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Charles Finkel (born September 25, 1943) is a designer, entrepreneur, artist and founder of Bon-Vin, Merchant du Vin, and The Pike Brewing Company in
Seattle Seattle ( ) is a seaport city on the West Coast of the United States. It is the seat of King County, Washington. With a 2020 population of 737,015, it is the largest city in both the state of Washington and the Pacific Northwest regio ...
, Washington. Charles began marketing wines from small family owned California wineries in the 1970s and was the first to market the wines of
Washington state Washington (), officially the State of Washington, is a state in the Pacific Northwest region of the Western United States. Named for George Washington—the first U.S. president—the state was formed from the western part of the Washington ...
throughout the country. In an article in Wines and Vines Magazine in 1970, Finkel was the first to use the term ''"boutique wines"'' to describe small, family owned wines of quality. He was the first importer to introduce Belgian beer along with craft beers from England, Scotland, Belgium, France, Norway, and Germany to America through Merchant du Vin. He designed the labels for beers including
Ayinger Ayinger Brewery ( ; german: Brauerei Aying) is in Aying, Bavaria, Germany, about 25 km south of Munich. Ayinger beers are exported to Italy, the United States, and the rest of Europe. They have been frequent award winners in international ...
Celebrator, Samuel Smith Celebrated Oatmeal Stout, Organic Chocolate Stout, Imperial Stout and Winter Welcome,
Lindeman's Lindeman's is an Australian winery, owned by Treasury Wine Estates. It was founded in 1843 by Henry Lindeman who planted its first vines in the Hunter Valley (wine), Hunter Valley region of New South Wales (wine), New South Wales. This origina ...
Cuvée René, and Pike Brewing Company. In 2011,
Draft Magazine ''DRAFT'' was an American magazine about beer and beer culture, published between September 2006 and August 2017 by DRAFT Publishing. Erika Rietz was the founder and editor-in-chief. The magazine was headquartered in Phoenix, Arizona. It was purch ...
named Charles as one of 10 Beer Innovators. He is married to Rose Ann Finkel, Vice President of Pike Brewing Company.


Early life

Charles was born into a
Jewish Jews ( he, יְהוּדִים, , ) or Jewish people are an ethnoreligious group and nation originating from the Israelites Israelite origins and kingdom: "The first act in the long drama of Jewish history is the age of the Israelites""The ...
family in
Flushing, Queens Flushing is a neighborhood in the north-central portion of the New York City borough of Queens. The neighborhood is the fourth-largest central business district in New York City. Downtown Flushing is a major commercial and retail area, and the ...
,
New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...
in 1943 and moved with his family to
Broken Arrow, Oklahoma Broken Arrow is a city located in the northeastern part of the U.S. state of Oklahoma, primarily in Tulsa County, with a portion in western Wagoner County. It is the largest suburb of Tulsa. According to the 2010 census, Broken Arrow has a popul ...
in 1947. His father worked for
American Airlines American Airlines is a major airlines of the United States, major US-based airline headquartered in Fort Worth, Texas, within the Dallas–Fort Worth metroplex. It is the Largest airlines in the world, largest airline in the world when measured ...
in
Tulsa, Oklahoma Tulsa () is the second-largest city in the state of Oklahoma and 47th-most populous city in the United States. The population was 413,066 as of the 2020 census. It is the principal municipality of the Tulsa Metropolitan Area, a region with ...
. From 1962 thru 1966 he studied Design and marketing at
University of Oklahoma The University of Oklahoma (OU) is a Public university, public research university in Norman, Oklahoma. Founded in 1890, it had existed in Oklahoma Territory near Indian Territory for 17 years before the two Territories became the state of Oklahom ...
. He was first introduced to wineries in
Livermore, California Livermore (formerly Livermorès, Livermore Ranch, and Nottingham) is a city in Alameda County, California. With a 2020 population of 87,955, Livermore is the most populous city in the Tri-Valley. It is located on the eastern edge of Californ ...
and the
Napa valley Napa Valley is an American Viticultural Area (AVA) located in Napa County in California's Wine Country. It was established by the Bureau of Alcohol, Tobacco and Firearms (ATF) on January 27, 1981. Napa Valley is considered one of the premier ...
in 1963. During his senior year at the
University of Tulsa The University of Tulsa (TU) is a private research university in Tulsa, Oklahoma. It has a historic affiliation with the Presbyterian Church and the campus architectural style is predominantly Collegiate Gothic. The school traces its origin to ...
, he managed Mayo Meadows Liquor Store.


Wine industry

In 1966 Finkel moved to New York to work for Monsieur Henri, a wine importer and
wholesaler Wholesaling or distributing is the sale of goods or merchandise to retailers; to industrial, commercial, institutional or other professional business users; or to other wholesalers (wholesale businesses) and related subordinated services. In g ...
in NY and visited the wine growing regions in Spain, France, Germany and
Portugal Portugal, officially the Portuguese Republic ( pt, República Portuguesa, links=yes ), is a country whose mainland is located on the Iberian Peninsula of Southwestern Europe, and whose territory also includes the Atlantic archipelagos of ...
. Finkel met European wine merchants and vineyard owners who visited Monsieur Henri in NY. At age 25, he was named "salesmen of the year". In 1967 Monsieur Henri appointed him S.W. sales manager. Charles relocated to
Houston Houston (; ) is the most populous city in Texas, the most populous city in the Southern United States, the fourth-most populous city in the United States, and the sixth-most populous city in North America, with a population of 2,304,580 in ...
, where he met his wife, Rose Ann (née Martin). In 1969 he founded his own wine importing company, Bon-Vin, Inc, with offices in Tulsa and Houston. The
Houston Chronicle The ''Houston Chronicle'' is the largest daily newspaper in Houston, Texas, United States. , it is the third-largest newspaper by Sunday circulation in the United States, behind only ''The New York Times'' and the ''Los Angeles Times''. With it ...
in September 1971 called Charles and his
business partner A business partner is a commercial entity with which another commercial entity has some form of alliance. This relationship may be a contractual, exclusive bond in which both entities commit not to ally with third parties. Alternatively, it may be ...
, Robert Conley, the ''"whiz kids of the wine world."'' Bon-Vin imported to America the wines of Chalonaise including Chateau de Chamirey,
Mercurey Mercurey () is a Communes of France, commune in the Saône-et-Loire Departments of France, department in the Bourgogne-Franche-Comté Regions of France, region of eastern France. The village dates from pre-historic times and is the most widely r ...
, Clos Solomon Givry, Le Vieux Chateau Montagny and Veuve Amba sparkling Rully. In
Bordeaux Bordeaux ( , ; Gascon oc, Bordèu ; eu, Bordele; it, Bordò; es, Burdeos) is a port city on the river Garonne in the Gironde department, Southwestern France. It is the capital of the Nouvelle-Aquitaine region, as well as the prefectur ...
, they represented Descas Père et Fils, and pétits châteaux including Caronne Ste. Gemmme-Haut Medoc, Caillon-Grand Cru Classe Barsac, Milon- Pauillac, Lescours, Laniote,
La Serre La Serre (; oc, La Sèrra) is a commune in the Aveyron department in southern France. Population The GSSP Golden Spike for the Tournaisian is in La Serre, with the first appearance of the conodont '' Siphonodella sulcata''. In 2006 it wa ...
and Le Chatelet-St. Emilion, Junayme- Fronsac, Millet- Graves, La Rame- St. Croix du Mont, and Bourseau-Lalalnde de Pomerol.
Vineyard A vineyard (; also ) is a plantation of grape-bearing vines, grown mainly for winemaking, but also raisins, table grapes and non-alcoholic grape juice. The science, practice and study of vineyard production is known as viticulture. Vineyards ...
s from other French regions included Huet-Vouvray, La Noe- Muscadet, Maucoil and St. Pierre- Chateauneuf du Pape, Jan Bourdy-Jura, Bodegas Matines Laquesta-Rioja, Delafoce–Porto. In 1973 Bon-Vin acquired Robert Philips Wine Importing Company of Stamford, Connecticut adding the wines of George and Ludwig Schmidt-Rhine wines, Blondel-Marchal-Champagne, J. Vidal Fleury-Rhone and Henriques and Henriques-Madiera. In 1969 Bon-Vin became the exclusive agent for Ste. Michelle, now known as Château Ste. Michelle, in
Washington state Washington (), officially the State of Washington, is a state in the Pacific Northwest region of the Western United States. Named for George Washington—the first U.S. president—the state was formed from the western part of the Washington ...
. During this time Charles convinced the
winery A winery is a building or property that produces wine, or a business involved in the production of wine, such as a wine company. Some wine companies own many wineries. Besides wine making equipment, larger wineries may also feature warehouses, ...
to change the
appellation An appellation is a legally defined and protected geographical indication primarily used to identify where the grapes for a wine were grown, although other types of food often have appellations as well. Restrictions other than geographical boun ...
from ''"American"'' to ''"Washington State"'' and added a back label to bottles that shows the latitude of Washington State in comparison to the European wine growing regions. In 1970 Bon-Vin and Finkel began representing emerging California wineries in Napa Valley, Sonoma, and Mendocino counties including Dry Creek, Z.D., Sutter Home, Ficklin, Kenwood, and Fetzer. In 1974 Bon-Vin was acquired by U.S. Tobacco as part of their purchase of American Wine Growers, which included Ste. Michelle. Charles and Rose Ann moved to Seattle, Washington where Finkel was Vice President of Marketing at Château Ste. Michelle, part of the team that built the
château A château (; plural: châteaux) is a manor house or residence of the lord of the manor, or a fine country house of nobility or gentry, with or without fortifications, originally, and still most frequently, in French-speaking regions. Nowaday ...
in
Woodinville Woodinville is a city in King County, Washington, United States. It is a part of the Seattle metropolitan area. There is also a much larger population with Woodinville mailing addresses in adjacent unincorporated areas of King ( Cottage Lake) and ...
, Washington.


Craft beer


Importing

In 1978 Finkel founded Merchant du Vin, a wine and beer importing company, based in Seattle, Washington. He was the exclusive agent for states west of the
Mississippi Mississippi () is a state in the Southeastern region of the United States, bordered to the north by Tennessee; to the east by Alabama; to the south by the Gulf of Mexico; to the southwest by Louisiana; and to the northwest by Arkansas. Miss ...
for D.G. Yuengling brewery of Pottsville, Pennsylvania. As the exclusive U.S. importer, Merchant du Vin acted as the sole United States agent for English breweries Samuel Smith Brewery and Melbourn Bros; German breweries Brauerei Ayinger and
Pinkus Müller Pinkus Müller is a German brewery based in the Northern Germany town of Münster. The Pinkus-Müller brewery traces its origins to the arrival of Johannes Müller (1792–1870) in Münster from his hometown of Hildebrandshausen in 1816. After m ...
and Belgian breweries Orval, Lindemans and
Rodenbach Rodenbach may refer to: * Rodenbach Brewery, a brewery from Roeselare, Belgium Places * Rodenbach, Hesse, in the Main-Kinzig district, Hesse, Germany * Rodenbach, Rhineland-Palatinate, in the district of Kaiserslautern, Rhineland-Palatinate, Ger ...
. According to
Michael Jackson Michael Joseph Jackson (August 29, 1958 – June 25, 2009) was an American singer, songwriter, dancer, and philanthropist. Dubbed the "King of Pop", he is regarded as one of the most significant cultural figures of the 20th century. Over a ...
in Ultimate Beer, ''"Portland and Seattle are the top two craft-beer markets in the world. Perhaps because the beer-importer Merchant du Vin was located in Seattle, that city's restaurants were among the first in the nation to add specialty beers to their menus."'' Pioneer brewer
Bert Grant Bert Grant (12 July 1878 – 9 May 1951) was an American composer, pianist, and charter member of the American Society of Composers, Authors, and Publishers. Biography He was born in New York in 1878. He worked for both Tin Pan Alley music publi ...
wrote in his autobiography, The Ale Master , ''"Give Charlie some credit for importing all those wild beers. He sort of primed the pump so that when the microbrewed beers showed up, people were prepared to taste something different."'' Market Watch Magazine called Merchant du Vin ''"America's most impressive specialty beer importers."'' The book ''Brewing in Seattle'' notes, "An entire book could be dedicated to the influence Charles Finkel and his wife, Rose Ann, had over not just Seattle's brewing culture but the entire American craft brewing industry. Before establishing Pike Place Brewery in 1989, the two had already created America's first boutique wine importing business and later a beer importing company that first introduced America to many of the most popular beer styles in craft brewing today."


Pike Brewing Company

Charles and Rose Ann founded Pike Place Brewery (now known as Pike Brewing Company) in 1989, tapping the first keg on October 17, 1989. The brewery originally shared space with Liberty Malt Supply Co. at 1432 Western in the LaSalle Hotel building in
Pike Place Market Pike Place Market is a public market in Seattle, Washington, United States. It opened on August 17, 1907, and is one of the oldest continuously operated public farmers' markets in the United States. Overlooking the Elliott Bay waterfront on Pu ...
. Liberty Malt Supply Co., purchased from John Farias, was a
home brewing Homebrewing is the brewing of beer or other alcoholic beverages on a small scale for personal, non-commercial purposes. Supplies, such as kits and fermentation tanks, can be purchased locally at specialty stores or online. Beer was brewed do ...
and
wine making Winemaking or vinification is the production of wine, starting with the selection of the fruit, its fermentation into alcohol, and the bottling of the finished liquid. The history of wine-making stretches over millennia. The science of wine and w ...
shop and mail order retailer established in 1921. The tile, copper and stainless steel brewery had a four barrel copper kettle hand-crafted by Seattle's Alaska Copper and Brass and Jason Parker was the Head Brewer. Original beers brewed included Pike Place Ale and Pike XXXXX Extra Stout. Pike Place Brewery and Liberty Malt Supply moved to 1415 First Avenue, Seattle, WA in 1996, a three-story gravity-flow 30 barrel steam brew house adding The Pike Pub and Microbrewery Museum. The brewery's name was also changed to Pike Brewing Company. Pike Brewing Company, The Pike Pub and Liberty Malt Supply, as a part of Merchant du Vin, were sold in 1997. The pub and brewery continued but Liberty Malt Supply was closed. Charles and Rose Ann Finkel reacquired Pike Brewing Company, including The Pike Pub and brewery, on May 1, 2006.


Personal life

Charles met Rose Ann Martin at a wine tasting in Houston, Texas in 1968, they were married in 1969. They have two adult children, Andrew Finkel of Seattle, WA and Amy Finkel of Brooklyn, NY. Together they were the Seattle
Slow Food Slow Food is an organization that promotes local food and traditional cooking. It was founded by Carlo Petrini in Italy in 1986 and has since spread worldwide. Promoted as an alternative to fast food, it strives to preserve traditional and regi ...
Convivium Leaders from 1999 to 2004 and served on the national board of The
Weizmann Institute of Science The Weizmann Institute of Science ( he, מכון ויצמן למדע ''Machon Vaitzman LeMada'') is a public research university in Rehovot, Israel, established in 1934, 14 years before the State of Israel. It differs from other Israeli unive ...
during the same period. Charles judged the Slow Food Awards in Bologna, Italy in 2001 and in Torino, Italy in 2003 and has served on the boards of Planned Parenthood of The Great Northwest and Hawaiian Islands and The Epiphany School.


Awards

1997 – Lifetime Achievement Award at the Midwest International Beer Expo's Legends of Beer dinner. Master of ceremonies was the beer authority, Michael Jackson. He described Finkel as "one of the most influential people in the beer marketing world." 1998 – Recognition Award from the Brewers Association 2011 – Named one of '10 Beer Innovators' by DRAFT Magazine 2014 – Named a 'Culinary Trailblazer' by Puget Sound Business Journal 2015 – Pellegrini Foundation Award 2016 – Named to 'Seattle's Food & Beverage Hall of Fame' by Seattle Magazine


Writing

2000 – Published The Brewer's Companion by Randy Mosher 2011 - Art Curator for Oxford Companion to Beer


References

{{DEFAULTSORT:Finkel, Charles 1943 births Living people American brewers American designers People from Broken Arrow, Oklahoma People from Flushing, Queens University of Tulsa alumni