Centro Cultural de la Raza
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The Centro Cultural de la Raza (Spanish for ''Cultural Center of the People'') is a non-profit organization with the specific mission to create, preserve, promote and educate about
Chicano Chicano or Chicana is a chosen identity for many Mexican Americans in the United States. The label ''Chicano'' is sometimes used interchangeably with ''Mexican American'', although the terms have different meanings. While Mexican-American ident ...
, Mexicano, Native American and
Latino Latino or Latinos most often refers to: * Latino (demonym), a term used in the United States for people with cultural ties to Latin America * Hispanic and Latino Americans in the United States * The people or cultures of Latin America; ** Latin A ...
art and culture. It is located in Balboa Park in
San Diego, California San Diego ( , ; ) is a city on the Pacific Ocean coast of Southern California located immediately adjacent to the Mexico–United States border. With a 2020 population of 1,386,932, it is the eighth most populous city in the United States ...
.The cultural center supports and encourages the creative expression “of the indigenous cultures of the Americas.” It is currently a member of the
American Alliance of Museums American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, pe ...
. The Centro provides classes and presentations on drama, music, dance, and arts and crafts, many of which have origins in Mexico and "
Aztlán Aztlán (from nah, Astlan, ) is the ancestral home of the Aztec peoples. '' Astekah'' is the Nahuatl word for "people from Aztlan". Aztlan is mentioned in several ethnohistorical sources dating from the colonial period, and while they each cite ...
," a term used by Chicanos to indicate a return to a spiritual homeland and indigenous traditions and knowledge systems. Programs include Danza Azteca, Teatro Chicano, film screenings, exhibits, musical performances, installation art, readings, receptions and other events. The Centro's resident Ballet Folklorico company, Ballet Folklorico en Aztlan, also operates a dance academy at the Center. In addition, the Centro is available as a meeting place for community groups and organizations. The Centro's circular building has offices, workrooms, studios, and a theater. The performance space seats 150 people and has a 2,000 square foot art gallery. The Centro is one of the first community-based Chicano cultural centers and one of the largest in the Southwest. It is identifiable by a number of
mural A mural is any piece of graphic artwork that is painted or applied directly to a wall, ceiling or other permanent substrate. Mural techniques include fresco, mosaic, graffiti and marouflage. Word mural in art The word ''mural'' is a Spani ...
s painted near the building's main entrance.


History

The origins of the Centro go back to the mid 1960s. Social protests, such as
anti-Vietnam war Opposition to United States involvement in the Vietnam War (before) or anti-Vietnam War movement (present) began with demonstrations in 1965 against the escalating role of the United States in the Vietnam War and grew into a broad social move ...
demonstrations and work of activists like
Dolores Huerta Dolores Clara Fernández Huerta (born April 10, 1930) is an American labor leader and civil rights activist who, with Cesar Chavez, is a co-founder of the National Farmworkers Association, which later merged with the Agricultural Workers Organizi ...
and
Cesar Chavez Cesar Chavez (born Cesario Estrada Chavez ; ; March 31, 1927 – April 23, 1993) was an American labor leader and civil rights activist. Along with Dolores Huerta, he co-founded the National Farm Workers Association (NFWA), which later merged ...
leading with the
United Farm Workers The United Farm Workers of America, or more commonly just United Farm Workers (UFW), is a labor union for farmworkers in the United States. It originated from the merger of two workers' rights organizations, the Agricultural Workers Organizing ...
had given rise to grass-roots community movements in San Diego. Those involved with social protest saw that there would also be a need for a community center that was run by Chicanos and for Chicanos. At the
San Diego State University San Diego State University (SDSU) is a public research university in San Diego, California. Founded in 1897 as San Diego Normal School, it is the third-oldest university and southernmost in the 23-member California State University (CSU) system ...
, the Mexican American Youth Association (MAYA) was formed to recruit Chicano students to the university and make sure that they were able to complete their studies. This group, along with the Mexican American Liberation Art Front (MALAF) both recognized the need for a cultural center. In addition, MALAF also noticed that there were few places for Chicanos to exhibit their art.
Alurista Alberto Baltazar Urista Heredia (born August 8, 1947), better known by his nom de plume Alurista, is a Chicano poet and Activism, activist. Early life and education Urista was born in Mexico City and attended primary school in Morelos. He went to ...
, a poet, and artists
Guillermo Aranda Guillermo () is the Spanish form of the male given name William. The name is also commonly shortened to 'Guille' or, in Latin America, to nickname 'Memo'. People *Guillermo Amor (born 1967), Spanish football manager and former player *Guillermo Ar ...
and Salvador Roberto Torres, were all involved with MAYA, later to become M.E.C.H.A. and were very active in working towards both a cultural space as well as a space to create and show art. In 1968, the San Diego Parks and Recreation Department gave Torres permission to use the abandoned Ford Building in Balboa Park as a studio space for 6 months. Torres invited other visual artists and eventually the Ballet Foklorico en Aztlán, a folkloric dance group led by the Enrique family to use the space. Those involved included Alurista, Ochoa and Torres as well as Guillermo Aranda, Ruben de Anda, Leticia de Baca, the Aguilar sisters, Tomas Castañeda, Mario Acevedo Torero, Luis Espinoza, Ricardo Gonzalez and Antonio Rivas. The Ford Building by 1969 was a "major center of activities for San Diego's Chicano artists." Other artists such as Guillermo Rosette and musicians such as the Trio Moreno became involved at this time. They formally named themselves "Los Toltecas en Aztlán" in order to be able to create a more solid group identity. Los Toltecas en Aztlán wrote this as their founding principle: "The Tolecas en Aztlán shall be constituted of all those Chicano Artists dedicated to Human Truth and Chicano Beauty, which in our belief can only be lived up to through Mutual Self-Respect, Self-Determination in our endeavors, and the Self-Sacrifice of our individual differences for the sake of a Centro Cultural de la Raza where our indigenous ancestral spirit of brotherhood, justice and peace can flourish in contemporary Chicano Art Forms." Los Toltecas en Aztlán had forty members by 1970. Plans were begun to convert the Ford Building into Centro Cultural de la Raza. First, Los Toltecas en Aztlán petitioned the city of San Diego to use the building to create a cultural center. The proposal for the Centro went before city council, to the current mayor, Frank Curran, and to other Chicano organizations and interested individuals in order to gain support. The city of San Diego, however, had begun making plans to turn the Ford Building into an aerospace museum. According to Ochoa, the city and the "establishment" were uncomfortable with what the Toltecas were doing in Balboa Park. He says, "At one time there was 300 cars outside the Ford Building -- all Mexicans. They never saw so many Mexicans in Balboa Park before." At the same time that Los Toltecas en Aztlán were petitioning the city to create a cultural center, in another part of San Diego where there had once been a vibrant Hispanic
barrio ''Barrio'' () is a Spanish language, Spanish word that means "Quarter (urban subdivision), quarter" or "neighborhood". In the modern Spanish language, it is generally defined as each area of a city, usually delimited by functional (e.g. residenti ...
, citizens were occupying the former neighborhood and demanding the city turn the space into a park. Torres and other members of Los Toltecas en Aztlán were involved in this protest, calling the area
Chicano Park Chicano Park is a 32,000 square meter (7.9 acre) park located beneath the San Diego-Coronado Bridge in Barrio Logan, a predominantly Chicano or Mexican American and Mexican-migrant community in central San Diego, California. The park is home to ...
. The
Chicano Park Chicano Park is a 32,000 square meter (7.9 acre) park located beneath the San Diego-Coronado Bridge in Barrio Logan, a predominantly Chicano or Mexican American and Mexican-migrant community in central San Diego, California. The park is home to ...
protest and other issues became part of a new proposal, citing a great need to create Centro Cultural de la Raza. The new proposal was brought to the city by Alurista, Torres, and Aranda. Despite this, the city attempted to evict the artists from the Ford Building. Los Toltecas en Aztlán refused to leave. In October, the Chicano Federation of San Diego County became involved and helped Los Toltecas en Aztlán express their concerns to the city manager, Walter Hahn. Los Toltecas en Aztlán refused to leave the Ford Building until another site was given them for the center. Eventually the city offered to give them an abandoned water tank that was originally built in 1914. Alurista was largely responsible for the final negotiations which included use of the new facility and a city contribution of $22,000 to the new building. The monetary contribution from the city included improvements to the building such as installing lights, heaters, water and a wood floor for the Ballet Folklorico. Los Toltecas en Aztlán moved into the new building in May 1971 and worked hard to get the building ready for a grand inauguration on July 11, 1971. The grand opening ceremonies attracted over 500 people and included music, dance and an art exhibition inside the building. The first mural "La Dualidad" in the new Centro building was created by Aranda and a team of volunteers and was completed in 1984. Outside of the building are murals by Mario Aguilar, Aranda, Barajas, Arturo Roman, Neto del Sol, David Avalos, Antonio de Hermosillo, Samuel Llamas, Antonio Perez and Ochoa. The Centro was known internationally as a dynamic cultural center where academics such as
Shifra Goldman Shifra Goldman (née Meyerowitz; July 18, 1926 – September 11, 2011) was an American art historian, feminist, and activist. She had a probing intellect and a sense of "brutal" honesty. She also had an "encyclopedic" knowledge of art history an ...
, Tomas Ybarra Frausto and
Chon Noriega Chon A. Noriega is an American art historian, media scholar, and curator. Noriega is professor of cinema and media studies at UCLA School of Theater, Film and Television. He was also the director of the UCLA Chicano Studies Research Center (CSRC) ...
could be found conversing with community members as well as artists such as Magu, Luis Valdez,
Judy Baca Judith Francisca Baca (born September 20, 1946) is an American artist, activist, and professor of Chicano studies, world arts, and cultures based at the University of California, Los Angeles. She is the co-founder and artistic director of the So ...
, Sergio Arau,
Lalo Guerrero Eduardo "Lalo" Guerrero (December 24, 1916 – March 17, 2005) was an American guitarist, singer and farm labor activist best known for his strong influence on later Latin musical artists. Early life Guerrero was born in Tucson, Arizona, one o ...
, Jose Montoya, Barbara Carrasco,
Gabino Palomares Gabino Palomares Gómez (born May 26, 1950. Comonfort, Guanajuato, México) is a Mexican singer-songwriter and a social and political activist. He is one of the main exponents of the nueva canción movement in Latin America, and one of the founder ...
and El Vez. Groups that formed through the work of the Centro include: Ballet Folklórico en Aztlán, founded by Herminia Enrique; Treatro Meztizo and Trio Moreno, a musical group, BAWTAF (The Border Arts Workshop/Taller de Arte Fronterizo). In addition countless artists, musicians, performers, writers, dancers and activists were nurtured at the Centro, including Culture Clash,
Gronk ''grOnk'', or GRoNK, was a Canadian literary magazine begun in 1967 by bpNichol and others (for example, David Aylward, David W. Harris (later David UU; co-editor for the first series (8 issues, 1967), and editor of most of the seventh series ( ...
, Guillermo Gomez Peña, Lalo Lopez Alcaraz, the
Taco Shop Poets Taco Shop Poets is the name of a poetry and spoken word collective formed in 1994 at a Poetry Series, Taco Shop Poetry, hosted by Adolfo Guzman-Lopez at the Centro Cultural de la Raza in Balboa Park, San Diego. It grew to a collective of over ...
,
Yareli Arizmendi Yareli Arizmendi (1964) is a Mexican actress, writer, and director. Born in Mexico City, Arizmendi went to high school in Kansas (Academy of Mt. St. Scholastica), then received a BA in Political Science and her MFA in Theatre from the graduate act ...
, James Luna, David Avalos, Dora Areola, Chicano Secret Service, Richard A. Lou, Robert J. Sanchez, and Isaac Artenstein - all of whom have achieved prominence in the arts and culture community.


Boycott

A seven-year boycott (2000–2007) of the center was carried out by many artists, supporters, community members and even one of the founders, Ochoa. The dispute left the Centro in a "tenuous state." Disagreements with changes made by new administrators of the Centro caused the rift.


Today

As a cultural center, the Centro not only promotes creative expression in art and formal art classes, but also includes in its busy schedule a variety of workshops in danza folklórica as well as other
interpretive dance Interpretive dance is a family of modern dance styles that began around 1900 with Isadora Duncan. It used classical concert music but marked a departure from traditional concert dance. It seeks to translate human emotions, conditions, situations o ...
forms, music, theater, spoken word, drumming and more. In addition, numerous public presentations including exhibitions, concerts, installations, theater, dance, spoken word and multimedia events take place at the Centro. The Centro currently operates on a budget of $30,000 a year with no employees and only volunteers working for the organization. The Centro Cultural de la Raza Archives from 1970-1999 are housed at the
University of California, Santa Barbara The University of California, Santa Barbara (UC Santa Barbara or UCSB) is a Public university, public Land-grant university, land-grant research university in Santa Barbara County, California, Santa Barbara, California with 23,196 undergraduate ...
(Collection: CEMA 12).


Directors

1971-1975 Guillermo "Yermo" Aranda 1988-1990 Victor Ochoa


References


External links

*
Centro Cultural de la Raza Archives CEMA 12
{{authority control 1970 establishments in California Artist-run centres Arts centers in California Balboa Park (San Diego) Chicano Community centers in California Dance organizations Hispanic and Latino American culture in San Diego Mexican-American culture in San Diego Native American history of California Organizations established in 1970 Tourist attractions in San Diego Arts organizations established in the 1970s