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Hasseröder is a
The company started in 1872, founded by Robert Hoppe under the name ''zum Auerhahn'' ("the Table
* ''Premium Pilsener'':
Official Homepage of the Brewery
AB InBev brands Breweries in Germany Beer brands of Germany Food and drink companies established in 1872 Buildings and structures in Harz (district) Companies based in Saxony-Anhalt Wernigerode 1872 establishments in Germany {{SaxonyAnhalt-struct-stub
brewery
A brewery or brewing company is a business that makes and sells beer. The place at which beer is commercially made is either called a brewery or a beerhouse, where distinct sets of brewing equipment are called plant. The commercial brewing of b ...
in Wernigerode
Wernigerode () is a town in the Harz (district), district of Harz, Saxony-Anhalt, Germany. Until 2007, it was the capital of the Wernigerode (district), district of Wernigerode. Its population was 32,181 in 2020.
Wernigerode is located southwes ...
, Saxony-Anhalt
Saxony-Anhalt ( ; ) is a States of Germany, state of Germany, bordering the states of Brandenburg, Saxony, Thuringia and Lower Saxony. It covers an area of
and has a population of 2.17 million inhabitants, making it the List of German states ...
, Germany
Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...
.
History
The company started in 1872, founded by Robert Hoppe under the name ''zum Auerhahn'' ("the Capercaillie
''Tetrao'' is a genus of birds in the grouse subfamily known as capercaillies. They are some of the largest living grouse. Feathers from the bird were used to create the characteristic hat of the bersaglieri, an Italian ace infantry formation.
...
"), in the Wernigerode district of Hasserode
Hasserode has been a quarter in the town of Wernigerode in the German state of Saxony-Anhalt since 1907.
Location
Hasserode lies at the foot of the Harz Mountains in the valley of the River Holtemme, whose upper reaches include the water cas ...
. In 1882 Ernst Schreyer assumed control of the brewery. In 1896 the brewery became a stock company (''Aktiengesellschaft
(; abbreviated AG ) is a German language, German word for a corporation limited by Share (finance), share ownership (i.e., one which is owned by its shareholders) whose shares may be traded on a stock market. The term is used in Germany, Austria ...
'', AG), and in the same year put out 25,000 hectoliters of beer. It was renamed ''Hasseröder Brauerei'' in 1920. The brand remained in existence when Wernigerode became part of East Germany
East Germany, officially known as the German Democratic Republic (GDR), was a country in Central Europe from Foundation of East Germany, its formation on 7 October 1949 until German reunification, its reunification with West Germany (FRG) on ...
after World War II, marketed predominantly in the Magdeburg
Magdeburg (; ) is the Capital city, capital of the Germany, German States of Germany, state Saxony-Anhalt. The city is on the Elbe river.
Otto I, Holy Roman Emperor, Otto I, the first Holy Roman Emperor and founder of the Archbishopric of Mag ...
district.
Since reunification
A political union is a type of political entity which is composed of, or created from, smaller politics or the process which achieves this. These smaller polities are usually called federated states and federal territories in a federal govern ...
, Hasseröder has become the most consumed beer in the new states of Germany
The new states of Germany () are the five re-established states of the former German Democratic Republic (GDR) that unified with the Federal Republic of Germany (FRG) with its 10 "old states" upon German reunification on 3 October 1990.
Th ...
. Hasseröder ranks number 6 among Germany's best selling breweries.Statista
Statista (styled in all lower case) is a German online platform that specializes in data gathering and visualization. In addition to publicly available third-party data, Statista also provides exclusive data via the platform, which is collect ...
, 2013.
Products
* ''Premium Pilsener'': Pilsner
Pilsner (also pilsener or simply pils) is a type of pale lager. It takes its name from the Bohemian city of Plzeň (), where the world's first pale lager (now known as Pilsner Urquell) was produced in 1842 by Pilsner Urquell Brewery.
History
...
style beer 4.9 abv
* ''Premium Export'': Strong Export beer 5.5 abv
* ''Premium Radler'': Mixed drink with Export and Lemonade
Lemonade is a sweetened lemon-flavored drink.
There are many varieties of lemonade found throughout the world.
In some parts of the world, lemonade refers to an un-carbonated, traditionally, homemade drink, using lemon juice, water, and a sw ...
2.7 abv
* ''Premium Diesel'': Mixed drink with Export and Cola
Cola is a Carbonation, carbonated soft drink flavored with vanilla, cinnamon, citrus essential oil, oils, and other flavorings. Cola became popular worldwide after the American pharmacist John Stith Pemberton invented Coca-Cola, a trademarked br ...
2.7 abv
See also
*List of brewing companies in Germany
This is a list of brewing companies in Germany. Beer plays a significant role in the German culture, and for many years, German beer was brewed in strict adherence to the '' Reinheitsgebot'', a regulation that permitted only water, hops, yeast, a ...
References
External links
Official Homepage of the Brewery
AB InBev brands Breweries in Germany Beer brands of Germany Food and drink companies established in 1872 Buildings and structures in Harz (district) Companies based in Saxony-Anhalt Wernigerode 1872 establishments in Germany {{SaxonyAnhalt-struct-stub