CFRV-FM (107.7 FM) is a radio station

licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

to Lethbridge,

Alberta Alberta ( ) is one of the thirteen provinces and territories of Canada. It is part of Western Canada and is one of the three prairie provinces. Alberta is bordered by British Columbia to the west, Saskatchewan to the east, the Northwest Ter ...

. Owned by

Rogers Sports & Media Rogers Media Inc., operating as Rogers Sports & Media, is a Canadian subsidiary of Rogers Communications that owns the company's mass media and sports properties, such as the Citytv and Omni Television terrestrial television stations, Sportsnet, ...

, the station broadcasts an

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...

format branded as ''KiSS 107.7''.

History

The station first signed on the air on August 28, 1959 at 100.9 FM under its original call letters CHEC-FM. The station's call letters were changed to CILA in 1979 and increased its power to 100,000 watts. In 1980, the station moved to its current frequency. In 1992, the station adopted its current call letters. The station had a

hot adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet ...

format until 2007 when the station shifted to

, the station's format change to adult contemporary occurred around the same time CJBZ-FM shifted from adult hits to

CHR/Top 40 Contemporary hit radio (also known as CHR, contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format that is common in many countries that focuses on playing current and recurrent popular music as determined by ...

. This format change was to compete against rival station

CJOC-FM CJOC-FM (94.1 FM) is a radio station in Lethbridge, Alberta. Owned by Vista Radio, it broadcasts a classic hits format. History The station was licensed by the Canadian Radio-television and Telecommunications Commission on August 2, 2006, and ...

. This makes Lethbridge the largest Alberta market without a

station, having been overtaken from

Edmonton Edmonton ( ) is the capital city of the Canadian province of Alberta. Edmonton is situated on the North Saskatchewan River and is the centre of the Edmonton Metropolitan Region, which is surrounded by Alberta's central region. The city ancho ...

in February 2010, virtually the same time when

CKNO-FM CKNO-FM (102.3 FM, ''102.3 Now! Radio'') is a radio station in Edmonton. Owned by the Jim Pattison Group, it broadcasts a hot adult contemporary format. As of Feb 28, 2021, CKNO is the number one-listened-to radio station in the Edmonton market ...

signed on the air. The station has since moved back to a

hot AC Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet sto ...

sound. The station's branding at the time was ''107.7 The River''. On September 2, 2016, CFRV rebranded to ''KiSS 107.7'', with no change in format.

External links

* * * Frv Frv Frv Radio stations established in 1959 1959 establishments in Alberta {{Alberta-radio-station-stub