A video game producer is the top person in charge of overseeing
development
Development or developing may refer to:
Arts
*Development hell, when a project is stuck in development
*Filmmaking, development phase, including finance and budgeting
*Development (music), the process thematic material is reshaped
* Photograph ...
of a
video game
Video games, also known as computer games, are electronic games that involves interaction with a user interface or input device such as a joystick, controller, keyboard, or motion sensing device to generate visual feedback. This fee ...
.
History
The earliest documented use of the term ''producer'' in games was by
Trip Hawkins
William Murray "Trip" Hawkins III (born December 28, 1953) is an American entrepreneur and founder of Electronic Arts, The 3DO Company, and Digital Chocolate.
Career
A fan of the Strat-O-Matic Football pen and paper games, Hawkins started his f ...
, who established the position when he founded
Electronic Arts
Electronic Arts Inc. (EA) is an American video game company headquartered in Redwood City, California. Founded in May 1982 by Apple employee Trip Hawkins, the company was a pioneer of the early home computer game industry and promoted the d ...
in 1982. Hawkins said in 1983:
Sierra On-Line
Sierra Entertainment, Inc. (formerly On-Line Systems and Sierra On-Line, Inc.) was an American video game developer and publisher founded in 1979 by Ken and Roberta Williams. The company is known for pioneering the graphic adventure game genre, ...
's 1982 computer game ''
Time Zone
A time zone is an area which observes a uniform standard time for legal, Commerce, commercial and social purposes. Time zones tend to follow the boundaries between Country, countries and their Administrative division, subdivisions instead of ...
'' may be the first to list credits for "Producer" and "Executive Producer".
As of late 1983 Electronic Arts had five producers: A product marketer and two others from Hawkins' former employer Apple ("good at working with engineering people"), one former IBM salesman and executive recruiter, and one product marketer from
Automated Simulations; it popularized the use of the title in the industry. Hawkins' vision—influenced by his relationship with
Jerry Moss—was that producers would manage
artists and repertoire
Artists and repertoire (colloquially abbreviated to A&R) is the division of a record label or music publishing company that is responsible for talent scouting and overseeing the artistic development of recording artists (singers, instrumentalist ...
in the same way as in the music business, and Hawkins brought in
record producer
A record producer is a recording project's creative and technical leader, commanding studio time and coaching artists, and in popular genres typically creates the song's very sound and structure.Virgil Moorefield"Introduction" ''The Producer as ...
s from
A&M Records
A&M Records was an American record label founded as an independent company by Herb Alpert and Jerry Moss in 1962. Due to the success of the discography A&M released, the label garnered interest and was acquired by PolyGram in 1989 and began distr ...
to help train those first producers.
Activision
Activision Publishing, Inc. is an American video game publisher based in Santa Monica, California. It serves as the publishing business for its parent company, Activision Blizzard, and consists of several subsidiary studios. Activision is one o ...
made Brad Fregger their first producer in April 1983.
Although the term is an industry standard today, it was dismissed as "imitation Hollywood" by many game executives and press members at the time. Over its entire history, the role of the video game producer has been defined in a wide range of ways by different companies and different teams, and there are a variety of positions within the industry referred to as ''producer''.
There are relatively few superstars of game production that parallel those in film, in part because top producers are usually employed by publishers who choose to play down publicizing their contributions. Unlike many of their counterparts in film or music, these producers do not run their own independent companies.
Types of producers
Most video and computer games are developed by
third-party developers. In these cases, there may be external and internal producers. External producers may act as "executive producers" and are employed by the game's
publisher
Publishing is the activity of making information, literature, music, software and other content available to the public for sale or for free. Traditionally, the term refers to the creation and distribution of printed works, such as books, newsp ...
. Internal producers work for the developer itself and have more of a hands-on role. Some game developers may have no internal producers, however, and may rely solely on the publisher's producer.
For an internal producer, associate producers tend to specialize in an area of expertise depending on the team they are producing for and what skills they have a background in. These specializations include but are not limited to: programming, design, art, sound, and quality assurance. A normal producer is usually the project manager and is in charge of delivering the product to the publisher on time and on budget.
An executive producer will be managing all of the products in the company and making sure that the games are on track to meet their goals and stay within the company's goals and direction.
For an external producer, their job responsibilities may focus mainly on overseeing several projects being worked on by a number of developers. While keeping updated on the progress of the games being developed externally, they inform the upper management of the publisher of the status of the pending projects and any problems they may be experiencing. If a publisher's producer is overseeing a game being developed internally, their role is more akin to that of an internal producer and will generally only work on one game or a few small games.
As games have grown larger and more expensive,
line producer
A line producer is a type of film or television producer who is the head of the production office management personnel during daily operations of a feature film, advertisement film, television film, or TV program. A line producer usually works on o ...
s have become part of some teams. Based on filmmaking traditions, line producers focus on project scheduling and costing to ensure titles are completed on time and on budget.
Responsibilities
An internal producer is heavily involved in the development of, usually, a single game. Responsibilities for this position vary from company to company, but in general, the person in this position has the following duties:
* Negotiating contracts, including
licensing
A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit).
A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...
deals
* Acting as a liaison between the development staff and the upper stakeholders (publisher or executive staff)
* Developing and maintaining schedules and budgets
* Overseeing creative (art and
design
A design is a plan or specification for the construction of an object or system or for the implementation of an activity or process or the result of that plan or specification in the form of a prototype, product, or process. The verb ''to design'' ...
) and technical development (
game programming
Game programming, a subset of game development, is the software development of video games. Game programming requires substantial skill in software engineering and computer programming in a given language, as well as specialization in one or mor ...
) of the game
* Ensuring timely delivery of deliverables (such as
milestones
A milestone is a marker of distance along roads.
Milestone may also refer to:
Measurements
*Milestone (project management), metaphorically, markers of reaching an identifiable stage in any task or the project
*Software release life cycle state, s ...
)
* Scheduling timely
quality assurance
Quality assurance (QA) is the term used in both manufacturing and service industries to describe the systematic efforts taken to ensure that the product(s) delivered to customer(s) meet with the contractual and other agreed upon performance, design ...
(
testing
An examination (exam or evaluation) or test is an educational assessment intended to measure a test-taker's knowledge, skill, aptitude, physical fitness, or classification in many other topics (e.g., beliefs). A test may be administered verba ...
)
* Arranging for
beta test
A software release life cycle is the sum of the stages of development and maturity for a piece of computer software ranging from its initial development to its eventual release, and including updated versions of the released version to help impro ...
ing and
focus group
A focus group is a group interview involving a small number of demographically similar people or participants who have other common traits/experiences. Their reactions to specific researcher/evaluator-posed questions are studied. Focus groups are ...
s, if applicable
* Arranging for
localization
Localization or localisation may refer to:
Biology
* Localization of function, locating psychological functions in the brain or nervous system; see Linguistic intelligence
* Localization of sensation, ability to tell what part of the body is a ...
* Pitching game ideas to publishers
In short, the internal producer is ultimately responsible for timely delivery and final quality of the game.
For small games, the producer may interact directly with the programming and creative staff. For larger games, the producer will seek the assistance of the
lead programmer
In software development, a lead programmer is responsible for providing technical guidance and mentorship to a team of software developers. Alternative titles include ''development lead'', ''technical lead'', ''lead programmer'', or ''lead applicat ...
, art lead,
game designer
Game design is the art of applying design and aesthetics to create a game for entertainment or for educational, exercise, or experimental purposes. Increasingly, elements and principles of game design are also applied to other interactions, in ...
and testing lead. While it is customary for the producer to meet with the entire development staff from time to time, for larger games, they will only meet with the leads on a regular basis to keep updated on the development status.
In smaller studios, a producer may fill any slack in the production team by doing the odd job of writing the game manual or producing game assets.
For most games, the producer does not have a large role but does have some influence on the development of the
video game design
Video game design is the process of designing the content and rules of video games in the pre-production stage and designing the gameplay, environment, storyline and characters in the production stage. Some common video game design subdiscipline ...
. While not a game designer, the producer has to weave the wishes of the publisher or upper management into the design. They usually seek the assistance of the game designer in this effort. So the final game design is a result the effort of the designer and some influence of the producer.
Compensation
In general, video game producers earn the third most out of game development positions, behind business (management) and programmers.
According to an annual survey of salaries in the industry, producers earn an average of
USD
The United States dollar (symbol: $; code: USD; also abbreviated US$ or U.S. Dollar, to distinguish it from other dollar-denominated currencies; referred to as the dollar, U.S. dollar, American dollar, or colloquially buck) is the official ...
$75,000 annually. A video game producer with less than 3 years of experience makes, on average, around $55,000 annually. A video game producer with more than 6 years of experience makes, on average, over $125,000 annually. The salaries of a video game producer will vary depending on the region and the studio.
"Top Gaming Studios, Schools & Salaries"
Big Fish Games
/ref>
Education
Most video game producers complete a bachelor's degree program in game design, computer science, digital media or business. Popular computer programming languages for video game development include C, C++, Assembly, C# and Java. Some common courses are communications, mathematics, accounting, art, digital modeling and animation.
Employers typically require three plus years of experience, since a producer has to have gone through the development cycle several times to really understand how unpredictable the business is. The most common path to becoming a video game producer begins by first working as a game tester, then moving up the quality assurance ladder, and then eventually on to production. This is easier to accomplish if one stays with the same studio, reaping the benefits of having built relationships with the production department.
See also
* List of video game producers
References
External links
Producer
at Eurocom
Eurocom (formerly Eurocom Entertainment Software) was a British video game developer founded in October 1988 by Mat Sneap, Chris Shrigley, Hugh Binns, Tim Rogers and Neil Baldwin, to specifically develop games for the Nintendo Entertainment Sys ...
Justyn McLean - Game Boy
at ''Mirror''
{{DEFAULTSORT:Video game producer
Video game producer
Video game development
Entertainment occupations