since its incorporation in 1953, the city has grown from a semi-rural farming community of 16,840 to an urban area including part of the South Coast Plaza–John Wa ...
. It was founded in 1948 by American
animator An animator is an artist who creates multiple images, known as frames, which give an illusion of movement called animation when displayed in rapid sequence. Animators can work in a variety of fields including film, television, and video gam ...
Jay Ward Joseph Ward Cohen Jr. (September 20, 1920 – October 12, 1989), also known as Jay Ward, was an American creator and producer of animated TV cartoon shows. He produced animated series based on such characters as Crusader Rabbit, Rocky & Bul ...
. The Jay Ward Productions library and rights were previously managed by Bullwinkle Studios, a joint venture between Jay Ward Productions and the
DreamWorks Animation DreamWorks Animation LLC (DWA, also known as DreamWorks Animation Studios and simply known as DreamWorks) is an American animation studio that produces animated films and television programs and is a subsidiary of Universal Pictures, a division ...
subsidiary of
NBCUniversal NBCUniversal Media, LLC is an American multinational mass media and entertainment conglomerate corporation owned by Comcast and headquartered at 30 Rockefeller Plaza in Midtown Manhattan, New York City, United States. NBCUniversal is primari ...
.


History

The company was based on the
Sunset Strip The Sunset Strip is the stretch of Sunset Boulevard that passes through the city of West Hollywood, California. It extends from West Hollywood's eastern border with the city of Los Angeles near Marmont Lane to its western border with Beverly H ...
in
West Hollywood West Hollywood is a city in Los Angeles County, California, United States. Incorporated in 1984, it is home to the Sunset Strip. As of the 2020 United States Census, 2020 U.S. Census, its population was 35,757. It is considered one of the most ...
, across
Sunset Boulevard Sunset Boulevard is a boulevard in the central and western part of Los Angeles, California, that stretches from the Pacific Coast Highway in Pacific Palisades east to Figueroa Street in Downtown Los Angeles. It is a major thoroughfare in t ...
from the
Chateau Marmont The Chateau Marmont is a hotel located at 8221 Sunset Boulevard in Los Angeles, California. The hotel was designed by architects Arnold A. Weitzman and William Douglas Lee and completed in 1929. It was modeled loosely after the Château d'Am ...
.


Jay Ward Productions today

By 2007, Jay Ward Productions had formed Bullwinkle Studios LLC, a joint venture with
Classic Media Classic Media, LLC, doing business as DreamWorks Classics, is an American entertainment company owned by DreamWorks Animation, which is a subsidiary of Universal Pictures and a division of Comcast's NBCUniversal. It was founded as Classic Media ...
(then an Entertainment Rights subsidiary), to manage the Jay Ward characters. Bullwinkle Studios's first production was ''
George of the Jungle ''George of the Jungle'' is an American animated television series produced and created by Jay Ward and Bill Scott, who also created ''The Rocky and Bullwinkle Show''. The character George was inspired by the story of Tarzan and a cartoon char ...
'' with Studio B Productions, a unit of DHX Media. The series was broadcast on
Teletoon Teletoon (stylized as TELETOON) is a Canadian English-language specialty channel owned by Teletoon Canada, Inc., a subsidiary of Corus Entertainment. Its name is a portmanteau of "television" and " cartoon". The channel primarily broadcasts ...
, then added to
Cartoon Network Cartoon Network (often abbreviated as CN) is an American cable television channel owned by Warner Bros. Discovery. It is a part of The Cartoon Network, Inc., a division that also has the broadcasting and production activities of Boomerang, Car ...
. Tiffany Ward served as president of Ward Productions and Bullwinkle Studios. Classic Media was acquired in 2012 by
DreamWorks Animation DreamWorks Animation LLC (DWA, also known as DreamWorks Animation Studios and simply known as DreamWorks) is an American animation studio that produces animated films and television programs and is a subsidiary of Universal Pictures, a division ...
, which was later purchased by the
Comcast Comcast Corporation (formerly known as American Cable Systems and Comcast Holdings),Before the AT&T merger in 2001, the parent company was Comcast Holdings Corporation. Comcast Holdings Corporation now refers to a subsidiary of Comcast Corpora ...
-owned
NBCUniversal NBCUniversal Media, LLC is an American multinational mass media and entertainment conglomerate corporation owned by Comcast and headquartered at 30 Rockefeller Plaza in Midtown Manhattan, New York City, United States. NBCUniversal is primari ...
in 2016. On February 3, 2022, Jay Ward Productions signed a deal with
WildBrain WildBrain Ltd. (formerly known as DHX Media, Ltd.) is a Canadian media, animation studio, production, and brand licensing company, mostly associated as an entertainment company. The company is known for owning the largest library of children' ...
to produce new content based on its portfolio. The agreement also includes distribution rights to the entire Jay Ward Productions library. However, DreamWorks retains the distribution rights to its co-productions.


Television programs


Animation


Jay Ward Productions

* ''
Crusader Rabbit ''Crusader Rabbit'' is the first animated series produced specifically for television. Its main characters were Crusader Rabbit and his sidekick Ragland T. Tiger, or "Rags". The stories were four-minute-long satirical cliffhangers. The concept ...
'' (1950–1952) * ''Rocky and His Friends''/''The Bullwinkle Show'' (1959–1964) ** ''
Fractured Fairy Tales ''The Adventures of Rocky and Bullwinkle and Friends'' (commonly referred to as simply ''Rocky and Bullwinkle'') is an American animated television series that originally aired from November 19, 1959, to June 27, 1964, on the American Broadca ...
'' ** '' Aesop and Son'' ** ''
Bullwinkle's Corner ''The Adventures of Rocky and Bullwinkle and Friends'' (commonly referred to as simply ''Rocky and Bullwinkle'') is an American animated television series that originally aired from November 19, 1959, to June 27, 1964, on the American Broadca ...
'' ** ''
Mr. Know-It-All ''The Adventures of Rocky and Bullwinkle and Friends'' (commonly referred to as simply ''Rocky and Bullwinkle'') is an American animated television series that originally aired from November 19, 1959, to June 27, 1964, on the ABC and NBC te ...
'' ** '' The Rocky and Bullwinkle Fan Club'' ** '' Peabody's Improbable History'' ** ''
Dudley Do-Right of the Mounties Dudley Do-Right is a fictional character created by Alex Anderson, Chris Hayward, Allan Burns, Jay Ward, and Bill Scott, who appears as the main protagonist of "Dudley Do-Right of the Mounties", a segment on ''The Rocky and Bullwinkle Show.'' ...
'' * ''
Hoppity Hooper ''Hoppity Hooper'' is an American animated television series produced by Jay Ward, and sponsored by General Mills, originally broadcast on ABC from September 12, 1964 until 1967. The series was produced in Hollywood by Jay Ward and Bill Scot ...
'' (1964–1967) ** ''
Uncle Waldo's Cartoon Show ''Hoppity Hooper'' is an American animated television series produced by Jay Ward, and sponsored by General Mills, originally broadcast on ABC from September 12, 1964 until 1967. The series was produced in Hollywood by Jay Ward and Bill Scott, ...
'' * ''The Dudley Do Right Show'' (1964–1966) * ''
George of the Jungle ''George of the Jungle'' is an American animated television series produced and created by Jay Ward and Bill Scott, who also created ''The Rocky and Bullwinkle Show''. The character George was inspired by the story of Tarzan and a cartoon char ...
'' (1967) ** '' Super Chicken'' ** ''
Tom Slick Thomas Baker Slick Jr. (May 6, 1916 – October 6, 1962) was a San Antonio, Texas-based inventor, businessman, adventurer, and heir to an oil business. Slick's father, Thomas Baker Slick Sr., a.k.a. "The King of the Wildcatters", had made ...
'' * '' The Mr. Peabody & Sherman Show'' (2015–2017) * '' The Adventures of Rocky and Bullwinkle'' (2018–2019)


Bullwinkle Studios

* ''
George of the Jungle ''George of the Jungle'' is an American animated television series produced and created by Jay Ward and Bill Scott, who also created ''The Rocky and Bullwinkle Show''. The character George was inspired by the story of Tarzan and a cartoon char ...
'' (2006–2008, 2015–2017)


Live-action

* ''
Fractured Flickers ''Fractured Flickers'' is a live-action syndicated half-hour television comedy show that was produced by Jay Ward, who is otherwise known for cartoons. The pilot film was produced in 1961 (hence the 1961 copyright notice on the animated main t ...
'' (1962–1964)


Commercials


General Mills

*
Cheerios Cheerios is a brand of cereal manufactured by General Mills in the United States, consisting of pulverized oats in the shape of a solid torus. In some countries, including the United Kingdom, Cheerios is marketed by Cereal Partners under the ...
, using characters
Rocky and Bullwinkle ''The Adventures of Rocky and Bullwinkle and Friends'' (commonly referred to as simply ''Rocky and Bullwinkle'') is an American animated television series that originally aired from November 19, 1959, to June 27, 1964, on the ABC and NBC tele ...
(1959–1970),
Boris Badenov Boris Badenov is an antagonist of the 1959–1964 animated cartoons ''Rocky and His Friends'' and ''The Rocky and Bullwinkle Show, The Bullwinkle Show'', collectively referred to as ''The Rocky and Bullwinkle Show'' for short. He was originall ...
(1959–1970), Aesop and Son (1960–1970),
Dudley Do-Right Dudley Do-Right is a fictional character created by Alex Anderson, Chris Hayward, Allan Burns, Jay Ward, and Bill Scott, who appears as the main protagonist of "Dudley Do-Right of the Mounties", a segment on ''The Rocky and Bullwinkle Show.'' ...
(1961–1970), and
Hoppity Hooper ''Hoppity Hooper'' is an American animated television series produced by Jay Ward, and sponsored by General Mills, originally broadcast on ABC from September 12, 1964 until 1967. The series was produced in Hollywood by Jay Ward and Bill Scot ...
(1961–1972) * Trix, using characters
Rocky and Bullwinkle ''The Adventures of Rocky and Bullwinkle and Friends'' (commonly referred to as simply ''Rocky and Bullwinkle'') is an American animated television series that originally aired from November 19, 1959, to June 27, 1964, on the ABC and NBC tele ...
(1959–1970), and
Hoppity Hooper ''Hoppity Hooper'' is an American animated television series produced by Jay Ward, and sponsored by General Mills, originally broadcast on ABC from September 12, 1964 until 1967. The series was produced in Hollywood by Jay Ward and Bill Scot ...
(1961–1972) *
Cocoa Puffs Cocoa Puffs is an American brand of chocolate-flavored puffed grain breakfast cereal, manufactured by General Mills. Introduced in 1956, the cereal consists of small orbs of corn and rice flavored with cocoa. Cocoa Puffs have the same shape as ...
, using characters
Rocky and Bullwinkle ''The Adventures of Rocky and Bullwinkle and Friends'' (commonly referred to as simply ''Rocky and Bullwinkle'') is an American animated television series that originally aired from November 19, 1959, to June 27, 1964, on the ABC and NBC tele ...
(1959–1970), and
Hoppity Hooper ''Hoppity Hooper'' is an American animated television series produced by Jay Ward, and sponsored by General Mills, originally broadcast on ABC from September 12, 1964 until 1967. The series was produced in Hollywood by Jay Ward and Bill Scot ...
(1961–1972) * Jets, using characters
Rocky and Bullwinkle ''The Adventures of Rocky and Bullwinkle and Friends'' (commonly referred to as simply ''Rocky and Bullwinkle'') is an American animated television series that originally aired from November 19, 1959, to June 27, 1964, on the ABC and NBC tele ...
(1959–1970), and
Hoppity Hooper ''Hoppity Hooper'' is an American animated television series produced by Jay Ward, and sponsored by General Mills, originally broadcast on ABC from September 12, 1964 until 1967. The series was produced in Hollywood by Jay Ward and Bill Scot ...
(1961–1972) * Wheat Hearts, using characters
Mr. Peabody and Sherman ''Mr. Peabody & Sherman'' (also known as ''Peabody's Improbable History: The Movie'' in the working title) is a 2014 American computer-animated science fiction comedy film based on characters from the '' Peabody's Improbable History'' segments ...
(1959–1970) * Frosty O's, using characters
Dudley Do-Right Dudley Do-Right is a fictional character created by Alex Anderson, Chris Hayward, Allan Burns, Jay Ward, and Bill Scott, who appears as the main protagonist of "Dudley Do-Right of the Mounties", a segment on ''The Rocky and Bullwinkle Show.'' ...
(1961–1970), and
Hoppity Hooper ''Hoppity Hooper'' is an American animated television series produced by Jay Ward, and sponsored by General Mills, originally broadcast on ABC from September 12, 1964 until 1967. The series was produced in Hollywood by Jay Ward and Bill Scot ...
(1961–1972) *
Lucky Charms Lucky Charms is a brand of breakfast cereal produced by General Mills since 1964. The cereal consists of multi-colored marshmallows and pieces of shaped pulverized oat, each resembling one of several objects or symbols associated with good lu ...
, using characters
Boris and Natasha ''The Adventures of Rocky and Bullwinkle and Friends'' (commonly referred to as simply ''Rocky and Bullwinkle'') is an American animated television series that originally aired from November 19, 1959, to June 27, 1964, on the American Broadca ...
(1964–1970), and
Hoppity Hooper ''Hoppity Hooper'' is an American animated television series produced by Jay Ward, and sponsored by General Mills, originally broadcast on ABC from September 12, 1964 until 1967. The series was produced in Hollywood by Jay Ward and Bill Scot ...
(1964–1972)


Quaker Oats Company

*
Cap'n Crunch Cap'n Crunch is a maize, corn and oat breakfast cereal manufactured by Quaker Oats Company, a subsidiary of PepsiCo since 2001. After introducing the original cereal in 1963, marketed simply as ''Cap'n Crunch'', Quaker Oats has since introduced n ...
(1963–1984) * Quisp and Quake (1965–1973) *
Monster Munch Monster Munch are a British baked corn snack created by Smiths in 1977 and manufactured by Walkers. They are aimed at children and widely consumed in the United Kingdom. Flavours include Roast Beef, Pickled Onion and Flamin' Hot. On the issue ...
(1966) *
Aunt Jemima Pearl Milling Company (formerly known as Aunt Jemima from 1889 to 2021) is an American breakfast brand for pancake mix, syrup, and other breakfast food products. The original version of the pancake mix for the brand was developed in 1888–188 ...
(1968–1973) *
King Vitaman King Vitaman was an American brand of breakfast cereal produced by Quaker Oats and sold in the United States. The cereal was introduced in 1968, and changed mascots several times. The cereal was discontinued in 2019. King Vitaman Cereal boasted ...
(1968) * Frosted Oat Flakes (1968–1969) * Fudge Town Cookies (1968) * Mr. Chips Cookies (1968–1969) * Scooter Pie Cookies (1968) * Cinnamon Bear Cereal (1969) * Cinnamon Flakes (1969) *
Crackles Crackles are the clicking, rattling, or crackling noises that may be made by one or both lungs of a human with a respiratory disease during inhalation. They are usually heard only with a stethoscope ("on auscultation"). Pulmonary crackles a ...
(1969) * Gauchos Cookies (1969) *
Mister E Mister E is a fictional character, appearing in magazines published by American company DC Comics. Created by Bob Rozakis and Jack C. Harris, the character first appeared in '' Secrets of Haunted House'' #31 (December 1980) and was a recurring ...
(1969) * Pronto (1969) * Scooter Pies (1969) * Vitaman the Great (1969) *
King Vitaman King Vitaman was an American brand of breakfast cereal produced by Quaker Oats and sold in the United States. The cereal was introduced in 1968, and changed mascots several times. The cereal was discontinued in 2019. King Vitaman Cereal boasted ...
(1970–1971) *
Halfsies Halfsies was a breakfast cereal manufactured by Quaker Oats from 1979 through 1984. It was the result of the so-called "sugar backlash" in which the amount of sugar in children's breakfast cereals became an issue. Its premise was that it contained ...
(1979–1982) * Hi-Lo's (1980)


Films


Live-action

* ''
Boris and Natasha ''The Adventures of Rocky and Bullwinkle and Friends'' (commonly referred to as simply ''Rocky and Bullwinkle'') is an American animated television series that originally aired from November 19, 1959, to June 27, 1964, on the American Broadca ...
'' (1992) (TV film) * ''
George of the Jungle ''George of the Jungle'' is an American animated television series produced and created by Jay Ward and Bill Scott, who also created ''The Rocky and Bullwinkle Show''. The character George was inspired by the story of Tarzan and a cartoon char ...
'' (1997) * ''
Dudley Do-Right Dudley Do-Right is a fictional character created by Alex Anderson, Chris Hayward, Allan Burns, Jay Ward, and Bill Scott, who appears as the main protagonist of "Dudley Do-Right of the Mounties", a segment on ''The Rocky and Bullwinkle Show.'' ...
'' (1999) * '' The Adventures of Rocky and Bullwinkle'' (2000) (live-action/animated) * ''
George of the Jungle 2 ''George of the Jungle 2'' is a 2003 comedy film and the sequel to the 1997 Disney film ''George of the Jungle''. It was directed by David Grossman, written by Jordan Moffet, and stars Thomas Haden Church, Julie Benz, Christina Pickles, Angus T. ...
'' (2003) (direct-to-video)


Animation


Jay Ward Productions

*''Snidley's Monster'' (1961) (short film) *''Sleeping Beauty'' (1961) (short film) * ''The Phox, The Box, and The Lox'' (1999) (short film)


Bullwinkle Studios

* '' Mr. Peabody & Sherman'' (2014) * ''
Rocky and Bullwinkle ''The Adventures of Rocky and Bullwinkle and Friends'' (commonly referred to as simply ''Rocky and Bullwinkle'') is an American animated television series that originally aired from November 19, 1959, to June 27, 1964, on the ABC and NBC tele ...
'' (2014) (direct-to-video short film)


References


Further reading

* * * {{Authority control American animation studios Television production companies of the United States Cinema of Southern California Entertainment companies based in California Mass media companies established in 1948 1948 establishments in California Companies based in Costa Mesa, California DreamWorks Classics Universal Pictures subsidiaries NBCUniversal General Mills WildBrain