ITV Granada

ITV Granada, formerly known as Granada Television, is the ITV franchisee for the North West of England and Isle of Man. From 1956 to 1968 it broadcast to both the north west and Yorkshire but only on weekdays as ABC Weekend Television was its weekend counterpart. Granada's parent company Granada plc later bought several other regional ITV stations and, in 2004, merged with Carlton Communications to form ITV plc.

Granada Television was particularly noted by critics for the distinctive northern and "social realism" character of many of its network programmes, as well as the high quality of its drama and documentaries. In its prime as an independent franchisee, prior to its parent company merging with Carlton Communications to form ITV plc, it was the largest Independent Television producer in the UK, accounting for 25% of the total broadcasting output of the ITV network.

Granada Television was founded by Sidney Bernstein at Granada Studios on Quay Street in Manchester and is the only surviving franchisee of the original four Independent Television Authority franchisees from 1954. It covers Cheshire, Greater Manchester, Lancashire, Merseyside, and parts of Derbyshire, Cumbria, North Yorkshire and North Wales. In 2009, the Isle of Man was transferred to Granada from Border.

Broadcasting by Granada Television began on 3 May 1956 under the North of England weekday franchise, the fifth franchise to go to air. It was marked by a distinctive northern identity, and used a stylised letter "G" logo forming an arrow pointing north, often with the tagline "Granada: from the North". Granada plc merged with Carlton Communications to form ITV plc in 2004 after a duopoly had developed over the previous decade. The Granada name, as with those of the other former regional licence holders, is only referenced onscreen during regional news bulletins and the weeknight regional news magazine; ITV Broadcasting Limited operates the service with national ITV branding and continuity.

The North West region is regarded as ITV's most successful franchise. Nine Granada programmes were listed in the BFI TV 100 in 2000. Some of its most notable programmes include '' Sherlock Holmes'', ''Coronation Street'', '' Seven Up!'', '' The Royle Family'', '' The Jewel in the Crown'', '' Brideshead Revisited'', '' World in Action'', '' University Challenge'' and '' The Krypton Factor''. Notable employees have included Paul Greengrass, Michael Apted, Mike Newell, Jeremy Isaacs, Andy Harries, Russell T Davies, Leslie Woodhead, Tony Wilson, Roland Joffe, Derek Granger, Gordon McDougall and Dan Walker.

History

Origins

Granada originated as Granada Theatres Ltd, which owned cinemas in the south of England. It was founded in Dover in 1930 by Sidney Bernstein and his brother Cecil; it was named after the Spanish city of Granada, which Sidney had visited on a holiday. The company was incorporated as Granada Ltd in 1934 and listed on the London Stock Exchange in 1935; Granada Theatres Ltd became a subsidiary of the new company.

In the 1950s, the Bernsteins became involved in commercial television, a competitor to the cinema chains, through the launch of ITV. Bernstein bid for the North of England franchise, which he believed would not affect the company's largely southern-based cinema chain. In 1954, the Independent Television Authority (ITA) awarded Granada the North of England contract for Monday to Friday, with ABC Weekend TV serving the same area on weekends. The companies used the ITA's Winter Hill and Emley Moor transmitters, covering Lancashire and the West and East Ridings of Yorkshire, including the major conurbations around Liverpool, Manchester, Leeds, Bradford, Sheffield and Doncaster.

Bernstein selected a base from Leeds and Manchester. Granada executive Victor Peers believed Manchester was the preferred choice even before executives toured the region to find a suitable site. Granada Studios, designed by architect Ralph Tubbs, was built on a site on Quay Street in Manchester city centre belonging to Manchester City Council, which the company bought for £82,000.

The opening night featured ''Meet The People'' hosted by Quentin Reynolds and comedian Arthur Askey. Reynolds became inebriated before the broadcast and had to sober up.

Granada Television was broadcast by the ITA on VHF Channel 9 (405 lines, monochrome) from the Winter Hill transmitter starting on 3 May 1956, and from 3 November 1956 on VHF channel 10 (405 lines, monochrome) from the Emley Moor transmitter. The weekend programme service was provided by ABC Television covering both the North and Midlands regions. Following the 1968 franchise awards, Granada Television provided the programme service from Winter Hill for all seven days of the week, but lost the seven day service from Emley Moor to Yorkshire Television. With the national launch of the UHF 625 line colour television service for both BBC1 and ITV on 15 November 1969, the ITA commenced broadcasts of Granada Television on UHF channel 59 from Winter Hill, with high power relays subsequently put into service at Pendle Forest (channel 25 on 2 August 1971, the first UHF relay service to be operated by the ITA), Lancaster (channel 24 on 26 June 1972), Storeton (channel 25 in September 1979), and Saddleworth (channel 49 on 28 June 1984).

Early years

Most ITV franchisees viewed their territories as stopgaps before winning a coveted London franchise. In contrast, Granada determined to develop a strong northern identity – northern voices, northern programmes, northern idents with phrases such as ''Granada from the north'', ''From the north — Granada'' and ''Granadaland''. Bernstein refused to employ anyone not prepared to live in or travel to Manchester and Jeremy Isaacs called him a "genial tyrant" as a result.

Bernstein decided to build new studios rather than hiring space or converting old buildings, an approach favoured by the other ITV companies and by the BBC at its original Manchester studios. The investment in new studios in 1954 contributed to Granada struggling financially, and the company was close to insolvency by late 1956. All four ITA franchisees were expected to make losses in the first few years of operation, but Granada's was a significant sum of £175,000 (nearly £3.5m in 2011). When it first became profitable, it had the lowest profits of the quartet.

Granada sought the help of Associated-Rediffusion, the London weekday station, which agreed to underwrite Granada's debts in exchange for a percentage of its profits, without the consent of the ITA, who would have blocked it. Granada accepted the deal, but the popularity of ITV increased and profitability followed. Analysts questioned how Associated-Rediffusion, ABC and ATV were making annual profits of up to £2.7m by 1959 and yet Granada's profits were under £1m. With the increase in income, Granada tried to renegotiate the contract; Associated-Rediffusion refused, souring relations for many years. The deal was worth over £8m to Rediffusion. By the early 1960s Granada was established and its soap opera ''Coronation Street'' quickly became popular, as did inexpensive game shows such as '' Criss Cross Quiz'' and '' University Challenge''.

Franchise changes

In the 1968 franchise round, Granada's contract was changed from weekdays across the northern England region to the whole week in the northwest from Winter Hill transmitting station. Yorkshire was defined as a separate region and the contract awarded to Yorkshire Television, broadcasting from Emley Moor transmitting station; its transmissions could be received in parts of North Lincolnshire. Bernstein was angered by the decision to split "Granadaland", and claimed he would appeal to the United Nations. Granada Television was received in what is now Greater Manchester, Lancashire, Merseyside and Cheshire, the south of what is now Cumbria (then Lancashire, and smaller parts of Westmorland and Yorkshire) around Barrow-in-Furness, the High Peak district of Derbyshire ( Glossop, Buxton

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