In-text advertising is a form of
contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.
Description
Although contextual advertising in general refers to the inclusion of advertisements adjacent to relevant online context (e.g.,
Google AdSense), in-text advertising places hyperlinks directly into the text of the webpage.
In-text advertising is commonly available from In-Text Ad Networks like
Kontera using technology such as
IntelliTXT
IntelliTXT is a keyword advertising platform developed by Vibrant Media. Web page publishers insert a script into their pages which calls the IntelliTXT platform when a viewer views the page. This script then finds keywords on the page and doubl ...
, or offered by publishers using Ad Serving technology from PowerLinks Media.
Advertising Model
In text advertising commonly works on a
pay-per-click (PPC) model, which means that each time a website visitor clicks on an In-text ad, the websites owner gets paid by the advertiser. Other models include
cost per impression (CPM),
cost per action CPA and cost per play CPP for multimedia content ads (also known as
Pay Per Play (PPP))
Criticism
The use of this type of advertising in news and journalism websites has been criticized by journalism ethics counselors as "ethically problematic at the least and potentially quite corrosive of journalistic quality and credibility." However, publishers such as the ''
Indianapolis Star
Indianapolis (), colloquially known as Indy, is the state capital and most populous city of the U.S. state of Indiana and the seat of Marion County. According to the U.S. Census Bureau, the consolidated population of Indianapolis and Marion ...
'' who use in-text advertising have reported that despite early objections by some readers, such complaints have "tapered off".
Pitching Between the Lines
by Catherine Holahan, ''BusinessWeek'', December 3, 2007
See also
* In-image advertising In-image advertising is a form of contextual advertising where specific images on a website are matched with related advertisements.
Description
In-image advertising uses “data about the image, its tags, and the surrounding content to match im ...
References
{{DEFAULTSORT:In-Text Advertising
Contextual advertising
Online advertising methods
cs:Internetová reklama#Intextová reklama