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Halfsies
Halfsies was a breakfast cereal manufactured by Quaker Oats from 1979 through 1984. It was the result of the so-called "sugar backlash" in which the amount of sugar in children's breakfast cereals became an issue. Its premise was that it contained half the sugar of regular breakfast cereals, and that it was half-corn and half-rice. The cereal nuggets were shaped as half a normal cereal ring, like the letter C. It was essentially Cap'n Crunch Cap'n Crunch is a maize, corn and oat breakfast cereal manufactured by Quaker Oats Company, a subsidiary of PepsiCo since 2001. After introducing the original cereal in 1963, marketed simply as ''Cap'n Crunch'', Quaker Oats has since introduced n ... (another Quaker Oats product) with half the sugar and a slightly different texture. The marketing campaign involved the fictional King of The Land of Half, who presided over The Land of Half. The box featured Half Land where houses, cars, food, etc. were all cut in half. Halfsies was discontin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Breakfast Cereal
Cereal, formally termed breakfast cereal (and further categorized as cold cereal or warm cereal), is a traditional breakfast food made from processed cereal grains. It is traditionally eaten as part of breakfast, or a snack food, primarily in Western societies. Although warm cereals like porridge and grits have the longest history, ready-to-eat cold cereals appeared around the late 19th century, and are most often mixed with milk (traditionally cow's milk), but can also be paired with yogurt instead or eaten plain. Fruit or Nut (fruit), nuts are sometimes added. Many cereals are produced via Food extrusion, extrusion. Some companies promote their products for the health benefits that come from eating oat-based and high-Dietary fiber, fiber cereals. In the United States, cereals are often Food fortification, fortified with vitamins but can still lack many of the vitamins needed for a healthy breakfast. A significant proportion of cereals have a high sugar content ("sugar cerea ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Quaker Oats
The Quaker Oats Company, known as Quaker, is an American food conglomerate based in Chicago. It has been owned by PepsiCo since 2001. History Precursor miller companies In the 1850s, Ferdinand Schumacher and Robert Stuart founded oat mills. Schumacher founded the German Mills American Oatmeal Company in Akron, Ohio, and Stuart founded the North Star Mills in Hearst, Rupert's Land. In 1870, Schumacher ran his first known cereal advertisement in the Akron Beacon Journal newspaper. In 1877, the Quaker Mill Company of Ravenna, Ohio was founded. "The name was chosen when Quaker Mill partner Henry Seymour found an encyclopedia article on Quakers and decided that the qualities described — integrity, honesty, purity — provided an appropriate identity for the company's oat product." Quaker Mill Company held the trademark on the Quaker name. In Ravenna, Ohio, on 4 September 1877, Henry Seymour of the Quaker Mill Company applied for the first trademark for a breakfast cereal, "a man ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cap'n Crunch
Cap'n Crunch is a maize, corn and oat breakfast cereal manufactured by Quaker Oats Company, a subsidiary of PepsiCo since 2001. After introducing the original cereal in 1963, marketed simply as ''Cap'n Crunch'', Quaker Oats has since introduced numerous flavors and seasonal variations, some for a limited time—and currently offers a Cap'n Crunch product lining, product line. The original Cap'n Crunch cereal was developed to recall a recipe of brown sugar and butter over rice. It was one of the first cereals to use an oil coating to deliver its flavoring, which required an innovative baking process. The taste has been described as similar to the UK and Ireland cereal Golden Nuggets. Product history Pamela Low, a flavorist at Arthur D. Little, developed the original Cap'n Crunch flavor in 1963—recalling a recipe of brown sugar and butter her grandmother Luella Low served over rice at her home in Derry, New Hampshire, Derry, New Hampshire. Low created the flavor coating ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
