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Inseparability
Inseparability is used in marketing to describe a key quality of services as distinct from goods. Inseparability is the characteristic that a service has which renders it impossible to divorce the supply or production of the service from its consumption. Other key characteristics of services include perishability, intangibility Intangibility refers to the lack of palpable or tactile property making it difficult to assess service quality. According to Zeithaml et al. (1985, p. 33), “Because services are performances, rather than objects, they cannot be seen, felt, taste ... and variability (or heterogeneity). Although the notion of inseparability has become received wisdom in the marketing and services marketing literature over the past few decades, more recent research has challenged inseparability as a distinguishing characteristic of services. For instance, Lovelock and Gummesson (2004, p. 29) conceptually argue that “there is a large group of separable services that d ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hean Tat Keh
Hean Tat Keh () is a professor and chair of the Department of Marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ... at the Monash University Faculty of Business and Economics. He is known for his work on services marketing, Consumer behaviour, consumer behavior, brand management, and marketing strategy. In particular, his research on services marketing addresses the limitations of the concepts of Inseparability, service inseparability and Intangibility, service intangibility. Keh has also published on the antecedents and consequences of brand equity. More recently, he has conducted research on Green marketing, sustainable marketing and Health marketing, healthcare marketing. His works have been cited over 9000 times according to Google Scholar. Education and career Keh rec ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Goods
In economics, goods are items that satisfy human wants and provide utility, for example, to a consumer making a purchase of a satisfying product. A common distinction is made between goods which are transferable, and services, which are not transferable. A good is an "economic good" if it is useful to people but scarce in relation to its demand so that human effort is required to obtain it.Samuelson, P. Anthony., Samuelson, W. (1980). Economics. 11th ed. / New York: McGraw-Hill. In contrast, free goods, such as air, are naturally in abundant supply and need no conscious effort to obtain them. Private goods are things owned by people, such as televisions, living room furniture, wallets, cellular telephones, almost anything owned or used on a daily basis that is not food-related. A consumer good or "final good" is any item that is ultimately consumed, rather than used in the production of another good. For example, a microwave oven or a bicycle that is sold to a consumer is a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Service (economics)
A service is an "(intangible) act or use for which a consumer, firm, or government is willing to pay." Examples include work done by barbers, doctors, lawyers, mechanics, banks, insurance companies, and so on. Public services are those that society (nation state, fiscal union or region) as a whole pays for. Using resources, skill, ingenuity, and experience, service providers benefit service consumers. Services may be defined as intangible acts or performances whereby the service provider provides value to the customer. Key characteristics Services have three key characteristics: Intangibility Services are by definition intangible. They are not manufactured, transported or stocked. One cannot store services for future use. They are produced and consumed simultaneously. Perishability Services are perishable in two regards: * Service-relevant resources, processes, and systems are assigned for service delivery during a specific period in time. If the service consumer does not ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Perishability
Perishability is used in marketing to describe the way in which service capacity cannot be stored for sale in the future. It is a key concept of services marketing. Other key characteristics of services include intangibility, inseparability, fluctuating demand, pricing of services, heterogeneity and variability. References {{marketing-stub Services marketing ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Intangibility
Intangibility refers to the lack of palpable or tactile property making it difficult to assess service quality. According to Zeithaml et al. (1985, p. 33), “Because services are performances, rather than objects, they cannot be seen, felt, tasted, or touched in the same manner in which goods can be sensed.” As such, the services marketing literature has traditionally characterized intangibility as the most critical distinction between services and goods. Other key characteristics of services include perishability, inseparability and variability (or heterogeneity). Yet, in practice service production and consumption often involve both intangible and tangible elements. Examples of intangible service attributes include service responsiveness and reliability, while tangible service attributes include the servicescape, décor, and furnishings. Drawing on construal level theory Construal level theory (CLT) is a theory in social psychology that describes the relation between ps ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Journal Of Marketing
The ''Journal of Marketing'' is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association. Established in 1936, It is the fourth-oldest major journal covering marketing issues; the others are ''Harvard Business Review'' (1920), ''Journal of Retailing'' (1925), and ''Journal of Business'' (1928). Editors Hari Sridhar, Joe Foster ’56 Chair in Business Leadership and is Research Director of the Sales Leadership Institute at Mays Business School at Texas A&M University is Editor in Chief. He works with 3 coeditors, approximately 48 associate editors and an editorial review board to manage the journal's peer review and publication. Special issues The journal has published special issues on various topics over the years, including one on mapping the boundaries of marketing that was sponsored by the Marketing Science Institute. Awards The journal presents three article-focused honors on an annual basi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Journal Of Service Research
The ''Journal of Service Research'' is a quarterly peer-reviewed academic journal that covers the field of business studies. The current editor-in-chief is Ming-Hui Huang (National Taiwan University). The journal was established by Roland Rust (University of Maryland) in 1998 and is published by SAGE Publications. The Journal of Service Research is sponsored by the Center for Excellence in Service at the University of Maryland’s Robert H. Smith School of Business. Mission The mission of the ''Journal of Service Research'' is to be the leading outlet for the most advanced research in service marketing, service operations, service human resources and organizational design, service information systems, customer satisfaction and service quality, electronic commerce, and the economics of service. Scope The ''Journal of Service Research'' offers an international and multidisciplinary perspective on the best management practices in: * Service marketing * Service operations * ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Christopher Lovelock
Christopher Lovelock (12 July 1940 – 24 February 2008) was born in the town of Saltash, Cornwall in the United Kingdom. He was best known as a pioneer in the field of Services Marketing among other titles such as author, professor, and consultant. Lovelock was also known for his excellent case studies. Christopher Lovelock attained a Ph.D. from Stanford University, publishing his thesis on the topic of "Marketing Public Transportation". Lovelock had earlier graduated with an MBA from Harvard University after arriving in the US in 1967. Lovelock had also obtained a Master of Arts in Economics and a Bachelor of Arts in Communications from the University of Edinburgh, during which time he appeared on the first series of ''University Challenge''. Lovelock embarked on his academic career serving, most significantly, on the faculty of the Harvard Business School (USA) for 11 years in addition to other academic appointments at distinguished institutions including the University of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Evert Gummesson
__NOTOC__ Evert Gummesson (born 1936) is Professor Emeritus of Service Marketing and Management at the Stockholm Business School, where he was formerly the Director of Research. He received his Ph.D. from Stockholm University, Stockholm School of Economics. He is a Fellow and Honorary Doctor of Hanken School of Economics, Helsinki, Finland, and a Fellow of the University of Tampere, Finland. Research Gummesson's research interest include services marketing, relationship marketing, service-dominant logic, organizational structure, grounded theory, case study A case study is an in-depth, detailed examination of a particular case (or cases) within a real-world context. For example, case studies in medicine may focus on an individual patient or ailment; case studies in business might cover a particular fi ... methodology, and other research methodologies. Professional Activities He is a Senior Advisory Board member for the European Journal of Marketing. Publications * Gummes ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
