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Joy Doreen Biira (born 5 September 1986) is a Ugandan journalist and communications consultant. She describes herself as a "career journalist, communications and digital strategist, moderator, speaker, media trainer, brand influencer and mum". Her headline title is "Creatives Director" at ''Africa Speaks Limited'', a private Ugandan company, limited by shares, which was incorporated on 2 October 2006.


Background and education

Joy Doreen Biira was born on 5 September 1986 to John and Beatrice Baluku in the Western Ugandan town of
Kasese Kasese is a town north of Lake George in the Western Region of Uganda. It originally grew around the copper mine at Kilembe, while attention later turned to cobalt mining. It is the chief town of Kasese District, and the district headquarters ...
, in the
Rwenzururu sub-region Rwenzururu is a subnational kingdom in western Uganda, located in the Rwenzori Mountains on the border with the Democratic Republic of the Congo. The kingdom includes the districts of Bundibugyo, Kasese and Ntoroko. Rwenzururu is also the name ...
, in the foothills of the Rwenzori Mountain Range. She attended local primary school. She then transferred to
Kyebambe Girls' Secondary School Kyebambe Girls Secondary School is a residential girls-only secondary school located in Fort Portal, Kabarole District in western Uganda. It was founded in 1910 under the Church of Uganda and named after the Omukama of Toro, Daudi Kasagama Kyebamb ...
, in the city of
Fort Portal Fort Portal or Kabarole is a city located in the Western Region of Uganda. It is the seat of both Kabarole District and historically of the Toro Kingdom. Location Fort Portal in Kabarole District is located approximately by road, west of Kampal ...
, where she completed her O-Level education. For her A-Level studies, she attended ''Immaculate Heart High School'' in the town of
Rukungiri Rukungiri is a town in Rukungiri District of the Western Region of Uganda. It is the site of the district headquarters. Location Rukungiri is approximately , by road, north of Kabale, the largest city in the Kigezi sub-region. This is about , ...
, where she obtained her
High School Diploma A high school diploma or high school degree is a North American academic school leaving qualification awarded upon high school graduation. The high school diploma is typically obtained after a course of study lasting four years, from grade 9 to gra ...
in 2004. In September 2005, Biira was admitted to
Makerere University Makerere University, Kampala (; Mak) is Uganda's largest and oldest institution of higher learning, first established as a technical school in 1922. It became an independent national university in 1970. Today, Makerere University is composed of ni ...
, Uganda's oldest and largest
public university A public university or public college is a university or college that is in owned by the state or receives significant public funds through a national or subnational government, as opposed to a private university. Whether a national universit ...
, to pursue a degree in
Information Technology Information technology (IT) is the use of computers to create, process, store, retrieve, and exchange all kinds of data . and information. IT forms part of information and communications technology (ICT). An information technology system (I ...
, her third preference. Her first choice had been ''Journalism and Mass Communication''. During her first year at university, she juggled a full-time day job, that paid her tuition, with evening classes at university. She worked at ''Branding Uganda Limited, in their Operations Department. On some days, she snuck into Mass Communication classes, where her heart was. She graduated with a
Bachelor of Information Technology A Bachelor of Information Technology (abbreviations BIT or BInfTech) is an undergraduate academic degree that generally requires three to five years of study. While the degree has a major focus on computers and technology, it differs from a Compu ...
degree from Makerere University in 2011.


Career

After her second year at the ''College of Computing and Information Science'' at Makerere University, Biira deferred school in her final year in order to gain experience in the
media industry Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets. Broadcast media transmit information e ...
. She was trained as a researcher on in-depth stories and general journalistic skills by experts in
media Media may refer to: Communication * Media (communication), tools used to deliver information or data ** Advertising media, various media, content, buying and placement for advertising ** Broadcast media, communications delivered over mass el ...
consultancy, giving her competitive advantage with the professionally trained journalists. She started as an unpaid volunteer/intern, and was later employed as a weekday morning show co-host at
NBS Television NBS Television is a Ugandan television network owned by Next Media Services. It is headquartered at Next Media Park, Plot 13, Summit View Road, Naguru, Kampala District. Background The story of Next Media Services started with the founding of ...
with Shawn Kimuli, broadcasting at the network's headquarters in Uganda's capital city,
Kampala Kampala (, ) is the capital and largest city of Uganda. The city proper has a population of 1,680,000 and is divided into the five political divisions of Kampala Central Division, Kawempe Division, Makindye Division, Nakawa Division, and Ruba ...
. Between July 2008 until December 2011, Biira was the Prime time news Anchor and Television Host at ''National Broadcasting Service Television'' (NBS Television), in Kampala, Uganda, concurrently serving as the Social Media Specialist for the final three years of her tenure there. On 1 September 2008, Biira was called by
91.3 Capital FM Capital FM (sometimes called Capital Radio or 91.3 Capital FM) is an English radio channel broadcasting from Kampala, Uganda at 91.3 MHz and covers the whole of Uganda with some parts of Northern Tanzania, Rwanda, Eastern Congo, and western K ...
, the leading English
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
in Uganda, to audition for a radio show. After just the first round of the auditions, she was hired as radio co-host of the weekend breakfast show, ''The Dream Breakfast'' show. She hosted with "Hakeem-The-Dream" and later Shawn Kimuli. Her debut on radio airwaves was on 6 September 2008. She grew to host 91.3 Capital FM's Sunday Drive, an infotainment music variety show that included interviews, news and top music chats. While at 91.3 Capital FM her shows became the most listened to weekend shows. She served in this role between September 2008 and December 2011, concurrently with television assignments at NBS Television. Biira joined Standard Media Group in January 2012 as a news anchor, reporter, and show host with Kenya Television Network (KTN Kenya). She hosted ''Business Today'', a one-hour show that airs across 12 countries on the
Africa Africa is the world's second-largest and second-most populous continent, after Asia in both cases. At about 30.3 million km2 (11.7 million square miles) including adjacent islands, it covers 6% of Earth's total surface area ...
n continent. The show breaks down economic matters to its viewers while speaking to drivers of businesses, identifying the gaps businesses across Kenya and Africa might have and seeking solutions to these challenges. As Kenya is the economic hub of East Africa, business leaders, economists, and analysts make it their business to make an appearance on ''Business Today'', which airs weekdays at 1400hrs East Africa Time on
KTN News Kawish Television Network (KTN) is the first private Sindhi TV channel in Pakistan. It is the most-watched private Sindhi-language general entertainment television channel worldwide. The channel is part of the Kawish Group. History The channe ...
. She served in this role for nearly six years until October 2017. Between 2013 and 2015, Biira independently produced content for and hosted the Pan-African show ''Africa Speaks'', whose main objective was to grow Intra-African relationships economically, politically and socially. In January 2017 she took on an additional role as host to the international news environmental show ''Eco@Africa'', which she co-hosts with Nigeria's ''Nneota Egbe'' of
Channels Television Channels Television is a Nigerian independent 24-hour news and media television channel based in Lagos, Nigeria. The parent company, Channels Incorporated, was founded in 1992, a year before the Nigerian government deregulated the broadcast medi ...
. She was selected as the
East Africa East Africa, Eastern Africa, or East of Africa, is the eastern subregion of the African continent. In the United Nations Statistics Division scheme of geographic regions, 10-11-(16*) territories make up Eastern Africa: Due to the historical ...
n Reporter for
Deutsche Welle Deutsche Welle (; "German Wave" in English), abbreviated to DW, is a German public, state-owned international broadcaster funded by the German federal tax budget. The service is available in 32 languages. DW's satellite television service con ...
(DW) covering environmental issues and exciting solutions from Africa and Europe, serving in that role until October 2017. She left KTN in October 2017. In January 2018, Biira was hired by the Kenya Ministry of Mining as the Advisor, Strategic Communications, serving there for one year. In January 2019 she rejoined Deutsche Welle as the African correspondent for their broadcast ''Business Africa'', based in
Nairobi, Kenya Nairobi ( ) is the Capital city, capital and largest city of Kenya. The name is derived from the Maasai language, Maasai phrase ''Enkare Nairobi'', which translates to "place of cool waters", a reference to the Nairobi River which flows throug ...
. She also continues to speak and consult professionally as the Creatives Director for ''Africa Speaks Limited'', a role she has played since January 2010.


Personal interests

Biira has great admiration for nature and the environment, and is a passionate
environmentalist An environmentalist is a person who is concerned with and/or advocates for the protection of the environment. An environmentalist can be considered a supporter of the goals of the environmental movement, "a political and ethical movement that se ...
. She participated in the NBS Television Limited ''31 Million Ugandans, 31 Million Trees'', a country-wide tree planting campaign in Uganda. The campaign was launched by President
Yoweri Kaguta Museveni Yoweri Kaguta Museveni Tibuhaburwa (born 15 September 1944) is a Ugandan politician and retired senior military officer who has been the 9th and current President of Uganda since 26 January 1986. Museveni spearheaded rebellions with aid of then ...
of Uganda on 8 May 2010. The project is part of a collective effort to mitigate the effects of
global warming In common usage, climate change describes global warming—the ongoing increase in global average temperature—and its effects on Earth's climate system. Climate change in a broader sense also includes previous long-term changes to E ...
. Biira runs a blog called ''Biira Foundation'' where she posts her opinions on various topical issues.


Family

Joy Doreen Biira is married to Newton Kung'u, since 2016. Together they are parents to two sons.


Controversies

On 26 November 2016, armed government forces comprising
Uganda People's Defence Forces The Uganda People's Defence Force (UPDF), previously known as the National Resistance Army, is the armed forces of Uganda. From 2007 to 2011, the International Institute for Strategic Studies estimated the UPDF had a total strength of 40,000–4 ...
(UPDF) and
Uganda Police Force The Uganda Police Force is the national police force of Uganda. The head of the force is called the Inspector General of Police (IGP). The current IGP is Martin Okoth Ochola. Ochola replaced former IGP, General Kale Kayihura in March 2018. Rec ...
(UPF), attacked, ransacked and burnt down the palace of the King of the Rwenzururu, one Charles Wesley Mumbere. The number of fatalities are anywhere between 55 and over 100, depending on who is reporting. The next day, Biira, who was in her hometown of Kasese, for her wedding to fiancé (now husband), Newton Kung'u, a Kenyan citizen, was arrested by the Uganda Police, because she had posted photographs and a video of the
inferno Inferno may refer to: * Hell, an afterlife place of suffering * Conflagration, a large uncontrolled fire Film * ''L'Inferno'', a 1911 Italian film * Inferno (1953 film), ''Inferno'' (1953 film), a film noir by Roy Ward Baker * Inferno (1973 fi ...
, after the attack, on some of her
social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...
pages. After spending a night in police custody, she was given police bond and allowed to return to Kenya with her husband. She was charged with "abetting terrorism", a charge that attracts maximum sentence of seven years in Ugandan prison. On 23 December 2016, Biira's personal automobile, a
Mercedes-Benz E-220 The Mercedes-Benz E-Class is a range of executive cars manufactured by German automaker Mercedes-Benz in various engine and body configurations. Produced since 1953, the E-Class falls midrange in the Mercedes line-up, and has been marketed worldwi ...
, a sedan with registration number: KBY 831K, was stolen from the company parking lot of Standard Media Kenya, her employer, where the owner had parked the vehicle. About a week later, the car was recovered in the western Kenyan city of
Kisumu Kisumu ( ) is the List of cities and towns in Kenya by population, third-largest city in Kenya after the capital, Nairobi, and the coastal city of Mombasa (census 2019). It is the third-largest city after Kampala and Mwanza in the Lake Victor ...
, approximately away. Arrested and charged for the theft was one ''Aaron Obudho Ochieng'', an editor at the television station where he and Biira worked. The editor's initial defence was that he and the owner of the vehicle had jointly planned the car theft. Six months later, he recanted those claims in court, publicly apologized to the car owner for the harm, pain and suffering caused by his lies to the court, and reached an
out of court In law, a settlement is a resolution between disputing parties about a lawsuit, legal case, reached either before or after court action begins. A collective settlement is a settlement of multiple similar legal cases. The term also has other mean ...
settlement with the car owner, for the civil liabilities related to his statements. He also lost his job as Editor at KTN Television. In May 2018 Aaron Obudho Ochieng was again incarcerated for having failed to pay the money he had promised to pay to Joy Doreen Biira.


See also

* Kasese Clashes * Winnie Kiiza


References


External links


What you do not know about Joy Doreen Biira
Personal Interview On 6 March 2014. {{DEFAULTSORT:Biira, Joy Doreen 1986 births Living people Ugandan radio presenters Ugandan women radio presenters Ugandan television presenters Ugandan women television presenters Ugandan journalists Ugandan women journalists Makerere University alumni People from Kasese District People from Western Region, Uganda Ugandan expatriates in Kenya