Digilant (formerly AdNetik) is a marketing technology company that offers a platform designed to support programmatic media buying. Digilant is headquartered in the Boston, MA, with additional offices in

Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...

Colombia Colombia (, ; ), officially the Republic of Colombia, is a country in South America with insular regions in North America—near Nicaragua's Caribbean coast—as well as in the Pacific Ocean. The Colombian mainland is bordered by the Car ...

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and the

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History

Founded in 2009 as Adnetik with funding from the

Barcelona Barcelona ( , , ) is a city on the coast of northeastern Spain. It is the capital and largest city of the autonomous community of Catalonia, as well as the second most populous municipality of Spain. With a population of 1.6 million within ci ...

-based Rodes family, the company rebranded as Digilant in July 2012 to distance itself from its origins as part of Havas. In March 2014 founding CEO, Edward Montes, left to become chief revenue officer at DataXu. In July 2014, Digilant was reorganized under a new parent company, ispDigital, alongside two sister companies, Acceso and Antevenio, offering compatible services, and under a new CEO, Don Epperson.

Products and services

Digilant's products and services are designed to assist marketers in uncovering insights about their online audience. Digilant products are available, as managed services or through a self-service interface. Digilant is a media buying platform that combines data management from proprietary and third-party sources with real-time bidding technology to distribute display, video and mobile ads across ad exchanges, ad networks, publisher sites, video exchanges, and mobile exchanges. Digilant's platform is connected to third-party ad and video exchanges including: adap.tv, adbrite, Google DoubleClick,

AppNexus Xandr, formerly known as AppNexus, is an American multinational technology company operating a cloud-based software platform that enables and optimizes programmatic online advertising. Headquartered in the Flatiron District of New York City, the ...

, OpenX, Yahoo Ad Exchange,

Rubicon Project Magnite Inc. (formerly Rubicon Project) is an American online advertising technology firm based in Los Angeles, California. The company was formed following a merger between Rubicon Project and Telaria in 2020. History Rubicon Project was founde ...

and Improve Digital.

Awards

*January 2011—Digilant CEO, Edward Montes, was awarded the Latino Trendsetter Award by '' LatinTRENDS'' Magazine. *November 2011—Digilant (as Adnetik) received the Media Owner Award from the Institute of Practitioners in Advertising in London for Most Effective Online Campaign. *February 2012—Digilant (as Adnetik) Adnamed AlwaysOn Top 100 private companies. *July 2013—Digilant named AlwaysOn Global 250.

References

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History

Products and services

Awards

References

See also

See also