Gerard Huerta is an American

typographer Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing ( leading), an ...

and

graphic design Graphic design is a profession, academic discipline and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdiscipli ...

er. Born and raised in southern

California California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...

, he graduated from

Art Center College of Design Art Center College of Design (stylized as ArtCenter College of Design) is a private art college in Pasadena, California. History ArtCenter College of Design was founded in 1930 in downtown Los Angeles as the Art Center School. In 1935, Fred R. ...

and began his career at

CBS Records CBS Records may refer to: * CBS Records or CBS/Sony, former name of Sony Music, a global record company * CBS Records International, label for Columbia Records recordings released outside North America from 1962 to 1990 * CBS Records (2006), founde ...

New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...

, creating artwork and logos for

AC/DC AC/DC (stylised as ACϟDC) are an Australian Rock music, rock band formed in Sydney in 1973 by Scottish-born brothers Malcolm Young, Malcolm and Angus Young. Their music has been variously described as hard rock, blues rock, and Heavy metal ...

Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...

Willie Nelson Willie Hugh Nelson (born April 29, 1933) is an American country musician. The critical success of the album ''Shotgun Willie'' (1973), combined with the critical and commercial success of ''Red Headed Stranger'' (1975) and '' Stardust'' (197 ...

Ted Nugent Theodore Anthony Nugent (; born December 13, 1948) is an American rock musician and activist. He initially gained fame as the lead guitarist and occasional lead vocalist of The Amboy Dukes, a band formed in 1963 that played psychedelic rock an ...

Blue Oyster Cult Blue is one of the three primary colours in the RYB colour model (traditional colour theory), as well as in the RGB (additive) colour model. It lies between violet and cyan on the spectrum of visible light. The eye perceives blue when obse ...

Rick Derringer Rick Derringer (born Richard Dean Zehringer; August 5, 1947) is an American guitarist, vocalist, producer and songwriter. He came to prominence in the 1960s as founding member of his band, the McCoys. Their debut single, "Hang on Sloopy", was ...

Bob Dylan Bob Dylan (legally Robert Dylan, born Robert Allen Zimmerman, May 24, 1941) is an American singer-songwriter. Often regarded as one of the greatest songwriters of all time, Dylan has been a major figure in popular culture during a career sp ...

Ramsey Lewis Ramsey Emmanuel Lewis Jr. (May 27, 1935 – September 12, 2022) was an American jazz piano, jazz pianist, composer, and radio personality. Lewis recorded over 80 albums and received five RIAA certification, gold records and three Grammy Awards ...

The Isley Brothers The Isley Brothers ( ) are an American musical group originally from Cincinnati, Ohio, that began as a vocal trio consisting of brothers O'Kelly Isley Jr., Rudolph Isley and Ronald Isley in the 1950s. With a career spanning over seven decades, ...

Harold Melvin and the Blue Notes Harold Melvin & the Blue Notes were an American soul and R&B vocal group. One of the most popular Philadelphia soul groups of the 1970s, the group's repertoire included soul, R&B, doo-wop, and disco. Founded in Philadelphia, Pennsylvania in ...

George Benson George Washington Benson (born March 22, 1943) is an American guitarist, singer, and songwriter. He began his professional career at the age of 19 as a jazz guitarist. A former child prodigy, Benson first came to prominence in the 1960s, pla ...

Rupert Holmes David Goldstein (born February 24, 1947), better known as Rupert Holmes, is a British-American composer, singer-songwriter, dramatist and author. He is widely known for the hit singles "Escape (The Piña Colada Song)" (1979) and " Him" (1980). ...

Stephen Stills Stephen Arthur Stills (born January 3, 1945) is an American musician, singer and songwriter best known for his work with Buffalo Springfield and Crosby, Stills, Nash & Young. As both a solo act and member of two successful bands, Stills has com ...

Alvin Lee Alvin Lee (born Graham Anthony Barnes; 19 December 1944 – 6 March 2013) was an English singer, songwriter, and guitarist. He is best known as the lead vocalist and lead guitarist of the blues rock band Ten Years After. Early life He w ...

The Charlie Daniels Band Charles Edward Daniels (October 28, 1936 – July 6, 2020) was an American singer, musician, and songwriter. His music fused rock, country, blues and jazz, pioneering Southern rock. He was best known for his number-one country hit "The Dev ...

and many others. After leaving CBS Huerta designed lettering for

’s ''High Voltage'' and ''

Let There Be Rock ''Let There Be Rock'' is the fourth studio album by Australian rock band, AC/DC. It was originally released on 21 March 1977 in Australia on the Albert Productions label. A modified international edition was released on 25 July 1977 on Atla ...

'' albums, the latter being adopted for the now iconic AC/DC lightning bolt logo. He also designed logos and covers for Foreigner,

Firefall Firefall is an American country rock band that formed in Boulder, Colorado, in 1974. It was founded by Rick Roberts, former member of the Flying Burrito Brothers, and Jock Bartley, who had been Tommy Bolin's replacement in Zephyr. The band ...

Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...

and The Outlaws. Huerta collaborated with Roger Huyssen on the branding for the 1980

Clint Eastwood Clinton Eastwood Jr. (born May 31, 1930) is an American actor and film director. After achieving success in the Western TV series '' Rawhide'', he rose to international fame with his role as the "Man with No Name" in Sergio Leone's "''Doll ...

film ''

Bronco Billy ''Bronco Billy'' is a 1980 American Western comedy-drama film starring Clint Eastwood and Sondra Locke. It was directed by Eastwood and written by Dennis Hackin. Plot Bronco Billy McCoy (Clint Eastwood) is a stuntman performing in front of a mea ...

'' as well as

Super Bowl XXVIII Super Bowl XXVIII was an American football game between the National Football Conference (NFC) champion Dallas Cowboys and the American Football Conference (AFC) champion Buffalo Bills to decide the National Football League (NFL) champion for ...

, and designed lettering for

Super Bowl XXXIV Super Bowl XXXIV was an American football game played at the Georgia Dome in Atlanta on January 30, 2000, to determine the National Football League (NFL) champion for the 1999 NFL season, 1999 season. The National Football Conference (NFC) champ ...

, '' Coal Miner’s Daughter'', ''

Friday the 13th Part III ''Friday the 13th Part III'' is a 1982 American slasher film directed by Steve Miner, produced by Frank Mancuso Jr., and starring Dana Kimmell, Paul Kratka, and Richard Brooker. It is the third installment in the ''Friday the 13th'' franchise. S ...

'', and the one-sheet artwork for ''

Atlantic City Atlantic City, often known by its initials A.C., is a coastal resort city in Atlantic County, New Jersey, United States. The city is known for its casinos, Boardwalk (entertainment district), boardwalk, and beaches. In 2020 United States censu ...

'' and '' Star Trek III: The Search For Spock''. He also created theme art logos for ten years for the annual Breeders’ Cup event. Huerta expanded his work beyond the recording and movie industries to design logos for Swiss Army Brands, MSG Network, HBO, CBS Records Masterworks, Waldenbooks, Spelling Entertainment, Nabisco, Calvin Klein's Eternity, Arista Records, Type Directors Club, Pepsi, The National Guitar Museum, and Monterey Peninsula Country Club in addition to the mastheads of Time, Money, People, The Atlantic Monthly, PC Magazine, Adweek, Us, Condé Nast's Traveler, Working Mother, WordPerfect, The American Lawyer, The National Law Journal, The National Catholic Register, Illustration, Connecticut Post, and Architectural Digest as well as corporate alphabets for Waldenbooks, Time-Life, Pepsi and Condé Nast. He designed watch dials for the Original Swiss Army Watch and their complete line for fourteen years and also created original product illustrations. Huerta also designed the multi-necked fully-playable stringed instrument known as The Rock Ock for the National Guitar Museum, which is on tour along with his Vintage Guitar Art. His work is in the permanent collection of The Museum of Modern Art.

External links

Official websiteAn interview with Gerard Huerta
American typographers and type designers American graphic designers Art Center College of Design alumni Living people 1952 births {{designer-stub