Jane Maas (March 14, 1932 – November 16, 2018) was an American advertising executive and author.

Career

Maas started her career as a junior copy editor at Ogilvy & Mathers in 1964 and rose to creative director and eventually became the second female VP of the agency. In 1976, Maas joined agency

Wells Rich Greene Mary Wells Lawrence (born Mary Georgene Berg on May 25, 1928) is an American retired advertising executive. She was the founding president of Wells, Rich, Greene, an advertising agency known for its creative work. Lawrence was the first female ...

as senior VP and creative director. At WRG, Maas has been credited with shepherding the

I Love New York I Love New York (stylized ) is a slogan, a logo, and a song that are the basis of an advertising campaign developed by the marketing firm of Wells, Rich, Greene under the directorship of Mary Wells Lawrence used since 1977 to promote tourism ...

tourism campaign for the New York Department of Commerce. Considered a trailblazer in the world of advertising, Maas commenced her career during an era in which few women worked in creative or executive positions and is frequently referenced as one of the founding mothers of advertising.

Books

* ''Better Brochures, Catalogs and Mailing Pieces: A Practical Guide with 178 Rules for More Effective Sales Pieces that Cost Less'' (July 15, 1984), Macmillan, * ''Adventures of an Advertising Woman'' (March 12, 1987),

Random House Random House is an American book publisher and the largest general-interest paperback publisher in the world. The company has several independently managed subsidiaries around the world. It is part of Penguin Random House, which is owned by Germ ...

, * ''How to Advertise'' (2005), Macmillan, , with Kenneth Roman and

Martin Nisenholtz Martin A. Nisenholtz (born April 1, 1955) is an American businessman and educator who has been active in the advancement of digital media and marketing. Background, education and career origins Nisenholtz was born in Wyndmoor, Pennsylvania, a su ...

* ''Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond'' (February 28, 2012), Macmillan, * ''The Christmas Angel: A Novel'' (November 19, 2013), Macmillan,

References

{{DEFAULTSORT:Maas, Jane American advertising executives Women in advertising 1932 births 2018 deaths People from Jersey City, New Jersey