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Ogilvy (agency)
Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy. The agency is part of the WPP Group global agency network. It provides services in five areas: growth and innovation; advertising, brand and content; public relations and influence; experience; and health. It also operates a strategy division Ogilvy Consulting. History Foundation The agency was founded in London in 1850, when Edmund Charles Mather began an advertising agency on Fleet Street. By the 1860s, Mather had a U.S. branch called Mather & Abbott at 335 Broadway, New York City. After Mather's death in 1886, his son, Harley Lawrence Mather, partnered with Herbert Oakes Crowther, and the London agency became known as Mather & Crowther. The agency pioneered newspaper advertising, whic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Subsidiary
A subsidiary, subsidiary company or daughter company is a company owned or controlled by another company, which is called the parent company or holding company. Two or more subsidiaries that either belong to the same parent company or having a same management being substantially controlled by same entity/group are called sister companies. The subsidiary can be a company (usually with limited liability) and may be a government- or state-owned enterprise. They are a common feature of modern business life, and most multinational corporations organize their operations in this way. Examples of holding companies are Berkshire Hathaway, Jefferies Financial Group, The Walt Disney Company, Warner Bros. Discovery, or Citigroup; as well as more focused companies such as IBM, Xerox, and Microsoft. These, and others, organize their businesses into national and functional subsidiaries, often with multiple levels of subsidiaries. Details Subsidiaries are separate, distinct legal ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. Advertising campaigns are built to accomplish a particular objective or a set of objectives. Such objectives usua ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gallup (company)
Gallup, Inc. is an American analytics and advisory company based in Washington, D.C. Founded by George Gallup in 1935, the company became known for its public opinion polls conducted worldwide. Starting in the 1980s, Gallup transitioned its business to focus on providing analytics and management consulting to organizations globally. In addition to its analytics, management consulting, and Gallup Poll, the company also offers educational consulting, the CliftonStrengths assessment and associated products, and business and management books published by its Gallup Press unit. Organization Gallup is a private, employee-owned company based in Washington, D.C. Its headquarters is located at The Gallup Building. It maintains between 30 and 40 offices globally, including offices at the Gallup Riverfront Campus in Omaha, Nebraska, and has about 2,000 employees. Jon Clifton is Gallup's CEO. Gallup, Inc. has no affiliation with Gallup International, sometimes referred to as Gallup Int ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sabbatical
A sabbatical (from the Hebrew: (i.e., Sabbath); in Latin ; Greek: ) is a rest or break from work. The concept of the sabbatical is based on the Biblical practice of '' shmita'' (sabbatical year), which is related to agriculture. According to , Jews in the Land of Israel must take a year-long break from working the fields every seven years. Starting with Harvard University in 1880, many universities and other institutional employers of scientists, physicians, and academics offer the opportunity to qualify for paid sabbatical as an employee benefit, called ''sabbatical leave''. Early academic sabbatical policies were designed to aid their faculty in resting and recovering, but were also provided in order to facilitate "advancements in knowledge in vogue elsewhere...an intellectual and practical necessity" for both the professors and university education more broadly. Present day academic sabbaticals typically excuse the grantee from day to day teaching and departmental dutie ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territories, nine Minor Outlying Islands, and 326 Indian reservations. The United States is also in free association with three Pacific Island sovereign states: the Federated States of Micronesia, the Marshall Islands, and the Republic of Palau. It is the world's third-largest country by both land and total area. It shares land borders with Canada to its north and with Mexico to its south and has maritime borders with the Bahamas, Cuba, Russia, and other nations. With a population of over 333 million, it is the most populous country in the Americas and the third most populous in the world. The national capital of the United States is Washington, D.C. and its most populous city and principal financial center is New York City. Paleo-Americ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fortune (magazine)
''Fortune'' is an American multinational business magazine headquartered in New York City. It is published by Fortune Media Group Holdings, owned by Thai businessman Chatchaval Jiaravanon. The publication was founded by Henry Luce in 1929. The magazine competes with ''Forbes'' and '' Bloomberg Businessweek'' in the national business magazine category and distinguishes itself with long, in-depth feature articles. The magazine regularly publishes ranked lists, including the ''Fortune'' 500, a ranking of companies by revenue that it has published annually since 1955. The magazine is also known for its annual ''Fortune Investor's Guide''. History ''Fortune'' was founded by ''Time'' magazine co-founder Henry Luce in 1929 as "the Ideal Super-Class Magazine", a "distinguished and de luxe" publication "vividly portraying, interpreting and recording the Industrial Civilization". Briton Hadden, Luce's business partner, was not enthusiastic about the idea – which Luce originally thou ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public School (United Kingdom)
In England and Wales (but not Scotland), a public school is a fee-charging endowed school originally for older boys. They are "public" in the sense of being open to pupils irrespective of locality, denomination or paternal trade or profession. In Scotland, a public school is synonymous with a state school in England and Wales, and fee-charging schools are referred to as private schools. Although the term "public school" has been in use since at least the 18th century, its usage was formalised by the Public Schools Act 1868, which put into law most recommendations of the 1864 Clarendon Report. Nine prestigious schools were investigated by Clarendon (including Merchant Taylors' School and St Paul's School, London) and seven subsequently reformed by the Act: Eton, Shrewsbury, Harrow, Winchester, Rugby, Westminster, and Charterhouse. Public schools are associated with the ruling class. Historically, public schools provided many of the military officers and administrators ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Greek Language
Greek ( el, label= Modern Greek, Ελληνικά, Elliniká, ; grc, Ἑλληνική, Hellēnikḗ) is an independent branch of the Indo-European family of languages, native to Greece, Cyprus, southern Italy ( Calabria and Salento), southern Albania, and other regions of the Balkans, the Black Sea coast, Asia Minor, and the Eastern Mediterranean. It has the longest documented history of any Indo-European language, spanning at least 3,400 years of written records. Its writing system is the Greek alphabet, which has been used for approximately 2,800 years; previously, Greek was recorded in writing systems such as Linear B and the Cypriot syllabary. The alphabet arose from the Phoenician script and was in turn the basis of the Latin, Cyrillic, Armenian, Coptic, Gothic, and many other writing systems. The Greek language holds a very important place in the history of the Western world. Beginning with the epics of Homer, ancient Greek literature includes many works ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Improved Cookstove
One aspect of energy poverty is lack of access to clean, modern fuels and technologies for cooking. As of 2020, more than 2.6 billion people in developing countries routinely cook with fuels such as wood, animal dung, coal, or kerosene. Burning these types of fuels in open fires or traditional stoves causes harmful household air pollution, resulting in an estimated 3.8 million deaths annually according to the World Health Organization (WHO), and contributes to various health, socio-economic, and environmental problems. A high priority in global sustainable development is to make clean cooking facilities universally available and affordable. Stoves and appliances that run on electricity, liquid petroleum gas (LPG), piped natural gas (PNG), biogas, alcohol, and solar heat meet WHO guidelines for clean cooking. Stoves that burn biomass more efficiently than traditional stoves are known as "improved cookstoves", and are an important interim solution in areas where deploying cleaner t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Swedish Cuisine
Swedish cuisine () is the traditional food of Sweden. Due to Sweden's large north-to-south expanse, there are regional differences between the cuisine of North and South Sweden. Historically, in the far north, meats such as reindeer, and other (semi-) game dishes were eaten, some of which have their roots in the Sami culture, while fresh vegetables have played a larger role in the South. Many traditional dishes employ simple, contrasting flavours, such as the traditional dish of meatballs and brown cream sauce with tart, pungent lingonberry jam (slightly similar in taste to cranberry sauce). Swedes have traditionally been very open to foreign influences, ranging from French cuisine during the 17th and 18th centuries, to the sushi and caffé latte of today. General features Swedish cuisine could be described as centered around cultured dairy products, crisp and soft (often sugared) breads, berries and stone fruits, beef, chicken, lamb, pork, eggs, and seafood. Potatoe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
AGA Cooker
The AGA cooker oven is a Swedish oven and cooker. Invented and initially produced in Sweden, since 1957 all production has been located in the UK. History Originally developed to burn coal or anthracite, the Aga cooker was invented in 1922 by the Nobel Prize-winning Swedish physicist Gustaf Dalén (1869–1937), who was employed as the chief engineer of the Swedish AGA company ( Swedish ''Svenska Aktiebolaget Gasaccumulator'', English ''Swedish Gas Accumulator, Limited''). Dalén lost his sight in an explosion while developing his earlier invention, a porous substrate for storing gases, Agamassan. Forced to stay at home, Dalén discovered that his wife was exhausted by cooking. Although blind, he set out to develop a new stove that was capable of a range of culinary techniques and easy to use. Adopting the principle of heat storage, he combined a heat source, two large hotplates and two ovens into one unit: the AGA Cooker. The cooker was introduced to the United Kingdom i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Copywriter
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. Copywriters help create billboards, brochures, catalogs, jingle lyrics, magazine and newspaper advertisements, sales letters and other direct mail, scripts for television or radio commercials, taglines, white papers, website and social media posts, and other marketing communications. Employment Many copywriters are employed in marketing departments, advertising agencies, public relations firms, copywriting agencies, or are self-employed as freelancers, where clients range from small to large companies. *Advertising agencies usually hire copywriters as part of a creative team, in which they are partnered with art directors or creative directors. The copywriter writes a copy or script for an a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
