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Robin Hunicke (; born March 15, 1973) is an American
video game designer Video game design is the process of designing the content and rules of video games in the pre-production stage and designing the gameplay, environment, storyline and characters in the production stage. Some common video game design subdiscipline ...
and
producer Producer or producers may refer to: Occupations *Producer (agriculture), a farm operator *A stakeholder of economic production *Film producer, supervises the making of films **Executive producer, contributes to a film's budget and usually does not ...
. She is a professor of game design at
UC Santa Cruz The University of California, Santa Cruz (UC Santa Cruz or UCSC) is a public land-grant research university in Santa Cruz, California. It is one of the ten campuses in the University of California system. Located on Monterey Bay, on the edge of ...
and the co-founder of Funomena. Hunicke began her career at
Electronic Arts Electronic Arts Inc. (EA) is an American video game company headquartered in Redwood City, California. Founded in May 1982 by Apple employee Trip Hawkins, the company was a pioneer of the early home computer game industry and promoted the d ...
where she worked on multiple games including ''
MySims ''MySims'' is a video game developed by EA Redwood Shores and published by Electronic Arts as a spin-off to Maxis' ''The Sims'' franchise for the Wii and Nintendo DS in September 2007, re-released for Microsoft Windows in 2008. Overview Game ...
'' as Lead Designer and ''
Boom Blox ''Boom Blox'' is a puzzle video game for the Wii console, mobile devices and N-Gage 2.0 developed by EA Los Angeles in conjunction with film director Steven Spielberg. It was released on May 6, 2008 in North America and on May 9, 2008 in Europe. ...
'' and its sequel as a Producer. After leaving EA, she was hired by
thatgamecompany Thatgamecompany, Inc. (stylized as thatgamecompany) is an American independent video game development company founded by University of Southern California students Jenova Chen and Kellee Santiago in 2006. The company was a developer for Sony Co ...
where she produced ''Journey'', an online cooperative game for the
PlayStation 3 The PlayStation 3 (PS3) is a home video game console developed by Sony Interactive Entertainment, Sony Computer Entertainment. The successor to the PlayStation 2, it is part of the PlayStation brand of consoles. It was first released on Novemb ...
. After its completion, Hunicke joined
Tiny Speck Slack Technologies, LLC is an American software company founded in 2009 in Vancouver, British Columbia, known for its proprietary communication platform Slack. Outside its headquarters in San Francisco, California, Slack operates offices in D ...
to develop the social
MMORPG A massively multiplayer online role-playing game (MMORPG) is a video game that combines aspects of a role-playing video game and a massively multiplayer online game. As in role-playing games (RPGs), the player assumes the role of a Player charac ...
''
Glitch A glitch is a short-lived fault in a system, such as a transient fault that corrects itself, making it difficult to troubleshoot. The term is particularly common in the computing and electronics industries, in circuit bending, as well as among ...
'', teaming with ''
Katamari Damacy () is a third-person puzzle-action video game developed and published by Namco for the PlayStation 2. It was released in Japan in March 2004 and in North America in September 2004. Designer Keita Takahashi struggled to pitch the game to Namco' ...
'' creator and personal friend
Keita Takahashi is a Japanese game designer and artist, his most notable titles being ''Katamari Damacy'' and its sequel, ''We Love Katamari''. The original ''Katamari'' game was a surprise hit and was praised for its quirkiness, originality, and charm. Takahas ...
. Prior to the release of ''
Glitch A glitch is a short-lived fault in a system, such as a transient fault that corrects itself, making it difficult to troubleshoot. The term is particularly common in the computing and electronics industries, in circuit bending, as well as among ...
'', Hunicke left
Tiny Speck Slack Technologies, LLC is an American software company founded in 2009 in Vancouver, British Columbia, known for its proprietary communication platform Slack. Outside its headquarters in San Francisco, California, Slack operates offices in D ...
to co-found Funomena together with Martin Middleton, former teammate and engineer at thatgamecompany. In October 2012, Funomena announced their first project: "to build a game that takes data from a
pedometer A pedometer, or step-counter, is a device, usually portable and electronic or electromechanical, that counts each step a person takes by detecting the motion of the person's hands or hips. Because the distance of each person's step varies, an i ...
and does something fun with it." They announced two new games, '' Wattam'' (directed by
Keita Takahashi is a Japanese game designer and artist, his most notable titles being ''Katamari Damacy'' and its sequel, ''We Love Katamari''. The original ''Katamari'' game was a surprise hit and was praised for its quirkiness, originality, and charm. Takahas ...
) and ''Luna'', "a tactile puzzle game set in a vibrant and sculptural story-book world", both of which have been released with Hunicke credited as executive producer. Hunicke is recognized in the industry for her support of
independent game development An indie game, short for independent video game, is a video game typically created by individuals or smaller development teams without the financial and technical support of a large game publisher, in contrast to most "AAA" (triple-A) games. ...
, experimentation in game design, research in dynamic difficulty adjustment, and the advocacy of women within the games industry. In 2022 Hunicke was accused of emotionally abusing Funomena employees.


Early life and education

Hunicke was born on March 15, 1973 in
Albany, New York Albany ( ) is the capital of the U.S. state of New York, also the seat and largest city of Albany County. Albany is on the west bank of the Hudson River, about south of its confluence with the Mohawk River, and about north of New York City ...
. She holds a
B.A. Bachelor of arts (BA or AB; from the Latin ', ', or ') is a bachelor's degree awarded for an undergraduate program in the arts, or, in some cases, other disciplines. A Bachelor of Arts degree course is generally completed in three or four years ...
degree from the
University of Chicago The University of Chicago (UChicago, Chicago, U of C, or UChi) is a private research university in Chicago, Illinois. Its main campus is located in Chicago's Hyde Park neighborhood. The University of Chicago is consistently ranked among the b ...
and is finishing a
PhD PHD or PhD may refer to: * Doctor of Philosophy (PhD), an academic qualification Entertainment * '' PhD: Phantasy Degree'', a Korean comic series * ''Piled Higher and Deeper'', a web comic * Ph.D. (band), a 1980s British group ** Ph.D. (Ph.D. albu ...
in
Artificial Intelligence Artificial intelligence (AI) is intelligence—perceiving, synthesizing, and inferring information—demonstrated by machines, as opposed to intelligence displayed by animals and humans. Example tasks in which this is done include speech re ...
with a focus on Games and Game Design from
Northwestern University Northwestern University is a private research university in Evanston, Illinois. Founded in 1851, Northwestern is the oldest chartered university in Illinois and is ranked among the most prestigious academic institutions in the world. Charte ...
.


Career


Electronic Arts

Hunicke began her work with
Electronic Arts Electronic Arts Inc. (EA) is an American video game company headquartered in Redwood City, California. Founded in May 1982 by Apple employee Trip Hawkins, the company was a pioneer of the early home computer game industry and promoted the d ...
at
Maxis Maxis is an American video game developer and a Division (business), division of Electronic Arts (EA). The studio was founded in 1987 by Will Wright (game designer), Will Wright and Jeff Braun, and acquired by Electronic Arts, EA in 1997. Maxi ...
, where she became a designer for '' The Sims 2: Open for Business'' after meeting famed game designer and ''Sims'' director Will Wright. Following her work on ''The Sims 2'', Hunicke went on to become the lead designer for ''
MySims ''MySims'' is a video game developed by EA Redwood Shores and published by Electronic Arts as a spin-off to Maxis' ''The Sims'' franchise for the Wii and Nintendo DS in September 2007, re-released for Microsoft Windows in 2008. Overview Game ...
'' on the
Nintendo Wii The Wii ( ) is a home video game console developed and marketed by Nintendo. It was released on November 19, 2006, in North America and in December 2006 for most other regions of the world. It is Nintendo's fifth major home game console, f ...
, and later, was a producer for ''
Boom Blox ''Boom Blox'' is a puzzle video game for the Wii console, mobile devices and N-Gage 2.0 developed by EA Los Angeles in conjunction with film director Steven Spielberg. It was released on May 6, 2008 in North America and on May 9, 2008 in Europe. ...
'' and its sequel, '' Boom Blox: Bash Party''.


thatgamecompany

Following her work at Electronic Arts, Hunicke joined
thatgamecompany Thatgamecompany, Inc. (stylized as thatgamecompany) is an American independent video game development company founded by University of Southern California students Jenova Chen and Kellee Santiago in 2006. The company was a developer for Sony Co ...
as producer. She joined the team in the early conceptual stages for the studio's third project ''Journey'', a multiplayer cooperative adventure game released in early 2012.


Tiny Speck

After the release of ''Journey'', Hunicke left thatgamecompany to join
Tiny Speck Slack Technologies, LLC is an American software company founded in 2009 in Vancouver, British Columbia, known for its proprietary communication platform Slack. Outside its headquarters in San Francisco, California, Slack operates offices in D ...
to continue development of their social
MMORPG A massively multiplayer online role-playing game (MMORPG) is a video game that combines aspects of a role-playing video game and a massively multiplayer online game. As in role-playing games (RPGs), the player assumes the role of a Player charac ...
''
Glitch A glitch is a short-lived fault in a system, such as a transient fault that corrects itself, making it difficult to troubleshoot. The term is particularly common in the computing and electronics industries, in circuit bending, as well as among ...
''.


Funomena

Prior to the release of ''
Glitch A glitch is a short-lived fault in a system, such as a transient fault that corrects itself, making it difficult to troubleshoot. The term is particularly common in the computing and electronics industries, in circuit bending, as well as among ...
'', Hunicke left Tiny Speck to co-found Funomena together with Martin Middleton. They announced their first project in October 2012: "to build a game that takes data from a pedometer and does something fun with it." Their first video game is ''Luna'', a VR-focused
art game An art game (or arthouse game) is a work of interactive new media digital software art as well as a member of the "art game" subgenre of the serious video game. The term "art game" was first used academically in 2002 and it has come to be un ...
which is described as "a tactile puzzle game set in a vibrant and sculptural story-book world". They then developed '' Wattam'', a spiritual successor of Bandai Namco's
Katamari is a Japanese video game franchise created by Keita Takahashi and developed and published by Namco (and subsequently Bandai Namco Entertainment). The series puts players in control of a young character called The Prince (also referred to as Dash ...
series directed by its creator,
Keita Takahashi is a Japanese game designer and artist, his most notable titles being ''Katamari Damacy'' and its sequel, ''We Love Katamari''. The original ''Katamari'' game was a surprise hit and was praised for its quirkiness, originality, and charm. Takahas ...
. It was released on
PlayStation 4 The PlayStation 4 (PS4) is a home video game console developed by Sony Interactive Entertainment. Announced as the successor to the PlayStation 3 in February 2013, it was launched on November 15, 2013, in North America, November 29, 2013 in ...
and PC (via
Epic Games Store The Epic Games Store is a digital video game storefront for Microsoft Windows and macOS, operated by Epic Games. It launched in December 2018 as both a website and a standalone launcher, of which the latter is required to download and play gam ...
) on December 17, 2019.


Emotional abuse allegations

In March 2022, allegations were made by anonymous former employees in a YouTube video released by '' People Make Games'' that Hunicke had emotionally abused Funomena staff, bringing up sensitive information about their personal lives during workplace discussions regarding performance. Hunicke later acknowledged in a series of tweets stating that she was sorry for her actions and was taking a break but did not respond to any specific contents of the report. Two weeks following the release of the report it was reported that Funomena was shutting down. In May 2022 a report by Fanbyte uncovered additional details including employees stating that they were unsure if the studio is closing down or secured outside funding and that the studio attempted to gain funds by attempting to becoming a work-for-hire company for companies that made content in ''
Roblox ''Roblox'' () is an online game platform and game creation system developed by Roblox Corporation that allows users to program games and play games created by other users. Created by David Baszucki and Erik Cassel in 2004 and released in 20 ...
''. The report also that two days after Hunicke posted her Twitter apology, Hunicke alongside Funomena co-founder Martin Middleton said to staff that there would be layoffs at the studio and that Funomena would likely close due to People Make Games' video and its impact on the studio's ability to secure outside funding.


Conferences and events

Hunicke contributes to various video game industry conferences and events throughout the year. She is an organizer of the annual Game Design Workshop at the
Game Developer's Conference The Game Developers Conference (GDC) is an annual conference for video game developers. The event includes an expo, networking events, and awards shows like the Game Developers Choice Awards and Independent Games Festival, and a variety of tut ...
, where she helps organize the event and teaches with designers
Doug Church Doug Church (born November 16, 1968, in Evanston, Illinois), is an American video game designer and producer. He attended MIT in the late 1980s, but left and went to work with Looking Glass Studios, when they were making primarily MS-DOS-based im ...
,
Marc LeBlanc Marc "Mahk" LeBlanc is an educator and designer of video games. LeBlanc attended MIT where he received a B.S. and M.S. in Computer Science. Through his work with Looking Glass Studios, LeBlanc contributed to a number of important video game title ...
, Frank Lantz, Stone Librande,
Clint Hocking Clint Hocking (born 18 September 1972) is a Canadian video game designer and director. He has primarily worked at the Canadian divisions of Ubisoft, where he developed three titles, and briefly worked at LucasArts, Valve, and Amazon Game Studi ...
and others. Hunicke is also an organizer of the Experimental Gameplay Sessions at GDC with
Jonathan Blow Jonathan Blow (born 1971) is an American video game designer and programmer. He is best known for his work on the independent video games ''Braid'' (2008) and '' The Witness'' (2016). Born in California, Blow developed a passion for game progra ...
,
Doug Church Doug Church (born November 16, 1968, in Evanston, Illinois), is an American video game designer and producer. He attended MIT in the late 1980s, but left and went to work with Looking Glass Studios, when they were making primarily MS-DOS-based im ...
, and
Chris Hecker Christopher Bryan Hecker (born 1970) is an American video game programmer and commentator. He is the founder of the gaming company Definition Six and best known for his engineering work on Will Wright's 2008 game '' Spore''. Hecker is an advocat ...
. Many successful games have made their first public appearance at the session, including Jonathan Blow's ''
Braid A braid (also referred to as a plait) is a complex structure or pattern formed by interlacing two or more strands of flexible material such as textile yarns, wire, or hair. The simplest and most common version is a flat, solid, three-strande ...
'' and Valve's ''
Portal Portal often refers to: * Portal (architecture), an opening in a wall of a building, gate or fortification, or the extremities (ends) of a tunnel Portal may also refer to: Arts and entertainment Gaming * ''Portal'' (series), two video games ...
''. Hunicke is also an organizer of
IndieCade IndieCade is an international juried festival of independent games. IndieCade is known as "the video game industry's Sundance."Fritz, Ben"IndieCade, the video game industry's Sundance" Los Angeles Times, October 1, 2009, accessed July 21, 2011 ...
, an annual festival dedicated to independent game development. Hunicke is a founding member of the IGDA Education SIG, has participated in the
Indie Game Jam The Indie Game Jam (IGJ) was an effort to rapidly prototype video game designs and inject new ideas into the game industry. Started in 2002 by a group of game designer-programmers, the event featured a shared game engine technology and worked on by ...
, helps with the
Global Game Jam The Global Game Jam™️ (GGJ) is an annual distributed game jam. Inspired by the Nordic Game Jam, and created by Susan Gold, Ian Schreiber, Gorm Lai and Foaad Khosmood, originally developed under the International Game Developers Associatio ...
, teaches at UCSC, is a judge for the
Independent Games Festival The Independent Games Festival (IGF) is an annual festival at the Game Developers Conference (GDC), the largest annual gathering of the independent video game industry. Originally founded in 1998 to promote independent video game developers, ...
and a co-head of the
Experimental Gameplay Workshop The Game Developers Conference (GDC) is an annual conference for video game developers. The event includes an expo, networking events, and awards shows like the Game Developers Choice Awards and Independent Games Festival, and a variety of tutori ...
.


Research

In her studies, Hunicke researches dynamic difficulty adjustment. She is also interested in how "the notions of fate, meaning, and consequence can be communicated via video games".


MDA framework

From 2001 to 2004, Hunicke,
Marc LeBlanc Marc "Mahk" LeBlanc is an educator and designer of video games. LeBlanc attended MIT where he received a B.S. and M.S. in Computer Science. Through his work with Looking Glass Studios, LeBlanc contributed to a number of important video game title ...
, and Robert Zubeck created the Mechanics-Dynamics-Aesthetics framework to focus and improve game analysis. The framework categorizes the many aspects of a game as Mechanics, Dynamics, or Aesthetics, and outlines the inverse perspectives of designer and player. From the perspective of the designer, the Mechanics generate Dynamics which generate Aesthetics. From the perspective of the player, the player experiences the game through the Aesthetics, which are provided by Dynamics that emerge from the game Mechanics.


Awards and recognition

On May 21, 2008, Hunicke was chosen for Gamasutra's "Gamasutra 20", "honoring the Top 20 women working in the video game industry". In 2009,
Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washing ...
awarded Hunicke the Women in Gaming Award for Design. She also earned a spot on the Hot 100 Game Developers of 2009 list by ''Edge'' Magazine. To date, the various titles Hunicke has worked on have garnered awards, such as the "Online Innovation Award" for ''Journey'' at the Game Developers Choice Online Awards and a BAFTA award for "Best Casual Game of 2008" for Boom Blox. She's a contest judge in Will Wright's Proxi art challenge.


References


External links


FunomenaHunicke
on ''
Thatgamecompany Thatgamecompany, Inc. (stylized as thatgamecompany) is an American independent video game development company founded by University of Southern California students Jenova Chen and Kellee Santiago in 2006. The company was a developer for Sony Co ...
'' * {{DEFAULTSORT:Hunicke, Robin 1973 births American video game designers Women video game developers Electronic Arts employees Living people Northwestern University alumni Artists from Albany, New York University of Chicago alumni Video game producers