''Iddarammayilatho'' () is a 2013 Indian

Telugu Telugu may refer to: * Telugu language, a major Dravidian language of India *Telugu people, an ethno-linguistic group of India * Telugu script, used to write the Telugu language ** Telugu (Unicode block), a block of Telugu characters in Unicode S ...

-language romantic

action film Action film is a film genre in which the protagonist is thrust into a series of events that typically involve violence and physical feats. The genre tends to feature a mostly resourceful hero struggling against incredible odds, which include life ...

written and directed by

Puri Jagannadh Petla "Puri" Jagannadh (born 28 September 1966) is an Indian film director, screenwriter, and producer, who works primarily in the Telugu film Industry. He made his directorial debut with the Telugu film '' Badri'' starring Pawan Kalyan, Renu ...

. It stars

Allu Arjun Allu Arjun (born 8 April 1982) is an Indian actor who works in Telugu films. One of the highest paid actors in India, Arjun is also known for his extraordinary dancing skills. He is a recipient of several awards, including six Filmfare Award ...

Amala Paul Amala Paul (born 26 October 1991) is an Indian actress who mainly appears in Tamil cinema, Tamil, Malayalam cinema, Malayalam and Telugu cinema, Telugu films. She made her acting debut by appearing in a supporting role in the Malayalam-language ...

, and

Catherine Tresa Catherine Tresa Alexander (born 10 September 1989) is an Indian actress and model. She has established her career predominantly in Telugu and Tamil films. She made her debut in 2010 in the Kannada film ''Shankar IPS''. Catherine has been nominat ...

while

Brahmanandam Kanneganti Brahmanandam (born 1 February 1956), known mononymously as Brahmanandam, is an Indian actor, comedian, impersonator, and voice actor known for his works predominantly in Telugu cinema. He is particularly known for his comic performa ...

Ali ʿAlī ibn Abī Ṭālib ( ar, عَلِيّ بْن أَبِي طَالِب; 600 – 661 CE) was the last of four Rightly Guided Caliphs to rule Islam (r. 656 – 661) immediately after the death of Muhammad, and he was the first Shia Imam. ...

Shawar Ali Shahwar Ali is an Indian actor and model who appears primarily in Bollywood, Tollywood and Sandalwood films. Early life and career Sarwar Ali was born and raised in Bhopal, Madhya Pradesh. His father was a farmer in Bhopal. He shifted to Mu ...

Nassar Nassar ( ar, نصار, lit=helper, protector, supporter, victory-maker), is a given name and surname, commonly found in the Arabic language. Alternative spellings of this name, possibly due to transliteration include Naser, Nasser, Nasir, Naseer ...

Pragathi Pragathi Mahavadi (born April 17, 1975) is Indian film and television actress who has acted in Telugu, Tamil, and Malayalam languages. Personal life Pragathi was born in Ongole, Andhra Pradesh. Career Pragathi started her career as a model fo ...

Tanikella Bharani Tanikella Bharani (born 14 July 1954) is an Indian actor, screenwriter, poet, playwright and director who works predominantly in Telugu cinema. He has worked as an actor in more than 750 films, including some in Tamil and Hindi; while he was ...

Tulasi ''Ocimum tenuiflorum'', commonly known as holy basil, ''tulsi'' or ''tulasi'', is an aromatic perennial plant in the family Lamiaceae. It is native to the Indian subcontinent and widespread as a cultivated plant throughout the Southeast Asian ...

Subbaraju Penmetsa Subbaraju is an Indian actor who predominantly works in Telugu cinema,as well as Tamil cinema.Subbaraju has played a variety of roles, from negative to supporting characters. His most notable works include '' Amma Nanna O' Tamil Ammay ...

, and

Rao Ramesh Raavu Ramesh Rao (born 25 May 1968) is an Indian actor known for his works primarily in Telugu cinema, Telugu theatre, and television. He is the son of veteran actor Rao Gopal Rao. Rao Ramesh initially appeared in ''Seema Simham'' (2002), ''Okk ...

play supporting roles. The film was entirely shot in

Spain , image_flag = Bandera de España.svg , image_coat = Escudo de España (mazonado).svg , national_motto = ''Plus ultra'' (Latin)(English: "Further Beyond") , national_anthem = (English: "Royal March") , i ...

and

Paris Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. S ...

Bandla Ganesh Bandla Ganesh, also known as Ganesh (born 10 March 1973), is an Indian actor, and film producer of Telugu cinema. In 2009, he ventured into film production with the film, '' Anjaneyulu'' under his production company, Parameswara Art Production ...

has produced the film under Parameswara Art Productions. The film was simultaneously dubbed and released in

Malayalam Malayalam (; , ) is a Dravidian language spoken in the Indian state of Kerala and the union territories of Lakshadweep and Puducherry (Mahé district) by the Malayali people. It is one of 22 scheduled languages of India. Malayalam was des ...

as ''Romeo & Juliets''. Iddarammayilatho was released in 1,600 theaters worldwide on 31 May 2013. The film was above average grosser at box office.

Plot

The Central Minister is facing accusations over possessing black money of and money laundering it into

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...

through his unsuspecting daughter Akanksha, a

psychology Psychology is the scientific study of mind and behavior. Psychology includes the study of conscious and unconscious phenomena, including feelings and thoughts. It is an academic discipline of immense scope, crossing the boundaries betwe ...

student who goes to

Barcelona Barcelona ( , , ) is a city on the coast of northeastern Spain. It is the capital and largest city of the autonomous community of Catalonia, as well as the second most populous municipality of Spain. With a population of 1.6 million within ci ...

to pursue higher education. Akanksha finds a

diary A diary is a written or audiovisual record with discrete entries arranged by date reporting on what has happened over the course of a day or other period. Diaries have traditionally been handwritten but are now also often digital. A personal ...

in her flat in Barcelona, and out of curiosity, she starts reading the book, which unfolds the

romantic drama Romance films or movies involve romantic love stories recorded in visual media for broadcast in theatres or on television that focus on passion, emotion, and the affectionate romantic involvement of the main characters. Typically their journey ...

between Sanju Reddy and Komali Sankaraabharanam. Akanksha gets engaged in

with her father's henchman Shawar Ali. Incidentally, she runs into Sanju and gets to know him. Sanju is an

engineer Engineers, as practitioners of engineering, are professionals who invent, design, analyze, build and test machines, complex systems, structures, gadgets and materials to fulfill functional objectives and requirements while considering the l ...

-turned-lead

guitar The guitar is a fretted musical instrument that typically has six strings. It is usually held flat against the player's body and played by strumming or plucking the strings with the dominant hand, while simultaneously pressing selected stri ...

ist of a music band, and makes his living through the stage and

street performance Street performance or busking is the act of performing in public places for gratuities. In many countries, the rewards are generally in the form of money but other gratuities such as food, drink or gifts may be given. Street performance is pr ...

s. As narrated in the diary, Komali comes from an orthodox

Telugu Brahmin Telugu Brahmins are Brahmin communities native to the Indian states of Andhra Pradesh and Telangana. History Origin theories According to the ''Aitareya Brahmana'' of the Rigveda, the Andhras left north India from the banks of the River Yamuna a ...

family. She is interested in classical music and ends up learning the

violin The violin, sometimes known as a ''fiddle'', is a wooden chordophone (string instrument) in the violin family. Most violins have a hollow wooden body. It is the smallest and thus highest-pitched instrument (soprano) in the family in regular ...

at a musical school in Barcelona under

fiddle A fiddle is a bowed string musical instrument, most often a violin. It is a colloquial term for the violin, used by players in all genres, including classical music. Although in many cases violins and fiddles are essentially synonymous, th ...

professor, Brahma. In a twist of fate, she falls in love with Sanju and gets approval for their inter-caste marriage, from their parents in

India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...

. Komali unknowingly gets caught after video footage that she accidentally shot while Shawar Ali kills the Spanish ambassador, in the process of money laundering. Sanju saves Komali from these henchmen, on a couple of occasions; this is where the story in the diary ends abruptly. Out of curiosity, Akanksha starts questioning Sanju about their love story and, in the process, ends up with disturbing facts. On continuous asking by Akanksha, Sanju tells her that Komali is dead. It is then shown in a flashback that for fixing the marriage of Sanju and Komali, their parents had come to

. It was at that time that Komali is kidnapped by Shawar Ali's brother, and when Sanju comes to save her, Komali is murdered by Shawar Ali's brother. In a fit of rage, Sanju bashes up the whole gang, and Shawar Ali's brother goes into a

coma A coma is a deep state of prolonged unconsciousness in which a person cannot be awakened, fails to respond normally to painful stimuli, light, or sound, lacks a normal wake-sleep cycle and does not initiate voluntary actions. Coma patients exhi ...

. On hearing this, Akanksha feels sorry for Sanju and falls in love with him. She also tries to bring him out of the memory of Komali but in vain. Meanwhile, Akanksha spots Komali crossing a street. Akanksha runs to Sanju to tell him about Komali, and at that time, Sanju gets surrounded by Shawar Ali's men. Sanju, while bashing up Shawar Ali's men, tells Akanksha that it was his plan to trap her in his love to avenge the death of his and Komali's parents at the hands of Shawar Ali. It is then shown in a flashback that after beating up Shawar's brother, Sanju had taken Komali's body to the hospital, from where Sanju's father calls up the Central Minister to arrest Shawar Ali in Spain after watching the video footage. The Central minister then calls up Shawar Ali to finish off this trouble in order to save himself. Shawar Ali then goes to the hospital and kills Sanju's and Komali's parents and shoots Sanju and Komali, and they are presumed dead. However, Sanju and Komali didn't die. It is then revealed that Sanju has been waiting all this time to get his revenge and has made Akanksha the pawn in this game, and it was he who faxed their photo in order to make Shawar Ali jealous so that Shawar Ali will come himself to kill Sanju. Later, it is revealed that Komali is not dead and that they both wanted to avenge their parents' death. Sanju and Shawar engage in a battle in the forest where Sanju kills Shawar Ali with Akanksha's help. Sanju and Komali live happily, while Akanksha lives alone.

Cast

as Sanjay Reddy a.k.a. Sanju, an engineer-turned-lead guitarist *

as Komali Sankarabharanam, an orthodox Telugu Brahmin who falls in love with Sanju *

as Akanksha, a psychology student who finds a diary about Sanju and Komali *

Fiddle A fiddle is a bowed string musical instrument, most often a violin. It is a colloquial term for the violin, used by players in all genres, including classical music. Although in many cases violins and fiddles are essentially synonymous, th ...

Brahma, a professor who teaches violin to Komali *

as Gudivada Krishna *

as Shawar Ali, a money launderer and Akanksha's father's henchman who kills Sanju's and Komali's parents *

as Sanju's father *

as Sumathi, Sanju's mother *

as Shankarabharanam, Komali's father *

as Komali's mother *

as Shawar Ali's brother who kidnaps Komali and later becomes comatose *

as Akanksha's father and the Central Minister *

Mamilla Shailaja Priya Mamilla Shailaja Priya (born 20 May 1981), popularly known as Priya, is an Indian actress. She appears primarily Telugu feature films and television soap operas, and has also acted in Hindi and Tamil language films. She made her acting debut in ...

as Akanksha's mother *

Srinivasa Reddy Venkateswara, also known by various other names, is a form of the Hindu god Vishnu. Venkateswara is the presiding deity of the Tirumala Venkateswara Temple, located in Tirupati, Sri Balaji District, Andhra Pradesh, India. Etymology Venkatesw ...

as Sanju's musical gang member *

Khayyum Khayyum is an Indian actor who has appeared in more than 100 Telugu films. Early life Khayyum was born in Rajahmundry, Andhra Pradesh, and brought up in Hyderabad. His father was a tailor and his mother was a housewife. He is the brother of a ...

as Sanju's musical gang member * Damien Mavis as the Spanish ambassador * Steven Dasz as Henchman * Kaajal Vashisht * Devshi Khanduri in

item number In Indian cinema, an item number or item song is a musical number inserted into a film that may or may not have any relevance to the plot. The term is commonly used within Indian films (Malayalam, Telugu, Tamil, Hindi, Kannada, Punjabi, and Be ...

Production

In September,

was selected to play one of the female leads. First the makers chose

Tapsee Pannu Taapsee Pannu (born 1 August 1987) is an Indian actress who works primarily in Hindi, Telugu and Tamil films. She is the recipient of three Filmfare Awards. After a brief modelling career, Pannu ventured into acting with the Telugu film ' ...

for another role, which was later received by

Richa Gangopadhyay Richa Gangopadhyay Langella ( Gangopadhyay ; born 20 March 1986) is an Indian-born American former actress and model who predominantly appeared in Telugu language films. She resides at Portland, Oregon. She was cast along with the prominent ...

. But Richa was officially replaced and

was selected as the second female lead in the movie. Later,

replaced her. Chakri was the initial choice for music director but

Devi Sri Prasad Devi Sri Prasad (; born 2 August 1979) is an Indian film composer, lyricist, singer-songwriter and performer. Popularly known by his initials DSP, he is best known for his work in Telugu-language films, and has also worked in a few Tamil films ...

was hired later. The film was officially launched on 18 October 2012 at

Ramanaidu Studios Suresh Productions (also known as Suresh Movies, Vijaya Suresh Combines) is an Indian film production and distribution company known for its works in Telugu cinema. It is established in 1964 by D. Ramanaidu. It is one of India's largest film p ...

in Hyderabad. Filming took place in

in February 2013. First Look of the movie was launched on 10 March 2013. The director winded up films and went to shot digitally using

Arri Alexa The Arri Alexa (stylised as ΛLEXΛ) is a digital motion picture camera system developed by Arri. First introduced in April 2010, the camera was Arri's first major transition into digital cinematography after previous efforts such as the Arr ...

cameras with ultra primelenses. A theatrical trailer was released on the occasion of

's birthday on 8 April 2013.

Soundtrack

, composed the music, collaborating for the sixth time with Allu Arjun and for the first time with Suraj Jagan. Pop and reggae singer

Apache Indian Steven Kapur (born 11 May 1967), known by the stage name Apache Indian, is a British singer-songwriter and reggae DJ. He had a series of hits during the 1990s. He is best known in the UK for the song "Boom Shack-A-Lak", which reached the top ...

has teamed up for Devi Sri Prasad to sing a song in this film, which is the first time Apache Indian has sung a Telugu song in his career. The audio launch took place on 29 April 2013 at

Shilpakala Vedika Shilpakala Vedika is a terracotta auditorium and convention centre located in Hyderabad, Telangana, India. The auditorium is in area. "Shilpa" means sculpture, ''kala'' means art, and ''vedika'' means platform. Hence it is an art sculpture p ...

Hyderabad Hyderabad ( ; , ) is the capital and largest city of the Indian state of Telangana and the ''de jure'' capital of Andhra Pradesh. It occupies on the Deccan Plateau along the banks of the Musi River (India), Musi River, in the northern part ...

Reception

The audio got positive response. APHerald.com gave a review stating "Refreshing tracks from Devi Sri Prasad and this time stylish star Allu Arjun got stylish songs too from DSP." Cineoutlook.com gave a review stating "Very good musical scores. Going to rock in the coming days…"

Release

The film's overseas rights are owned by Blue Sky for approximately It released worldwide on 31 May 2013 with a U/A Certificate from the Censor Board. The movie released in a record no. of 175+ screens in overseas by Bluesky with Digital Quality on 30 May 2013. The film was also dubbed and released in Hindi as ''Dangerous Khiladi 2'' in 2014.

Reception

''Jeevi'' of ''idlebrain.com'' gave a rating of 3 on a scale of 5 and opined that the first half is entertaining. "It's a stylish film though emotions didn't work." ''Mahesh S Koneru'' of ''123telugu.com'' gave a review stating "'Iddarammayilatho' is a very stylish offering from Puri Jagan. Allu Arjun's performance, Catherine's glamour and the action sequences are assets for the film. The slow pace in the second half and the absence of traditional Puri Jagan elements like heroism and punch dialogues might hamper the overall experience." ''Girija Narayan'' of ''Oneindia Entertainment'' gave a review stating "Iddarammayilatho is definitely a good movie to watch. The movie gets a lot more interesting in the second half. The climax definitely lets the viewers go home happy." ''Sasidhar AS'' of ''The Times of India'' gave a review stating, "Iddarammayilatho hits you like fresh air, and you instantly fall for the lead characters, refreshingly flesh-and-blood with their set of quirks, flaws and strengths. The first half does ramble a bit and takes time to build up into a riveting second half." ''APHerald.com'' gave a review stating "Iddarammayilatho is one time watcher and entire credit goes to Puri Jagannadh." ''SuperGoodMovies'' gave a review stating "'Iddarammayilatho' is a beautiful and stylish movie of Allu Arjun and Puri Jagannath. Definitely, it is a worthy watch."

Box Office

India

The film had a good start in A, B and C Centres in its first weekend. The film collected on its opening day at worldwide circuits which is a record for Allu Arjun. It showed improvement irrespective of mixed reviews, ending up with a collection of in 3 Days at the Indian box office. The movie collected a total of at the box office at the end of its opening week. The film continued to gross steady revenues at all areas, receiving much better response at A Centres, when compared to B and C Centres. The film completed 50 Days in 19 Direct Centers on 19 July 2013. In Nizam Area Iddaramyilatho collected a Share of in 70 Days.

Overseas

The movie collected a total of 9174,000 in just 3 days of release. At its opening weekend, the movie collected a total of 17.1 million at the USA Box office. ''Iddaramyilatho'' was a good grosser at overseas. It collected $1 million in its full run. ''Iddaramyilatho'' earned through premier shows in the U.S. even before its release. Despite of mixed reviews movie collected total worldwide .

References

External links

* {{Authority control 2013 films 2010s Telugu-language films Films set in Barcelona Films shot in Barcelona Films shot in Paris Indian romantic action films Indian martial arts films Films about mining Films directed by Puri Jagannadh Films scored by Devi Sri Prasad Indian nonlinear narrative films 2013 martial arts films