Emerdata Limited is a political consulting company based in

London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...

, formed in 2017 after filing for

insolvency In accounting, insolvency is the state of being unable to pay the debts, by a person or company ( debtor), at maturity; those in a state of insolvency are said to be ''insolvent''. There are two forms: cash-flow insolvency and balance-sheet ...

Cambridge Analytica Cambridge Analytica Ltd (CA), previously known as SCL USA, was a British political consulting firm that came to prominence through the Facebook–Cambridge Analytica data scandal. It was started in 2013, as a subsidiary of the private intellig ...

. Former employees of Cambridge Analytica and SCL moved to successor firms, these companies dissolved with acquisition by holding company Emerdata Limited. The company now appears to be largely owned by Rebekah Mercer and Jennifer Mercer, according to Cambridge Analytica's bankruptcy filing in New York. Cambridge Analytica was before partially owned by their family, including their father

Robert Mercer Robert Leroy Mercer (born July 11, 1946) is an American hedge fund manager, computer scientist, and political donor. Mercer was an early artificial intelligence researcher and developer and is the former co-CEO of the hedge fund company Renaissan ...

, a computer scientist who made contributions to

brown clustering Brown clustering is a hard hierarchical agglomerative clustering problem based on distributional information proposed by Peter Brown, William A. Brown, Vincent Della Pietra, Peter V. de Souza, Jennifer Lai, and Robert Mercer. It is typically appl ...

. In July 2018 the Emerdata director was Jacquelyn James-Varga. The Federal Trade Commission of the United States has imposed to sue Cambridge Analytica after misusing data scraped from 87 million unwitting social media users. Emerdata Limited soon acquired the company after the news on

misappropriation In law, misappropriation is the unauthorized use of another's name, likeness, identity, property, discoveries, inventions, etc without that person's permission, resulting in harm to that person. Another use of the word refers to intentional a ...

digital assets A digital asset is anything that exists only in digital form and comes with a distinct usage right. Data that do not possess that right are not considered assets. ''Digital assets'' include but are not exclusive to: digital documents, audible ...

was publicized.

Activities

The internal administrators (during the David Carroll case) of Emerdata Limited have been accused of misleading an adjudicator according to the High Court of England and Wales. Adjudicator Robert Hildyard, who had earlier granted Cambridge Analytica a legal motion to be put into administration, "wasn't told" that administrators of High Court (Vincent Green and Mark Newman of liquidator Crowe LLP) were, allegedly, not "independent" of Cambridge Analytica. The High Court of Justice of England and Wales affirms Emerdata’s subsidiaries or daughter companies are the

SCL Group SCL Group (formerly Strategic Communication Laboratories) was a private British behavioural research and strategic communication company that came to prominence through the Facebook–Cambridge Analytica data scandal involving its subsidiaries ...

Ltd and SCL Analytics Ltd. The trading subsidiaries of SCL Analytics Ltd are SCL Commercial Limited which provided data analysis to commercial customers, SCL Social Limited which provided campaign management and communications services to political customers, and SCL Elections Limited. In April 2019, 21% of Emerdata's shares were held by three individuals,

Alexander Nix Alexander James Ashburner Nix (born 1 May 1975) is a British businessman, the former CEO of Cambridge Analytica and a former director of the Strategic Communication Laboratories (SCL) Group, a behavioural research and strategic communications ...

Julian Wheatland Julian David Wheatland (born 1961) is a British businessman and Conservative Party (UK) politician known for his involvement with the Facebook–Cambridge Analytica data scandal. He was chairman of SCL Group, a self-described "behavioral research ...

and

Nigel Oakes Nigel John Oakes (born July 1962) is a British businessman, and the founder and CEO of Behavioural Dynamics Institute and SCL Group (formerly Strategic Communication Laboratories), the parent company of Cambridge Analytica and her sister Aggregat ...

. Julian Wheatland is now its sole director.

References

{{reflist Political consulting firms 2017 establishments in England Companies based in London Consulting firms established in 2017 Consulting firms of the United Kingdom

Activities

See also

References