Double Double Whammy is an independent record label founded by Dave Benton and Mike Caridi in October 2011 whilst studying at

SUNY Purchase The State University of New York at Purchase (commonly Purchase College or SUNY Purchase) is a Public college, public Liberal arts colleges in the United States, liberal arts college in Purchase, New York. It is one of 13 comprehensive colleges ...

, a

liberal arts college A liberal arts college or liberal arts institution of higher education is a college with an emphasis on undergraduate study in liberal arts and sciences. Such colleges aim to impart a broad general knowledge and develop general intellectual capac ...

New York state New York, officially the State of New York, is a state in the Northeastern United States. It is often called New York State to distinguish it from its largest city, New York City. With a total area of , New York is the 27th-largest U.S. stat ...

History

Double Double Whammy was founded by Dave Benton and Mike Caridi in October 2011. The pair started releasing tapes for their own band

LVL UP LVL UP was an American lo-fi band from Purchase, New York, United States. History LVL UP formed in 2011 at SUNY Purchase as a recording project between Mike Caridi, Dave Benton, and their friend Ben Smith, with the original intention of releasi ...

, and local bands at SUNY Purchase, the college they attended in New York state. They considered the label inspired by other indie rock labels such as

Merge Merge, merging, or merger may refer to: Concepts * Merge (traffic), the reduction of the number of lanes on a road * Merge (linguistics), a basic syntactic operation in generative syntax in the Minimalist Program * Merger (politics), the comb ...

and K. In 2014 Double Double Whammy released the breakout albums from

Frankie Cosmos Greta Simone Kline (born March 21, 1994), formerly known by the stage name Frankie Cosmos, is an American musician and singer-songwriter. She is known for her independent releases, inspired by Frank O'Hara's poetry, DIY ethics of K Records and ...

and, fellow SUNY Purchase alumnus,

Mitski Mitski Miyawaki (born Mitsuki Laycock; September 27, 1990), known professionally by the mononym Mitski, is a Japanese-born American singer-songwriter. Mitski self-released her first two albums, '' Lush'' (2012) and '' Retired from Sad, New Caree ...

. After college the label moved to Brooklyn. Benton left the label in the Fall of 2016, and it is now run by Caridi with Mallory Hawkins, who joined the label in January 2018. In February 2018, Double Double Whammy and

Polyvinyl Records In polymer chemistry, vinyl polymers are a group of polymers derived from substituted Vinyl group, vinyl () monomers. Their Polymer backbone, backbone is an extended alkane chain . In popular usage, "vinyl" refers only to polyvinyl chloride (PVC) ...

announced a partnership moving forward. Through this partnership, Polyvinyl provides distribution, accounting, webstore fulfillment, and other shared services, while Double Double Whammy maintains creative autonomy. In September 2018

Pitchfork A pitchfork (also a hay fork) is an agricultural tool with a long handle and two to five tines used to lift and pitch or throw loose material, such as hay, straw, manure, or leaves. The term is also applied colloquially, but inaccurately, to th ...

described the label as largely releasing singer-songwriters that have "a knack for delivering devastating details with a quiet force" and that it has helped "shift the sound of indie rock/pop over the last few years".

Artists with releases on Double Double Whammy

*2nd Grade * Babehoven *

Bellows A bellows or pair of bellows is a device constructed to furnish a strong blast of air. The simplest type consists of a flexible bag comprising a pair of rigid boards with handles joined by flexible leather sides enclosing an approximately airtigh ...

*Bread Pilot *Cende *

Crying Crying is the dropping of tears (or welling of tears in the eyes) in response to an emotional state, or pain. Emotions that can lead to crying include sadness, anger, and even happiness. The act of crying has been defined as "a complex secretom ...

Florist Floristry is the production, commerce, and trade in flowers. It encompasses flower care and handling, floral design and arrangement, merchandising, production, display and flower delivery. Wholesale florists sell bulk flowers and related sup ...

* Free Cake for Every Creature *

Gabby's World Gabby's World (formerly Ó and Eskimeaux) is the recording project of Gabrielle Smith, an American singer-songwriter and producer from Brooklyn. Smith began making and releasing experimental ambient music in 2007. Since then, the solo project ha ...

*Gemma *The Glow *The Goodbye Party *

Great Grandpa Great Grandpa are an American indie rock group from Seattle, Washington. History Great Grandpa began in 2014, releasing their first EP titled ''Can Opener'' the following year on Broken World Media. Two years later, the band released their first ...

* Hatchie * Hovvdy *

Lomelda Lomelda is the stage name of musician Hannah Read. According to Read, Lomelda is a made-up word that means "echo of the stars". Career Read was raised in Silsbee, Texas. She began her music career playing in bands with her brother and with high ...

Long Beard Long Beard is the stage name of New Brunswick, New Jersey musician Leslie Bear, born 23 October 1990. History Bear released her first EP, ''Holy Crow'', in 2014. Bear released her first album in 2015 on Team Love Records titled ''Sleepwalker''. ...

Mirah Mirah (born Mirah Yom Tov Zeitlyn) is an American musician and songwriter based in Brooklyn, New York. After getting her start in the music scene of Olympia, Washington in the late 1990s, she released a number of well-received solo albums on K ...

*Quarterbacks *

Radiator Hospital Radiator Hospital is an American indie rock band. Though songwriter Sam Cook-Parrott (vocals/guitar) is from Grand Rapids, Michigan, they are now based in Philadelphia. The rest of the current lineup is Cynthia Schemmer (guitar/vocals), Jon Rybic ...

*Sean Henry *Skirts *

Told Slant Told Slant is a low-fi indie band from Brooklyn. It is led by Felix Walworth, who is non-binary, and uses they/them pronouns. Walworth is also involved in other projects, including Gabby's World, Florist, and Bellows. David Anthony, writing for ' ...

Yowler Maryn Jones, known by the stage name Yowler, is an American musician. Jones is the guitarist and lead vocalist of the band All Dogs and formerly a member of the band Saintseneca Saintseneca is an American folk rock band from Columbus, Ohio, th ...

References

Record labels established in 2011 American independent record labels {{US-record-label-stub