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SCL Group
SCL Group (formerly Strategic Communication Laboratories) was a private British behavioural research and strategic communication company that came to prominence through the Facebook–Cambridge Analytica data scandal involving its subsidiaries Cambridge Analytica and Crow Business Solutions MENA. It was founded in 1990 by Nigel Oakes, who served as its CEO. The company described itself as a "global election management agency". The company's leaders and owners had close ties to the Conservative Party, the British royal family, British military, United States Department of Defense and NATO and its investors included some of the largest donors to the Conservative Party. History In 1990, Nigel Oakes, who had a background in TV production and advertising, founded the Behavioural Dynamics Institute (BDI) as a research facility for strategic communication. The study of mass behaviour and how to change it led him to establish Strategic Communication Laboratories in 1993. Oakes thought t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
NATO
The North Atlantic Treaty Organization (NATO, ; french: Organisation du traité de l'Atlantique nord, ), also called the North Atlantic Alliance, is an intergovernmental military alliance between 30 member states – 28 European and two North American. Established in the aftermath of World War II, the organization implemented the North Atlantic Treaty, signed in Washington, D.C., on 4 April 1949. NATO is a collective security system: its independent member states agree to defend each other against attacks by third parties. During the Cold War, NATO operated as a check on the perceived threat posed by the Soviet Union. The alliance remained in place after the dissolution of the Soviet Union and has been involved in military operations in the Balkans, the Middle East, South Asia, and Africa. The organization's motto is ''animus in consulendo liber'' (Latin for "a mind unfettered in deliberation"). NATO's main headquarters are located in Brussels, Belgium, while NATO ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
War In Afghanistan (2001–present)
War in Afghanistan, Afghan war, or Afghan civil war may refer to: *Conquest of Afghanistan by Alexander the Great (330 BC – 327 BC) *Muslim conquests of Afghanistan (637–709) *Conquest of Afghanistan by the Mongol Empire (13th century), see also Mongol invasion of Central Asia (1216–1222) *Mughal conquests in Afghanistan (1526) *Afghan Civil War (1863–1869), a civil war between Sher Ali Khan and Mohammad Afzal Khan's faction after the death of Dost Mohammad Khan * Anglo−Afghan Wars (first involvement of the British Empire in Afghanistan via the British Raj) ** First Anglo−Afghan War (1839–1842) ** Second Anglo−Afghan War (1878–1880) ** Third Anglo−Afghan War (1919) *Panjdeh incident (1885), first major incursion into Afghanistan by the Russian Empire during the Great Game (1830–1907) with the United Kingdom of Britain and Ireland * First Afghan Civil War (1928–1929), revolts by the Shinwari and the Saqqawists, the latter of whom managed to take over Kabul for ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Psychological Warfare
Psychological warfare (PSYWAR), or the basic aspects of modern psychological operations (PsyOp), have been known by many other names or terms, including Military Information Support Operations (MISO), Psy Ops, political warfare, "Hearts and Minds", and propaganda. The term is used "to denote any action which is practiced mainly by psychological methods with the aim of evoking a planned psychological reaction in other people". Various techniques are used, and are aimed at influencing a target audience's value system, belief system, emotions, motives, reasoning, or behavior. It is used to induce confessions or reinforce attitudes and behaviors favorable to the originator's objectives, and are sometimes combined with black operations or false flag tactics. It is also used to destroy the morale of enemies through tactics that aim to depress troops' psychological states. Target audiences can be governments, organizations, groups, and individuals, and is not just limited to sold ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Developing Countries
A developing country is a sovereign state with a lesser developed industrial base and a lower Human Development Index (HDI) relative to other countries. However, this definition is not universally agreed upon. There is also no clear agreement on which countries fit this category. The term low and middle-income country (LMIC) is often used interchangeably but refers only to the economy of the countries. The World Bank classifies the world's economies into four groups, based on gross national income per capita: high, upper-middle, lower-middle, and low income countries. Least developed countries, landlocked developing countries and small island developing states are all sub-groupings of developing countries. Countries on the other end of the spectrum are usually referred to as high-income countries or developed countries. There are controversies over this term's use, which some feel it perpetuates an outdated concept of "us" and "them". In 2015, the World Bank declared that ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Voter Targeting
Microtargeting is the use of online data to tailor advertising messages to individuals, based on the identification of recipients’ personal vulnerabilities. Such tactics can be used for promoting a product or a political candidate. Direct marketing datamining techniques that are used often involve predictive market segmentation (aka cluster analysis). Microtargeting's tactics rely on transmitting a tailored message to a subgroup on the basis of unique information about that subgroup. Microtargeting is increasingly used by political parties and in election campaigns, including Australia, the United States Republican and Democratic political parties, as well as candidates who track individual voters and identify potential supporters. They use various means of communication such as direct mail, phone calls, home visits, television, radio, web advertising, email, and text messaging, among others, to communicate with voters, crafting messages to build support for fundraising, ca ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Management
In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives. Developing a good relationship with target markets is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the target markets share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer's brand association as well as relationships with members of the supply chain. Definitions In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competiti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Media
Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social media'' arise due to the variety of stand-alone and built-in social media services currently available, there are some common features: # Social media are interactive Web 2.0 Internet-based applications. # User-generated content—such as text posts or comments, digital photos or videos, and data generated through all online interactions—is the lifeblood of social media. # Users create service-specific profiles for the website or app that are designed and maintained by the social media organization. # Social media helps the development of online social networks by connecting a user's profile with those of other individuals or groups. The term ''social'' in regard to media suggests that platforms are user-centric and enable communal ac ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Disinformation Campaign
Disinformation is false information deliberately spread to deceive people. It is sometimes confused with misinformation, which is false information but is not deliberate. The English word ''disinformation'' comes from the application of the Latin prefix ''dis-'' to ''information'' making the meaning "reversal or removal of information". The rarely used word had appeared with this usage in print at least as far back as 1887. Some consider it a loan translation of the Russian ''dezinformatsiya'', derived from the title of a KGB black propaganda department. Defector Ion Mihai Pacepa claimed Joseph Stalin coined the term, giving it a French-sounding name to claim it had a Western origin. Russian use began with a "special disinformation office" in 1923. Disinformation was defined in ''Great Soviet Encyclopedia'' (1952) as "false information with the intention to deceive public opinion". Operation INFEKTION was a Soviet disinformation campaign to influence opinion that the U.S ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Roger Gabb
Roger is a given name, usually masculine, and a surname. The given name is derived from the Old French personal names ' and '. These names are of Germanic origin, derived from the elements ', ''χrōþi'' ("fame", "renown", "honour") and ', ' ("spear", "lance") (Hrōþigēraz). The name was introduced into England by the Normans. In Normandy, the Frankish name had been reinforced by the Old Norse cognate '. The name introduced into England replaced the Old English cognate '. ''Roger'' became a very common given name during the Middle Ages. A variant form of the given name ''Roger'' that is closer to the name's origin is ''Rodger''. Slang and other uses Roger is also a short version of the term "Jolly Roger", which refers to a black flag with a white skull and crossbones, formerly used by sea pirates since as early as 1723. From up to , Roger was slang for the word "penis". In ''Under Milk Wood'', Dylan Thomas writes "jolly, rodgered" suggesting both the sexual double ente ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jonathan Marland, Baron Marland
Jonathan Peter Marland, Baron Marland (born 14 August 1956) is a British businessman and politician, having served as Prime Minister's Trade Envoy, Minister for Energy and Climate Change and Business, Innovation and Skills, and Treasurer of the Conservative Party. Marland is currently the Chairman of the Commonwealth Enterprise and Investment Council. Education Marland was educated at Shrewsbury School. Business career Marland was one of the founding directors of Jardine Lloyd Thompson Group plc, a multinational insurance business. He led the acquisitions or investment of Janspeed Ltd, Hunter Wellington Boots, Insurance Capital Partners, Jubilee Holdings Ltd, ''The Cricketer'' magazine, and Eco World Management and Advisory Services (UK) Ltd. He is a member of the Investment Advisory Committee of the Kuwait Investment Authority. He was one of the owners of SCL Group and Cambridge Analytica, having been convinced by Nigel Oakes to invest in a company that should focus on "secu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bella Caledonia
''Bella Caledonia'' is an online magazine publishing social, political and cultural commentary. It was launched in 2007 and came to particular prominence during the campaign period of the Scottish independence referendum that was held in 2014. The site is not affiliated to any political party. Until late 2017, it also produced a 24-page print magazine which appeared as a supplement in '' The National'' on the first Saturday of every month. History In October 2007, writers Mike Small and Kevin Williamson launched Bella Caledonia at the Radical Book Fair in Edinburgh. The site provided some robust political commentary and explored ideas of self-determination. It was named after a character from Alasdair Gray's novel '' Poor Things''. Gray later provided the site with a new version of his artwork. By 2011, the magazine was gaining more recognition for its content and '' The List'' ranked it highly in a feature about top Scottish websites. During the discussions and debates that too ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
