The Chrysler Six was a series of cars that were all installed with the
Chrysler Straight Six when the company assumed operations of the
Maxwell Automobile Company in 1924, and
Chalmers Automobile Company in 1926. The Chrysler Six initially consisted of several Models, then Series designations that originally declared the approximate top speed each vehicle was able to consistently maintain, then each series number was incrementally updated every new model year, and each series was offered in several body style choices. The engines were technically advanced for their time and were entered in the
24 Hours of Le Mans
The 24 Hours of Le Mans (french: link=no, 24 Heures du Mans) is an endurance-focused Sports car racing, sports car race held annually near the town of Le Mans, France. It is the world's oldest active Endurance racing (motorsport), endurance r ...
for 1925, 1928 and 1929.
History
Development of the B-70 began as early as 1919 for
Willys Corporation, a holding company owned by
John Willys
John is a common English name and surname:
* John (given name)
* John (surname)
John may also refer to:
New Testament
Works
* Gospel of John, a title often shortened to John
* First Epistle of John, often shortened to 1 John
* Second ...
, independent of the Willys-Overland Organization. The vehicle was originally intended to be launched as the Willys Six. Three former
Studebaker
Studebaker was an American wagon and automobile manufacturer based in South Bend, Indiana, with a building at 1600 Broadway, Times Square, Midtown Manhattan, New York City. Founded in 1852 and incorporated in 1868 as the Studebaker Brothers M ...
engineers were responsible for the design, Fred Zeder, Owen Skelton and Carl Breer, who were known as "
The Three Musketeers
''The Three Musketeers'' (french: Les Trois Mousquetaires, links=no, ) is a French historical adventure novel written in 1844 by French author Alexandre Dumas. It is in the swashbuckler genre, which has heroic, chivalrous swordsmen who fight f ...
" when they worked for Studebaker and introduced the
Studebaker Big Six
The Studebaker Big Six was an automobile produced by the Studebaker Corporation of South Bend, Indiana between 1918 and 1926, being designated the Model EG (1918–21), the EK (1922–24) and the EP (1925–26); its name was due to the 127" wheelba ...
.
When the Willys Corporation went bankrupt in 1919,
William C. Durant
William Crapo Durant (December 8, 1861 – March 18, 1947) was a leading pioneer of the United States automobile industry and co-founder of General Motors and Chevrolet. He created a system in which a company held multiple marques – each s ...
, who had been fired as president of
General Motors
The General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. It is the largest automaker in the United States and ...
for a second time, out bid the purchase of their modern factory in
which originally built
Duesenberg
Duesenberg Automobile and Motors Company, Inc. was an American race car, racing and luxury car, luxury automobile manufacturer founded in Indianapolis, Indiana, by brothers Fred Duesenberg, Fred and August Duesenberg in 1920. The company is ...
s,
including several prototypes and the Willys Six, against Walter Chrysler who was only interested in the Willys Six car. For his new company, Chrysler needed a bigger, more luxurious vehicle with which to compete against the
Buick Master Six
The Buick Master Six Series 40 and Series 50, based on the wheelbase used, was an automobile built by Buick from 1925 to 1928 and shared the GM B platform with the Oldsmobile Model 30. Previously, the company manufactured the Buick Six that use ...
, Chrysler's former employer. When Durant won the bidding, it led to the creation of the
Flint Six and an attempt to create a competitor to GM called
United States Motor Company
The United States Motor Company (USMC) was organized by Benjamin Briscoe in 1910 as a selling company, to represent various manufacturers. It had begun life as the International Motor Company in 1908 in an attempt to create a major consolidati ...
. Zeder, Skelton and Breer did not agree at all with the new concept, especially since many of their innovative ideas had been highlighted. Chrysler brought the three to
Chalmers, where they resumed development from mid-1923 at the point at which it had been interrupted by Durant. In January 1924, the finished product was ceremoniously presented to the public as the Chrysler Six Model B-70 in the
Commodore Hotel on the occasion of the
New York Auto Show
The New York International Auto Show is an annual auto show that is held in Manhattan in late March or early April. It is held at the Jacob Javits Convention Center. It usually opens on or just before Easter weekend and closes on the first Su ...
.
Model B-70
The Chrysler Six Model B-70 is a
full-size car
Full-size car—also known as large car—is a vehicle size class which originated in the United States and is used for cars larger than mid-size cars, it is the largest size class for cars. In Europe, it is known as E-segment or F-segment.
Af ...
that was the first car produced by
Chrysler
Stellantis North America (officially FCA US and formerly Chrysler ()) is one of the " Big Three" automobile manufacturers in the United States, headquartered in Auburn Hills, Michigan. It is the American subsidiary of the multinational automoti ...
from 1924 to 1925. It was the first model produced under the Chrysler brand. It replaced the cars of
Maxwell, whose brand was bought by
Walter Chrysler
Walter Percy Chrysler (April 2, 1875 – August 18, 1940) was an American industrial pioneer in the automotive industry, American automotive industry executive and the founder and namesake of American Chrysler Corporation.
Early life
Chrysler wa ...
in 1921. Nine different bodies supplied from
Fisher Body
Fisher Body was an automobile coachbuilder founded by the Fisher brothers in 1908 in Detroit, Michigan. A division of General Motors for many years, in 1984 it was dissolved to form other General Motors divisions. Fisher & Company (originally Allo ...
Co. were offered in the first year of production. The open cars initially had horizontally split windshields inspired by the
Brewster windshield and wheels with five lug nuts attached to hydraulic four-wheel drum brakes.
The success was sensational: 32,000 cars had been sold by the end of 1924, a new record for the introduction of a new model.
With the introduction of the B-70, the production of the Chalmers was stopped.
The entry level Roadster with rumble seat was available for US$1,595 ($ in dollars ), while top model documented was the Town Car listed at US$3,725 ($ in dollars ). The new Chrysler offered several items, technology and body style choices that had become extra cost items from other manufacturers that Chrysler included for no extra cost, while it was priced in the medium price field.
The cars with the high-performance engines reached a top speed of 70 to 75 mph (112 to 120 km/h), only about 5 mph less than the
Packard Eight
The Packard Eight was a luxury automobile produced by Packard between 1924 and 1936, and was an all new platform that took the top market position from the earlier Packard Twin Six which was first introduced in 1916. When it was introduced, it was ...
.
Ralph DePalma
Raffaele "Ralph" De Palma (December 19, 1882 – March 31, 1956) was an Italian-American racecar driving champion who won the 1915 Indianapolis 500. His entry at the International Motorsports Hall of Fame estimates that he won about 2,0 ...
won the Mt. Wilson hill climb driving a stripped down touring car 1,000 miles in 786 minutes on 5 January 1925.
A stripped down roadster was entered at the
1925 24 Hours of Le Mans
The 1925 24 Hours of Le Mans was the 3rd Grand Prix of Endurance, and took place on 20 and 21 June 1925. It was the last of the three races spanning 1923 to 1925 to determine the winner of the Rudge-Whitworth Triennial Cup, as well the second rac ...
where it finished the race, and
Sir Malcolm Campbell
Major Sir Malcolm Campbell (11 March 1885 – 31 December 1948) was a British racing motorist and motoring journalist. He gained the world speed record on land and on water at various times, using vehicles called ''Blue Bird'', including a 1 ...
set a lap record of at
Brooklands
Brooklands was a motor racing circuit and aerodrome built near Weybridge in Surrey, England, United Kingdom. It opened in 1907 and was the world's first purpose-built 'banked' motor racing circuit as well as one of Britain's first airfields, ...
in a
streamlined roadster.
In the following year, Maxwell became the Chrysler Corporation.
The cars continued to be built almost unchanged, only the split windshield on the open models was replaced by a one-piece, top-hinged version. From mid-1925, Chrysler produced its own bodies after purchasing the Kercheval Body Factory of Detroit which became the Chrysler Factory at Jefferson Avenue.
The hood ornament/radiator cap was a stylized Viking
Winged helmet
A winged helmet is a helmet decorated with wings, usually on both sides. Ancient depictions of the god Hermes, Mercury and of Roma depict them wearing winged helmets, and in the 19th century the winged helmet became widely used to depict the Cel ...
.
Model G-70
In 1926, the Model B-70 was replaced by the Model G-70, of which 72,039 G-70s out of a total of 108,600 Chryslers had been built.
The G-70 was an appearance upgrade while the previous B-70 had only been manufactured for two years. There were minor changes made to the door openings, headlight design had exterior trim changes while the exterior headlight housings had lengthened. There were several body style choices offered in both two-door and four door configurations, and among them was the Chrysler Touring four-door, five-passenger which was listed at US$1,395 ($ in dollars ). There was for the first time a trim package called Royal Coupe and Crown Sedan which in later years became model names. The only engine displacement offered was the . The G-70 was joined by the all new luxury model
Chrysler Series E-80 which was renamed Imperial for 1927
for the first time.
Series 60 and Series 70
The Series 60 was the shorter wheelbase version of the Model G-70 in 1927, while the Series 70 remained with the longer wheelbase.
Chrysler branded vehicles were now positioned as "nicely equipped" and due to the sales successes, the company purchased
Dodge
Dodge is an American brand of automobiles and a division of Stellantis, based in Auburn Hills, Michigan. Dodge vehicles have historically included performance cars, and for much of its existence Dodge was Chrysler's mid-priced brand above P ...
in 1928, while the entry level Chrysler Series 50 was rebranded
Plymouth
Plymouth () is a port city and unitary authority in South West England. It is located on the south coast of Devon, approximately south-west of Exeter and south-west of London. It is bordered by Cornwall to the west and south-west.
Plymouth ...
in 1928, and
DeSoto would be introduced in 1929.
The Series 60 was developed from the previous Series 50 which only had a four-cylinder engine, then was changed to the Plymouth Model Q. The Series 60 had upgraded interior and the six-cylinder engine and upscale appearance items, and was offered in six, two-door body style choices to include roadsters with only two, four-door body style selections of a choice of convertible open or closed passenger compartment.
The Series 70 remained with the established longer wheelbase, offering seven, two-door body style choices and five, four-door body style selections. Different body style choices were given "sport" or "custom sport" model names for phaeton, rumbleseat coupes and convertibles and a landau brougham. Standard equipment included hydraulic brakes, one-piece glass windshields, and a
Delco-Remy ignition system as well as a coincidental lock on the manual transmission. Both the Series 60 and 70 offered standard equipment wheel size of with a choice of wooden spoke or pressed steel discs. The top level body style choice for the Series 70 was the Crown Sedan at US$1,795 ($ in dollars ), offering features that were extra cost on other brands as standard. One of the optional items were a removable windshield and wind wings for coupes installed with a rumbleseat. The
Dodge Six was first introduced in 1927 and was based on the Chrysler Six Series 60.
For 1928 the Series 62 and Series 72 offered appearance changes and engineering improvements, adding more standard equipment while keeping retail prices unchanged. As the flagship Imperial Series 80L began to offer customized coachwork choices for additional cost, the Series 72 offered similar appearances and model naming conventions but modestly priced without the "Imperial" name.
Advancements shared with the Series 62 and 72 include a taller radiator, headlight posts attached to the chassis directly, tubular front axle, rubber shock insulators on leaf springs, with throttle and headlight controls installed on the steering wheel center hub. Convenience items included an electric gas gauge installed in the instrument panel, ignition lock on the dashboard, and an exterior mounted sun visor. Prices listed for the Series 62 four-door, five passenger Landau Sedan was documented at US$1,235 ($ in dollars ) on a wheelbase while the Series 72 four-door, five passenger Imperial Town Cabriolet by LeBaron was listed at US$3,595 ($ in dollars ) on a wheelbase.
Four Series 72 roadsters were entered in the
1928 24 Hours of Le Mans
The 1928 24 Hours of Le Mans was the 6th Grand Prix of Endurance that took place at the Circuit de la Sarthe on 16 and 17 June 1928.
Bentley director Woolf Barnato and Australian-born Bernard Rubin in a Bentley 4½ Litre gave the company back- ...
. All were driven by French teams while two finished third and fourth in their class, which only consisted of two
Bentley 4½ Litre
The Bentley 4½ Litre is a British car based on a rolling chassis built by Bentley Motors. Walter Owen Bentley replaced the Bentley 3 Litre with a more powerful car by increasing its engine displacement to . A racing variant was known as the Blo ...
and one
Stutz Vertical Eight BB, while two cars did not finish due to radiator and starter failure.
The Series 62 was
badge engineered
In the automotive industry, rebadging is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand (at high cost or risk), a manu ...
again and introduced as the
DeSoto Six
The DeSoto Six was first introduced in 1929 and was badge engineered from the 1929 Chrysler Six Series 62 with the same wheelbase, while it offered a smaller Chrysler flathead engine#Straight-6, Chrysler I6 with an overall length of . It was offe ...
in 1929.
Production year 1929 introduced two series platforms as the Chrysler Six, with the Series 65 with a wheelbase and the Series 75 had a wheelbase. Both Series shared narrow profile radiators and the cowl height was increased. The ignition switch was upgraded to a keyhole, and the crown depth of the fenders over the wheels was lengthened, and built-in adjustable radiator shutters were introduced as well. The color combination of the dashboard was how the different series could be distinguished, with silver and black for the Series 65 and gold and black for the Series 75. Delco Remy Lovejoy hydraulic shock absorbers were now available on all Series. Coachwork choices were reduced for the Series 65 and added to the Series 75, listing five coupe selections and seven sedan choices, listing four separate convertible sedan options.
One Series 75 and one Series 77 roadsters were again entered in the
1929 24 Hours of Le Mans
The 1929 24 Hours of Le Mans was the 7th Grand Prix of Endurance that took place at the Circuit de la Sarthe on 15 and 16 June 1929.
In the most dominant display in the race to date, Bentley achieved a comprehensive victory taking the first f ...
, where both were driven by the same French teams from the previous year and finished sixth and seventh in their class, which only consisted of three
Bentley 4½ Litre
The Bentley 4½ Litre is a British car based on a rolling chassis built by Bentley Motors. Walter Owen Bentley replaced the Bentley 3 Litre with a more powerful car by increasing its engine displacement to . A racing variant was known as the Blo ...
s.
Series CJ, CM, CI, CO, CA, CB
The new decade 1930 saw updated styling and engineering efforts for Chrysler, that introduced the Chrysler Six Series CJ, which was a downsized version of the Series 66, Series 70 and the Series 77. The timing was not the best with the
Wall Street Crash of 1929
The Wall Street Crash of 1929, also known as the Great Crash, was a major American stock market crash that occurred in the autumn of 1929. It started in September and ended late in October, when share prices on the New York Stock Exchange colla ...
and the
Great Depression
The Great Depression (19291939) was an economic shock that impacted most countries across the world. It was a period of economic depression that became evident after a major fall in stock prices in the United States. The economic contagio ...
beginning in September but Chrysler forged ahead and updated their product line. While cars of the 1930s shared common appearances across all manufacturers, some stylistic features were introduced to distinguish, and Chrysler introduced
Pennon
A pennon, also known as a pennant or pendant, is a long narrow flag which is larger at the hoist than at the fly. It can have several shapes, such as triangular, tapering (square tail) or triangular swallowtail (forked tail), etc. In maritime ...
-type hood louvers on all Sixes, which was replaced mid-year with vertical hood louvers that were more functional and dissipated heat more effectively. The front headlight tie-bar was updated to a curved appearance and the model number attached as a pendant to the top of the bar.
In 1931, Chrysler's former employer Buick introduced the
Buick Century
Buick Century is the model name that was used by Buick for a line of upscale full-size cars from 1936 to 1942 and 1954 to 1958, as well as from 1973 to 2005 for mid-size cars.
The first Buick Century debuted as the Series 60 then renamed in 19 ...
which installed the large straight eight from the Roadmaster and installed it in the entry-level Special.
The Series CJ introduced a different chassis from the previous Series 60 and 70 in that it was closer to the ground, and introduced hydraulic internal brakes, a fuel pump, rubber spring
shackle
A shackle (or shacklebolt), also known as a gyve, is a U-shaped piece of metal secured with a clevis pin or bolt across the opening, or a hinged metal loop secured with a quick-release locking pin mechanism. The term also applies to handcuffs ...
s and hydraulic
shock absorber
A shock absorber or damper is a mechanical or hydraulic device designed to absorb and damp shock impulses. It does this by converting the kinetic energy of the shock into another form of energy (typically heat) which is then dissipated. Most sh ...
s, while introducing a narrow profile radiator that was slightly angled rearwards that was used by the Chrysler Eight and Imperial. The Series CJ was offered as a Roadster, Business Coupe or Convertible Coupe, which was listed at US$925 ($ in dollars ) and a Touring Sedan or closed-body Royal Sedan, listed at US$845 ($ in dollars ). The 1931 Series CM was essentially the Series CJ with
cowl lights added at the edge of the engine hood and cowl next to the front door leading edge. The Series CM introduced the new
Cord L-29
Cord was the brand name of an American luxury automobile company from Connersville, Indiana, manufactured by the Auburn Automobile Company from 1929 to 1932 and again in 1936 and 1937.
The Cord Corporation was founded and run by E. L. Cor ...
influenced Chrysler corporate appearance shared with DeSoto, Dodge and Plymouth.
For 1932 The Series CI was the sole straight-six product and replaced the original Series 60 and 70, and ended the naming tradition of using top miles per hour attainable in the series names and ended the original appearance body work introduced in 1925. Engineering advances and appearances that were first introduced in 1931 on the Imperial Eight had become standard equipment on all Chryslers, to include the Series CI.
Model year 1933 Series CO was largely a carryover with front fenders that extended forward and the crown of the fenders was deeper to cover the wheels. To aid entry into the front passenger compartment, the doors on both two- and four-door vehicles were hinged in the center, so that the front doors opened from the leading edge of the doors, or in a "
suicide door
A suicide door is an automobile door hinged at its rear rather than the front. Such doors were originally used on horse-drawn carriages, but are rarely found on modern vehicles, primarily because they are perceived as being less safe than a fron ...
" manner, but the rear doors opened at the trailing edge, or in a conventional manner. Ventilation doors on the sides of the engine compartment were now individual doors instead of vertical louvers, sharing an appearance with the Imperial.
For 1934, the
Chrysler Airflow
The Chrysler Airflow is a full-size car produced by Chrysler from 1934 to 1937. The Airflow was the first full-size American production car to use streamlining as a basis for building a sleeker automobile, one less susceptible to air resistance. ...
was introduced to replace the eight-cylinder
Chrysler Royal
Chrysler Eight
For production year 1931, Chrysler introduced their first straight eight engine for the Chrysler Imperial, and offered it in the Chrysler Eight Series CD. It borrowed appearance influences from the Cord L-29. The engine used had ...
and the Series CA and CB were intended to be the final version of this platform. Minor changes included valanced front and rear fenders that hung from behind the wheels, horizontal hood louvers, and body colored radiator shells that concealed the radiator. An independent front suspension was introduced,
vent windows and steel spoked wheels permanently replaced wood spokes. The Series CA offered a wheelbase while the Series CB offered a wheelbase but was used for sedans only with two body style choices, with one being a convertible four-door with the centrally located door hinges continued from the previous year. The Series CA and CB could still be offered in chassis only for customized coachwork while the Series CU Airflow wasn't due to the unibody construction. The Series CA roadster convertible was available for US$865 ($ in dollars ), and the four-door sedan was listed at US$845 ($ in dollars ) while the longer Series CB was available for US$970 ($ in dollars ) for the Convertible Sedan.
Chrysler Airstream
The Chrysler Airstream is an automobile produced by
Chrysler
Stellantis North America (officially FCA US and formerly Chrysler ()) is one of the " Big Three" automobile manufacturers in the United States, headquartered in Auburn Hills, Michigan. It is the American subsidiary of the multinational automoti ...
in 1935 and 1936 and was the revised version of the Chrysler Six Series CA and CB. The Airstream outsold the Airflow five to one in its first year, and nearly nine to one in 1936. When the
Airflow
Airflow, or air flow, is the movement of air. The primary cause of airflow is the existence of air. Air behaves in a fluid manner, meaning particles naturally flow from areas of higher pressure to those where the pressure is lower. Atmospheric a ...
wasn't accepted due to its unusual appearance, Chrysler kept the ten year old Chrysler Six platform in production and refreshed the appearance, while giving it the nameplate "Airstream".
The 1935 Airstream was available with both the straight six and the straight eight, and was given the model designation Series C-6 for the six cylinder, while the Airstream Series CZ was installed with the straight eight.
The Airstream DeLuxe Series C-1 was offered with two wheelbase choices and standard straight eight.
The Airstream Deluxe Series C-1 was a junior model to the Airflow which shared the Series C-1 designation and the Chrysler Straight Eight.
The Airstream Series C-6 was a continuation of the previous Chrysler Six Series CA, where Chrysler retrimmed the "CA", gave the car rear fender skirts, and rolled out a model that they hoped would appeal to
Depression-era buyers. By marketing the Airstream alongside the Airflow, Chrysler could offer a product the public would purchase while hoping to produce enough Airflows to offset their development costs. A similar car, with the same
Airstream
Airstream is an American brand of travel trailer ("caravan" in British English) easily recognized by the distinctive shape of its rounded and polished aluminum coachwork. This body shape dates back to the 1930s and is based on the Bowlus Road C ...
name was also sold by Chrysler's companion brand
DeSoto during the period. The "suicide door" approach was revised to the rear doors while the front doors opened conventionally, while the previous generation had the door hinged installed on the "b-pillar" providing rearward opening front doors.
For 1936, the Airstream Series C-7 was installed with the straight-six, while the Deluxe Airstream Series C-8 came with the carryover longer wheelbase choices and the straight-eight engine.
Chrysler discontinued the "Airstream" model name for both Chrysler and DeSoto at the beginning of the 1937 model year and reintroduced the
Chrysler Royal Series C-16 for six-cylinder and the
Chrysler Imperial Series C-14 for the eight-cylinder.
See also
*
Chrysler Airflow
The Chrysler Airflow is a full-size car produced by Chrysler from 1934 to 1937. The Airflow was the first full-size American production car to use streamlining as a basis for building a sleeker automobile, one less susceptible to air resistance. ...
References
Source:
{{Chrysler historic timeline
Cars introduced in 1924
Chrysler vehicles
Mid-size cars
Roadsters
Coupés
Sedans
Rear-wheel-drive vehicles
First car made by manufacturer