Hill Holliday (HH) is a marketing and communications agency based in Boston, Massachusetts with offices in New York City and

Greenville, South Carolina Greenville (; locally ) is a city in and the seat of Greenville County, South Carolina, United States. With a population of 70,720 at the 2020 census, it is the sixth-largest city in the state. Greenville is located approximately halfway be ...

."Hill, Holliday Acquires Erwin-Penland Agency"
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The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...

'', January 14, 2004 It is the 17th largest

advertising agency An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally ...

in the U.S. and is part of the world's third-largest advertising and marketing conglomerate, IPG. Karen Kaplan serves as Chairman and CEO of the agency, having worked there since 1982 when she was hired as a receptionist. She has been named one of the "100 Most Influential Women in Advertising" by Advertising Age.

History

Hill Holliday was founded in Boston in 1968 as Hill, Holliday, Connors, Cosmopulos, Inc. by partners Jack Connors, Jay Hill, Steve Cosmopulos and Alan Holliday. It was acquired by IPG in 1998.

Awards

The agency was named ''Media Magazine''s full-service Agency of the Year for 2011 and 2012, and is the only agency to win ''

Adweek ''Adweek'' is a weekly American advertising trade publication that was first published in 1979. ''Adweek'' covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has cover ...

''s Media Plan of the Year four years in a row.

Notable work

Dunkin Donuts Dunkin' Donuts LLC, also known as Dunkin' and by the initials DD, is an American multinational coffee and doughnut company, as well as a quick service restaurant. It was founded by Bill Rosenberg (1916–2002) in Quincy, Massachusetts, in 195 ...

: "America Runs on Dunkin" *

Bank of America The Bank of America Corporation (often abbreviated BofA or BoA) is an American multinational investment bank and financial services holding company headquartered at the Bank of America Corporate Center in Charlotte, North Carolina. The bank w ...

: "Life's Better When We're Connected" *

Cigna Cigna is an American multinational managed healthcare and insurance company based in Bloomfield, Connecticut. Its insurance subsidiaries are major providers of medical, dental, disability, life and accident insurance and related products and se ...

: "GO YOU" *

Partnership for Drug-Free Kids Partnership to End Addiction, first known as the Partnership for a Drug-Free America (PDFA) then later as the Partnership at DrugFree.org, and The Partnership for Drug-Free Kids, is a New York City-based non-profit organization which runs campaig ...

WeGotYou WeGotYou is a 2015 antidrug media campaign funded by Partnership for Drug-Free Kids. It is unusual for being communicated primarily by emoji on billboards and other public media, in an attempt to get the attention of teens and tweens. American ad ...

* AMD K6/ K6-2: "Trucks", "Diabolical", and "Flatzone"

References

External links

* Advertising agencies of the United States Interpublic Group Companies based in Boston 1968 establishments in Massachusetts American companies established in 1968 Marketing companies established in 1968 1998 mergers and acquisitions {{US-media-company-stub