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Interpublic Group
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB (advertising agency), FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation and healthcare. It is one of the "Big Four" agency companies, alongside WPP plc, WPP, Publicis, and Omnicom Group, Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021. History On October 2, 1930, IPG was founded in New York City as McCann Erickson, McCann-Erickson, when H.K. McCann Co. (founded in 1911) and Erickson Co. (founded in 1902) merged. At the time, it was the largest agency in the ad industry. In 1960, McCann was restructured into four operating units, each reporting to a new holding company. The four units were McCann-Erickson Advertising (U.S.), McCann-Erickson Corp. (inter ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Company
A public company is a company whose ownership is organized via shares of share capital, stock which are intended to be freely traded on a stock exchange or in over-the-counter (finance), over-the-counter markets. A public (publicly traded) company can be listed on a stock exchange (listing (finance), listed company), which facilitates the trade of shares, or not (unlisted public company). In some jurisdictions, public companies over a certain size must be listed on an exchange. In most cases, public companies are ''private'' enterprises in the ''private'' sector, and "public" emphasizes their reporting and trading on the public markets. Public companies are formed within the legal systems of particular states and so have associations and formal designations, which are distinct and separate in the polity in which they reside. In the United States, for example, a public company is usually a type of corporation, though a corporation need not be a public company. In the United Kin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cape Town
Cape Town is the legislature, legislative capital city, capital of South Africa. It is the country's oldest city and the seat of the Parliament of South Africa. Cape Town is the country's List of municipalities in South Africa, second-largest city by population, after Johannesburg, and the largest city in the Western Cape. The city is part of the City of Cape Town metropolitan municipality (South Africa), metropolitan municipality. The city is known for Port of Cape Town, its harbour, its natural setting in the Cape Floristic Region, and for landmarks such as Table Mountain and Cape Point. In 2014, Cape Town was named the best place in the world to visit by ''The New York Times'', and was similarly ranked number one by ''The Daily Telegraph'' in both 2016 and 2023. Located on the shore of Table Bay, the City Bowl area of Cape Town, which contains its Cape Town CBD, central business district (CBD), is History of Cape Town, the oldest urban area in the Western Cape, with a signi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mediahub
Mediahub, formerly known as MullenLowe Mediahub, is a global media planning and buying agency. It is part of the IPG Mediabrands advertising network, itself a component of multinational advertising and marketing company Interpublic Group of Companies (IPG). Launched in 2005 as part of MullenLowe Group's predecessor Mullen, Mediahub has offices in 15 cities worldwide as of 2021. John Moore is Mediahub's Global CEO. History Mediahub launched in May 2005 in Wenham, Massachusetts as a media buying spinoff of IPG-owned Mullen, an advertising agency. Its first standalone media accounts included Match.com, Timberland, and Ask.com. One of its first notable campaigns was developing a single-sponsor campaign for Match.com with the 2006 debut season of the TBS television program My Boys. In June 2006, Mediahub was selected as the media planning and buying agency for insurance company MassMutual. In March 2012, National Geographic Channels consolidated its media and digital busines ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
MullenLowe Lintas Group
MullenLowe Lintas Group, formerly Lintas, is an Indian advertising marketing communications company. The company is a wholly owned subsidiary of the Interpublic Group (IPG), and is part of the multinational MullenLowe Group. As of July 2023, MullenLowe Lintas Group employs approximately 600 people in 13 offices located in four Indian cities. History Lintas (India) company began operating in Mumbai, India in 1969 as the Indian division of the advertising wing of Lever brothers (Lintas being an acronym for Lever International Advertising Services). It worked as a subsidiary of Lintas international which was established in 1899 and was later made a part of Unilever. Up to the 1980s, Lintas, daCunha, HTA ( Hindustan Thomson associates), Purnima advertising, Mudra communications, Trikaya Grey and O&M ( Ogilvy and Mather) were among the largest advertising companies in India. In 2000, the company changed its name to Lowe Lintas following the global merger of IPG networks, Ammi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
MullenLowe U
MullenLowe U.S. is an advertising and marketing communications agency, a part of MullenLowe Global, formerly MullenLowe Group, owned by multinational advertising network Interpublic Group of Companies (IPG). It is headquartered in Boston with offices in Los Angeles and New York City. The agency provides creative, public relations, strategy, social, design, behavioral sciences, digital experience, and production services. Lee Newman is MullenLowe U.S.'s CEO. History MullenLowe U.S., originally known as Mullen Advertising, was founded in 1970 in Wenham, Massachusetts by Jim Mullen, a biophysicist and racing sailor. Three years later, the company hired Paul Silverman as its original creative director. Other early employees included then-Chief Operating Officer Joe Grimaldi, who would go on to become Chairman of MullenLowe U.S., and the agency's fourth partner and executive creative director Edward Boches. In April 1999, Mullen Advertising, by then the largest independent agenc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Through The Line
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
