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Isabelle, known as in Japan, is a
fictional character In fiction, a character (or speaker, in poetry) is a person or other being in a narrative (such as a novel, play, radio or television series, music, film, or video game). The character may be entirely fictional or based on a real-life perso ...
from the '' Animal Crossing'' series of video games. She is a kindly Shih Tzu that debuted in the 2012 release '' Animal Crossing: New Leaf'', where she serves as the secretary to the player character. She has featured in several other game franchises, including as a playable character in ''
Mario Kart 8 is a 2014 kart racing game developed and published by Nintendo for the Wii U. It features the ''Mario Kart'' series' game mechanics, in which players drive go-karts using ''Mario'' franchise characters in various race formats. Items placed a ...
'' and '' Super Smash Bros. Ultimate''. Isabelle has received positive reception, to the point of becoming one of the most prominent characters in the ''Animal Crossing'' franchise and its ''de facto'' mascot.


Concept and creation

Isabelle is a golden-coloured Shih Tzu, originally named Shizue in Japanese. The development team of ''New Leaf'' created her after deciding that the player-controlled mayor needed an assistant. They focused on making a "very affectionate" character who was loyal and helpful, and thus chose to make a female dog who was "a little bit clumsy... but still very cute". ''Animal Crossing'' designers wanted players to reject Isabelle's offer of a ceremony for various accomplishments as mayor at least once so that they feel bad about having done so. ''Animal Crossing'' director Katsuya Eguchi and ''New Leaf'' producer Aya Kyogoku both enjoyed Isabelle; Eguchi appreciated her for her smile, friendliness, and clumsiness. Isabelle's appearance in '' Super Smash Bros. Ultimate'' is based on fellow ''Animal Crossing'' character Villager. However, ''Super Smash Bros.'' series director
Masahiro Sakurai is a Japanese video game director and game designer best known as the creator of the ''Kirby'' and ''Super Smash Bros.'' series. Apart from his work on those series, he also led the design of ''Meteos'' in 2005 and directed '' Kid Icarus: Upri ...
chose not to make Isabelle an "Echo Fighter" (a character with relatively minor differences from another) of Villager because of her different animations and her proportions being based on character models in '' Animal Crossing: New Leaf'', as opposed to earlier ''Animal Crossing'' character models.


Appearances

Isabelle first appeared in the 2012 video game '' Animal Crossing: New Leaf'' along with her twin brother
Digby Digby may refer to: Places Australia * Digby, Victoria, a town Canada * Digby (electoral district), a former federal electoral district in Nova Scotia (1867–1914) * Digby (provincial electoral district), a provincial electoral district ...
. In the game, she acts as the secretary to the player character, who becomes the town mayor, and assists them with various tasks. She has appeared in several ''Animal Crossing'' games since, including '' Animal Crossing: Happy Home Designer'', '' Animal Crossing: amiibo Festival'', '' Animal Crossing: Pocket Camp and Animal Crossing: New Horizons.'' Outside of the ''Animal Crossing'' franchise, Isabelle has also appeared in the '' Super Smash Bros.'' series, first appearing as an assist trophy in '' Super Smash Bros. for Nintendo 3DS and Wii U'' before becoming a playable fighter in the
Nintendo Switch The is a hybrid video game console developed by Nintendo and released worldwide in most regions on March 3, 2017. The console itself is a tablet that can either be docked for use as a home console or used as a portable device, making it a ...
sequel '' Super Smash Bros. Ultimate''. Isabelle also appears in the
Wii U The Wii U ( ) is a home video game console developed by Nintendo as the successor to the Wii. Released in late 2012, it is the first eighth-generation video game console and competed with Microsoft's Xbox One and Sony's PlayStation 4. ...
video game ''
Mario Kart 8 is a 2014 kart racing game developed and published by Nintendo for the Wii U. It features the ''Mario Kart'' series' game mechanics, in which players drive go-karts using ''Mario'' franchise characters in various race formats. Items placed a ...
'' as a downloadable racer, as well as in its Nintendo Switch port '' Mario Kart 8 Deluxe''. Player costumes based on Isabelle appear in '' Super Mario Maker'' and ''
Monster Hunter 4 Ultimate is an action role-playing video game developed and published by Capcom. It is the fourth game in the ''Monster Hunter'' series and the second to be released on the Nintendo 3DS. Originally released in Japan on September 14, 2013. On January 26 ...
''. Isabelle also appears as part of Nintendo's
amiibo (, ; officially stylized as amiibo; plural: ''Amiibo'') is a toys-to-life platform by Nintendo, which was launched in November 2014. It consists of a wireless communications and storage protocol for connecting figurines to the Wii U, Ninte ...
line of toys-to-life figures. She has two figures from the ''Animal Crossing'' line, one from the ''Smash Bros.'' line, and five ''Animal Crossing'' amiibo cards.


In other media

Isabelle appears in a one-off gag manga in the magazine '' CoroCoro''. Nintendo's official ''Animal Crossing''
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
account was named after Isabelle before the account was turned over to Tom Nook. While under Isabelle, the account tweeted in the style of the character in order to remind players about current or forthcoming ''Animal Crossing'' titles. In July 2020, Isabelle returned to the official Animal Crossing
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
account.


Reception

Isabelle has received generally positive reception since her debut, to the point that she has become the mascot of the ''Animal Crossing'' series. She was ranked as one of the best video game characters of the 2010s by ''
Polygon In geometry, a polygon () is a plane figure that is described by a finite number of straight line segments connected to form a closed '' polygonal chain'' (or ''polygonal circuit''). The bounded plane region, the bounding circuit, or the two ...
'' staff; writer Nicole Carpenter called her a "pure, helpful pal" and a "very real icon." Writer Amy Valens explains that her popularity was due to her being "wholesome, positive, and adorable." Writer Nadia Oxford praised her for her intelligence and selflessness, stating that she is "guaranteed to turn your heart into a crimson puddle of pulsating goo." She also noted that all Nintendo has to do to get her to go back to playing ''New Leaf'' is for them to "release a sketch of Isabelle the shih tzu sitting forlornly at her cobweb-covered desk, a cup of coffee turning to ice by her elbow."
Kotaku ''Kotaku'' is a video game website and blog that was originally launched in 2004 as part of the Gawker Media network. Notable former contributors to the site include Luke Smith, Cecilia D'Anastasio, Tim Rogers, and Jason Schreier. Histor ...
's Patricia Hernandez called Isabelle adorable and her "beloved," while expressing sadness at how difficult it was to obtain her amiibo card. Nadia Oxford of ''
USGamer Gamer Network Limited (formerly Eurogamer Network Limited) is a British mass media company based in Brighton. Founded in 1999 by Rupert and Nick Loman, it owns brands—primarily editorial websites—relating to video game journalism and oth ...
'' has named Isabelle as her "best new Nintendo character of the past decade", stating that "We've acknowledged and recalled so many great characters in this list, but Isabelle's universal appeal can't be denied". ''TheGamer'' also included Isabelle on their "Iconic Video Game Characters", stating that "Canonically the Shih Tzu breed, Isabelle quickly won over every player's heart with her officious nature and killer style."
GamesRadar ''GamesRadar+'' (formerly ''GamesRadar'') is an entertainment website for video game-related news, previews, and reviews. It is owned by Future plc. In late 2014, Future Publishing-owned sites '' Total Film'', '' SFX'', '' Edge'' and '' Comput ...
's Henry Gilbert called her his favorite resident in ''Animal Crossing'' due to her cute appearance and reliability. Writer Brittany Vincent called Isabelle one of the most adorable ''Animal Crossing'' characters. Writer Jaime Carrillo called her the best helper in video games. Author Ashley Brown discussed ''Animal Crossing''s systems where characters in the game are designed to be aware of the passage of time. She discussed Isabelle's dialogue in particular, where she will become flustered if the player chooses to try and delete the town. She brings up the residents and the town's history, which Brown says is a novel concept but one that may cause distress. Isabelle has been perceived by fans as being
bisexual Bisexuality is a romantic or sexual attraction or behavior toward both males and females, or to more than one gender. It may also be defined to include romantic or sexual attraction to people regardless of their sex or gender identity, whic ...
or
pansexual , meaning "all" , definition = Sexual or romantic attraction to people regardless of gender , classification = Sexual identity , parent = Bisexuality , synonyms = , associated_terms = Polysexual, queer, heterofle ...
, hinted at by an apparent crush on the player-character regardless of gender. Isabelle has been a popular suggestion for '' Super Smash Bros. Ultimate'' among fans. ''
Electronic Gaming Monthly ''Electronic Gaming Monthly'' (often abbreviated to ''EGM'') is a monthly American video game magazine. It offers video game news, coverage of industry events, interviews with gaming figures, editorial content and product reviews. History The ...
'' writer Mollie L. Patterson praised her inclusion in ''Mario Kart 8'', calling her adorable and stating her infatuation with the character. Nadia Oxford considered Isabelle as part of one of the best downloadable content packs in 2015, calling her adorable. Writer Gita Jackson called Isabelle her "precious angel" and that Isabelle appearing in ''Super Smash Bros. Ultimate'' constituted a
birthday A birthday is the anniversary of the birth of a person, or figuratively of an institution. Birthdays of people are celebrated in numerous cultures, often with birthday gifts, birthday cards, a birthday party, or a rite of passage. Many re ...
gift to her. ''
Game Informer ''Game Informer'' (''GI'', most often stylized ''gameinformer'' from the 2010s onward) is an American monthly video game magazine featuring articles, news, strategy, and reviews of video games and associated consoles. It debuted in August 1991 ...
''s Jeff Cork noted that Isabelle was a particular favorite for him among ''Ultimate''s newcomers. Writer Jeremy Parish ranked Isabelle as his 11th best character in ''Super Smash Bros. Ultimate''. He called her the "most lovable, loyal, hard-working character" Nintendo has. She is also his favorite character in ''Mario Kart 8 Deluxe''. ''Paste'' magazine writer Holly Green ranked her as her least favorite of the newcomers in ''Ultimate'', noting her dislike of some of her moves while praising her Fishing Rod attack. Fellow ''Paste'' writer Natalie Flores called her the cutest character in ''Super Smash Bros.'' IGN's Tom Marks called her "fantastic" and "charming," but lamented her as being similar to Villager. Jeremy Parish of Polygon ranked 73 fighters from ''Super Smash Bros. Ultimate'' "from garbage to glorious", listing Isabelle as 11th and claiming the character as ''The most lovable, loyal, hard-working character in the Nintendo pantheon, Isabelle can't be defeated.'' Gavin Jasper of ''
Den of Geek ''Den of Geek'' is a US and UK-based website covering entertainment with a focus on pop culture. The website also issues a bi-annual magazine. History ''Den of Geek'' was founded in 2007 by Simon Brew in London. In 2012, DoG Tech LLC licensed ...
'' ranked Isabelle as 41st of ''Super Smash Bros. Ultimate'' characters, and calling her as adorable dog version of Leslie Knope. In 2019, a 15-year-old female player was noted for pulling off an upset victory with low tier character Isabelle over top-ranking player "Ally", who uses a top tier character Solid Snake during the ''Super Smash Bros. Ultimate'' tournament.


Merchandise and promotion

The official ''Animal Crossing''
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
account was designed to appear as if it is Isabelle's, until the release of '' Animal Crossing: New Horizons,'' when it was turned over to Tom Nook. However, as of July 2020, it is once again under ownership of Isabelle. Two ''Animal Crossing''-brand Isabelle
amiibo (, ; officially stylized as amiibo; plural: ''Amiibo'') is a toys-to-life platform by Nintendo, which was launched in November 2014. It consists of a wireless communications and storage protocol for connecting figurines to the Wii U, Ninte ...
, each wearing a different outfit, were produced in conjunction with the release of ''Animal Crossing: amiibo Festival''. A ''Super Smash Bros.'' amiibo based on her appearance in ''Super Smash Bros. Ultimate'' was announced for 2019. The Isabelle amiibo sold out immediately, which caused writer Chris Carter surprise due to otherwise low sales of ''Animal Crossing'' amiibo. New Nintendo 3DS owners were able to swap out the default faceplates for faceplates featuring Isabelle. A Nendoroid figurine of Isabelle was released by Good Smile. A crossover promotion between
Sanrio is a Japanese entertainment company. It designs, licenses, and produces products focusing on the '' kawaii'' ("cute") segment of Japanese popular culture. Their products include stationery, school supplies, gifts, and accessories which are so ...
and ''Animal Crossing'' lead to a digital menu theme depicting Hello Kitty and Isabelle in a truck. Multiple
Line Line most often refers to: * Line (geometry), object with zero thickness and curvature that stretches to infinity * Telephone line, a single-user circuit on a telephone communication system Line, lines, The Line, or LINE may also refer to: Art ...
digital stickers featuring Isabelle were released on the app. In October 2021, after the addition of Doom Guy as a mii fighter costume in ''Super Smash Bros. Ultimate'', together with Isabelle on the roster, the final update of the game was dubbed "friendship" and "love story" by video game publications. When ''Animal Crossing: New Horizons'' was delayed and ultimately released on the same day as '' Doom Eternal'', fans of both games began creating and sharing artwork depicting Isabelle and
Doomguy The Doomguy (also spelt Doom Guy, as well as referred to as the Doom Marine, Doom Slayer or just the Slayer in '' Doom'' (2016) and ''Doom Eternal'') is a fictional character and the protagonist of the '' Doom'' video game franchise of first-pers ...
together as friends, which eventually trended on
social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social me ...
in 2020. Commentators responded positively towards the fan-made pairing, including acknowledgments from Aya Kyogoku, director of ''New Horizons'', as well as ''Doom'' franchise creator Bethesda. The Isabelle and Doomguy friendship pairing has also been subject to other forms of
fan labor Fan labor, also called fan works, are the creative activities engaged in by fans, primarily those of various media properties or musical groups. These activities can include creation of written works (fiction, fan fiction and review literature), ...
, including fan videos and
cosplay Cosplay, a portmanteau of "costume play", is an activity and performance art in which participants called cosplayers wear costumes and fashion accessories to represent a specific character. Cosplayers often interact to create a subculture ...
, also including ''
Metroid is an action-adventure game franchise created by Nintendo. The player controls the bounty hunter Samus Aran, who protects the galaxy from Space Pirates and other malevolent forces and their attempts to harness the power of the parasitic ...
'' character Samus Aran.


References

{{Super Smash Bros. Animal Crossing characters Animal characters in video games Anthropomorphic video game characters Anthropomorphic dogs Female characters in video games Fictional secretaries Super Smash Bros. fighters Talking dogs Video game characters introduced in 2012 Video game mascots Nintendo protagonists