It's More Fun In The Philippines
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Tourism is an important sector for
Philippine economy The economy of the Philippines is the world's 32nd largest economy by nominal GDP according to the International Monetary Fund 2021 and the 12th largest economy in Asia, and the 3rd largest economy in the ASEAN after Indonesia and Thailan ...
. The travel and tourism industry contributed 5.2%% to the country's
GDP Gross domestic product (GDP) is a monetary measure of the market value of all the final goods and services produced and sold (not resold) in a specific time period by countries. Due to its complex and subjective nature this measure is ofte ...
in 2021; this was lower than the 12.7% recorded in 2019 prior to the COVID-19 lockdowns. The country is known for having its rich biodiversity as its main tourist attraction."Natural Resources and Environment in Philippines"
(n.d.). ''eTravel Pilipinas''. Retrieved January 22, 2009.
Popular destinations among tourists include
Boracay Boracay (; often locally shortened to Bora) is a resort island in the Western Visayas region of the Philippines, located off the northwest coast of Panay. It has a total land area of , under the jurisdiction of three barangays in Malay, Akla ...
,
Palawan Palawan (), officially the Province of Palawan ( cyo, Probinsya i'ang Palawan; tl, Lalawigan ng Palawan), is an archipelagic province of the Philippines that is located in the region of Mimaropa. It is the largest province in the country in ...
, and
Siargao Siargao is a tear-drop shaped island in the Philippine Sea situated 196 kilometers southeast of Tacloban. It has a land area of approximately . The east coast is relatively straight with one deep inlet, Port Pilar. The coastline is marked by a s ...
. Despite potential, the Philippines has lagged in tourism industry behind some of its Southeast Asian neighbors due to political and social problems. As of 2019, 5.7 million
Filipinos Filipinos ( tl, Mga Pilipino) are the people who are citizens of or native to the Philippines. The majority of Filipinos today come from various Austronesian ethnolinguistic groups, all typically speaking either Filipino, English and/or othe ...
have been employed in the tourism sector. In 2015, the Philippine government collected P227.62 billion pesos from foreign tourists, almost 25% of which came from
Boracay Boracay (; often locally shortened to Bora) is a resort island in the Western Visayas region of the Philippines, located off the northwest coast of Panay. It has a total land area of , under the jurisdiction of three barangays in Malay, Akla ...
. The country attracted a total of 5,360,682 foreign visitors in 2015 through its successful tourism campaign of "It's More Fun in the Philippines". In 2019, foreign arrivals peaked at 8,260,913. The country is also home to one of the
New7Wonders of Nature New 7 Wonders of Nature (2007–2011) was an initiative started in 2007 to create a list of seven natural wonders chosen by people through a global poll. It was the second in a series of Internet-based polls led by Swiss-born Canadian Bernard Web ...
, the
Puerto Princesa Subterranean River National Park The Puerto Princesa Subterranean River National Park is a protected area in the Philippines. The park is located in the Saint Paul Mountain Range on the western coast of the island of Palawan, about north of the city of Puerto Princesa, and c ...
, and one of the New7Wonders Cities, the Heritage City of
Vigan Vigan, officially the City of Vigan ( ilo, Siudad ti Vigan; fil, Lungsod ng Vigan), is a 4th class component city and capital of the province of Ilocos Sur, Philippines. According to the 2020 census, it has a population of 53,935 people. Loc ...
. It is also home to six
UNESCO The United Nations Educational, Scientific and Cultural Organization is a specialized agency of the United Nations (UN) aimed at promoting world peace and security through international cooperation in education, arts, sciences and culture. It ...
world heritage sites A World Heritage Site is a landmark or area with legal protection by an international convention administered by the UNESCO, United Nations Educational, Scientific and Cultural Organization (UNESCO). World Heritage Sites are designated by UNES ...
scattered in nine different locations, three UNESCO
biosphere reserves Man and the Biosphere Programme (MAB) is an intergovernmental scientific program, launched in 1971 by UNESCO, that aims to establish a scientific basis for the improvement of relationships between people and their environments. MAB's work engag ...
, three UNESCO
intangible cultural heritage An intangible cultural heritage (ICH) is a practice, representation, expression, knowledge, or skill considered by UNESCO to be part of a place's cultural heritage. Buildings, historic places, monuments, and artifacts are cultural property. Int ...
, four UNESCO memory of the world documentary heritage, one UNESCO
creative city The creative city is a concept that argues creativity should be considered a strategic factor in urban development. In addition to cities being efficient and fair, a creative city provides places, experiences, and opportunities to foster creativi ...
, two UNESCO world heritage cities, seven
Ramsar Ramsar may refer to: * Places so named: ** Ramsar, Mazandaran, city in Iran ** Ramsar, Rajasthan, village in India * Eponyms of the Iranian city: ** Ramsar Convention concerning wetlands, signed in Ramsar, Iran ** Ramsar site, wetland listed in ...
wetland sites, and eight
ASEAN Heritage Parks ASEAN Heritage Parks (AHP) are selected protected areas in the ASEAN region that are known for their unique biodiversity and ecosystems, wilderness and outstanding values in scenic, cultural, educational, research, recreational and tourism. Its vi ...
.


Overview

In 2011, the Department of Tourism (DOT) recorded 3.9 million tourists visiting the country, 11.2 percent higher than the 3.5 million registered in 2010. Tourist arrivals jumped to 4.27 million in 2012, after the DOT launched a widely publicized tourism marketing campaign entitled "It's More Fun In the Philippines". The 2017
Travel and Tourism Competitiveness Report The ''Travel and Tourism Competitiveness Report'' was first published in 2007 by the World Economic Forum (WEF). The 2007 report covered 124 major and emerging economies. The 2008 report covered 130 countries, the 2009 report expanded to 133 count ...
of the
World Economic Forum The World Economic Forum (WEF) is an international non-governmental and lobbying organisation based in Cologny, canton of Geneva, Switzerland. It was founded on 24 January 1971 by German engineer and economist Klaus Schwab. The foundation, ...
ranked the Philippines 79th out of 136 countries overall. The country's best-rated features were price competitiveness (22nd) and natural resources (37th). The tourism industry employed 3.8 million
Filipinos Filipinos ( tl, Mga Pilipino) are the people who are citizens of or native to the Philippines. The majority of Filipinos today come from various Austronesian ethnolinguistic groups, all typically speaking either Filipino, English and/or othe ...
, or 10.2 per cent of national employment, in 2011, according to data gathered by the National Statistical Coordination Board. The official heritage properties of the Philippines are listed under the National Government's
Philippine Registry of Cultural Property The Philippine Registry of Cultural Property, abbreviated as PRECUP is a national registry of the Philippine Government used to consolidate in one record all cultural property that are deemed important to the cultural heritage, tangible and int ...
(PRECUP), ''Pinagmulan: Enumeration from the Philippine Inventory of Intangible Cultural Heritage'', and the
National Integrated Protected Areas System This is a list of protected areas of the Philippines administered by the Department of Environment and Natural Resources (DENR)'s Biodiversity Management Bureau under the National Integrated Protected Areas System (NIPAS) Act of 1992. As of 202 ...
(NIPAS). Properties registered among those lists are heralded as possible nominations to the
UNESCO The United Nations Educational, Scientific and Cultural Organization is a specialized agency of the United Nations (UN) aimed at promoting world peace and security through international cooperation in education, arts, sciences and culture. It ...
World Heritage List A World Heritage Site is a landmark or area with legal protection by an international convention administered by the UNESCO, United Nations Educational, Scientific and Cultural Organization (UNESCO). World Heritage Sites are designated by UNES ...
, where at least 16 declarations containing 19 properties have been recognized by UNESCO through its 4 different lists (
UNESCO World Heritage List A World Heritage Site is a landmark or area with legal protection by an international convention administered by the United Nations Educational, Scientific and Cultural Organization (UNESCO). World Heritage Sites are designated by UNESCO for h ...
, UNESCO Memory of the World Register,
UNESCO Intangible Cultural Heritage List UNESCO established its Lists of Intangible Cultural Heritage with the aim of ensuring better protection of important intangible cultural heritages worldwide and the awareness of their significance.Compare: This list is published by the Intergove ...
, and UNESCO Biosphere Reserve Registry).


History

Tourism in the Philippines traces its origins during the ancient times when the first set of people chose to migrate through land bridges, followed by the other sets of migrations from the
Malayan archipelago The Malay Archipelago (Indonesian/ Malay: , tgl, Kapuluang Malay) is the archipelago between mainland Indochina and Australia. It has also been called the " Malay world," " Nusantara", "East Indies", Indo-Australian Archipelago, Spices Arch ...
in the south and
Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the nort ...
in the north. Trade also became part of the tourism as
Arabs The Arabs (singular: Arab; singular ar, عَرَبِيٌّ, DIN 31635: , , plural ar, عَرَب, DIN 31635, DIN 31635: , Arabic pronunciation: ), also known as the Arab people, are an ethnic group mainly inhabiting the Arab world in Wester ...
, Indians,
Japanese Japanese may refer to: * Something from or related to Japan, an island country in East Asia * Japanese language, spoken mainly in Japan * Japanese people, the ethnic group that identifies with Japan through ancestry or culture ** Japanese diaspor ...
,
Chinese Chinese can refer to: * Something related to China * Chinese people, people of Chinese nationality, citizenship, and/or ethnicity **''Zhonghua minzu'', the supra-ethnic concept of the Chinese nation ** List of ethnic groups in China, people of ...
, Malays, and other ethnic groups in mainland
Southeast Asia Southeast Asia, also spelled South East Asia and South-East Asia, and also known as Southeastern Asia, South-eastern Asia or SEA, is the geographical United Nations geoscheme for Asia#South-eastern Asia, south-eastern region of Asia, consistin ...
,
Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the nort ...
, and
Ryukyu The , also known as the or the , are a chain of Japanese islands that stretch southwest from Kyushu to Taiwan: the Ōsumi, Tokara, Amami, Okinawa, and Sakishima Islands (further divided into the Miyako and Yaeyama Islands), with Yonaguni ...
traded goods with the natives. When the islands became part of the territory of
Spain , image_flag = Bandera de España.svg , image_coat = Escudo de España (mazonado).svg , national_motto = ''Plus ultra'' (Latin)(English: "Further Beyond") , national_anthem = (English: "Royal March") , i ...
, an influx of
Spanish people Spaniards, or Spanish people, are a Romance ethnic group native to Spain. Within Spain, there are a number of national and regional ethnic identities that reflect the country's complex history, including a number of different languages, both in ...
migrated into the country, though still few compared to the Spanish migrations in South America as the Philippines was farther from Spain. The tourism industry first truly flourished during the late 19th to early 20th century due to the influx of immigrants from
Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...
and the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
. It was listed as one of the best countries to visit in
Asia Asia (, ) is one of the world's most notable geographical regions, which is either considered a continent in its own right or a subcontinent of Eurasia, which shares the continental landmass of Afro-Eurasia with Africa. Asia covers an area ...
aside from
Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China ( abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delt ...
and
Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the north ...
, earning the nickname "
Pearl of the Orient Seas The name ''Philippines'' ( fil, Pilipinas, ; es, Filipinas) derives from that of the 16th-century Spanish king Philip II, and is a truncated form of ''Philippine Islands''. During the expedition of Ruy López de Villalobos to the region, the ...
". The tourism declined during and after the
World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...
, leaving the country with a completely devastated economy, and a landscape filled with destroyed heritage towns. The second wave of tourist influx flourished in the 1950s but declined drastically during the dictatorship era. After the
People Power Revolution The People Power Revolution, also known as the EDSA Revolution or the February Revolution, was a series of popular Demonstration (people), demonstrations in the Philippines, mostly in Metro Manila, from February 22 to 25, 1986. There was a ...
, the tourism industry continued to decline due to the domino effect caused by the
Marcos dictatorship At 7:17 pm on September 23, 1972, President Ferdinand Marcos announced on television that he had placed the entirety of the Philippines under martial law. This marked the beginning of a 14-year period of one-man rule that would effectively last ...
. The industry only managed to cope in 1991 and 1992, where 1.2 million tourists visited the Philippines. It afterwards waned again after a decade due to corrupt practices in government. The tourism industry flourished again at the early part of the 2010s under the "''It's More Fun in the Philippines''" slogan, which was regarded as an international success. The country saw an influx of foreign tourists, with the aid of social media and the creative tagline. Tourism reached its peak in 2015 with 5,360,682 foreign tourists arrivals recorded. The industry continued to grow in 2017, but the growth rate from Western tourists drastically decreased due to the drug war and the declaration of martial law in Mindanao. Nonetheless, the growth continued due to an influx of Asian and Russian tourists. 8,260,913 international visitors arrived from January to December 2019, up by 15.24% for the same period in 2018. of these came from East Asia, came from North America, and came from other ASEAN countries. The tourism industry was severely affected during the
COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...
, when tourist arrivals dropped to only 1.48 million in 2020 due to government pandemic-related lockdowns to control the spread of the virus, and when Super Typhoon Odette ravaged tourism-dependent remote islands, including
Siargao Siargao is a tear-drop shaped island in the Philippine Sea situated 196 kilometers southeast of Tacloban. It has a land area of approximately . The east coast is relatively straight with one deep inlet, Port Pilar. The coastline is marked by a s ...
, in central and southern Philippines in December 2021. The country was reopened to international tourists starting February 10, 2022, after nearly two years of border closure due to the COVID-19 pandemic.


Government initiatives since 2018

Under the National Tourism Development Plan (NDTP), the
Duterte administration Rodrigo Duterte became the 16th President of the Philippines on June 30, 2016, succeeding Benigno Aquino III. He was the first president from Mindanao, the first president to have worked in all three branches of government, and the oldest t ...
set aside $23 billion to develop tourist infrastructure that was "not only sustainable and highly competitive in the region, but also socially responsible to propel inclusive growth". In 2018, the Department of Tourism recorded 7.1 million foreign tourists to the Philippines that year, despite the closure of popular destination
Boracay Boracay (; often locally shortened to Bora) is a resort island in the Western Visayas region of the Philippines, located off the northwest coast of Panay. It has a total land area of , under the jurisdiction of three barangays in Malay, Akla ...
for cleanup. A total of 8.26 million international tourists visited the country throughout 2019, breaking the department's record and exceeding the NDTP target. In January 2021, the
Department of Public Works and Highways The Department of Public Works and Highways ( fil, Kagawaran ng mga Pagawain at Lansangang Bayan}), abbreviated as DPWH, is the executive department of the Philippine government solely vested with the Mandate to “be the State's engineering ...
reported 120 billion was allocated from 2016 to 2021 for the construction and improvement of of roads leading to tourist destinations, of which were completed. Following a decline in tourism due to a COVID-19 border closure of two years, the administration reopened the Philippines to international tourists and stopped requiring RT-PCR tests of fully-vaccinated passengers upon arrival.


Statistics


Country visitor statistics


Annual statistics (foreign arrivals)


Regional statistics (2019)


Attractions

The island of
Luzon Luzon (; ) is the largest and most populous island in the Philippines. Located in the northern portion of the Philippines archipelago, it is the economic and political center of the nation, being home to the country's capital city, Manila, as ...
is considered the political and economic center of the Philippines. The economy of Luzon is centered in
Metro Manila Metropolitan Manila (often shortened as Metro Manila; fil, Kalakhang Maynila), officially the National Capital Region (NCR; fil, link=no, Pambansang Punong Rehiyon), is the capital region, seat of government and one of three List of metrop ...
, the national capital region.
Manila Manila ( , ; fil, Maynila, ), officially the City of Manila ( fil, Lungsod ng Maynila, ), is the capital of the Philippines, and its second-most populous city. It is highly urbanized and, as of 2019, was the world's most densely populate ...
was ranked 11th most attractive city for American shoppers out of 25 Asia Pacific cities by a
Global Blue Global Blue is a tourism shopping tax refund company headquartered in Nyon, Switzerland. The company is best known for tax-free shopping, a VAT/GST refund product and also operates in dynamic currency conversion, marketing services, point-of-sale ...
survey in 2012. Shopping malls can be found around the metropolis, especially in the business and financial districts of
Makati Makati ( ), officially the City of Makati ( fil, Lungsod ng Makati), is a 1st class highly urbanized city in the National Capital Region of the Philippines. Makati is the financial center of the Philippines; it has the highest concentration ...
,
Ortigas Ortigas Center is a central business district located within the joint boundaries of Pasig, Mandaluyong and Quezon City, within the Metro Manila region in the Philippines. With an area of more than , it is Metro Manila's second most important bu ...
and
Bonifacio Global City Bonifacio may refer to: Places * Bonifacio, Corse-du-Sud, a town in Corsica, France * Strait of Bonifacio, separating Corsica from Sardinia * Bonifacio, Misamis Occidental, a municipality in the Philippines * Bonifacio Global City, a central bu ...
. The most popular destinations in the
Visayas The Visayas ( ), or the Visayan Islands (Bisayan languages, Visayan: ''Kabisay-an'', ; tl, Kabisayaan ), are one of the three Island groups of the Philippines, principal geographical divisions of the Philippines, along with Luzon and Mindanao ...
are
Cebu Cebu (; ceb, Sugbo), officially the Province of Cebu ( ceb, Lalawigan sa Sugbo; tl, Lalawigan ng Cebu; hil, Kapuroan sang Sugbo), is a province of the Philippines located in the Central Visayas region, and consists of a main island and 167 ...
and
Boracay Boracay (; often locally shortened to Bora) is a resort island in the Western Visayas region of the Philippines, located off the northwest coast of Panay. It has a total land area of , under the jurisdiction of three barangays in Malay, Akla ...
known for their white sand beaches and has been favorite island destinations for local and foreign visitors. In 2012, Boracay received the "best island" award from the international travel magazine ''
Travel + Leisure Travel + Leisure Co. (formerly Wyndham Destinations, Inc. and Wyndham Worldwide Corporation) is an American timeshare company headquartered in Orlando, Florida. It develops, sells, and manages timeshare properties under several vacation ownershi ...
''. Boracay is also a popular destination for relaxation, tranquility and an exciting nightlife. In 2018, three Philippine islands, Siargao Island, Boracay, and
Palawan Palawan (), officially the Province of Palawan ( cyo, Probinsya i'ang Palawan; tl, Lalawigan ng Palawan), is an archipelagic province of the Philippines that is located in the region of Mimaropa. It is the largest province in the country in ...
, were listed on Condé Nast Traveler's list of Asia's best islands. The three islands were ranked first, second, and third, respectively.
Mindanao Mindanao ( ) ( Jawi: مينداناو) is the second-largest island in the Philippines, after Luzon, and seventh-most populous island in the world. Located in the southern region of the archipelago, the island is part of an island group of ...
, the southernmost island of the Philippines, is home to the country's highest mountain,
Mount Apo Mount Apo, also known locally as Apo Sandawa, is a large solfataric, dormant stratovolcano on the island of Mindanao, Philippines. With an elevation of above sea level, it is the highest-mountain in the Philippine Archipelago, Mindanao and 2 ...
. The mountain has become a popular hiking destination for mountain climbers. On average, it takes two days to reach the summit. The mountain has a wide range of flora and fauna, including over 272 bird species, 111 of which are endemic to the area, including the national bird, the
Philippine eagle The Philippine eagle (''Pithecophaga jefferyi''), also known as the monkey-eating eagle or great Philippine eagle, is a critically endangered species of eagle of the family Accipitridae which is endemic to forests in the Philippines. It has br ...
."Profile – Mt. Apo Natural Park"
. Philippine Protected Areas and Wildlife Bureau. Retrieved on April 25, 2014.


Immovable Tangible Heritage

The Philippines has six
UNESCO World Heritage Site A World Heritage Site is a landmark or area with legal protection by an international convention administered by the United Nations Educational, Scientific and Cultural Organization (UNESCO). World Heritage Sites are designated by UNESCO for h ...
s scattered in nine different locations:
Vigan Vigan, officially the City of Vigan ( ilo, Siudad ti Vigan; fil, Lungsod ng Vigan), is a 4th class component city and capital of the province of Ilocos Sur, Philippines. According to the 2020 census, it has a population of 53,935 people. Loc ...
,
Baroque Churches of the Philippines The Baroque Churches of the Philippines are a collection of four Spanish Colonial-era baroque churches in the Philippines, which were included in UNESCO's World Heritage List in 1993. The churches are also considered as national cultural treas ...
(comprising
Santa Maria Church The Church of Our Lady of the Assumption ''(Nuestra Señora de la Asunción)'', commonly known as the Santa Maria Church is the parish church of Santa Maria in Ilocos Sur province, Philippines. The church was designated as a UNESCO World Herita ...
,
Paoay Church Paoay, officially the Municipality of Paoay ( ilo, Ili ti Paoay; fil, Bayan ng Paoay), is a 4th class municipality in the province of Ilocos Norte, Philippines. According to the 2020 census, it has a population of 25,001 people. The town is hom ...
, San Agustin Church,
Miagao Church The Miagao Church also known as the Santo Tomás de Villanueva Parish Church is a Roman Catholic church located in Miagao, Iloilo, Philippines. The church was declared as a UNESCO World Heritage Site on December 11, 1993, together with San Agus ...
),
Rice Terraces of the Philippine Cordilleras The Rice Terraces of the Philippine Cordilleras ( fil, Mga Hagdan-Hagdang Palayan ng Kordilyera ng Pilipinas; Ifugao: ''Payyo'') are a World Heritage Site consisting of a complex of rice terraces on the island of Luzon in the Philippin ...
which includes five different rice terrace clusters,
Tubbataha Reefs Natural Park The Tubbataha Natural Park, also known as the Tubbataha Reefs Natural Park ( fil, Bahurang Tubbataha), is a protected area of the Philippines located in the middle of the Sulu Sea. The marine and bird sanctuary consists of two huge atolls (named ...
,
Puerto Princesa Subterranean River National Park The Puerto Princesa Subterranean River National Park is a protected area in the Philippines. The park is located in the Saint Paul Mountain Range on the western coast of the island of Palawan, about north of the city of Puerto Princesa, and c ...
, and
Mount Hamiguitan Mount Hamiguitan is a mountain located in the province of Davao Oriental, Philippines. It has a height of . The mountain and its vicinity has one of the most diverse wildlife populations in the country. Among the wildlife found in the area are Ph ...
Wildlife Sanctuary. There country has one UNESCO World Heritage City,
Vigan Vigan, officially the City of Vigan ( ilo, Siudad ti Vigan; fil, Lungsod ng Vigan), is a 4th class component city and capital of the province of Ilocos Sur, Philippines. According to the 2020 census, it has a population of 53,935 people. Loc ...
, and one UNESCO Creative City, (
Baguio Baguio ( , ), officially the City of Baguio ( ilo, Siudad ti Baguio; fil, Lungsod ng Baguio), is a 1st class highly urbanized city in the Cordillera Administrative Region, Philippines. It is known as the "Summer Capital of the Philippines", ...
). There are three UNESCO Biosphere Reserves (
Palawan Palawan (), officially the Province of Palawan ( cyo, Probinsya i'ang Palawan; tl, Lalawigan ng Palawan), is an archipelagic province of the Philippines that is located in the region of Mimaropa. It is the largest province in the country in ...
Biosphere Reserve,
Albay Albay,