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In-text Advertising
In-text advertising is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units. Description Although contextual advertising in general refers to the inclusion of advertisements adjacent to relevant online context (e.g., AdSense, Google AdSense), in-text advertising places hyperlinks directly into the text of the webpage. In-text advertising is commonly available from In-Text Ad Networks like Kontera using technology such as IntelliTXT, or offered by publishers using Ad Serving technology from PowerLinks Media. Advertising Model In text advertising commonly works on a pay-per-click (PPC) model, which means that each time a website visitor clicks on an In-text ad, the websites owner gets paid by the advertiser. Other models include cost per impression (CPM), cost per action CPA and cost per play CPP for multimedia content ads (also known as Pay per play, Pay Per Play (PPP)) Criticism The us ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Contextual Advertising
Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. In context targeting, advertising media are controlled on the basis of the content of a website using linguistic elements. The advertisements themselves are selected and served by automated systems based on the context of what a user is looking at. How it works A contextual advertising system scans the text of a website for keywords and returns advertisements to the webpage based on those keywords. The advertisements may be displayed on the webpage as pop-up ads. For example, if the user is viewing a website pertaining to sports and that website uses contextual advertising, the user may see advertisements for sports-related companies, such as memorabilia dealers or ticket sellers. Contextual advertising is also used by search engines to display advertisements on their search results pages based on the keywords in the user's ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
AdSense
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression basis. Google beta-tested a cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering (also owned by Google). In Q1 2014, Google earned US$3.4 billion ($13.6 billion annualized), or 22% of total revenue, through Google AdSense. AdSense is a participant in the AdChoices program, so AdSense ads typically include the triangle-shaped AdChoices icon. This program also operates on HTTP cookies. In 2021, over 38.3 million websites use AdSense. Overview Google uses its technology to serve advertisements based on website content, the user's geographical location, and other factors ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
IntelliTXT
IntelliTXT is a keyword advertising platform developed by Vibrant Media. Web page publishers insert a script into their pages which calls the IntelliTXT platform when a viewer views the page. This script then finds keywords on the page and double underlines them. When holding the mouse over the double underlined link, an advertisement associated with that word will pop up. Advertisers pay to have their particular words associated to their advertisements. Customers According to Vibrant Media, more than 4500 publishers use the IntelliTXT system. Nike, Sony and Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washing ... are advertising on the platform, their ads reaching more than 100 million unique users in the US and 170 million internationally each month. Competitors * Ad ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pay-per-click
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked. Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising formerly Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC display advertisements, also known as banner ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising, but instead usually charge on a cost per thousand impressions (CPM). Social networks such as Facebook, Instagram, LinkedIn, Reddit, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cost Per Impression
Cost per impression (CPI) and cost per thousand impressions (CPM) are terms used in traditional advertising media selection, as well as online advertising and marketing related to web traffic. They refer to the cost of traditional advertising or internet marketing or email advertising campaigns, where advertisers pay each time an ad is displayed. CPI is the cost or expense incurred for each potential customer who views the advertisement(s), while CPM refers to the cost or expense incurred for every thousand potential customers who view the advertisement(s).Cost per impression (CPI), or "cost per thousand impressions" (CPM), is a term used in traditional advertising media selection, as well as online advertising and marketing related to web traffic. It refers to the cost of traditional advertising or internet marketing or email advertising campaigns, where advertisers pay each time an ad is displayed. CPI is the cost or expense incurred for each potential customer who views the adve ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cost Per Action
Cost per action (CPA), also sometimes misconstrued in marketing environments as cost per acquisition, is an online advertising measurement and pricing model referring to a specified action, for example, a sale, click, or form submit (e.g., contact request, newsletter sign up, registration, etc.). Direct response advertisers often consider CPA the optimal way to buy online advertising, as an advertiser only considers the measured CPA goal as the important outcome of their activity The desired ''action'' to be performed is determined by the advertiser. In affiliate marketing, this means that advertisers only pay the affiliates for leads that result in the desired action such as a sale. This removes the risk for the advertiser because they know in advance that they will not have to pay for bad referrals, and it encourages the affiliate to send good referrals. Radio and TV stations also sometimes offer unsold inventory on a cost per action basis, but this form of advertising is mos ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pay Per Play
{{Refimprove, date=February 2008 Pay per play (PPP), also known as cash per play (CPP), is an online advertising method that plays an audio advertisement on websites. The term "pay per play" comes from advertisers paying for each audio ad played. Also, the web page playing the audio ad is normally paid for each ad they serve. Ads are typically automatically played when a visitor loads a web page. Most commonly initiated via JavaScript, audio ads normally cannot be stopped once they start. Audio ads vary in length, and a website visitor will usually hear only one advertisement per visit to any specific web page. In radio advertising, the term "pay per play" can also refer to a relationship between advertisers and audio ad producers. Mixberry Media launched a form of PPP allowing audio enabled web sites and mobile applications to request targeted audio ads in real time. This allows advertisers to control where their ads are heard in addition to giving the publishers full control ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Julia Angwin
Julia Angwin is a Pulitzer Prize-winning American investigative journalist, New York Times bestselling author, and entrepreneur. She is co-founder and editor-in-chief of The Markup, a nonprofit newsroom that investigates the impact of technology on society. She was a senior reporter at ''ProPublica'' from 2014 to April 2018 and staff reporter at the New York bureau of ''The Wall Street Journal'' from 2000 to 2013. Angwin is author of non-fiction books, ''Stealing MySpace: The Battle to Control the Most Popular Website in America'' (2009) and '' Dragnet Nation'' (2014). She is a winner and two-time finalist for the Pulitzer Prize in journalism. Early life and education Julia Angwin was born in Champaign, Illinois, to university professor parents who moved to Silicon Valley in 1974 to work in the emerging personal computer industry. She grew up in Palo Alto, where she learned to code in the 5th grade. During summers, she worked at the Hewlett-Packard Demo Center in Cupertino. Ang ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Indianapolis Star
Indianapolis (), colloquially known as Indy, is the state capital and most populous city of the U.S. state of Indiana and the seat of Marion County. According to the U.S. Census Bureau, the consolidated population of Indianapolis and Marion County was 977,203 in 2020. The "balance" population, which excludes semi-autonomous municipalities in Marion County, was 887,642. It is the 15th most populous city in the U.S., the third-most populous city in the Midwest, after Chicago and Columbus, Ohio, and the fourth-most populous state capital after Phoenix, Arizona, Austin, Texas, and Columbus. The Indianapolis metropolitan area is the 33rd most populous metropolitan statistical area in the U.S., with 2,111,040 residents. Its combined statistical area ranks 28th, with a population of 2,431,361. Indianapolis covers , making it the 18th largest city by land area in the U.S. Indigenous peoples inhabited the area dating to as early as 10,000 BC. In 1818, the Lenape relinquished th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
In-image Advertising
In-image advertising is a form of contextual advertising where specific images on a website are matched with related advertisements. Description In-image advertising uses “data about the image, its tags, and the surrounding content to match images with ads that are contextually relevant.” Once a website owner integrates the scripts onto their publishing systems, site visitors can move their mouse over the images or look at an image for a certain amount of time to reveal an ad. Most in-image advertising have the following characteristics: # When a user mouses over an image on a website, a small overlay on the lower segment of the image appears. # The overlay can be closed out by the user. # Some in-image ad technologies produce a pop-up box when visitors mouse over images. # Clicking on the text of an in-image advertisement directs users to a new page. In-image ads were first introduced by GumGum in February, 2008, as a way for publishers to pay image licensing fees on an a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
