Fisher-Price is an American company that produces educational toys for infants, toddlers and preschoolers, headquartered in

East Aurora East Aurora is a village in Erie County, New York, United States, southeast of Buffalo. It lies in the eastern half of the town of Aurora. The village population was 5,998 per the 2020 census. It is part of the Buffalo–Niagara Falls Met ...

New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...

. The company was founded in 1930 during the Great Depression by Herman Fisher, Irving Price, Helen Schelle, and Margaret Evans-Price. Fisher-Price has been a wholly owned subsidiary of Mattel since 1993.

History

Founded in 1930 during the

Great Depression The Great Depression (19291939) was an economic shock that impacted most countries across the world. It was a period of economic depression that became evident after a major fall in stock prices in the United States. The economic contagio ...

by Herman Fisher,

Irving Price Irving Lanouette Price (September 21, 1884 – November 23, 1976) was an American toy manufacturer. Price was born in Worcester, Massachusetts in 1884 had a successful career as an executive with Woolworth, retired at an early age and was elec ...

, Price's illustrator-artist wife

Margaret Evans Price Margaret Evans Price (March 20, 1888 – November 20, 1973) was a U.S. toy manufacturer. With her husband, Irving Price, and Herman Fisher, she co-founded Fisher-Price Toys in 1930. Margaret Evans was a children's book illustrator and artist. ...

, and Helen Schelle, the name Fisher-Price was established by combining two of the three names. Fisher worked previously in manufacturing, selling and advertising games for a company in

Churchville, New York Churchville is a village in Monroe County Monroe County may refer to seventeen counties in the United States, all named for James Monroe: * Monroe County, Alabama *Monroe County, Arkansas * Monroe County, Florida * Monroe County, Georgia *Monr ...

. Price had retired from a major variety chain store, and Helen Schelle previously operated Penny Walker Toy Shop in

Binghamton, New York Binghamton () is a city in the U.S. state of New York, and serves as the county seat of Broome County. Surrounded by rolling hills, it lies in the state's Southern Tier region near the Pennsylvania border, in a bowl-shaped valley at the conflue ...

. Fisher-Price's fundamental toy-making principles centered on intrinsic play value, ingenuity, strong construction, good value for the money, and action. Early toys were made of heavy steel parts and ponderosa pine, which resisted splintering and held up well to heavy use. The details and charm were added with colorful lithographic labels. Mrs. Price was the first Art Director and designed push-pull toys for the opening line, based on characters from her children's books. The mayor of Aurora, New York, supported Fisher by raising $100,000 in capital. In 1931, three of the four founders took 16 of their wooden toys to the

American International Toy Fair The North American International Toy Fair (formerly the American International Toy Fair and also known as Toy Fair New York) is an annual toy industry trade show held in mid-February in New York City's Jacob K. Javits Convention Center and at t ...

in New York City and they quickly became a success. The first Fisher-Price toy ever sold was "Dr. Doodle" in 1931. In the early 1950s, Fisher-Price identified plastic as a material that could help the company incorporate longer-lasting decorations and brighter colors into its toys. "Buzzy Bee" was the first Fisher-Price toy to make use of plastic. By the end of the 1950s, Fisher-Price manufactured 39 toys incorporating plastics. During the 1960s, the

Play Family Little People is a :Toy companies, toy brand for children ages 6–36 months and to ages 3 and up, originally produced by Fisher-Price, Inc. in the 1960s as the Play Family People. The current product line consists of playsets, mini-sets and a ...

(later known as Little People) product line was introduced and soon overtook the popularity of earlier toys. The 'Family House' was one of the more popular Little People playsets. Herman Fisher retired at the age of 71 in 1969 and

The Quaker Oats Company The Quaker Oats Company, known as Quaker, is an American food conglomerate based in Chicago. It has been owned by PepsiCo since 2001. History Precursor miller companies In the 1850s, Ferdinand Schumacher and Robert Stuart founded oat mills. S ...

bought Fisher-Price the same year. In 1991, Fisher-Price regained its independence from The Quaker Oats Company and became a publicly traded company. Two years later, in November 1993, Mattel bought Fisher-Price. A new management group set the company's focus on basic, infant and preschool products and began expansion into international markets. By 1997, Mattel decided to market all of its preschool products under the Fisher-Price name. In 2004, Royal Caribbean Cruise lines launched Fisher-Price Cabanas, play laboratories for children on each of their cruise ships.

Products

Fisher-Price has created approximately 5,000 different toys since the early 1930s. One of Fisher-Price's best-known lines is Little People toys, which includes people and animal figures along with various play sets such as a house, farm, school, garage and vehicles. The figures, which originally were wooden peg-style characters, are now molded of plastic and have detailed features. In addition to Little People, some of the toys and toy brands that have remained popular for many years include

Power Wheels Power Wheels is a brand of battery-powered ride-on toy#Toy vehicles, toy cars for kids ages one to seven years old. Power Wheels ride-ons are built with kid-sized, realistic features – in some cases, real working features like FM broadcasting, F ...

, View-Master,

Rescue Heroes Rescue Heroes are a line of action figures targeted towards Preschool age children, released by Fisher-Price. The line was first introduced in 1997, depicting various rescue personnel, such as firefighters, police officers, and construction worke ...

, the

Chatter Telephone The Chatter Telephone is a pull toy for toddlers 12 to 36 months of age. Introduced in 1961 by the Fisher-Price company as the "Talk Back Phone" for infants and children, which was updated to the name Chatter Telephone in 1962, is a roll along pu ...

, and the

Rock-a-Stack Rock-a-Stack is a toy by Fisher-Price with colorful rings that have to be placed in order of size onto a tapered pole mounted on a rocking base. When stacked correctly the hollow plastic rings follow ROYGBIV color progression. The Rock-a-Stack is ...

. Other brands marketed under the Fisher-Price name over the years include Disney, Sesame Street, Dora the Explorer, and See 'n Say. Fisher-Price also designs and sells infant care products and has begun developing electronic toys for preschoolers. In 2009, Fisher-Price bought all toy rights to Thomas & Friends except for the Wooden Railway line. Through Mattel's 2012 acquisition of HIT Entertainment, which subsequently became a division of Fisher-Price, Mattel now owns the property outright. With this, toys based on Mike the Knight and Bob the Builder have been subsequently released.

Recalls

On August 2, 2007, Fisher-Price recalled close to a million toys, including the Dora the Explorer and Sesame Street toys because of possible hazards due to the toys being coated in lead-based paint.

Rock 'n Play

Fisher-Price recalled all 4.7 million of their Rock 'n Play sleepers on 12 April 2019, days after the company recalled 250,000 infant soothers. The product was introduced in 2009, and holds the sleeping baby in an inclined position. More than 30 infants have died while sleeping in a Rock 'n Play. The

Consumer Product Safety Commission The United States Consumer Product Safety Commission (USCPSC, CPSC, or commission) is an independent agency of the United States government. The CPSC seeks to promote the safety of consumer products by addressing “unreasonable risks” of inj ...

said these deaths occurred "after the infants rolled over while unrestrained, or under other circumstances." Years before the introduction of the Rock 'n Play sleeper, in the mid-1990s, the

American Academy of Pediatrics The American Academy of Pediatrics (AAP) is an American professional association of pediatricians, headquartered in Itasca, Illinois. It maintains its Department of Federal Affairs office in Washington, D.C. Background The Academy was founded ...

' ''Back to Sleep'' campaign recommended that "babies should not sleep for long periods in inclined devices". In babies under one year old, dying during sleep is the leading cause of accidental death. The recommendation that babies sleep flat on their backs, in an empty crib, has cut this death rate in half. The Rock 'n Play was designed 15 years after these sleep recommendations were published, and according to a Washington Post article, violated them. Fisher-Price sold the Rock 'n Play without first getting medical advice from more than one pediatric specialist, and without doing any real-world safety tests. They continued to sell it for years after the first deaths were reported.

Current brands and products

* Bright Beats * EZ Play Railway * Imaginext (2002–present) * Laugh & Learn (2000–present) * Little People (update of the

line) (1959–present) * Loving Family Dollhouses and accessories * Mega Bloks (2014–present) *

(1985–present) * Quizard the Learning Wizard *

(1997–present) * Rainforest Jumparoo * Smart Toy * Spinnyos * Think & Learn

Baby Gear products

* Baby bouncers * Baby monitors * Baby swings * Booster seats * Car seats * Entertainers & activity centers * High chairs * Infant seats * Play yards * Rainforest Collection * Strollers * Tubs & potties

Historic brands and products

3rd & Bird ''3rd & Bird'' is a children's animated television series created by Josh Selig. Selig's company, Little Airplane Productions, animated the series and opened a new studio in London to produce it. The show revolves around a community of birds and ...

related products (2008-2010) * Adventure People * Alphabet magnet board * ''

ALVINNN! and the Chipmunks ''Alvinnn!!! and the Chipmunks'' is a computer-animated television series for kids produced by Bagdasarian Productions and Technicolor Animation Productions with the participation of the French channel M6. First announced by Bagdasarian Productio ...

'' related products (2015-2020) * Amazing Animals * Arthur (Powertouch, Pixter and Easy Link only) (2002-2009) (Moved from

Playskool Playskool is an American company that produces educational toys and games for children. It is a subsidiary of Hasbro, Inc., and is headquartered in Pawtucket, Rhode Island. History The Playskool Institute was established by Lucille King in 192 ...

)) * Baby Gymnastics * Baby Looney Tunes related products (2002-2004) * '' The Backyardigans'' related products (2004-2012) * Barbie (Smart Cycle, Pixter, Little People, vehicle toys) (2004-2023) * ''

Barney Barney may refer to: People and fictional characters * Barney (given name), a list of people and fictional characters * Barney (surname), a list of people Film and television * the title character of ''Barney & Friends'', an American live actio ...

'' related products (2000-2018, and 1993-1999 (Moved from Playskool)) * '' Bear in the Big Blue House'' related products (1998-2004) *

The Berenstain Bears ''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the ...

related products (1985-1992) * '' Between the Lions'' related products (2000-2002) * ''

Blaze and the Monster Machines ''Blaze and the Monster Machines'' is a computer-animated interactive children's television series with a focus on teaching science, technology, engineering, and mathematics (STEM) that premiered on Nickelodeon on October 13, 2014. The series r ...

'' related products (2014-2020) * '' Blue's Clues'' related products (1998-2004, 2007) (moved from Tyco) * '' Blue's Room'' related products (2004-2007) * '' Bob the Builder'' (Original) (Easy Link and Smart Cycle only) * '' Bob the Builder'' (2015 reboot) related products (2015-2022) * Brilliant Basics * '' Butterbean's Cafe'' related products (2018-2021) *

* '' Bing'' related products (Australia and UK only) * '' Bubble Guppies'' related products (2011-2017) * '' Cars'' related products (Shake N Go, Spiral Speedway, and Geotrax only) (2006-2010) * ''

Cars 2 ''Cars 2'' is a 2011 American computer-animated Spy film, spy comedy film produced by Pixar, Pixar Animation Studios for Walt Disney Pictures. It is the sequel to ''Cars (film), Cars'' (2006), the second film in the Cars (franchise), ''Cars'' f ...

'' related products (2011-2017) * Clifford the Big Red Dog (Powertouch, Computer Cool School, Easy Link, Pixter and View Master only) (2002-2009) * '' Cleo & Cuquin'' related products (Other countries only) * Construx building toys *

Corn Popper The Corn Popper is a toy manufactured by Fisher-Price since 1957. Aimed at pre-schoolers, when the Corn Popper is pushed or pulled, colored balls inside a plastic dome bounce and create a popping, bouncing noise. History The Corn Popper was inve ...

* '' The Croods'' related products (2013-2014) * Computer Cool School * Cyberchase (Pixter only) (2002-2006) * Dance Baby Dance! * DC League of Super-Pets related products (2022-2023) *

DC Super Friends The Imaginext System is a brand of role-playing, adventure toys designed for kids 3 or older made by Mattel, as part of their Fisher-Price brand. History At the time of its introduction at the 2002 Toy Fair,

(Smart Cycle, Trio, Hero World and Imaginext only) (2009-2021) * Digital Arts And Crafts Studio (2007-2009) *

Disney Princess ''Disney Princess'', also called the ''Princess Line'', is a media franchise and toy line owned by the Walt Disney Company. Created by Disney Consumer Products chairman Andy Mooney, the franchise features a lineup of female protagonists who ha ...

related products (2002-2006) * Doodle Pro (changed name from Magna Doodle) * ''

Dora and Friends ''Dora and Friends: Into the City!'' (or simply ''Dora and Friends'') is an American children's animated television series. The sequel to the original ''Dora the Explorer'' series, this series premiered on Nickelodeon on August 18, 2014 and ende ...

'' related products (2014-2017) * '' Dora the Explorer'' related products (2000-2017) * '' Dragon Tales'' related products (2000-2004) (Moved from Playskool)) * Easy Link Internet Launch Pad (2007-2009) * ESPN related products (2004-2009) * The Fairly Oddparents (Powertouch, InteracTV, I Can Play Piano and Pixter only) (2004-2007) * Favorites of Nick Jr. (2015-2017) * '' Fimbles'' related products (Australia and UK only) *

Finding Nemo ''Finding Nemo'' is a 2003 American computer-animated comedy-drama adventure film produced by Pixar Animation Studios and released by Walt Disney Pictures. Directed by Andrew Stanton with co-direction by Lee Unkrich, the screenplay was writ ...

(Disney Baby only) (2013-2015) * Flip Track (replaced in 2002 by

GeoTrax Fisher-Price is an American company that produces educational toys for infants, toddlers and preschoolers, headquartered in East Aurora, New York. The company was founded in 1930 during the Great Depression by Herman Fisher, Irving Price, Helen ...

, still compatible with GeoTrax) *

FP3 player The FP3 Player was a digital audio player designed for preschool children, made by Fisher-Price from 2006–2007. It had some of the functionality of "grown-up" players including an online store with music and story downloads. It was built with a r ...

* Fun 2 Learn * Fusion Crew *

(2002-2011) * ''

Go Diego Go ''Go, Diego, Go!'' is an American children's animated television program that premiered on Nickelodeon on September 6, 2005 in the United States. Created and executive produced by Chris Gifford (writer), Chris Gifford and Valerie Walsh Valdes, ...

'' related products (2005-2011) * ''

Go Jetters ''Go Jetters'' is a British 3D animated television series, airing on CBeebies and is also available on BBC iPlayer. A geography-based programme, it was commissioned by CBeebies controller Kay Benbow and is a co-production of CBeebies In-house ...

'' related products (Other countries only) * ''

Guess with Jess ''Guess with Jess'' is a British-Canadian interactive animated children's television series featuring Jess the Cat from the television series ''Postman Pat''. The show follows Jess' adventures with his friends on Greendale Farm in London, England, ...

'' related products (2009-2010) * ''

Handy Manny ''Handy Manny'' is a CGI-animated children's television series that premiered with its first two episodes consecutively on Saturday, September 16, 2006, originally as part of Disney Channel's Playhouse Disney block. On Valentine's Day 2011, the ...

'' related products (2006-2013) * Hero World (2010-2013) * ''

Higglytown Heroes ''Higglytown Heroes'' is an American CGI-animated children's television series produced by Wild Brain that aired on the Playhouse Disney block on Disney Channel in the United States. The show's characters are shaped like Russian nesting dolls ...

'' related products (2006-2009) *

Hot Wheels Hot Wheels is an American brand of scale model cars introduced by American toymaker Mattel in 1968. It was the primary competitor of Matchbox until 1997, when Mattel bought Tyco Toys, then owner of Matchbox. Many automobile manufacturers have ...

(Trio, Smart Cycle and Pixter only) (2004-2014) * I Can Play Guitar * I Can Play Piano * InteracTV (2004-2007) * '' It's a Big Big World'' related products (2006-2009) * iXL (2010-2012) * '' Jake and the Never Land Pirates'' related products (2011-2018) * Jimmy Neutron (Powertouch, InteracTV, I Can Play Piano, and Pixter only) (2004-2007) * Jolly Jumping Jack crib toy *

Julius Jr. ''Julius Jr.'' is an animated children’s television series based on the characters of the Paul Frank brand. Co-produced by Saban Brands and BrainPower Studio, ''Julius Jr.'' aired on Family Channel and Family Jr. on May 12, 2015. In Canada, an ...

related products (2013-2017) * ''

Jungle Junction ''Jungle Junction'' is a CGI interactive computer-animated children's television series created by Trevor Ricketts. In the United States, it was originally part of the Playhouse Disney daily block intended for preschoolers. On 14 February 2011, ...

'' related products (2009-2012) *

Jurassic World ''Jurassic World'' is a 2015 American science fiction action film directed by Colin Trevorrow, who co-wrote the screenplay with Rick Jaffa, Amanda Silver, and Derek Connolly from a story by Jaffa and Silver. It is the first installment in the ...

(Imaginext only) (2015-2022) * Kid Tough Electronics * Knows Your Name Dolls (Sesame Street, Dora the Explorer, Winnie the Pooh, and SpongeBob SquarePants) * '' The Koala Brothers'' related products (2004-2009) * '' Krypto the Superdog'' related products (2004-2007) * '' Kung Fu Panda 2'' related products (2011-2012) * '' LazyTown'' related products (2004-2009) * Learn Through Music (2002-2005) * Learn Through Music Plus (2005-2007) *

Lightyear A light-year, alternatively spelled light year, is a large unit of length used to express astronomical distances and is equivalent to about 9.46 trillion kilometers (), or 5.88 trillion miles ().One trillion here is taken to be 1012 ...

(Imaginext only) (2022-2025) * '' Little Bill'' related products (2000-2002) * '' Little Einsteins'' related products (2006-2010) * Little Mommy (Baby dolls and their various accessories) * ''

Lunar Jim ''Lunar Jim'' is a Canadian animated science-fiction stop-motion television series that aired from January 2, 2006 to April 24, 2012. The series centered around Lunar Jim, an astronaut on the blue moon L22. The series, produced by Halifax Film ...

'' related products (Australia and UK only) * Baby Smartronics *

Little Superstar ''Little Superstar'' is a video uploaded on YouTube, which is a clip from the 1990 Tamil film '' Adhisaya Piravi'', starring Rajinikanth. The clip features the Tamil actor King Kong (not to be confused with Thavakalai), and another Indian dwar ...

* '' Madagascar 3: Europe's Most Wanted'' related products (2012-2013) * ''

Mickey Mouse Mickey Mouse is an animated cartoon Character (arts), character co-created in 1928 by Walt Disney and Ub Iwerks. The longtime mascot of The Walt Disney Company, Mickey is an Anthropomorphism, anthropomorphic mouse who typically wears red sho ...

'' related products (1997-2004) * ''

Mickey and the Roadster Racers ''Mickey Mouse Mixed-Up Adventures'' is an American CGI-animated preschool television series that was broadcast on Disney Junior. Produced by Disney Television Animation, the series is the successor to ''Mickey Mouse Clubhouse''. Originally air ...

'' related products (2017-2020) * '' Mickey Mouse Clubhouse'' related products (2006-2017) * '' Mike the Knight'' related products (2011-2017) * Minions: The Rise of Gru (Imaginext only) (2020–2022) * Miracles and Milestones * Monster Jam (Pixter only) (2002-2006) *

Monsters University ''Monsters University'' is a 2013 American computer-animated monster comedy film produced by Pixar Animation Studios and released by Walt Disney Pictures. It was directed by Dan Scanlon (in his feature directorial debut) and produced by Kori ...

(Imaginext only) (2013-2015) * Movie Viewer * The Mr. Men Show related products (2009-2010) * ''

My Friends Tigger & Pooh ''My Friends Tigger & Pooh'' is an American computer-animated children's television series on Disney Channel as part of the Playhouse Disney block. It was inspired by A. A. Milne's ''Winnie-the-Pooh''. The series was developed by Walt Disney T ...

'' related products (2007-2011) * Nickelodeon Knows Your Name (2009-2012) * My Friend Dolls (Mikey, Becky, etc.) * '' Miss Spider's Sunny Patch Friends'' related products (2004-2009) * '' The Muppets'' related products (1975-2004) * '' Ni Hao, Kai-Lan'' related products (2007-2012) * Ocean Wonders * '' The Octonauts'' related products (2012-2017) * Oreo Matchin Middles Game * Peek-a-Blocks * '' Peppa Pig'' related products (2013-2017, all moved to Hasbro) * The Penguins of Madagascar (Smart Cycle and iXL only) (2010-2012) * Pixter (2000-2007) * ''

Planes Plane(s) most often refers to: * Aero- or airplane, a powered, fixed-wing aircraft * Plane (geometry), a flat, 2-dimensional surface Plane or planes may also refer to: Biology * Plane (tree) or ''Platanus'', wetland native plant * ''Planes' ...

'' related products (2013-2015) *

Pocket Rockers Pocket Rockers was a brand of personal stereo produced by Fisher-Price in the late 1980s, aimed at elementary school-age children. They played a proprietary variety of miniature cassette (appearing to be a smaller version of the 8-track tape) whi ...

* Pop-onz * Power Rangers (Imaginext only) (2015-2018) * PowerTouch Learning System *

Puffalump The Puffalumps were stuffed animals created by Fisher-Price in 1986. They were lightweight stuffed animals made of parachute material and filled with poly-fil stuffing. Over the years, Fisher-Price released several different lines within the Puffalu ...

s *

Purr-tenders Purr-tenders is a toy franchise created by Hallmark Properties and Fisher Price in 1987. The Purr-tenders are five colorful cats who wear carnival-like masks trying to pretend that they are a different animal. Hugging the toy triggered a purring ...

(1987–88) *

The Puzzle Place ''The Puzzle Place'' is an American children's television series produced by KCET in Los Angeles and Lancit Media in New York City. Although production was dated and premiered on two Los Angeles PBS stations, KCET and KLCS, on September 15, 199 ...

related products (1996-1999) * PXL-2000 camcorder * '' Rainbow Rangers'' related products (2018-2022) * Read With Me DVD * '' Rolie Polie Olie'' related products (2000-2004) * Roll-a-Rounds * Roly Poly *

Santiago of the Seas ''Santiago of the Seas'' is an American computer-animated children's television series created by Niki Lopez, Leslie Valdes, and Valerie Walsh Valdes that premiered on Nickelodeon on October 9, 2020. The series features the voices of Kevin Chacon ...

related products (2020-2022) * Scooby-Doo (Imaginext, iXL, Smart Cycle, Computer Cool School and Pixter only) (2004-2020) * '' Sesame Street'' related products (1997-2011, (all moved to Hasbro, and 1993-1997 (moved from Tyco)) * Shake 'n Go! (2005-2017) * '' Shimmer and Shine'' related products (2015-2022) * Shrek Forever After (Smart Cycle and iXL only) (2010-2011) * Smart Cycle (2007-2017) * Smart Shopper * Snap 'n Style Friends & Fashions * SparkArt Creativity System * '' SpongeBob SquarePants'' related products (2004-2007) * The SpongeBob Movie: Sponge on the Run (Imaginext only) (2020-2022) * The SpongeBob Movie: Sponge Out of Water (Imaginext only) (2015-2018) * Star Station Entertainment System (2004-2007) * '' Storybots'' related products (2018-2020) * '' Sunny Day'' related products (2017-2020) *

Super Why ''Super Why!'' (stylized as ''Super WHY!'') is a CGI-animated superhero preschool television series created by Angela C. Santomero (who also created ''Blue's Clues'') for PBS Kids and aimed for preschoolers ages 3 to 6. Produced by New York C ...

(View Master and Computer Cool School only) (2009-2010) * Talk-to-Me books with record "discs" built into the pages * '' Team Umizoomi'' related products (2010-2015) * Teen Titans (Pixter only) (2004-2006) * Teen Titans Go (Imaginext only) (2017-2020) * Teenage Mutant Ninja Turtles (Vehicle toys only) (2012-2017) * Thomas & Friends (Original) related products (2009-2021, moved from Learning Curve) * Thomas & Friends: All Engines Go related products (2021-2023) * Toddlerz * Toots the Train * '' Toy Story 3'' related products (2010-2019) * '' Toy Story 4'' related products (2019-2025) * Trio (2009-2014) * '' VeggieTales'' related products (1998-2004, moved to Blue Box Toys) * View-Master (1939-2020) * View Master Super Sounds (2004-2009) * Woodsey * '' Waybuloo'' related products (2009; Australia and UK only) * The Wiggles (Easy Link and View Master only) (2002-2009) * '' Winnie the Pooh'' related products (1997-2007, 2011-2017, 2020-2022) *

Winx Club ''Winx Club'' is an animated series co-produced by Rainbow S.p.A., Rainbow SpA and later Nickelodeon. It was created by Italian animator Iginio Straffi. The show is set in a magical universe that is inhabited by fairies, witches, and other myth ...

(Pixter only) (2004-2006) * '' Wonder Pets'' related products (2007-2012) * '' Wow! Wow! Wubbzy!'' related products (2007-2010) * Yu-Gi-Oh! (Pixter only) (2004-2006)

Video games

Starting in the 1980s, seven games which carried the Fisher-Price name were developed by

GameTek GameTek was an American video game publisher based in North Miami Beach, Florida known for publishing video game adaptations of game shows in the late 1980s and early 1990s. GameTek was a trade name for IJE, the owner of electronic publishing rig ...

for the PC and the

Commodore 64 The Commodore 64, also known as the C64, is an 8-bit home computer introduced in January 1982 by Commodore International (first shown at the Consumer Electronics Show, January 7–10, 1982, in Las Vegas). It has been listed in the Guinness ...

. In 1990, three of these titles were ported to the

Nintendo Entertainment System The Nintendo Entertainment System (NES) is an 8-bit third-generation home video game console produced by Nintendo. It was first released in Japan in 1983 as the commonly known as the The NES, a redesigned version, was released in America ...

: * ''Fun Flyer'' (1984) (never shipped initially, but eventually released in 1990) * ''Firehouse Rescue'' (1988) * ''Little People Bowling Alley'' (1989) * ''School Bus Driver'' (1989) * ''My Grand Piano'' (1989) * ''Perfect Fit'' (1988) * ''I Can Remember'' (1989) Titles developed by

Davidson & Associates Davidson & Associates, Inc. was an American developer of educational software based in Torrance, California. The company was founded in 1984 by husband-and-wife Bob and Jan Davidson, the latter of whom led the company as president until January 1 ...

include: * ''Fisher Price ABC's'' * ''Fisher Price 123's'' * ''Fisher Price Sing Alongs: Barnyard Rhythm and Moos'' * ''Fisher Price Dream Dollhouse'' * ''Great Adventures Castle'' * ''Great Adventures Pirate Ship'' * ''Great Adventures Wild Western Town'' * ''Puddle Books Series'' * ''Learning in Toyland'' * ''Ready for School Toddler'' * ''Ready for School Preschool'' * ''Ready for School Kindergarten'' * ''Ready for School Reading'' * ''Ready for School 1st Grade'' Other titles published by Fisher-Price include: * ''Great Adventures Pirate Ship'' (1998) * ''Time to Play Pet Shop'' (1999) * ''Big Action Construction'' (2001) * ''Big Action Garage'' (2001)

Other Fisher-Price products

Other Fisher-Price products include Activegear for families on the go, books, software, car travel accessories, footwear, infant carriers, music, eyeglasses and videos.

References

External links

* {{Authority control Mattel subsidiaries Toy brands Toy companies of the United States Manufacturing companies based in New York (state) Companies based in Erie County, New York American companies established in 1930 Toy companies established in 1930 1930 establishments in New York (state) 1969 mergers and acquisitions 1993 mergers and acquisitions