Exner Revival Cars were created by noted automobile designer,

Virgil Exner Virgil Max "Ex" Exner Sr. (September 24, 1909 – December 22, 1973) was an automobile designer for several American automobile companies, most notably Chrysler and Studebaker. Exner is widely known for the "Forward Look" he created for the ...

. He produced a series of "Revival Car" concepts for a December 1963 issue of ''

Esquire Esquire (, ; abbreviated Esq.) is usually a courtesy title. In the United Kingdom, ''esquire'' historically was a title of respect accorded to men of higher social rank, particularly members of the landed gentry above the rank of gentlema ...

'' magazine. His designs included an updated model for four famous American marques: Stutz,

Duesenberg Duesenberg Automobile and Motors Company, Inc. was an American race car, racing and luxury car, luxury automobile manufacturer founded in Indianapolis, Indiana, by brothers Fred Duesenberg, Fred and August Duesenberg in 1920. The company is ...

Packard Packard or Packard Motor Car Company was an American luxury automobile company located in Detroit, Michigan. The first Packard automobiles were produced in 1899, and the last Packards were built in South Bend, Indiana in 1958. One of the "Thr ...

, and

Mercer Mercer may refer to: Business * Mercer (car), a defunct American automobile manufacturer (1909–1925) * Mercer (consulting firm), a large human resources consulting firm headquartered in New York City * Mercer (occupation), a merchant or trader, ...

. He later designed updated

Bugatti Automobiles Ettore Bugatti was a German then French manufacturer of high-performance automobiles. The company was founded in 1909 in the then-German city of Molsheim, Alsace, by the Italian-born industrial designer Ettore Bugatti. The cars w ...

Pierce-Arrow The Pierce-Arrow Motor Car Company was an American motor vehicle manufacturer based in Buffalo, New York, which was active from 1901 to 1938. Although best known for its expensive luxury cars, Pierce-Arrow also manufactured commercial trucks ...

, and

Jordan Jordan ( ar, الأردن; tr. ' ), officially the Hashemite Kingdom of Jordan,; tr. ' is a country in Western Asia. It is situated at the crossroads of Asia, Africa, and Europe, within the Levant region, on the East Bank of the Jordan Rive ...

cars. Little came of these designs, though they became well known as plastic

model kits Model building is a hobby and career that involves the creation of physical models either from kits or from materials and components acquired by the builder. The kits contain several pieces that need to be assembled in order to make a final mode ...

produced by

Renwal Renwal is an ILRC and village in Phagi Tehsil in Jaipur district, Rajasthan, India. Renwal has seven patwar circles: Gopal Nagar, Gohandi, Thala, Mohabbatpura, Renwal, Harsooliya and Heerapura. Based on the Census of India, 2011, Renw ...

. A show version of the Bugatti was built by

Ghia Carrozzeria Ghia SpA (established 1916 in Turin) is an Italian automobile design and coachbuilding firm, established by Giacinto Ghia and Gariglio as "Carrozzeria Ghia & Gariglio". The headquarters are located at Corso Guglielmo Marconi, 4, Turin ...

on the last

Bugatti Type 101 The Bugatti Type 101 is a motor car made by Bugatti in 1951 and 1952 (one was built in 1965). In order to restart production after World War II and the deaths of Ettore Bugatti and his son Jean, the Type 101 was developed from the pre-war Type 5 ...

chassis. The Bugatti Revival Car concept was shown at the

Turin Turin ( , Piedmontese language, Piedmontese: ; it, Torino ) is a city and an important business and cultural centre in Northern Italy. It is the capital city of Piedmont and of the Metropolitan City of Turin, and was the first Italian capital ...

Motor Show in 1965 but at the time it failed to spark another revival of that marque. Exner's Mercer design was also produced as a

concept car A concept car (also known as a concept vehicle, show vehicle or prototype) is a car made to showcase new styling and/or new technology. They are often exhibited at motor shows to gauge customer reaction to new and radical designs which may or ...

. A body was crafted for a shortened (by )

Shelby Cobra The AC Cobra, sold in the United States as the Shelby Cobra and AC Shelby Cobra, is a sports car manufactured by British company AC Cars, with a Ford V8 engine. It was produced intermittently in both the United Kingdom and later the United ...

chassis, and the Mercer-Cobra was presented in 1965. Exner's Duesenberg revival had the most success. Exner penned a new design for 1966, and a company was formed under Fritz Duesenberg, son of

August Duesenberg August is the eighth month of the year in the Julian and Gregorian calendars, and the fifth of seven months to have a length of 31 days. Its zodiac sign is Leo and was originally named ''Sextilis'' in Latin because it was the 6th month in ...

to produce the cars on

Chrysler Imperial The Chrysler Imperial, introduced in 1926, was Chrysler's top-of-the-line vehicle for much of its history. Models were produced with the Chrysler name until 1954, after which it became a standalone brand; and again from 1990 to 1993. The compan ...

chassis. A prototype was again produced by Ghia, and 50 buyers signed up, including

Elvis Presley Elvis Aaron Presley (January 8, 1935 – August 16, 1977), or simply Elvis, was an American singer and actor. Dubbed the "Honorific nicknames in popular music, King of Rock and Roll", he is regarded as Cultural impact of Elvis Presley, one ...

and

Jerry Lewis Jerry Lewis (born Joseph Levitch; March 16, 1926 – August 20, 2017) was an American comedian, actor, singer, filmmaker and humanitarian. As his contributions to comedy and charity made him a global figure in popular culture, pop culture ...

. The company fell on financial trouble before production could begin, however, with the prototype seized as payment of outstanding debts.

References

{{Reflist Defunct motor vehicle manufacturers of the United States