Jay Ward Productions, Inc. (sometimes shortened to Ward Productions) is an American animation studio based in

Costa Mesa, California Costa Mesa (; Spanish for " Table Coast") is a city in Orange County, California. Since its incorporation in 1953, the city has grown from a semi-rural farming community of 16,840 to an urban area including part of the South Coast Plaza–John ...

. It was founded in 1948 by American

animator An animator is an artist who creates multiple images, known as frames, which give an illusion of movement called animation when displayed in rapid sequence. Animators can work in a variety of fields including film, television, and video games ...

Jay Ward. The Jay Ward Productions library and rights were previously managed by Bullwinkle Studios, a joint venture between Jay Ward Productions and the

DreamWorks Animation DreamWorks Animation LLC (DWA, also known as DreamWorks Animation Studios and simply known as DreamWorks) is an American animation studio that produces animated films and television programs and is a subsidiary of Universal Pictures, a divisio ...

subsidiary of

NBCUniversal NBCUniversal Media, LLC is an American multinational mass media and entertainment conglomerate corporation owned by Comcast and headquartered at 30 Rockefeller Plaza in Midtown Manhattan, New York City, United States. NBCUniversal is primar ...

History

The company was based on the

Sunset Strip The Sunset Strip is the stretch of Sunset Boulevard that passes through the city of West Hollywood, California. It extends from West Hollywood's eastern border with the city of Los Angeles near Marmont Lane to its western border with Beverl ...

West Hollywood West Hollywood is a city in Los Angeles County, California, United States. Incorporated in 1984, it is home to the Sunset Strip. As of the 2020 U.S. Census, its population was 35,757. It is considered one of the most prominent gay villages ...

, across

Sunset Boulevard Sunset Boulevard is a boulevard in the central and western part of Los Angeles, California, that stretches from the Pacific Coast Highway in Pacific Palisades east to Figueroa Street in Downtown Los Angeles. It is a major thoroughfare in ...

from the Chateau Marmont.

Jay Ward Productions today

By 2007, Jay Ward Productions had formed Bullwinkle Studios LLC, a joint venture with Classic Media (then an Entertainment Rights subsidiary), to manage the Jay Ward characters. Bullwinkle Studios's first production was ''

George of the Jungle ''George of the Jungle'' is an American animated television series produced and created by Jay Ward and Bill Scott, who also created '' The Rocky and Bullwinkle Show''. The character George was inspired by the story of Tarzan and a cartoon ch ...

'' with Studio B Productions, a unit of DHX Media. The series was broadcast on

Teletoon Teletoon (stylized as TELETOON) is a Canadian English-language specialty channel owned by Teletoon Canada, Inc., a subsidiary of Corus Entertainment. Its name is a portmanteau of "television" and "cartoon". The channel primarily broadcasts an ...

, then added to

Cartoon Network Cartoon Network (often abbreviated as CN) is an American cable television channel owned by Warner Bros. Discovery. It is a part of The Cartoon Network, Inc., a division that also has the broadcasting and production activities of Boomerang, ...

. Tiffany Ward served as president of Ward Productions and Bullwinkle Studios. Classic Media was acquired in 2012 by

, which was later purchased by the

Comcast Comcast Corporation (formerly known as American Cable Systems and Comcast Holdings),Before the AT&T merger in 2001, the parent company was Comcast Holdings Corporation. Comcast Holdings Corporation now refers to a subsidiary of Comcast Corpora ...

-owned

in 2016. On February 3, 2022, Jay Ward Productions signed a deal with

WildBrain WildBrain Ltd. (formerly known as DHX Media, Ltd.) is a Canadian media, animation studio, production, and brand licensing company, mostly associated as an entertainment company. The company is known for owning the largest library of childr ...

to produce new content based on its portfolio. The agreement also includes distribution rights to the entire Jay Ward Productions library. However, DreamWorks retains the distribution rights to its co-productions.

Television programs

Animation

Jay Ward Productions

* '' Crusader Rabbit'' (1950–1952) * ''Rocky and His Friends''/''The Bullwinkle Show'' (1959–1964) ** ''

Fractured Fairy Tales ''The Adventures of Rocky and Bullwinkle and Friends'' (commonly referred to as simply ''Rocky and Bullwinkle'') is an American animated television series that originally aired from November 19, 1959, to June 27, 1964, on the ABC and NBC tele ...

'' ** ''

Aesop and Son ''The Adventures of Rocky and Bullwinkle and Friends'' (commonly referred to as simply ''Rocky and Bullwinkle'') is an American animated television series that originally aired from November 19, 1959, to June 27, 1964, on the American Broadca ...

'' ** '' Bullwinkle's Corner'' ** ''

Mr. Know-It-All ''The Adventures of Rocky and Bullwinkle and Friends'' (commonly referred to as simply ''Rocky and Bullwinkle'') is an American animated television series that originally aired from November 19, 1959, to June 27, 1964, on the ABC and NBC tele ...

'' ** '' The Rocky and Bullwinkle Fan Club'' ** '' Peabody's Improbable History'' ** '' Dudley Do-Right of the Mounties'' * ''

Hoppity Hooper ''Hoppity Hooper'' is an American animated television series produced by Jay Ward, and sponsored by General Mills, originally broadcast on ABC from September 12, 1964 until 1967. The series was produced in Hollywood by Jay Ward and Bill Scot ...

'' (1964–1967) ** '' Uncle Waldo's Cartoon Show'' * ''The Dudley Do Right Show'' (1964–1966) * ''

'' (1967) ** '' Super Chicken'' ** '' Tom Slick'' * '' The Mr. Peabody & Sherman Show'' (2015–2017) * '' The Adventures of Rocky and Bullwinkle'' (2018–2019)

Bullwinkle Studios

* ''

'' (2006–2008, 2015–2017)

Live-action

* '' Fractured Flickers'' (1962–1964)

Commercials

General Mills

Cheerios Cheerios is a brand of cereal manufactured by General Mills in the United States, consisting of pulverized oats in the shape of a solid torus. In some countries, including the United Kingdom, Cheerios is marketed by Cereal Partners under the ...

, using characters Rocky and Bullwinkle (1959–1970), Boris Badenov (1959–1970),

(1960–1970), Dudley Do-Right (1961–1970), and

(1961–1972) * Trix, using characters Rocky and Bullwinkle (1959–1970), and

(1961–1972) *

Cocoa Puffs Cocoa Puffs is an American brand of chocolate-flavored puffed grain breakfast cereal, manufactured by General Mills. Introduced in 1956, the cereal consists of small orbs of corn and rice flavored with cocoa. Cocoa Puffs have the same shape as K ...

, using characters Rocky and Bullwinkle (1959–1970), and

(1961–1972) * Jets, using characters Rocky and Bullwinkle (1959–1970), and

(1961–1972) * Wheat Hearts, using characters Mr. Peabody and Sherman (1959–1970) * Frosty O's, using characters Dudley Do-Right (1961–1970), and

(1961–1972) * Lucky Charms, using characters Boris and Natasha (1964–1970), and

(1964–1972)

Quaker Oats Company

Cap'n Crunch Cap'n Crunch is a corn and oat breakfast cereal manufactured by Quaker Oats Company, a subsidiary of PepsiCo since 2001. After introducing the original cereal in 1963, marketed simply as ''Cap'n Crunch'', Quaker Oats has since introduced numerou ...

(1963–1984) *

Quisp and Quake Quisp is a sugar-sweetened breakfast cereal from the Quaker Oats Company. It was introduced in 1965 and continued as a mass-market grocery item until the late 1970s. Subsequently, the Quaker Oats Company marketed Quisp sporadically, and with the ...

(1965–1973) * Monster Munch (1966) *

Aunt Jemima Pearl Milling Company (formerly known as Aunt Jemima from 1889 to 2021) is an American breakfast brand for Baking mix, pancake mix, syrup, and other breakfast food products. The original version of the pancake mix for the brand was developed i ...

(1968–1973) *

King Vitaman King Vitaman was an American brand of breakfast cereal produced by Quaker Oats and sold in the United States. The cereal was introduced in 1968, and changed mascots several times. The cereal was discontinued in 2019. King Vitaman Cereal boasted ...

(1968) * Frosted Oat Flakes (1968–1969) * Fudge Town Cookies (1968) * Mr. Chips Cookies (1968–1969) * Scooter Pie Cookies (1968) * Cinnamon Bear Cereal (1969) * Cinnamon Flakes (1969) *

Crackles Crackles are the clicking, rattling, or crackling noises that may be made by one or both lungs of a human with a respiratory disease during inhalation. They are usually heard only with a stethoscope ("on auscultation"). Pulmonary crackles are a ...

(1969) * Gauchos Cookies (1969) * Mister E (1969) * Pronto (1969) * Scooter Pies (1969) * Vitaman the Great (1969) *

(1970–1971) * Halfsies (1979–1982) * Hi-Lo's (1980)

Films

Live-action

* '' Boris and Natasha'' (1992) (TV film) * ''

'' (1997) * '' Dudley Do-Right'' (1999) * '' The Adventures of Rocky and Bullwinkle'' (2000) (live-action/animated) * '' George of the Jungle 2'' (2003) (direct-to-video)

Animation

Jay Ward Productions

*''Snidley's Monster'' (1961) (short film) *''Sleeping Beauty'' (1961) (short film) * ''The Phox, The Box, and The Lox'' (1999) (short film)

Bullwinkle Studios

* '' Mr. Peabody & Sherman'' (2014) * '' Rocky and Bullwinkle'' (2014) (direct-to-video short film)

History

Jay Ward Productions today

Television programs

Animation

Jay Ward Productions

Bullwinkle Studios

Live-action

Commercials

General Mills

Quaker Oats Company

Films

Live-action

Animation

Jay Ward Productions

Bullwinkle Studios

References

Further reading