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Green Marketing
Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising. Yet defining ''green marketing'' is not a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying social, environmental and retail definitions attached to this term. Other similar terms used are ''environmental marketing'' and ''ecological marketing''. Green, environmental and eco-marketing are part of the new marketing approaches which do not just refocus, adjust or enhance existing marketing thinking and practice, but seek to challenge those approaches and provide a substantially different perspective. In more detail green, environmental and eco-marketing belong to the group of approaches which seek to address the lack of fit between marketing as it is curre ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Washing Machine
A washing machine (laundry machine, clothes washer, washer, or simply wash) is a home appliance used to wash laundry. The term is mostly applied to machines that use water as opposed to dry cleaning (which uses alternative cleaning fluids and is performed by specialist businesses) or ultrasonic cleaners. The user adds laundry detergent, which is sold in liquid or powder form, to the wash water. History Washing by hand Laundering by hand involves soaking, beating, scrubbing, and rinsing dirty textiles. Before indoor plumbing, individuals also had to carry all the water used for washing, boiling, and rinsing the laundry from a pump, well, or spring. Water for the laundry would be hand carried, heated on a fire for washing, then poured into the tub. That made the warm soapy water precious; it would be reused, first to wash the least soiled clothing, then to wash progressively dirtier laundry. Removal of soap and water from the clothing after washing was a separate process. Fi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mintel
Mintel Group Ltd is a global, privately owned market research firm based in London. The corporation also maintains offices in Chicago, Mumbai, Belfast, Shanghai, Tokyo, Sydney, Sao Paulo, Singapore, Kuala Lumpur, Dusseldorf, Bangkok, and Seoul. Mintel databases, analysis, and forecasts are accessible to subscribing clients, those who purchase standalone reports, and to students in participating university libraries. History Products Mintel Comperemedia tracks direct mail and print advertising in the United States and Canada, and email marketing in the United States. This Web-based tool tracks trends and strategies in industries such as credit cards, telecom, banking, insurance, travel and investments. Added in November 2006, Mintel Comperemedia's Email Panel shows emails as they appear in consumers' inboxes. Added in 2010, Mintel Comperemedia tracks online advertising as part of its digital channel. Mintel Global Market Sizes shares and forecasts data for thousands of con ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Corporate Social Responsibility
Corporate social responsibility (CSR) is a form of international private business self-regulation which aims to contribute to societal goals of a philanthropic, activist, or charitable nature by engaging in or supporting volunteering or ethically oriented practices. While once it was possible to describe CSR as an internal organizational policy or a corporate ethic strategy, that time has passed as various national and international laws have been developed. Various organizations have used their authority to push it beyond individual or even industry-wide initiatives. In contrast, it has been considered a form of corporate self-regulation for some time, over the last decade or so it has moved considerably from voluntary decisions at the level of individual organizations to mandatory schemes at regional, national, and international levels. Moreover, scholars and firms are using the term "creating shared value", an extension of corporate social responsibility, to explain ways of d ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ecological Footprint
The ecological footprint is a method promoted by the Global Footprint Network to measure human demand on natural capital, i.e. the quantity of nature it takes to support people or an economy. It tracks this demand through an ecological accounting system. The accounts contrast the biologically productive area people use for their consumption to the biologically productive area available within a region or the world (biocapacity, the productive area that can regenerate what people demand from nature). In short, it is a measure of human impact on the environment. Footprint and biocapacity can be compared at the individual, regional, national or global scale. Both footprint and biocapacity change every year with number of people, per person consumption, efficiency of production, and productivity of ecosystems. At a global scale, footprint assessments show how big humanity's demand is compared to what Earth can renew. Global Footprint Network estimates that, as of 2014, humanity has ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Green Washing
Greenwashing (a compound word modeled on " whitewash"), also called "green sheen", is a form of advertising or marketing spin in which green PR and green marketing are deceptively used to persuade the public that an organization's products, aims and policies are environmentally friendly. Companies that intentionally take up greenwashing communication strategies often do so in order to distance themselves from the environmental lapses of themselves or their suppliers. An example of greenwashing is when an organization spends significantly more resources on advertising being "green" than on environmentally sound practices. Greenwashing can range from changing the name or label of a product to evoke the natural environment (for example on a product containing harmful chemicals) to multimillion-dollar campaigns that portray highly-polluting energy companies as eco-friendly. Greenwashing covers up unsustainable corporate agendas and policies. Highly public accusations of greenwashi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Green Product
Green is the color between cyan and yellow on the visible spectrum. It is evoked by light which has a dominant wavelength of roughly 495570 nm. In subtractive color systems, used in painting and color printing, it is created by a combination of yellow and cyan; in the RGB color model, used on television and computer screens, it is one of the additive primary colors, along with red and blue, which are mixed in different combinations to create all other colors. By far the largest contributor to green in nature is chlorophyll, the chemical by which plants photosynthesize and convert sunlight into chemical energy. Many creatures have adapted to their green environments by taking on a green hue themselves as camouflage. Several minerals have a green color, including the emerald, which is colored green by its chromium content. During post-classical and early modern Europe, green was the color commonly associated with wealth, merchants, bankers, and the gentry, whi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Greenwashing
Greenwashing (a compound word modeled on "whitewash"), also called "green sheen", is a form of advertising or marketing spin in which green PR and green marketing are deceptively used to persuade the public that an organization's products, aims and policies are environmentally friendly. Companies that intentionally take up greenwashing communication strategies often do so in order to distance themselves from the environmental lapses of themselves or their suppliers. An example of greenwashing is when an organization spends significantly more resources on advertising being "green" than on environmentally sound practices. Greenwashing can range from changing the name or label of a product to evoke the natural environment (for example on a product containing harmful chemicals) to multimillion-dollar campaigns that portray highly-polluting energy companies as eco-friendly. Greenwashing covers up unsustainable corporate agendas and policies. Highly public accusations of greenwashin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Earth Day
Earth Day is an annual event on April 22 to demonstrate support for environmental protection. First held on April 22, 1970, it now includes a wide range of events coordinated globally by EarthDay.org (formerly Earth Day Network) including 1 billion people in more than 193 countries. The official theme for 2022 is Invest In Our Planet. In 1969 at a UNESCO Conference in San Francisco, peace activist John McConnell proposed a day to honor the Earth and the concept of peace, to first be observed on March 21, 1970, the first day of spring in the northern hemisphere. This day of nature's equipoise was later sanctioned in a proclamation written by McConnell and signed by Secretary General U Thant at the United Nations. A month later, United States Senator Gaylord Nelson proposed the idea to hold a nationwide environmental teach-in on April 22, 1970. He hired a young activist, Denis Hayes, to be the National Coordinator. Nelson and Hayes renamed the event "Earth Day". Denis and his ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Happy Planet
Happy Planet is a private company in Burnaby, British Columbia, Canada, known for making organic juices and smoothies. The company was started in 1994 by Randal Ius and Gregor Robertson. They originally started out with one farm producing carrot juice. At first, the company supplied primarily natural food stores and small restaurants and cafes. Now their products can be found Canada-wide as well as in parts of the Pacific Northwest United States. At present, the company ships several thousand bottles of juice per week. Products The company draws a large percentage of its raw products from local farms. Happy Planet produces three products lines: juices, cooler (a mix of juice and tea), and smoothies. Most of the company's products are certified organic by the Certified Organic Associations of British Columbia and certified Kosher by BC Kosher. In May 2008, they also began a line of prepackaged organic soups. In early 2017, the company began selling organic cow's milk and butter ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Green Gauge
Green is the color between cyan and yellow on the visible spectrum. It is evoked by light which has a dominant wavelength of roughly 495570 nm. In subtractive color systems, used in painting and color printing, it is created by a combination of yellow and cyan; in the RGB color model, used on television and computer screens, it is one of the additive primary colors, along with red and blue, which are mixed in different combinations to create all other colors. By far the largest contributor to green in nature is chlorophyll, the chemical by which plants photosynthesize and convert sunlight into chemical energy. Many creatures have adapted to their green environments by taking on a green hue themselves as camouflage. Several minerals have a green color, including the emerald, which is colored green by its chromium content. During post-classical and early modern Europe, green was the color commonly associated with wealth, merchants, bankers, and the gentry, whi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Elmo Roper
Elmo Burns Roper Jr. (July 31, 1900 in Hebron, Nebraska – April 30, 1971 in Redding, Connecticut) was an American pollster known for his pioneering work in market research and opinion polling, alongside friends-cum-rivals Archibald Crossley and George Gallup. Early life Elmo Burns Roper, Jr. was born in Hebron, Nebraska, on July 31, 1900. His father, Elmo Burns Roper, was a banker. After receiving his preliminary education, he attended the University of Minnesota and the University of Edinburgh from 1919 to 1921, but did not receive a degree. In 1921, he started a jewelry store, which made him interested in customer opinions. However, the store was closed in 1928. In the following years, he worked as a salesman for the Seth Thomas Clock Company and the New Haven Clock Company. In 1933, during the Great Depression, Roper became a sales analyst for the Traub Manufacturing Company. Career In 1933, Roper, alongside Richardson Wood and Paul T. Cherington, co-founded "Che ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
