Gustav Brunn
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Old Bay Seasoning is a blend of herbs and spices that is marketed in the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
by
McCormick & Company McCormick & Company, Incorporated is an American food company that manufactures, markets, and distributes spices, seasoning mixes, condiments, and other flavoring products to retail outlets, food manufacturers, and foodservice businesses. Thei ...
and originally created in
Baltimore Baltimore ( , locally: or ) is the List of municipalities in Maryland, most populous city in the U.S. state of Maryland, fourth most populous city in the Mid-Atlantic (United States), Mid-Atlantic, and List of United States cities by popula ...
,
Maryland Maryland ( ) is a state in the Mid-Atlantic region of the United States. It shares borders with Virginia, West Virginia, and the District of Columbia to its south and west; Pennsylvania to its north; and Delaware and the Atlantic Ocean to ...
. The seasoning is a mix of
celery salt Celery salt is a seasoned salt used to flavour food. The primary ingredient is table salt and the flavouring agent is ground seeds from celery or its relative lovage. It is also sometimes produced using dried celery or seed oleoresin. Additives C ...
(salt, celery seed), spices (including red pepper and
black pepper Black pepper (''Piper nigrum'') is a flowering vine in the family Piperaceae, cultivated for its fruit, known as a peppercorn, which is usually dried and used as a spice and seasoning. The fruit is a drupe (stonefruit) which is about in diame ...
) and
paprika Paprika ( US , ; UK , ) is a spice made from dried and ground red peppers. It is traditionally made from ''Capsicum annuum'' varietals in the Longum group, which also includes chili peppers, but the peppers used for paprika tend to be milder an ...
. Some of the other spices that may be used are laurel leaves, mustard, cardamom, cloves and ginger as listed in the original product in the
Baltimore Museum of Industry Baltimore Museum of Industry is a museum in Baltimore, Maryland, United States. Located in an old cannery, the museum has exhibits on various types of manufacturing and industry from the early 20th century. There are several hands-on sections with ...
. It is regionally popular, specifically in Maryland, as well as in the Mid-Atlantic States, the Southern States, parts of
New England New England is a region comprising six states in the Northeastern United States: Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont. It is bordered by the state of New York to the west and by the Canadian provinces ...
and the
Gulf Coast The Gulf Coast of the United States, also known as the Gulf South, is the coastline along the Southern United States where they meet the Gulf of Mexico. The coastal states that have a shoreline on the Gulf of Mexico are Texas, Louisiana, Mississ ...
.


History

Old Bay Seasoning is named after the
Old Bay Line The Baltimore Steam Packet Company, nicknamed the , was an American steamship line from 1840 that provided overnight steamboat service on Chesapeake Bay, primarily between Baltimore, Maryland, and Norfolk, Virginia. Called a "packet" for the mai ...
, a passenger ship line that plied the waters of the
Chesapeake Bay The Chesapeake Bay ( ) is the largest estuary in the United States. The Bay is located in the Mid-Atlantic (United States), Mid-Atlantic region and is primarily separated from the Atlantic Ocean by the Delmarva Peninsula (including the parts: the ...
from Baltimore to
Norfolk, Virginia Norfolk ( ) is an independent city in the Commonwealth of Virginia in the United States. Incorporated in 1705, it had a population of 238,005 at the 2020 census, making it the third-most populous city in Virginia after neighboring Virginia Be ...
, in the early 1900s. In 1939, a Jewish-German immigrant named Gustav Brunn started the Baltimore Spice Company. The origins of the company can be traced back to Wertheim,
Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...
, where Brunn started a wholesale spice and seasoning business selling to food industries, seeing an opportunity as spices were in especially short supply amidst hyperinflation in the aftermath of World War I. Due to rising antisemitism as the
Nazi Party The Nazi Party, officially the National Socialist German Workers' Party (german: Nationalsozialistische Deutsche Arbeiterpartei or NSDAP), was a far-right politics, far-right political party in Germany active between 1920 and 1945 that crea ...
rose to power, the company moved to Frankfurt, Germany; however, on the night of November 9, 1938, a massive
pogrom A pogrom () is a violent riot incited with the aim of massacring or expelling an ethnic or religious group, particularly Jews. The term entered the English language from Russian to describe 19th- and 20th-century attacks on Jews in the Russia ...
against Jews, known as
Kristallnacht () or the Night of Broken Glass, also called the November pogrom(s) (german: Novemberpogrome, ), was a pogrom against Jews carried out by the Nazi Party's (SA) paramilitary and (SS) paramilitary forces along with some participation from ...
, led to Brunn being arrested by Nazi soldiers and sent to
Buchenwald concentration camp Buchenwald (; literally 'beech forest') was a Nazi concentration camp established on hill near Weimar, Germany, in July 1937. It was one of the first and the largest of the concentration camps within Germany's 1937 borders. Many actual or su ...
. According to Brunn's son, Gustav's wife paid a large sum of money to a lawyer for him to be released; as they had already applied for and received American
visas Visa most commonly refers to: *Visa Inc., a US multinational financial and payment cards company ** Visa Debit card issued by the above company ** Visa Electron, a debit card ** Visa Plus, an interbank network *Travel visa, a document that allows ...
, they were able to escape with their two children to New York City and later Baltimore, Maryland, where Brunn had family. There, having brought with him only a small spice grinder, Brunn founded the Baltimore Spice Company and produced the "Delicious Brand Shrimp and Crab Seasoning", which was later renamed Old Bay. The rights to the seasoning brand were purchased by McCormick & Co in 1990. McCormick continued to offer Old Bay in the classic yellow can. McCormick has a number of other products under the Old Bay banner, including seasoning packets for
crab cakes A crab cake is a variety of fishcake that is popular in the United States. It is composed of crab meat and various other ingredients, such as bread crumbs, mayonnaise, mustard (typically prepared mustard, but sometimes mustard powder), eggs, and ...
,
salmon Salmon () is the common name for several list of commercially important fish species, commercially important species of euryhaline ray-finned fish from the family (biology), family Salmonidae, which are native to tributary, tributaries of the ...
patties and
tuna A tuna is a saltwater fish that belongs to the tribe Thunnini, a subgrouping of the Scombridae (mackerel) family. The Thunnini comprise 15 species across five genera, the sizes of which vary greatly, ranging from the bullet tuna (max length: ...
,
tartar sauce Tartar sauce (French: ''sauce tartare''; spelled tartare sauce in the UK, Ireland, New Zealand, Australia, Fiji, South Africa) is a condiment made of mayonnaise, chopped pickles and/or relish, capers, and herbs such as tarragon and dill. Tarta ...
,
cocktail sauce Cocktail sauce, also known as seafood sauce, is one of several types of cold or room temperature sauces often served as part of a dish referred to as a seafood cocktail or as a condiment with other seafoods. The sauce, and the dish for which it ...
and seafood batter mix. They also make other seasoning blends that mix Old Bay seasoning with
garlic Garlic (''Allium sativum'') is a species of bulbous flowering plant in the genus ''Allium''. Its close relatives include the onion, shallot, leek, chive, Allium fistulosum, Welsh onion and Allium chinense, Chinese onion. It is native to South A ...
,
lemon The lemon (''Citrus limon'') is a species of small evergreen trees in the flowering plant family Rutaceae, native to Asia, primarily Northeast India (Assam), Northern Myanmar or China. The tree's ellipsoidal yellow fruit is used for culin ...
, brown sugar, herbs, and blackened seasonings. McCormick has offered a lower-sodium version of Old Bay Seasoning. In 2017, McCormick changed the packaging from metal cans to plastic containers in an effort to reduce the packaging costs.


Usage

The seasoning is chiefly used to season
crab Crabs are decapod crustaceans of the infraorder Brachyura, which typically have a very short projecting "tail" (abdomen) ( el, βραχύς , translit=brachys = short, / = tail), usually hidden entirely under the thorax. They live in all the ...
and
shrimp Shrimp are crustaceans (a form of shellfish) with elongated bodies and a primarily swimming mode of locomotion – most commonly Caridea and Dendrobranchiata of the decapod order, although some crustaceans outside of this order are refer ...
. It is used in various
clam chowder Clam chowder is any of several chowder soups in American cuisine containing clams. In addition to clams, common ingredients include diced potatoes, salt pork, and onions. Other vegetables are not typically used. It is believed that clams were us ...
and
oyster stew Oyster stew is a stew made with oysters. It is popular in the United States and in The Gambia. In New England cuisine, oyster stew is often associated with Thanksgiving. In Southern United States cuisine, oyster stew is often prepared on Chris ...
recipes. The seasoning is also used as a topping on
popcorn Popcorn (also called popped corn, popcorns or pop-corn) is a variety of corn kernel which expands and puffs up when heated; the same names also refer to the foodstuff produced by the expansion. A popcorn kernel's strong hull contains the se ...
,
salad A salad is a dish consisting of mixed, mostly natural ingredients with at least one raw ingredient. They are typically served at room temperature or chilled, though some can be served warm. Condiments and salad dressings, which exist in a va ...
s,
eggs Humans and human ancestors have scavenged and eaten animal eggs for millions of years. Humans in Southeast Asia had domesticated chickens and harvested their eggs for food by 1,500 BCE. The most widely consumed eggs are those of fowl, especial ...
,
fried chicken Fried chicken, also known as Southern fried chicken, is a dish consisting of chicken pieces that have been coated with seasoned flour or batter and pan-fried, deep fried, pressure fried, or air fried. The breading adds a crisp coating or ...
, chicken wings,
french fries French fries (North American English), chips (British English), finger chips ( Indian English), french-fried potatoes, or simply fries, are '' batonnet'' or ''allumette''-cut deep-fried potatoes of disputed origin from Belgium and France. Th ...
,
tater tot Tater tots are grated potatoes formed into small cylinders and deep-fried, often served as a side dish. The name "tater tot" is a registered trademark of the American frozen food company Ore-Ida, but is often used as a generic term. "Tater" is s ...
s,
corn on the cob Corn on the cob is a culinary term for a cooked :wikt:ear#earofcorn, ear of sweet corn (maize) eaten directly off the corncob, cob. The ear is picked while the endosperm is in the "milk stage" so that the caryopsis, kernels are still tender. E ...
,
boiled peanuts Boiled peanuts are popular in some places where peanuts are common. Fully mature peanuts do not make good quality boiled peanuts; rather raw, or green ones are used. ''Raw'' denotes peanuts in a semi-mature state, having achieved full size but no ...
, dips,
chipped beef Chipped beef is a form of pressed, salted and dried beef that has been sliced into thin pieces. Some makers Smoking (cooking), smoke the dried beef for more flavor. The modern product consists of small, thin, flexible leaves of partially dried be ...
,
baked potato A baked potato, known in some parts of the United Kingdom (though not generally Scotland) as a jacket potato, is a preparation of potato. It may be served with fillings, toppings or condiments such as butter, cheese, sour cream, gravy, baked be ...
es,
potato salad Potato salad is a salad dish made from boiled potatoes, usually containing a dressing and a variety of other ingredients such as boiled eggs and raw vegetables. In the United States, it is generally considered a side dish and usually accompanie ...
,
potato chip A potato chip (North American English; often just chip) or crisp (British and Irish English) is a thin slice of potato that has been either deep fried, baked, or air fried until crunchy. They are commonly served as a snack, side dish, or appe ...
s and
guacamole Guacamole (; (informally shortened to ''guac'' in the United States since the 1980s) is an avocado-based dip, spread, or salad first developed in Mexico. In addition to its use in modern Mexican cuisine, it has become part of international cuisi ...
. Several movie theaters in the Chesapeake region offer it in the condiment section. Potato chip manufacturer Utz created the original "Crab Chip" based on a similar mix of spices. The popular potato chip variety was later copied and marketed by
Herr's Snacks Herr's is an American brand of potato chips and other snack foods produced and marketed by eponymous private American company Herr Foods Inc. based in Nottingham, Pennsylvania. While their products are sold primarily throughout the Eastern United ...
(however, Herr's uses Old Bay seasoning and it is sold as "Herr's Old Bay Chips").
Lay's Lay's is a brand of potato chips, as well as the name of the company that founded the chip brand in the United States. The brand is also referred to as Frito-Lay because both Lay's and Fritos are brands sold by the Frito-Lay company, which has b ...
introduced its own Old Bay-seasoned "Chesapeake Bay Crab Spice" flavored chips in 2018. Early in its history, the Subway sandwich shop used Old Bay when mixing their seafood and crab salad. Many local Subway shops still have Old Bay for use on sandwiches.
Convenience store A convenience store, convenience shop, corner store or corner shop is a small retail business that stocks a range of everyday items such as coffee, groceries, snack foods, confectionery, soft drinks, ice creams, tobacco products, lottery ticket ...
chain
Sheetz Sheetz, Inc. is an American chain of convenience stores and coffee shops owned by the Sheetz family. The stores sell custom food, beverages and convenience store items, with all locations having offered 24/7 service since the 1980s. Nearly all of ...
also offers Old Bay as an option in its delis due to their large presence in the Mid-Atlantic region, including areas beyond Old Bay's traditional territory. Old Bay is also occasionally used around the Chesapeake Bay region as an ingredient in Bloody Marys, and even in places as far south as The Breakers Hotel in Palm Beach, Florida. Some bars in the Baltimore region also often sell what is known as a 'Crabby Bo', which is
National Bohemian National Bohemian Beer, colloquially Natty Boh, is an American lager originating from Baltimore, Maryland. It was first brewed in 1885 by the National Brewing Company, but was eventually purchased by Pabst Brewing Company. Nearly 90 percent of ...
beer where the lip of the glass or mug being used is moistened and dipped into a container of Old Bay seasoning. In 2014, the Maryland-based brewery
Flying Dog ''Flying Dog'' is the second studio album released by former Racer X (band), Racer X and Mr. Big (American band), Mr. Big guitarist Paul Gilbert. Track listing Personnel * Paul Gilbert – Singing, vocals, guitars, organ (music), organ and ...
created an Old Bay-inspired summer ale named Dead Rise to celebrate the seasoning's 75th anniversary. In 2020, McCormick created Old Bay Hot Sauce in advance of the Super Bowl, which initially sold out within 30 minutes of its launch and caused the Old Bay website to crash temporarily. Some customers resold the bottles, retailing for $3.49, online for between $50 to $200. In 2022, the company collaborated with
Pepperidge Farm Pepperidge Farm is an American commercial bakery founded in 1937 by Margaret Rudkin, who named the brand after her family's 123-acre farm property in Fairfield, Connecticut, which had been named for the pepperidge tree. A subsidiary of the Camp ...
to produce Old Bay-flavored
Goldfish crackers Goldfish are fish-shaped cracker (food), crackers manufactured by Pepperidge Farm, which is a division of the Campbell Soup Company. The crackers have been available in several varieties and, since 1962, 40% of the crackers contain a small imprin ...
. The crackers sold out online within nine hours. In June 2021, Old Bay worked with the True Temper Sports company and released a
lacrosse stick A lacrosse stick or crosse is used to play the sport of lacrosse. Players use the lacrosse stick to handle the ball and to strike or "check" opposing players' sticks, causing them to drop the ball. The head of a lacrosse stick is roughly triangular ...
with an Old Bay decal, both in the standard short and defensive long lengths. Both sticks are currently sold out online.


See also

* '''' * ''''


References


External links


Old Bay Seasoning – official website
{{Herbs and spices Cuisine of Baltimore German-Jewish culture in Baltimore Herb and spice mixtures Jewish-American history Maryland cuisine Products introduced in 1939 Trade secrets McCormick & Company brands Celery