Hean Tat Keh () is a

professor Professor (commonly abbreviated as Prof.) is an academic rank at universities and other post-secondary education and research institutions in most countries. Literally, ''professor'' derives from Latin as a "person who professes". Professors ...

and chair of the Department of

Marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

at the Monash University Faculty of Business and Economics. He is known for his work on

services marketing Services marketing is a specialized branch of marketing which emerged as a separate field of study in the early 1980s, following the recognition that the unique characteristics of services required different strategies compared with the marketin ...

consumer behavior Consumer behavior is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services. Consumer behaviour consists of how the consumer's emotions, attitudes, and pr ...

brand management In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is per ...

, and

marketing strategy Marketing strategy allows organizations to focus limited resources on best opportunities to increase sales and achieve a competitive advantage in the market. Strategic marketing emerged in the 1970s/80s as a distinct field of study, further build ...

. In particular, his research on services marketing addresses the limitations of the concepts of service inseparability and service intangibility. Keh has also published on the antecedents and consequences of

brand equity Brand equity, in marketing, is the worth of a brand in and of itself – i.e., the social value of a well-known brand name. The owner of a well-known brand name can generate more revenue simply from brand recognition, as consumers perceive the prod ...

. More recently, he has conducted research on

sustainable marketing Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying a ...

and healthcare marketing. His works have been cited over 9000 times according to

Google Scholar Google Scholar is a freely accessible web search engine that indexes the full text or metadata of scholarly literature across an array of publishing formats and disciplines. Released in beta in November 2004, the Google Scholar index includes p ...

Education and career

Keh received his PhD in marketing from the

University of Washington The University of Washington (UW, simply Washington, or informally U-Dub) is a public research university in Seattle, Washington. Founded in 1861, Washington is one of the oldest universities on the West Coast; it was established in Seattle a ...

, his MBA from the

Hong Kong University of Science and Technology The Hong Kong University of Science and Technology (HKUST) is a public research university in Clear Water Bay Peninsula, New Territories, Hong Kong. Founded in 1991 by the British Hong Kong Government, it was the territory's third institution ...

, and his BBA (Honours) from the

University of Macau The University of Macau (UM; Portuguese: ''Universidade de Macau'', Chinese: 澳門大學) is an internationalised public comprehensive university in Macau. The UM campus is located in the east of Hengqin Island, Guangdong province in Mainland ...

. Keh is currently a full professor and chair of the Department of Marketing at the Monash University Faculty of Business and Economics, the first Asian-Australian to be appointed to this role. Before this, he taught at the

UQ Business School The University of Queensland Business School is the business school of the University of Queensland, located in Brisbane, Australia. There are seven areas of research expertise across UQ Business School: Accounting, Business Information Systems, ...

, the

University of Queensland , mottoeng = By means of knowledge and hard work , established = , endowment = A$224.3 million , budget = A$2.1 billion , type = Public research university , chancellor = Peter Varghese , vice_chancellor = Deborah Terry , city = B ...

, the

Guanghua School of Management The Guanghua School of Management () is the business school of Peking University in Beijing, China. The school offers undergraduate, master's, and doctoral programs, with a total enrollment of more than 3,000 students. In addition to full-time ac ...

Peking University Peking University (PKU; ) is a public research university in Beijing, China. The university is funded by the Ministry of Education. Peking University was established as the Imperial University of Peking in 1898 when it received its royal charter ...

, and the

NUS Business School The National University of Singapore (NUS) is a national public research university in Singapore. Founded in 1905 as the Straits Settlements and Federated Malay States Government Medical School, NUS is the oldest autonomous university in the c ...

. Earlier in his career, he gained corporate experience at

The Wharf (Holdings) The Wharf (Holdings) Limited (), or Wharf (九倉) in short, is a company founded in 1886 in Hong Kong. As its name suggests, the company's original business was in running wharfage and dockside warehousing, and it was originally known as Th ...

, Hong Kong. He is currently also an

associate editor An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The highest-ranking editor of a publication may also be titled editor, managing ...

of the ''

Journal of Business Research The ''Journal of Business Research'' is a monthly peer-reviewed academic journal covering research on all aspects of business. It was established in 1973 and is published by Elsevier. The editors-in-chief are Naveen Donthu (Georgia State University ...

'' and a member of the

editorial board The editorial board is a group of experts, usually at a publication, who dictate the tone and direction the publication's editorial policy will take. Mass media At a newspaper, the editorial board usually consists of the editorial page editor, a ...

of the ''Australasian Marketing Journal''. Keh is an academic advisory board member of the CMO Council.

Major awards

*ANZMAC Distinguished Marketing Researcher award 2019 *ANZMAC Distinguished Marketing Educator award 2018

Selected publications

Journal articles

Keh has published over 50 journal articles.ORCID
/ref> Based on the ''

Financial Times The ''Financial Times'' (''FT'') is a British daily newspaper printed in broadsheet and published digitally that focuses on business and economic current affairs. Based in London, England, the paper is owned by a Japanese holding company, Nik ...

'' list of Top 50 journals, Keh has published the following articles: * * * * * * * * * * * * *

Books

* * * *

References

External links

* {{DEFAULTSORT:Keh, Hean Tat Living people Year of birth missing (living people) Marketing theorists Monash University faculty University of Washington Foster School of Business alumni Alumni of the Hong Kong University of Science and Technology University of Macau alumni