Halfsies was a
breakfast cereal
Cereal, formally termed breakfast cereal (and further categorized as cold cereal or warm cereal), is a traditional breakfast food made from processed cereal grains. It is traditionally eaten as part of breakfast, or a snack food, primarily in ...
manufactured by
Quaker Oats
The Quaker Oats Company, known as Quaker, is an American food conglomerate based in Chicago. It has been owned by PepsiCo since 2001.
History Precursor miller companies
In the 1850s, Ferdinand Schumacher and Robert Stuart founded oat mills. S ...
from 1979 through 1984. It was the result of the so-called "sugar backlash" in which the amount of sugar in children's breakfast cereals became an issue. Its premise was that it contained half the sugar of regular breakfast cereals, and that it was half-corn and half-rice. The cereal nuggets were shaped as half a normal cereal ring, like the letter C.
It was essentially
Cap'n Crunch
Cap'n Crunch is a maize, corn and oat breakfast cereal manufactured by Quaker Oats Company, a subsidiary of PepsiCo since 2001. After introducing the original cereal in 1963, marketed simply as ''Cap'n Crunch'', Quaker Oats has since introduced n ...
(another Quaker Oats product) with half the sugar and a slightly different texture.
The marketing campaign involved the fictional King of The Land of Half, who presided over The Land of Half. The box featured Half Land where houses, cars, food, etc. were all cut in half.
Halfsies was discontinued due to poor sales.
References
{{reflist
New York Times article
External links
Quaker Oats website
Quaker Oats Company cereals