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Casey Radio 3SER is a
non-commercial A non-commercial (also spelled noncommercial) activity is an activity that does not, in some sense, involve commerce, at least relative to similar activities that do have a commercial objective or emphasis. For example, advertising-free community ...
community radio Community radio is a radio service offering a third model of radio broadcasting in addition to commercial and public broadcasting. Community stations serve geographic communities and communities of interest. They broadcast content that is popular ...
station which caters to the greater south-eastern suburbs of
Melbourne Melbourne ( ; Boonwurrung/Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a met ...
,
Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...
. As a community broadcaster, Casey Radio's role is to provide general local community programming including entertainment, news and information, and aims to "inform, entertain and involve" its listeners. The station caters to the communities' diverse needs with an eclectic mix, ranging from local council news to sport, country to comedy, retro to modern, rock to rockabilly, and a wide diversity of
ethnic An ethnic group or an ethnicity is a grouping of people who identify with each other on the basis of shared attributes that distinguish them from other groups. Those attributes can include common sets of traditions, ancestry, language, history, ...
and
multilingual Multilingualism is the use of more than one language, either by an individual speaker or by a group of speakers. It is believed that multilingual speakers outnumber monolingual speakers in the world's population. More than half of all E ...
programmes. The current Association President is Nia McMartin.


Broadcast Area

Their licence covers an area of 637.6 km² and 410 514 residents (2017). This includes most of the
City of Casey The City of Casey is a local government area in Victoria, Australia in the outer south-eastern suburbs of Melbourne. Casey is Victoria's most populous municipality, with a June 2018 population of 340,419. It has an area of . The city is named ...
and the
City of Greater Dandenong The City of Greater Dandenong is a local government area in Victoria, Australia in the southeastern suburbs of Melbourne. It has an area of just under 130 square kilometres (50 sq mi) and 166,094 residents in 2018. 29% of its land area forms par ...
, and eastern parts of the
City of Frankston The City of Frankston (officially known as ''Frankston City Council)'' is a local government area (LGA) in Victoria, Australia in the southern suburbs of Melbourne. It has an area of 130 square kilometres, and in June 2018, the City of Franksto ...
. The transmitter is limited to a maximum 400 watts of power and is located at a former
landfill A landfill site, also known as a tip, dump, rubbish dump, garbage dump, or dumping ground, is a site for the disposal of waste materials. Landfill is the oldest and most common form of waste disposal, although the systematic burial of the waste ...
site off Quarry Road in
Narre Warren North, Victoria Narre Warren North is a suburb in Melbourne, Victoria, Australia, 36 km south-east of Melbourne's Central Business District, located within the City of Casey local government area. Narre Warren North recorded a population of 8,033 at the 2 ...
. The Melbourne South East RA1 licence is bounded * north by
Noble Park Noble Park is a suburb in Melbourne, Victoria, Australia, 25 km south-east of Melbourne's Central Business District, located within the City of Greater Dandenong local government area. Noble Park recorded a population of 32,257 at the . ...
,
Dandenong North Dandenong North is a suburb in Melbourne, Victoria, Australia, 27 km south-east of Melbourne's Central Business District, located within the City of Greater Dandenong local government area. Dandenong North recorded a population of 22,550 ...
, most of
Endeavour Hills Endeavour Hills is a suburb in Melbourne, Victoria, Australia, south-east of Melbourne's Central Business District, located within the City of Casey local government area. Endeavour Hills recorded a population of 24,455 at the . Endeavour Hil ...
, and
Narre Warren North Narre Warren North is a suburb in Melbourne, Victoria, Australia, 36 km south-east of Melbourne's Central Business District, located within the City of Casey local government area. Narre Warren North recorded a population of 8,033 at the 2 ...
; * north-east by Harkaway; * east by Berwick (and part of
Beaconsfield Beaconsfield ( ) is a market town and civil parish within the unitary authority of Buckinghamshire, England, west-northwest of central London and south-southeast of Aylesbury. Three other towns are within : Gerrards Cross, Amersham and High W ...
), Clyde North, and
Clyde Clyde may refer to: People * Clyde (given name) * Clyde (surname) Places For townships see also Clyde Township Australia * Clyde, New South Wales * Clyde, Victoria * Clyde River, New South Wales Canada * Clyde, Alberta * Clyde, Ontario, a tow ...
; * south-east by
Tooradin Tooradin is a town in Victoria, Australia, 57 km south east of Melbourne's Central Business District, located within the City of Casey and the Shire of Cardinia local government areas. Tooradin recorded a population of 1,722 at the . ...
(and part of Dalmore); * south by Blind Bight, Warneet, and Pearcedale; * south-west by
Langwarrin South Langwarrin South is an official bounded locality in Melbourne, Victoria, Australia, 47 km south-east of Melbourne's Central Business District, located within the City of Frankston local government area. Langwarrin South recorded a popul ...
, and
Langwarrin Langwarrin is a suburb in Melbourne, Victoria, Australia, south-east of Melbourne's Central Business District, located within the City of Frankston local government area. Langwarrin recorded a population of 23,588 at the . Langwarrin is bound ...
; * west by
Carrum Downs Carrum Downs is a suburb in Melbourne, Victoria, Australia, 36 km south-east of Melbourne's Central Business District, located within the City of Frankston local government area. Carrum Downs recorded a population of 21,976 at the 2021 ce ...
, parts of
Patterson Lakes Patterson Lakes is a suburb in Melbourne, Victoria, Australia, south-east of Melbourne's Central Business District, located within the City of Kingston local government area. Patterson Lakes recorded a population of 7,793 at the 2021 census ...
, Chelsea Heights,
Aspendale Gardens Aspendale Gardens is a suburb in Melbourne, Victoria, Australia, 27 km south-east of Melbourne's Central Business District, located within the City of Kingston local government area. Aspendale Gardens recorded a population of 6,427 at th ...
,
Braeside Braeside, meaning ''hillside'' in the Scots language, may refer to: *Braeside, Aberdeen, Scotland *Braeside, Greenock, Scotland *Braeside, Victoria, Australia * Braeside, Ontario, Canada *Braeside Observatory, Flagstaff, Arizona * Breaside, Chicago, ...
, and part of
Mordialloc Mordialloc is a beachside suburb in Melbourne, Victoria, Australia, 24 km south-east of Melbourne's Central Business District, located within the City of Kingston local government area. Mordialloc recorded a population of 8,886 at the . H ...
(north of Woodlands Golf Club); and * north-west by
Dingley Village Dingley Village is a suburb in Melbourne, Victoria, Australia, 23 km south-east of Melbourne's Central Business District, located within the City of Kingston local government area. Dingley Village recorded a population of 10,495 at the . H ...
,
Springvale South Springvale South is a suburb in Melbourne, Victoria, Australia, 24 km south-east of Melbourne's Central Business District, located within the City of Greater Dandenong local government area. Springvale South recorded a population of 12,766 ...
, and Springvale.


History

Casey Radio began life as Market City Radio in 1983, and the first test
transmission Transmission may refer to: Medicine, science and technology * Power transmission ** Electric power transmission ** Propulsion transmission, technology allowing controlled application of power *** Automatic transmission *** Manual transmission *** ...
was carried out from JC Mills Reserve,
Dandenong Dandenong is a southeastern suburb of Melbourne, Victoria, Australia, about from the Melbourne CBD. It is the council seat of the City of Greater Dandenong local government area, with a recorded population of 30,127 at the . Situated mainly ...
on 6 May 1984. A further transmission later occurred from the Dandenong Show. After a 2-year hiatus, the station was revived by several early members, particularly life member Fred Harrison (originally from
3RPP RPP FM is a community radio station in the Mornington Peninsula region of Victoria, Australia. The radio station was established in 1984 to provide a local community radio service to the region. History RPP FM (Formally 3RPP) was initially bas ...
), who assisted in the original licence application. Station facilities were established at
Fountain Gate Shopping Centre Westfield Fountain Gate is a super-regional shopping centre located in Narre Warren in the south-eastern suburbs of Melbourne, Australia. It is the second largest shopping centre in Australia by floor area. However, it is the largest shopping ...
on Magid Drive,
Narre Warren Narre Warren is a suburb in Melbourne, Victoria, Australia, 38 km southeast of Melbourne's Central Business District, located within the City of Casey local government area. Narre Warren recorded a population of 27,689 at the 2021 census. ...
in 1987. The frequency allotted for testing was 88.3 MHz, and the test transmissions were broad, extending to the
Peninsula A peninsula (; ) is a landform that extends from a mainland and is surrounded by water on most, but not all of its borders. A peninsula is also sometimes defined as a piece of land bordered by water on three of its sides. Peninsulas exist on all ...
and the
City of Knox The City of Knox is a local government area in Victoria, Australia in the eastern suburbs of Melbourne. It has an area of and in 2020, Knox had a population of 165,147. This municipality is one of only a handful that survived the widespread mu ...
. Some listeners even reported receiving the signal from
Coburg Coburg () is a town located on the Itz river in the Upper Franconia region of Bavaria, Germany. Long part of one of the Thuringian states of the Wettin line, it joined Bavaria by popular vote only in 1920. Until the revolution of 1918, it was ...
and
Geelong Geelong ( ) (Wathawurrung: ''Djilang''/''Djalang'') is a port city in the southeastern Australian state of Victoria, located at the eastern end of Corio Bay (the smaller western portion of Port Phillip Bay) and the left bank of Barwon River, ...
(which are 42 km and 83 km away respectively). These test transmissions continued four times a year (a week each time). Graeme Lewis and Andrew Tokely formed part of a technical team that oversaw the construction of the original transmission tower in April 1991. A full-time
broadcast licence A broadcast license is a type of spectrum license granting the licensee permission to use a portion of the radio frequency spectrum in a given geographical area for broadcasting purposes. The licenses generally include restrictions, which vary f ...
was later granted on 7 July 1991. Broadcasts were originally between 6am and midnight. The station celebrated its officially opening on 30 September 1991, and moved to another location at the
shopping complex A shopping center (American English) or shopping centre (Commonwealth English), also called a shopping complex, shopping arcade, shopping plaza or galleria, is a group of shops built together, sometimes under one roof. The first known collec ...
shortly thereafter. David Lentin (a former
Melbourne Melbourne ( ; Boonwurrung/Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a met ...
radio personality A radio personality (American English) or radio presenter (British English) is a person who has an on-air position in radio broadcasting. A radio personality who hosts a radio show is also known as a radio host, and in India and Pakistan as a rad ...
and
Victoria Police Victoria Police is the primary law enforcement agency of the Australian States and territories of Australia, state of Victoria (Australia), Victoria. It was formed in 1853 and currently operates under the ''Victoria Police Act 2013''. , Victo ...
detective A detective is an investigator, usually a member of a law enforcement agency. They often collect information to solve crimes by talking to witnesses and informants, collecting physical evidence, or searching records in databases. This leads th ...
, now deceased) became president of the ailing station in 1996. He and longtime
volunteer Volunteering is a voluntary act of an individual or group freely giving time and labor for community service. Many volunteers are specifically trained in the areas they work, such as medicine, education, or emergency rescue. Others serve ...
Jim Hines are credited for turning 3SER around, and were responsible for the decision to venture into outside broadcasts at local sporting events. Later in the mid-1990s, the station moved to a location in
Narre Warren Narre Warren is a suburb in Melbourne, Victoria, Australia, 38 km southeast of Melbourne's Central Business District, located within the City of Casey local government area. Narre Warren recorded a population of 27,689 at the 2021 census. ...
on the corner of
Princes Highway Princes Highway is a major road in Australia, extending from Sydney via Melbourne to Adelaide through the states of New South Wales, Victoria (Australia), Victoria and South Australia. It has a length of (along Highway 1) or via the former ...
and Webb Street. In September 2002, 3SER FM moved into their current council-owned premises in
Cranbourne East Cranbourne East is a suburb in Melbourne, Victoria, Australia, 45 km south-east of Melbourne's Central Business District, located within the City of Casey local government area. Cranbourne East recorded a population of 24,679 at the . ...
known as the Casey Complex. The
City of Casey The City of Casey is a local government area in Victoria, Australia in the outer south-eastern suburbs of Melbourne. Casey is Victoria's most populous municipality, with a June 2018 population of 340,419. It has an area of . The city is named ...
retained ownership but agreed from 2003 to provide financial support and
grants Grant or Grants may refer to: Places *Grant County (disambiguation) Australia * Grant, Queensland, a locality in the Barcaldine Region, Queensland, Australia United Kingdom *Castle Grant United States * Grant, Alabama *Grant, Inyo County, C ...
in exchange for station presenters highlighting the term ''"Casey Radio"'' during announcements.
Webcast A webcast is a media presentation distributed over the Internet using streaming media technology to distribute a single content source to many simultaneous listeners/viewers. A webcast may either be distributed live or on demand. Essentially, web ...
ing of the signal began on 15 July 2005. In 2007 after almost 16 years, efforts to improve the stations' broadcast signal required building a new comms building and antenna and the disassembly of the old one. This was a joint cooperation between the
City of Casey The City of Casey is a local government area in Victoria, Australia in the outer south-eastern suburbs of Melbourne. Casey is Victoria's most populous municipality, with a June 2018 population of 340,419. It has an area of . The city is named ...
and
Telstra Telstra Group Limited is an Australian telecommunications company that builds and operates telecommunications networks and markets voice, mobile, internet access, pay television and other products and services. It is a member of the S&P/ASX 20 ...
. After Mr Lentin took ill in late 2007,
Geoff Ablett Geoff Ablett (born 13 March 1955) is a former Australian rules footballer who played in the Victorian Football League (VFL) during the 1970s and 1980s. Ablett spent the majority of his career with Hawthorn, playing 202 games on the wing. Ablet ...
stepped in as station manager whilst also balancing a few stints as
City of Casey The City of Casey is a local government area in Victoria, Australia in the outer south-eastern suburbs of Melbourne. Casey is Victoria's most populous municipality, with a June 2018 population of 340,419. It has an area of . The city is named ...
mayor. The 2008-09 period was tumultuous for the Cranbourne station, having secured a further 4 years of council
funding Funding is the act of providing resources to finance a need, program, or project. While this is usually in the form of money, it can also take the form of effort or time from an organization or company. Generally, this word is used when a firm uses ...
but still trying to establish "transparent management practices". Efforts were made to establish a sub-committee, new board members welcomed and salaried staff were employed. 3SER began refreshing its
identity Identity may refer to: * Identity document * Identity (philosophy) * Identity (social science) * Identity (mathematics) Arts and entertainment Film and television * ''Identity'' (1987 film), an Iranian film * ''Identity'' (2003 film), ...
and
logo A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordma ...
, utilising the ''Casey Radio''
moniker A nickname is a substitute for the proper name of a familiar person, place or thing. Commonly used to express affection, a form of endearment, and sometimes amusement, it can also be used to express defamation of character. As a concept, it is ...
(to which had a couple of iterations between 2011–14), and some funds had been put aside to bring a new
website A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google Search, Google, Facebook, Amaz ...
to fruition. New station
signage Signage is the design or use of signs and symbols to communicate a message. A signage also means signs ''collectively'' or being considered as a group. The term ''signage'' is documented to have been popularized in 1975 to 1980. Signs are any ...
at the Casey Complex was installed. The
City of Casey The City of Casey is a local government area in Victoria, Australia in the outer south-eastern suburbs of Melbourne. Casey is Victoria's most populous municipality, with a June 2018 population of 340,419. It has an area of . The city is named ...
quarantined an allocation of $75 000 in funding from the 2017-18 financial year in part due to perceived poor
governance Governance is the process of interactions through the laws, social norm, norms, power (social and political), power or language of an organized society over a social system (family, tribe, formal organization, formal or informal organization, a ...
and relationship with the council. A
report A report is a document that presents information in an organized format for a specific audience and purpose. Although summaries of reports may be delivered orally, complete reports are almost always in the form of written documents. Usage In ...
to the council on progress made is due in 6 months, upon which time the held funds may be released.


Sport

Casey Radio is a media partner of the
Victorian Football League The Victorian Football League (VFL) is an Australian rules football league in Australia serving as one of the second-tier regional semi-professional competitions which sit underneath the fully professional Australian Football League (AFL). It ...
and
Victorian Premier Cricket Victorian Premier Cricket is a club cricket competition in the state of Victoria administered by Cricket Victoria. Each club fields four teams (firsts through to fourths) of adult players and usually play on weekends and public holidays. Matche ...
competitions, an arrangement that has continued since it began in 1993. The station hosted a special Saturday morning radio program in winter for the VFL, and summer for the Victorian Premier Cricket
competition Competition is a rivalry where two or more parties strive for a common goal which cannot be shared: where one's gain is the other's loss (an example of which is a zero-sum game). Competition can arise between entities such as organisms, indivi ...
, and then follows this by broadcasting matches of both competitions live on weekends. Currently it broadcasts the S.E.F.N.L. Game of the Day on Saturdays and the VFL Game of the Day on Sundays. Casey Radio also broadcasts from many charity-related sporting events, as well as
Indoor cricket Indoor cricket is a variant of and shares many basic concepts with cricket. The game is most often played between two teams each consisting of six or eight players.
*
List of radio stations in Australia This is a list of radio stations that broadcast in Australia. The first digit of the callsign represents the state or territory: 1 – ACT, 2 – NSW and ACT, 3 – VIC, 4 – QLD, 5 – SA, 6 – WA, 7 – TAS, 8 – NT. Australian Capit ...


References


External links


Official websiteProgramming ScheduleCommunity Broadcasting Foundation
{{DEFAULTSORT:Casey Radio Radio stations in Melbourne Community radio stations in Australia Radio stations established in 1983