Hasseröder is a

brewery A brewery or brewing company is a business that makes and sells beer. The place at which beer is commercially made is either called a brewery or a beerhouse, where distinct sets of brewing equipment are called plant. The commercial brewing of be ...

Wernigerode Wernigerode () is a town in the district of Harz, Saxony-Anhalt, Germany. Until 2007, it was the capital of the district of Wernigerode. Its population was 35,041 in 2012. Wernigerode is located southwest of Halberstadt, and is picturesquely s ...

Saxony-Anhalt Saxony-Anhalt (german: Sachsen-Anhalt ; nds, Sassen-Anholt) is a state of Germany, bordering the states of Brandenburg, Saxony, Thuringia and Lower Saxony. It covers an area of and has a population of 2.18 million inhabitants, making it the ...

Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...

History

The company started in 1872, founded by Robert Hoppe under the name ''zum Auerhahn'' ("the

Capercaillie ''Tetrao'' is a genus of birds in the grouse subfamily known as capercaillies. They are some of the largest living grouse. Taxonomy The genus ''Tetrao'' was introduced in 1758 by the Swedish naturalist Carl Linnaeus in the tenth edition of his ...

"), in the Wernigerode district of

Hasserode Hasserode has been a quarter in the town of Wernigerode in the German state of Saxony-Anhalt since 1907. Location Hasserode lies at the foot of the Harz Mountains in the valley of the River Holtemme, whose upper reaches include the water cas ...

. In 1882 Ernst Schreyer assumed control of the brewery. In 1896 the brewery became a stock company (''

Aktiengesellschaft (; abbreviated AG, ) is a German word for a corporation limited by Share (finance), share ownership (i.e. one which is owned by its shareholders) whose shares may be traded on a stock market. The term is used in Germany, Austria, Switzerland (wh ...

'', AG), and in the same year put out 25,000 hectoliters of beer. It was renamed ''Hasseröder Brauerei'' in 1920. The brand remained in existence, when Wernigerode became part of

East Germany East Germany, officially the German Democratic Republic (GDR; german: Deutsche Demokratische Republik, , DDR, ), was a country that existed from its creation on 7 October 1949 until its dissolution on 3 October 1990. In these years the state ...

after World War II, marketed predominantly in the

Magdeburg Magdeburg (; nds, label=Low Saxon, Meideborg ) is the capital and second-largest city of the German state Saxony-Anhalt. The city is situated at the Elbe river. Otto I, the first Holy Roman Emperor and founder of the Archdiocese of Magdebur ...

district. Since

reunification A political union is a type of political entity which is composed of, or created from, smaller polities, or the process which achieves this. These smaller polities are usually called federated states and federal territories in a federal governm ...

, Hasseröder has become the most consumed beer in the

new states of Germany The new states of Germany () are the five re-established states of the former German Democratic Republic (GDR) that unified with the Federal Republic of Germany (FRG) with its 10 states upon German reunification on 3 October 1990. The new st ...

. Hasseröder ranks number 6 among Germany's best selling breweries.Table

Statista   Statista is an online platform specialized in market and consumer data, which offers statistics & reports, market insights, cosumer insights and company insights in German, English, Spanish and French. In addition to publicly available thi ...

, 2013.

Products

* ''Premium Pilsener'':

Pilsner Pilsner (also pilsener or simply pils) is a type of pale lager. It takes its name from the Bohemian city of Plzeň (german: Pilsen), where the world's first pale lager (now known as Pilsner Urquell) was produced in 1842 by Pilsner Urquell Brewe ...

style beer 4.9 abv * ''Premium Export'': Strong Export beer 5.5 abv * ''Premium Radler'': Mixed drink with Export and

Lemonade Lemonade is a sweetened lemon-flavored beverage. There are varieties of lemonade found throughout the world. In North America and South Asia, cloudy still lemonade is the most common variety. There it is traditionally a homemade drink using le ...

2.7 abv * ''Premium Diesel'': Mixed drink with Export and

Cola Cola is a carbonated soft drink flavored with vanilla, cinnamon, citrus oils and other flavorings. Cola became popular worldwide after the American pharmacist John Stith Pemberton invented Coca-Cola, a trademarked brand, in 1886, which was imita ...

2.7 abv

References

External links

Official Homepage of the Brewery
Food and drink companies established in 1872 Breweries in Germany Beer brands of Germany Buildings and structures in Saxony-Anhalt Companies based in Saxony-Anhalt {{SaxonyAnhalt-struct-stub

History

Products

See also

References

External links