''Ishq-e-Laila'' is a 1957 Pakistani Urdu language fantasy

romance film Romance films or movies involve romantic love stories recorded in visual media for broadcast in theatres or on television that focus on passion, emotion, and the affectionate romantic involvement of the main characters. Typically their journey ...

directed by Munshi Dil and produced by

J.C. Anand Jagdish Chand Anand better known as J.C. Anand (1922 – 17 May 1977) was a Pakistani film producer and distributor. One of the largest distributors within the country, he founded Eveready Pictures in Karachi. Background Anand was born in ...

. The film is primarily known for its

blockbuster music Blockbuster LLC, formerly known as Blockbuster Video, was an American-based provider of home video and video game rental services. Services were offered primarily at video rental shops, but later alternatives included DVD-by-mail, streaming med ...

Safdar Hussain Safdar Hussain (died 1989) was a Pakistani musician who composed playback melodies for Urdu and Punjabi Lollywood films in the decades from 1950s to 1980s. He is known for composing music for movies like, Heer (1955), Ishq-e-Laila (1957), a ...

and lyrics by

Qateel Shifai Muhammad Aurangzeb or Qateel Shifai ( ur, ), (24 December 1919 – 11 July 2001) was a Pakistani Urdu poet and lyricist. Early life and career Qateel Shifai was born in Haripur District as Muhammad Aurangzeb in 1919 in British India (now Paki ...

. It stars

Sabiha Khanum Sabiha Khanum ( ur, ; born Mukhtar Begum; 16 October 1935 – 13 June 2020), was a Pakistani film actress. She is also known as the "First Lady of Pakistani Cinema", and is often recognized for her role in Pakistani cinema during the 1950s an ...

, Santosh Kumar and Allaudin in the lead. In 2017,

Lok Virsa Museum Heritage Museum ( ur, ), also known as Lok Virsa Museum is a museum administered and managed by Lok Virsa - National Institute of Folk & Traditional Heritage. It is a museum of history and culture in Islamabad, Pakistan, located on the Shakarpa ...

screened the film as part of special showcase of the

feature film A feature film or feature-length film is a narrative film (motion picture or "movie") with a running time long enough to be considered the principal or sole presentation in a commercial entertainment program. The term ''feature film'' originall ...

s in the country. It talks about

Layla and Majnun ''Layla & Majnun'' ( ar, مجنون ليلى ; Layla's Mad Lover) is an old story of Arab origin, about the 7th-century Bedouin poet Qays ibn al-Mulawwah and his ladylove Layla bint Mahdi (later known as Layla al-Aamiriya). "The Layla ...

, a tragic love story by

Nizami Ganjavi Nizami Ganjavi ( fa, نظامی گنجوی, lit=Niẓāmī of Ganja, translit=Niẓāmī Ganjavī; c. 1141–1209), Nizami Ganje'i, Nizami, or Nezāmi, whose formal name was ''Jamal ad-Dīn Abū Muḥammad Ilyās ibn-Yūsuf ibn-Zakkī'',Mo'in, ...

. The film consists of twelve to fourteen songs, leading it to become the first and the only film of the

Pakistani film industry Cinema of Pakistan, popularly known as Lollywood ( ur, ), refers to the filmmaking industry in Pakistan. Pakistan is home to several film studios centres, primarily located in its three largest cities – Karachi, Lahore, and Faisalabad. ...

with maximum number of songs recorded till century. The filmmakers are argued to have introduced central character in an informal manner, leading it to create a discrepancy between the film story and the poem. During the filming process, the protagonist actor appeared well dressed with a good physical appearance, contradict to the two lovers of the poem who appears in a poor health condition due to distress events

experienced Experience refers to conscious events in general, more specifically to perceptions, or to the practical knowledge and familiarity that is produced by these conscious processes. Understood as a conscious event in the widest sense, experience involv ...

during their relationship span.

Cast

* Santosh Kumar as Qais, playing protagonist character of Majnun *

as Laila, playing as central role in film as Majnun's lover * Allauddin *

Asha Posley Sabira Begum better known as Asha Posley (Punjabi, ur, ) (1927 – 25 March 1998) was the first heroine of Pakistani films. Early life Asha Posley was born as Sabira Begum in Patiala, Punjab, British India in 1927. Asha Posley was the dau ...

M. Ajmal Mohammad Ajmal Qadri (popularly known as Ajmal) (17 May 1910 – 19 June 1988) was best known for his role as ''Kaido'' in classic Pakistani Punjabi film Heer Ranjha (1970 film). This film had super-hit music by music director Khwaja Khurs ...

Crew

* AH Rana Production Manager

Soundtrack

References

External links

{{Layla and Majnun 1957 films 1950s Urdu-language films 1950s musical drama films Pakistani romantic drama films Pakistani musical drama films Films based on folklore Films set in Pakistan Films shot in Pakistan Lollywood films 1957 drama films 1950s historical drama films Urdu-language Pakistani films