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A blog (a truncation of "weblog") is a discussion or informational
website A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google Search, Google, Facebook, Amaz ...
published on the
World Wide Web The World Wide Web (WWW), commonly known as the Web, is an information system enabling documents and other web resources to be accessed over the Internet. Documents and downloadable media are made available to the network through web se ...
consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order so that the most recent post appears first, at the top of the web page. Until 2009, blogs were usually the work of a single individual, occasionally of a small group, and often covered a single subject or topic. In the 2010s, "multi-author blogs" (MABs) emerged, featuring the writing of multiple authors and sometimes professionally
edited Editing is the process of selecting and preparing written, photographic, visual, audible, or cinematic material used by a person or an entity to convey a message or information. The editing process can involve correction, condensation, orga ...
. MABs from
newspaper A newspaper is a periodical publication containing written information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide variety of fields such as politics, business, sports a ...
s, other
media outlet Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets. Broadcast media transmit information ...
s, universities,
think tank A think tank, or policy institute, is a research institute that performs research and advocacy concerning topics such as social policy, political strategy, economics, military, technology, and culture. Most think tanks are non-governmenta ...
s,
advocacy group Advocacy groups, also known as interest groups, special interest groups, lobbying groups or pressure groups use various forms of advocacy in order to influence public opinion and ultimately policy. They play an important role in the developm ...
s, and similar institutions account for an increasing quantity of blog
traffic Traffic comprises pedestrians, vehicles, ridden or herded animals, trains, and other conveyances that use public ways (roads) for travel and transportation. Traffic laws govern and regulate traffic, while rules of the road include traffic ...
. The rise of
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
and other "
microblogging Microblogging is a form of social network that permits only short posts. They "allow users to exchange small elements of content such as short sentences, individual images, or video links",. Retrieved June 5, 2014 which may be the major reason for ...
" systems helps integrate MABs and single-author blogs into the news media. ''Blog'' can also be used as a verb, meaning ''to maintain or add content to a blog''. The emergence and growth of blogs in the late 1990s coincided with the advent of web publishing tools that facilitated the posting of content by non-technical users who did not have much experience with
HTML The HyperText Markup Language or HTML is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScri ...
or
computer programming Computer programming is the process of performing a particular computation (or more generally, accomplishing a specific computing result), usually by designing and building an executable computer program. Programming involves tasks such as ana ...
. Previously, knowledge of such technologies as HTML and
File Transfer Protocol The File Transfer Protocol (FTP) is a standard communication protocol used for the transfer of computer files from a server to a client on a computer network. FTP is built on a client–server model architecture using separate control and data ...
had been required to publish content on the Web, and early Web users therefore tended to be
hacker A hacker is a person skilled in information technology who uses their technical knowledge to achieve a goal or overcome an obstacle, within a computerized system by non-standard means. Though the term ''hacker'' has become associated in popu ...
s and computer enthusiasts. In the 2010s, the majority are interactive
Web 2.0 Web 2.0 (also known as participative (or participatory) web and social web) refers to websites that emphasize user-generated content, ease of use, participatory culture and interoperability (i.e., compatibility with other products, systems, and ...
websites, allowing visitors to leave online comments, and it is this interactivity that distinguishes them from other static websites. In that sense, blogging can be seen as a form of
social networking service A social networking service or SNS (sometimes called a social networking site) is an online platform which people use to build social networks or social relationships with other people who share similar personal or career content, interests, act ...
. Indeed, bloggers not only produce content to post on their blogs but also often build social relations with their readers and other bloggers. However, there are high-readership blogs which do not allow comments. Many blogs provide commentary on a particular subject or topic, ranging from
philosophy Philosophy (from , ) is the systematized study of general and fundamental questions, such as those about existence, reason, knowledge, values, mind, and language. Such questions are often posed as problems to be studied or resolved. Some ...
,
religion Religion is usually defined as a social- cultural system of designated behaviors and practices, morals, beliefs, worldviews, texts, sanctified places, prophecies, ethics, or organizations, that generally relates humanity to supernatural, ...
, and
art Art is a diverse range of human activity, and resulting product, that involves creative or imaginative talent expressive of technical proficiency, beauty, emotional power, or conceptual ideas. There is no generally agreed definition of wha ...
s to
science Science is a systematic endeavor that builds and organizes knowledge in the form of testable explanations and predictions about the universe. Science may be as old as the human species, and some of the earliest archeological evidence for ...
,
politics Politics (from , ) is the set of activities that are associated with making decisions in groups, or other forms of power relations among individuals, such as the distribution of resources or status. The branch of social science that studies ...
, and
sport Sport pertains to any form of Competition, competitive physical activity or game that aims to use, maintain, or improve physical ability and Skill, skills while providing enjoyment to participants and, in some cases, entertainment to specta ...
s. Others function as more personal online diaries or online brand advertising of a particular individual or company. A typical blog combines text, digital images, and links to other blogs, web pages, and other media related to its topic. The ability of readers to leave publicly viewable comments, and interact with other commenters, is an important contribution to the popularity of many blogs. However, blog owners or authors often
moderate Moderate is an ideological category which designates a rejection of radical or extreme views, especially in regard to politics and religion. A moderate is considered someone occupying any mainstream position avoiding extreme views. In American ...
and
filter Filter, filtering or filters may refer to: Science and technology Computing * Filter (higher-order function), in functional programming * Filter (software), a computer program to process a data stream * Filter (video), a software component tha ...
online comments to remove hate speech or other offensive content. Most blogs are primarily textual, although some focus on art (''
art blog An art blog is a common type of blog that comments on art. More recently, as with other types of blogs, some art blogs have taken on 'web 2.0' social networking features. Art blogs that adopt this sort of change can develop to become a source ...
s''), photographs (''
photoblog A photoblog (or photolog) is a form of photo sharing and publishing in the format of a blog. It differs from a blog through the predominant use of and focus on photographs rather than text. Photoblogging (the action of posting photos to a photob ...
s''), videos (''
video blog A video blog or video log, sometimes shortened to vlog (), is a form of blog for which the medium is video. Vlog entries often combine embedded video (or a video link) with supporting text, images, and other metadata. Entries can be recorded in ...
s'' or "''vlogs''"), music (''
MP3 blog An MP3 blog is a type of blog in which the creator makes music files, normally in the MP3 format, available for download. They are also known as musicblogs, audioblogs or soundblogs (the latter two can also mean podcasts). MP3 blogs have become ...
s''), and audio (''
podcast A podcast is a program made available in digital format for download over the Internet. For example, an episodic series of digital audio or video files that a user can download to a personal device to listen to at a time of their choosing ...
s''). In education, blogs can be used as instructional resources; these are referred to as ''
edublog An edublog is a blog created for educational purposes. Edublogs archive and support student and teacher learning by facilitating reflection, questioning by self and others, collaboration and by providing contexts for engaging in higher-order thinki ...
s''.
Microblogging Microblogging is a form of social network that permits only short posts. They "allow users to exchange small elements of content such as short sentences, individual images, or video links",. Retrieved June 5, 2014 which may be the major reason for ...
is another type of blogging, featuring very short posts. 'Blog' and 'blogging' are now loosely used for content creation and sharing on
social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...
, especially when the content is long-form and one creates and shares content on regular basis. So, one could be maintaining a blog on
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...
or blogging on
Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...
. , there were over 156 million public blogs in existence. On February 20, 2014, there were around 172 million
Tumblr Tumblr (stylized as tumblr; pronounced "tumbler") is an American microblogging and social networking website founded by David Karp in 2007 and currently owned by Automattic. The service allows users to post multimedia and other content to a sho ...
and 75.8 million
WordPress WordPress (WP or WordPress.org) is a free and open-source content management system (CMS) written in hypertext preprocessor language and paired with a MySQL or MariaDB database with supported HTTPS. Features include a plugin architecture ...
blogs in existence worldwide. According to critics and other bloggers in 2010 and 2014,
Blogger A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order ...
was the most popular blogging service in use. However, Blogger does not offer public statistics.
Technorati Technorati was a search engine and a publisher advertising platform that served as an advertising solution for the thousands of websites in its network. Technorati launched its ad network in 2008, and at one time was one of the largest ad network ...
lists 1.3 million blogs as of February 22, 2014.


History

The term "weblog" was coined by
Jorn Barger Jorn Barger (; born 1953) is an American blogger, best known as editor of ''Robot Wisdom'', an influential early weblog. Barger coined the term ''weblog'' to describe the process of "logging the web" as he surfed. He has also written extensively ...
on December 17, 1997. The short form, "blog", was coined by
Peter Merholz Peter may refer to: People * List of people named Peter, a list of people and fictional characters with the given name * Peter (given name) ** Saint Peter (died 60s), apostle of Jesus, leader of the early Christian Church * Peter (surname), a su ...
, who jokingly broke the word ''weblog'' into the phrase ''we blog'' in the sidebar of his blog Peterme.com in April or May 1999. Shortly thereafter, Evan Williams at
Pyra Labs Pyra Labs is a subsidiary of Google (Alphabet) that created the Blogger service in 1999. Google acquired Pyra Labs in 2003. History Pyra was co-founded by Evan Williams and Meg Hourihan. The company's first product, also named "Pyra", was a web ...
used "blog" as both a noun and verb ("to blog", meaning "to edit one's weblog or to post to one's weblog") and devised the term "blogger" in connection with Pyra Labs'
Blogger A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order ...
product, leading to the popularization of the terms.


Origins

Before blogging became popular, digital communities took many forms, including
Usenet Usenet () is a worldwide distributed discussion system available on computers. It was developed from the general-purpose Unix-to-Unix Copy (UUCP) dial-up network architecture. Tom Truscott and Jim Ellis conceived the idea in 1979, and it was ...
, commercial online services such as
GEnie Jinn ( ar, , ') – also romanized as djinn or anglicized as genies (with the broader meaning of spirit or demon, depending on sources) – are invisible creatures in early pre-Islamic Arabian religious systems and later in Islamic myt ...
,
Byte Information Exchange BYTE Information eXchange (BIX) was an online service created by ''BYTE''. History ''BYTE'' in the October 1984 issue announced BYTEnet, "a project in computer conferencing", with 200 beta testers who received free service during the "experiment". ...
(BIX) and the early
CompuServe CompuServe (CompuServe Information Service, also known by its initialism CIS) was an American online service provider, the first major commercial one in the world – described in 1994 as "the oldest of the Big Three information services (the oth ...
, e-mail lists, and
Bulletin Board System A bulletin board system (BBS), also called computer bulletin board service (CBBS), is a computer server running software that allows users to connect to the system using a terminal program. Once logged in, the user can perform functions such as ...
s (BBS). In the 1990s,
Internet forum An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages. They differ from chat rooms in that messages are often longer than one line of text, and are at least temporar ...
software created running conversations with "threads". Threads are topical connections between messages on a virtual " corkboard". From June 14, 1993, Mosaic Communications Corporation maintained their "What's New" list of new websites, updated daily and archived monthly. The page was accessible by a special "What's New" button in the Mosaic web browser. The earliest instance of a commercial blog was on the first
business to consumer Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and t ...
Web site created in 1995 by
Ty, Inc. Ty (stylized as ty) is an American multinational corporation headquartered in Oak Brook, Illinois, a suburb of Chicago. It was founded by Ty Warner in 1986. It designs, develops and sells products, most notably Beanie Babies, exclusively to spec ...
, which featured a blog in a section called "Online Diary". The entries were maintained by featured
Beanie Babies Beanie Babies are a line of stuffed toys created by American businessman H. Ty Warner, who founded Ty Inc. in 1986. The toys are stuffed with plastic pellets ("beans") rather than conventional soft stuffing. They come in many different forms, ...
that were voted for monthly by Web site visitors. The modern blog evolved from the
online diary An online diary or web diary, is a personal diary or journal that is published on the World Wide Web on a personal website or a diary-hosting website. Overview Online diaries have existed since at least 1994. As a community formed, these publicat ...
where people would keep a running account of the events in their personal lives. Most such writers called themselves diarists, journalists, or journalers.
Justin Hall Justin Hall (born December 16, 1974 in Chicago, Illinois) is an American journalist and entrepreneur, best known as a pioneer blogger. Biography Born in Chicago, Hall graduated Francis W. Parker High School in 1993. In 1994, while a student ...
, who began personal blogging in 1994 while a student at
Swarthmore College Swarthmore College ( , ) is a Private college, private Liberal arts colleges in the United States, liberal arts college in Swarthmore, Pennsylvania. Founded in 1864, with its first classes held in 1869, Swarthmore is one of the earliest coeduca ...
, is generally recognized as one of the earlier bloggers, as is
Jerry Pournelle Jerry Eugene Pournelle (; August 7, 1933 – September 8, 2017) was an American scientist in the area of operations research and human factors research, a science fiction writer, essayist, journalist, and one of the first bloggers. In the 1960s ...
.
Dave Winer Dave Winer (born May 2, 1955, in Queens, New York City) is an American software developer, entrepreneur, and writer who resides in New York City. Winer is noted for his contributions to outliners, scripting, content management, and web servi ...
's Scripting News is also credited with being one of the older and longer running weblogs. The Australian Netguide magazine maintained the Daily Net News on their web site from 1996. Daily Net News ran links and daily reviews of new websites, mostly in Australia. Another early blog was Wearable Wireless Webcam, an online shared diary of a person's personal life combining text, digital video, and digital pictures transmitted live from a wearable computer and
EyeTap An EyeTap is a concept for a wearable computing device that is worn in front of the eye that acts as a camera to record the scene available to the eye as well as a display to superimpose computer-generated imagery on the original scene availabl ...
device to a web site in 1994. This practice of semi-automated blogging with live video together with text was referred to as
sousveillance Sousveillance ( ) is the recording of an activity by a member of the public, rather than a person or organisation in authority, typically by way of small wearable or portable personal technologies. The term, coined by Steve Mann, stems from th ...
, and such journals were also used as evidence in legal matters. Some early bloggers, such as The Misanthropic Bitch, who began in 1997, actually referred to their online presence as a
zine A zine ( ; short for '' magazine'' or '' fanzine'') is a small-circulation self-published Self-publishing is the publication of media by its author at their own cost, without the involvement of a publisher. The term usually refers to writ ...
, before the term blog entered common usage. The first research paper about blogging was
Torill Mortensen Torill, also written Toril and Thorill, is a Norwegian feminine given name. It may refer to: * Toril Brekke (born 1949), Norwegian novelist and author * Torill Eide (born 1950), Norwegian children's writer * Torill Eidsheim (born 1970), Norwegian ...
and
Jill Walker Rettberg Jill Walker Rettberg (born Jill Walker in 1971) is Professor of Digital Culture at the University of Bergen. She is "a leading researcher in self-representation in social media" and a European Research Council grantee (2018-2023) with the proj ...
's paper "Blogging Thoughts", which analysed how blogs were being used to foster research communities and the exchange of ideas and scholarship, and how this new means of networking overturns traditional power structures.


Technology

Early blogs were simply manually updated components of common Websites. In 1995, the "Online Diary" on the
Ty, Inc. Ty (stylized as ty) is an American multinational corporation headquartered in Oak Brook, Illinois, a suburb of Chicago. It was founded by Ty Warner in 1986. It designs, develops and sells products, most notably Beanie Babies, exclusively to spec ...
Web site was produced and updated manually before any blogging programs were available. Posts were made to appear in reverse chronological order by manually updating text-based
HTML The HyperText Markup Language or HTML is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScri ...
code using
FTP The File Transfer Protocol (FTP) is a standard communication protocol used for the transfer of computer files from a server to a client on a computer network. FTP is built on a client–server model architecture using separate control and data ...
software in real time several times a day. To users, this offered the appearance of a live diary that contained multiple new entries per day. At the beginning of each new day, new diary entries were manually coded into a new HTML file, and at the start of each month, diary entries were archived into their own folder, which contained a separate HTML page for every day of the month. Then, menus that contained links to the most recent diary entry were updated manually throughout the site. This text-based method of organizing thousands of files served as a springboard to define future blogging styles that were captured by blogging software developed years later. The evolution of electronic and software tools to facilitate the production and maintenance of Web articles posted in reverse chronological order made the publishing process feasible for a much larger and less technically-inclined population. Ultimately, this resulted in the distinct class of online publishing that produces blogs we recognize today. For instance, the use of some sort of browser-based software is now a typical aspect of "blogging". Blogs can be hosted by dedicated blog hosting services, on regular
web hosting service A web hosting service is a type of Internet hosting service that hosts websites for clients, i.e. it offers the facilities required for them to create and maintain a site and makes it accessible on the World Wide Web. Companies providing web ...
s, or run using blog software.


Rise in popularity

After a slow start, blogging rapidly gained in popularity. Blog usage spread during 1999 and the years following, being further popularized by the near-simultaneous arrival of the first hosted blog tools: *
Bruce Ableson Bruce Ableson (born September 16, 1963 in New York) is an American computer programmer and website developer. He is best known as the inventor of Open Diary, the first online blogging community. Ableson was raised in West Bloomfield Township, M ...
launched
Open Diary Open Diary (often abbreviated as "OD") is an online diary community, an early example of social networking software. It was founded on October 20, 1998. Open Diary went offline on February 7, 2014, but was re-launched on January 26, 2018. The ...
in October 1998, which soon grew to thousands of online diaries. Open Diary innovated the reader comment, becoming the first blog community where readers could add comments to other writers' blog entries. *
Brad Fitzpatrick Bradley Joseph Fitzpatrick (born February 5, 1980) is an American programmer. He is best known as the creator of LiveJournal and is the author of a variety of free software projects such as memcached, PubSubHubbub, OpenID, and Perkeep. Early life ...
started
LiveJournal LiveJournal (russian: Живой Журнал), stylised as LiVEJOURNAL, is a Russian-owned social networking service where users can keep a blog, journal, or diary. American programmer Brad Fitzpatrick started LiveJournal on April 15, 1999, as ...
in March 1999. * Andrew Smales created Pitas.com in July 1999 as an easier alternative to maintaining a "news page" on a Web site, followed by DiaryLand in September 1999, focusing more on a personal diary community. * Evan Williams and
Meg Hourihan Meg Hourihan is the cofounder of Pyra Labs, the company that launched the Blogger.com, Blogger personal blogging software that was acquired by Google. Career Hourihan graduated from Tufts University in 1994. In 1999, she and Evan Williams (Int ...
(
Pyra Labs Pyra Labs is a subsidiary of Google (Alphabet) that created the Blogger service in 1999. Google acquired Pyra Labs in 2003. History Pyra was co-founded by Evan Williams and Meg Hourihan. The company's first product, also named "Pyra", was a web ...
) launched
Blogger.com Blogger is an American online content management system founded in 1999 which enables multi-user blogs with time-stamped entries. Pyra Labs developed it before being acquired by Google in 2003. Google hosts the blogs, which can be accessed thr ...
in August 1999 (purchased by Google in February 2003)


Political impact

An early milestone in the rise in importance of blogs came in 2002, when many bloggers focused on comments by U.S. Senate Majority Leader
Trent Lott Chester Trent Lott Sr. (born October 9, 1941) is an American lawyer, author, and politician. A former United States Senator from Mississippi, Lott served in numerous leadership positions in both the United States House of Representatives and the ...
. Senator Lott, at a party honoring
U.S. Senator The United States Senate is the upper chamber of the United States Congress, with the House of Representatives being the lower chamber. Together they compose the national bicameral legislature of the United States. The composition and powe ...
Strom Thurmond, praised Senator Thurmond by suggesting that the United States would have been better off had Thurmond been elected president. Lott's critics saw these comments as tacit approval of
racial segregation Racial segregation is the systematic separation of people into race (human classification), racial or other Ethnicity, ethnic groups in daily life. Racial segregation can amount to the international crime of apartheid and a crimes against hum ...
, a policy advocated by Thurmond's 1948 presidential campaign. This view was reinforced by documents and recorded interviews dug up by bloggers. (See
Josh Marshall Joshua Micah Jesajan-Dorja Marshall (born February 15, 1969) is an American journalist and blogger who founded ''Talking Points Memo'', which in 2004 a writer for ''The New York Times Magazine'' called "one of the most popular and most respected ...
's ''
Talking Points Memo ''Talking Points Memo'' (''TPM'') is a liberal political news and opinion website created and run by Josh Marshall that debuted on November 12, 2000. The name is a reference to the memo (short list) consisting of the issues (points) discussed b ...
''.) Though Lott's comments were made at a public event attended by the media, no major media organizations reported on his controversial comments until after blogs broke the story. Blogging helped to create a political crisis that forced Lott to step down as majority leader. Similarly, blogs were among the driving forces behind the "
Rathergate The Killian documents controversy (also referred to as Memogate or Rathergate) involved six documents containing false allegations about President George W. Bush's service in the Texas Air National Guard in 1972–73, allegedly typed in 1973. Da ...
" scandal. To wit: (television journalist)
Dan Rather Daniel Irvin Rather Jr. (; born October 31, 1931) is an American journalist, commentator, and former national evening news anchor. Rather began his career in Texas, becoming a national name after his reporting saved thousands of lives during Hurr ...
presented documents (on the CBS show ''
60 Minutes ''60 Minutes'' is an American television news magazine broadcast on the CBS television network. Debuting in 1968, the program was created by Don Hewitt and Bill Leonard, who chose to set it apart from other news programs by using a unique styl ...
'') that conflicted with accepted accounts of President Bush's military service record. Bloggers declared the documents to be
forgeries Forgery is a white-collar crime that generally refers to the false making or material alteration of a legal instrument with the specific intent to defraud anyone (other than themself). Tampering with a certain legal instrument may be forbid ...
and presented evidence and arguments in support of that view. Consequently, CBS apologized for what it said were inadequate reporting techniques (see Little Green Footballs). Many bloggers view this scandal as the advent of blogs' acceptance by the mass media, both as a news source and opinion and as means of applying political pressure. The impact of these stories gave greater credibility to blogs as a medium of news dissemination. Though often seen as partisan gossips, bloggers sometimes lead the way in bringing key information to public light, with mainstream media having to follow their lead. More often, however, news blogs tend to react to material already published by the mainstream media. Meanwhile, an increasing number of experts blogged, making blogs a source of in-depth analysis. In Russia, some political bloggers have started to challenge the dominance of official, overwhelmingly pro-government media. Bloggers such as
Rustem Adagamov Rustem Rinatovich Adagamov (russian: Русте́м Рина́тович Адага́мов) is a Russian blogger who goes by the pseudonym of "Drugoi" ("Другой"), meaning "Another".Alexei Navalny Alexei Anatolievich Navalny ( rus, links=no, Алексей Анатольевич Навальный, , ɐlʲɪkˈsʲej ɐnɐˈtolʲjɪvʲɪtɕ nɐˈvalʲnɨj; born 4 June 1976) is a Russian opposition leader, lawyer, and anti-corruption act ...
have many followers, and the latter's nickname for the ruling
United Russia United Russia ( rus, Единая Россия, Yedinaya Rossiya, (j)ɪˈdʲinəjə rɐˈsʲijə) is a Russian conservative political party. As the largest party in Russia, it holds 325 (or 72.22%) of the 450 seats in the State Duma , havin ...
party as the "party of crooks and thieves" has been adopted by anti-regime protesters. This led to ''
The Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...
'' calling Navalny "the man
Vladimir Putin Vladimir Vladimirovich Putin; (born 7 October 1952) is a Russian politician and former intelligence officer who holds the office of president of Russia. Putin has served continuously as president or prime minister since 1999: as prime min ...
fears most" in March 2012.


Mainstream popularity

By 2004, the role of blogs became increasingly mainstream, as
political consultant Political consulting is a form of consulting that consists primarily of advising and assisting political campaigns. Although the most important role of political consultants is arguably the development and production of mass media (largely tel ...
s, news services, and candidates began using them as tools for outreach and opinion forming. Blogging was established by politicians and political candidates to express opinions on war and other issues and cemented blogs' role as a news source. (See
Howard Dean Howard Brush Dean III (born November 17, 1948) is an American physician, author, lobbyist, and retired politician who served as the 79th governor of Vermont from 1991 to 2003 and chair of the Democratic National Committee (DNC) from 2005 to 200 ...
and
Wesley Clark Wesley Kanne Clark (born December 23, 1944) is a retired United States Army officer. He graduated as valedictorian of the class of 1966 at West Point and was awarded a Rhodes Scholarship to the University of Oxford, where he obtained a degree ...
.) Even politicians not actively campaigning, such as the UK's Labour Party's
Member of Parliament A member of parliament (MP) is the representative in parliament of the people who live in their electoral district. In many countries with bicameral parliaments, this term refers only to members of the lower house since upper house members of ...
(MP) Tom Watson, began to blog to bond with constituents. In January 2005, ''
Fortune Fortune may refer to: General * Fortuna or Fortune, the Roman goddess of luck * Luck * Wealth * Fortune, a prediction made in fortune-telling * Fortune, in a fortune cookie Arts and entertainment Film and television * ''The Fortune'' (1931 film) ...
'' magazine listed eight bloggers whom business people "could not ignore":
Peter Rojas Peter Rojas (born March 18, 1975) is the co-founder of technology blogs Gizmodo and Engadget, as well as the video gaming blog Joystiq (2004). Education Rojas attended Harvard University from 1993 to 1997 where he managed the school's radio sta ...
,
Xeni Jardin Xeni Jardin (; born Jennifer Hamm, August 5, 1970) is an American weblogger, digital media commentator, and tech culture journalist. She is known as a former co-editor of the collaborative weblog ''Boing Boing'', a former contributor to '' ''Wire ...
, Ben Trott,
Mena Trott Mena Grabowski Trott (born Philomena Frances Grabowski on 16 September 1977, now Mena Grabowski Lazar) is a co-founder of Six Apart, creator of Movable Type and TypePad. Career Trott was president of Six Apart. The company name originates from t ...
, Jonathan Schwartz, Jason Goldman,
Robert Scoble Robert Scoble (born January 18, 1965) is an American blogger, technical evangelist, and author. Scoble is best known for his blog, ''Scobleizer'', which came to prominence during his tenure as a technology evangelist at Microsoft. He later worked ...
, and
Jason Calacanis Jason McCabe Calacanis (born November 28, 1970) is an American Internet entrepreneur, angel investor, author and podcaster. His first company was part of the dot-com era in New York. His second venture, Weblogs, Inc., a publishing company tha ...
. Israel was among the first national governments to set up an official blog.Israel Video Blog aims to show the world 'the beautiful face of real Israel'
Ynet, February 24, 2008.
Under
David Saranga David Saranga ( he, דוד סרנגה) (born February 18, 1964) is Israel's ambassador in Romania. He served as the Senior Foreign Affairs Advisor to the President of the State of Israel, Reuven (Ruvi) Rivlin, and former Head of European Parliamen ...
, the
Israeli Ministry of Foreign Affairs The Israeli Ministry of Foreign Affairs ( he, מִשְׂרַד הַחוּץ, translit. ''Misrad HaHutz''; ar, وزارة الخارجية الإسرائيلية) is one of the most important ministries in the Israeli government. The ministry's ...
became active in adopting
Web 2.0 Web 2.0 (also known as participative (or participatory) web and social web) refers to websites that emphasize user-generated content, ease of use, participatory culture and interoperability (i.e., compatibility with other products, systems, and ...
initiatives, including an official
video blog A video blog or video log, sometimes shortened to vlog (), is a form of blog for which the medium is video. Vlog entries often combine embedded video (or a video link) with supporting text, images, and other metadata. Entries can be recorded in ...
and a
political blog A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order s ...
.Latest PR venture of Israel's diplomatic mission in New York attracts large Arab audience
Ynet, June 21, 2007.
The Foreign Ministry also held a
microblogging Microblogging is a form of social network that permits only short posts. They "allow users to exchange small elements of content such as short sentences, individual images, or video links",. Retrieved June 5, 2014 which may be the major reason for ...
press conference via Twitter about its war with Hamas, with Saranga answering questions from the public in common text-messaging abbreviations during a live worldwide press conference. The questions and answers were later posted on IsraelPolitik, the country's official political blog.The Toughest Q's Answered in the Briefest Tweets
Noam Cohen, ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'', January 3, 2009. Retrieved January 5, 2009.
The impact of blogging on the mainstream media has also been acknowledged by governments. In 2009, the presence of the American journalism industry had declined to the point that several newspaper corporations were filing for bankruptcy, resulting in less direct competition between newspapers within the same circulation area. Discussion emerged as to whether the newspaper industry would benefit from a stimulus package by the federal government. U.S. President
Barack Obama Barack Hussein Obama II ( ; born August 4, 1961) is an American politician who served as the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, Obama was the first African-American president of the U ...
acknowledged the emerging influence of blogging upon society by saying, "if the direction of the news is all blogosphere, all opinions, with no serious fact-checking, no serious attempts to put stories in context, then what you will end up getting is people shouting at each other across the void, but not a lot of mutual understanding". Between 2009 and 2012, an
Orwell Prize The Orwell Prize, based at University College London, is a British prize for political writing. The Prize is awarded by The Orwell Foundation, an independent charity (Registered Charity No 1161563, formerly "The Orwell Prize") governed by a boa ...
for blogging was awarded.


Types

There are many different types of blogs, differing not only in the type of content, but also in the way that content is delivered or written. ;Personal blogs: The personal blog is an ongoing online diary or commentary written by an individual, rather than a corporation or organization. While the vast majority of personal blogs attract very few readers, other than the blogger's immediate family and friends, a small number of personal blogs have become popular, to the point that they have attracted lucrative advertising sponsorship. A tiny number of personal bloggers have become famous, both in the online community and in the real world. ;Collaborative blogs or group blogs: A type of weblog in which posts are written and published by more than one author. The majority of high-profile collaborative blogs are organised according to a single uniting theme, such as politics, technology or advocacy. In recent years, the
blogosphere The blogosphere is made up of all blogs and their interconnections. The term implies that blogs exist together as a connected community (or as a collection of connected communities) or as a social networking service in which everyday authors can pu ...
has seen the emergence and growing popularity of more collaborative efforts, often set up by already established bloggers wishing to pool time and resources, both to reduce the pressure of maintaining a popular website and to attract a larger readership. ;
Microblogging Microblogging is a form of social network that permits only short posts. They "allow users to exchange small elements of content such as short sentences, individual images, or video links",. Retrieved June 5, 2014 which may be the major reason for ...
: Microblogging is the practice of posting small pieces of digital content—which could be text, pictures, links, short videos, or other media—on the internet. Microblogging offers a portable communication mode that feels organic and spontaneous to many users. It has captured the public imagination, in part because the short posts are easy to read on the go or when waiting. Friends use it to keep in touch, business associates use it to coordinate meetings or share useful resources, and celebrities and politicians (or their publicists) microblog about concert dates, lectures, book releases, or tour schedules. A wide and growing range of add-on tools enables sophisticated updates and interaction with other applications. The resulting profusion of functionality is helping to define new possibilities for this type of communication. Examples of these include Twitter, Facebook,
Tumblr Tumblr (stylized as tumblr; pronounced "tumbler") is an American microblogging and social networking website founded by David Karp in 2007 and currently owned by Automattic. The service allows users to post multimedia and other content to a sho ...
and, by far the largest, Weibo. ;Corporate and organizational blogs: A blog can be private, as in most cases, or it can be for business or
not-for-profit organization A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...
or government purposes. Blogs used internally and only available to employees via an Intranet are called
corporate blog Corporate blog is a blog that is published and used by an organization, corporation, etc. to reach its organizational goals. The advantage of blogs is that posts and comments are easy to reach and follow due to centralized hosting and generally str ...
s. Companies use internal corporate blogs to enhance the communication, culture and
employee engagement Employee engagement is a fundamental concept in the effort to understand and describe, both qualitatively and quantitatively, the nature of the relationship between an organization and its employees. An "engaged employee" is defined as one who i ...
in a corporation. Internal corporate blogs can be used to communicate news about company policies or procedures, build employee esprit de corps and improve
morale Morale, also known as esprit de corps (), is the capacity of a group's members to maintain belief in an institution or goal, particularly in the face of opposition or hardship. Morale is often referenced by authority figures as a generic value ...
. Companies and other organizations also use external, publicly accessible blogs for marketing, branding, or
public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. P ...
purposes. Some organizations have a blog authored by their executive; in practice, many of these executive blog posts are penned by a
ghostwriter A ghostwriter is hired to write literary or journalistic works, speeches, or other texts that are officially credited to another person as the author. Celebrities, executives, participants in timely news stories, and political leaders often h ...
who makes posts in the style of the credited author. Similar blogs for clubs and societies are called club blogs, group blogs, or by similar names; typical use is to inform members and other interested parties of club and member activities. ;Aggregated blogs: Individuals or organization may aggregate selected feeds on a specific topic, product or service and provide a combined view for its readers. This allows readers to concentrate on reading instead of searching for quality on-topic content and managing subscriptions. Many such aggregations called planets from name of
Planet (software) Planet is a feed aggregator that runs on a web server. It creates pages with entries from the original feeds in chronological order, most recent entries first. Etymology In online media a planet is a feed aggregator application designed to col ...
that perform such aggregation, hosting sites usually have ''planet.'' subdomain in
domain name A domain name is a string that identifies a realm of administrative autonomy, authority or control within the Internet. Domain names are often used to identify services provided through the Internet, such as websites, email services and more. As ...
(like http://planet.gnome.org/). ;By genre: Some blogs focus on a particular subject, such as
political blog A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order s ...
s, journalism blogs,
health blog Health blogs are niche blogs that cover health topics, events and/or related content of the health industry and the general community. Definition A health blog can cover diverse health related concerns such as nutrition and diet, fitness, weig ...
s,
travel blog The genre of travel literature encompasses outdoor literature, guide books, nature writing, and travel memoirs. One early travel memoirist in Western literature was Pausanias, a Greek geographer of the 2nd century CE. In the early modern pe ...
s (also known as ''travelogs''), gardening blogs, house blogs,
Book Blog A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order s ...
s,
fashion blog Fashion blogs are blogs that cover the fashion industry, clothing, and lifestyle. Definition A fashion blog can cover many topics, such as specific items of clothing and accessories, beauty tips, trends in various apparel markets (haute couture ...
s, beauty blogs, lifestyle blogs, party blogs, wedding blogs, photography blogs, project blogs, psychology blogs, sociology blogs, education blogs, niche blogs, classical music blogs, quizzing blogs,
legal blogs A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order ...
(often referred to as a blawgs), or dreamlogs.
How-to The Linux Documentation Project (LDP) is a dormant an all-volunteer project that maintains a large collection of GNU and Linux-related documentation and publishes the collection online. It began as a way for hackers to share their documentation wi ...
/
Tutorial A tutorial, in education, is a method of transferring knowledge and may be used as a part of a learning process. More interactive and specific than a book or a lecture, a tutorial seeks to teach by example and supply the information to complete ...
blogs are becoming increasing popular. Two common types of genre blogs are
art blog An art blog is a common type of blog that comments on art. More recently, as with other types of blogs, some art blogs have taken on 'web 2.0' social networking features. Art blogs that adopt this sort of change can develop to become a source ...
s and
music blog An MP3 blog is a type of blog in which the creator makes music files, normally in the MP3 format, available for download. They are also known as musicblogs, audioblogs or soundblogs (the latter two can also mean podcasts). MP3 blogs have become ...
s. A blog featuring discussions, especially about
home A home, or domicile, is a space used as a permanent or semi-permanent residence for one or many humans, and sometimes various companion animals. It is a fully or semi sheltered space and can have both interior and exterior aspects to it. H ...
and family is not uncommonly called a mom blog. While not a legitimate type of blog, one used for the sole purpose of spamming is known as a
splog A spam blog, also known as an auto blog or the neologism splog, is a blog which the author uses to promote affiliated websites, to increase the search engine rankings of associated sites or to simply sell links/ads. The purpose of a splog can be ...
. ;By media type: A blog comprising videos is called a
vlog A video blog or video log, sometimes shortened to vlog (), is a form of blog for which the medium is video. Vlog entries often combine embedded video (or a video link) with supporting text, images, and other metadata. Entries can be recorded i ...
, one comprising links is called a
linklog A linklog is a type of blog which is meant to act as a linked list. Common practice is for the post titles to link directly to an external URLs, and the content of the post includes information to complement the associated URL. Linklogs existed ...
, a site containing a portfolio of sketches is called a
sketchblog A photoblog (or photolog) is a form of photo sharing and publishing in the format of a blog. It differs from a blog through the predominant use of and focus on photographs rather than text. Photoblogging (the action of posting photos to a photo ...
or one comprising photos is called a
photoblog A photoblog (or photolog) is a form of photo sharing and publishing in the format of a blog. It differs from a blog through the predominant use of and focus on photographs rather than text. Photoblogging (the action of posting photos to a photob ...
. Blogs with shorter posts and mixed media types are called tumblelogs. Blogs that are written on typewriters and then scanned are called typecast or typecast blogs. A rare type of blog hosted on the
Gopher Protocol The Gopher protocol () is a communication protocol designed for distributing, searching, and retrieving documents in Internet Protocol networks. The design of the Gopher protocol and user interface is menu-driven, and presented an alternative to ...
is known as a
phlog A phlog, also called an rlog, is a type of daybook, similar to a blog, that runs off a Gopher protocol server. These phlogs are typically hosted from home servers running some sort of UNIX operating system, because a user account on the server is ...
. ;By device: A blog can also be defined by which type of device is used to compose it. A blog written by a
mobile device A mobile device (or handheld computer) is a computer small enough to hold and operate in the hand. Mobile devices typically have a flat LCD or OLED screen, a touchscreen interface, and digital or physical buttons. They may also have a physical ...
like a mobile phone or PDA could be called a
moblog Mobile blogging (also known as mobloggingIto, M. (2002) 'Mobiles and the appropriation of place', receiver magazine, 8, www.receiver.vodafone.com) is a method of publishing to a website or blog from a mobile phone or other handheld device. A moblog ...
. One early blog was Wearable Wireless Webcam, an online shared diary of a person's personal life combining text, video, and pictures transmitted live from a wearable computer and
EyeTap An EyeTap is a concept for a wearable computing device that is worn in front of the eye that acts as a camera to record the scene available to the eye as well as a display to superimpose computer-generated imagery on the original scene availabl ...
device to a web site. This practice of semi-automated blogging with live video together with text was referred to as
sousveillance Sousveillance ( ) is the recording of an activity by a member of the public, rather than a person or organisation in authority, typically by way of small wearable or portable personal technologies. The term, coined by Steve Mann, stems from th ...
. Such journals have been used as evidence in legal matters. ;
Reverse blog A reverse blog is a type of blog A blog (a Clipping (morphology), truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts a ...
: A reverse blog is composed by its users rather than a single blogger. This system has the characteristics of a blog and the writing of several authors. These can be written by several contributing authors on a topic or opened up for anyone to write. There is typically some limit to the number of entries to keep it from operating like a
web forum An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages. They differ from chat rooms in that messages are often longer than one line of text, and are at least temporar ...
.


Community and cataloging

;
Blogosphere The blogosphere is made up of all blogs and their interconnections. The term implies that blogs exist together as a connected community (or as a collection of connected communities) or as a social networking service in which everyday authors can pu ...
: The collective community of all blogs and blog authors, particularly notable and widely read blogs, is known as the ''blogosphere''. Since all blogs are on the internet by definition, they may be seen as interconnected and socially networked, through blogrolls, comments,
linkback A linkback is a method for Web authors to obtain notifications when other authors link to one of their documents. This enables authors to keep track of who is linking to, or referring to, their articles. The four methods ( refback, trackback, p ...
s (refbacks, trackbacks or pingbacks), and backlinks. Discussions "in the blogosphere" were occasionally used by the media as a gauge of public opinion on various issues. Because new, untapped communities of bloggers and their readers can emerge in the space of a few years, Internet marketers pay close attention to "trends in the blogosphere". ;
Blog search engines A blog (a Clipping (morphology), truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in Reverse ...
: Several blog search engines have been used to search blog contents, such as Bloglines (defunct),
BlogScope BlogScope was a search engine for the blogosphere with advanced analysis and visualization technology, founded in 2005. as an outcome of a research project at the University of Toronto. As of Apr 2009, the system indexed over 725 million blog pos ...
(defunct), and
Technorati Technorati was a search engine and a publisher advertising platform that served as an advertising solution for the thousands of websites in its network. Technorati launched its ad network in 2008, and at one time was one of the largest ad network ...
(defunct). ;Blogging communities and directories: Several
online communities An online community, also called an internet community or web community, is a community whose members interact with each other primarily via the Internet. Members of the community usually share common interests. For many, online communities may fe ...
exist that connect people to blogs and bloggers to other bloggers. Interest-specific blogging platforms are also available. For instance, Blogster has a sizable community of political bloggers among its members. Global Voices aggregates international bloggers, "with emphasis on voices that are not ordinarily heard in international mainstream media." ;Blogging and advertising: It is common for blogs to feature
banner advertisement A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linkin ...
s or promotional content, either to financially benefit the blogger, support website hosting costs, or to promote the blogger's favourite causes or products. The popularity of blogs has also given rise to "fake blogs" in which a company will create a fictional blog as a marketing tool to promote a product. As the popularity of blogging continued to rise (as of 2006), the commercialisation of blogging is rapidly increasing. Many corporations and companies collaborate with bloggers to increase advertising and engage online communities with their products. In the book ''Fans, Bloggers, and Gamers'', Henry Jenkins stated that "Bloggers take knowledge into their own hands, enabling successful navigation within and between these emerging knowledge cultures. One can see such behaviour as co-optation into commodity culture insofar as it sometimes collaborates with corporate interests, but one can also see it as increasing the diversity of media culture, providing opportunities for greater inclusiveness, and making more responsive to consumers."


Popularity

*Before 2006: The
blogdex Blogdex was an online resource for understanding hot topics of discussion in the blogosphere. The site offered a time-weighted list of links to online content cited by more than one monitored blog in the recent past. Each link received a score bas ...
project was launched by researchers in the
MIT Media Lab The MIT Media Lab is a research laboratory at the Massachusetts Institute of Technology, growing out of MIT's Architecture Machine Group in the School of Architecture. Its research does not restrict to fixed academic disciplines, but draws from ...
to crawl the Web and gather data from thousands of blogs to investigate their social properties. Information was gathered by the tool for over four years, during which it autonomously tracked the most contagious information spreading in the blog community, ranking it by recency and popularity. It can, therefore, be considered the first instantiation of a
memetracker {{Refimprove, date=June 2007 A memetracker is a tool for studying the migration of memes across a group of people. The term is typically used to describe websites that either: #analyze blog posts to determine what web pages are being discussed or c ...
. The project was replaced by
tailrank.com Tailrank.com was a site that provided a feed of content on the World Wide Web that was being discussed across the blogosphere. The site continuously scanned blogs that had been registered with it, and composed an index of "top stories" that had be ...
, which in turn has been replaced by spinn3r.com. *2006: Blogs are given rankings by
Alexa Internet Alexa Internet, Inc. was an American web traffic analysis company based in San Francisco. It was a wholly-owned subsidiary of Amazon. Alexa was founded as an independent company in 1996 and acquired by Amazon in 1999 for $250 million in stock. ...
(web hits of Alexa Toolbar users), and formerly by blog search engine
Technorati Technorati was a search engine and a publisher advertising platform that served as an advertising solution for the thousands of websites in its network. Technorati launched its ad network in 2008, and at one time was one of the largest ad network ...
based on the number of incoming links (Technorati stopped doing this in 2014). In August 2006, Technorati found that the most linked-to blog on the internet was that of Chinese actress
Xu Jinglei Xu Jinglei (, born 16 April 1974 in Chaoyang District, Beijing) is a Chinese actress and film director. She was hailed as one of the Four Dan Actresses in China. In 2002, Xu won the Huabiao Award for Outstanding New Actress for her performance ...
.Fickling, David
Internet killed the TV star
''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...
'' NewsBlog, August 15, 2006
Chinese media
Xinhua Xinhua News Agency (English pronunciation: )J. C. Wells: Longman Pronunciation Dictionary, 3rd ed., for both British and American English, or New China News Agency, is the official state news agency of the People's Republic of China. Xinhua ...
reported that this blog received more than 50 million page views, claiming it to be the most popular blog in the world. Technorati rated
Boing Boing ''Boing Boing'' is a website, first established as a zine in 1988, later becoming a group blog. Common topics and themes include technology, futurism, science fiction, gadgets, intellectual property, Disney, and left-wing politics. It twice won ...
to be the most-read group-written blog. *2008: , blogging had become such a mania that a new blog was created every second of every minute of every hour of every day. Researchers have actively analyzed the dynamics of how blogs become popular. There are essentially two measures of this: popularity through citations, as well as popularity through affiliation (i.e., blogroll). The basic conclusion from studies of the structure of blogs is that while it takes time for a blog to become popular through blogrolls,
permalink A permalink or permanent link is a URL that is intended to remain unchanged for many years into the future, yielding a hyperlink that is less susceptible to link rot. Permalinks are often rendered simply, that is, as clean URLs, to be easier to ...
s can boost popularity more quickly and are perhaps more indicative of popularity and authority than blogrolls since they denote that people are actually reading the blog's content and deem it valuable or noteworthy in specific cases.


Blurring with the mass media

Many bloggers, particularly those engaged in
participatory journalism Citizen journalism, also known as collaborative media, participatory journalism, democratic journalism, guerrilla journalism or street journalism, is based upon public citizens "playing an active role in the process of collecting, reporting, a ...
, are amateur journalists, and thus they differentiate themselves from the professional reporters and editors who work in
mainstream media In journalism, mainstream media (MSM) is a term and abbreviation used to refer collectively to the various large mass news media that influence many people and both reflect and shape prevailing currents of thought.Chomsky, Noam, ''"What makes mai ...
organizations. Other bloggers are media professionals who are publishing online, rather than via a TV station or newspaper, either as an add-on to a traditional media presence (e.g., hosting a radio show or writing a column in a paper newspaper), or as their sole journalistic output. Some institutions and organizations see blogging as a means of "getting around the filter" of media "
gatekeeper A gatekeeper is a person who controls access to something, for example via a city gate or bouncer, or more abstractly, controls who is granted access to a category or status. Gatekeepers assess who is "in or out", in the classic words of manage ...
s" and pushing their messages directly to the public. Many mainstream journalists, meanwhile, write their own blogs—well over 300, according to CyberJournalist.net's J-blog list. The first known use of a blog on a news site was in August 1998, when Jonathan Dube of ''
The Charlotte Observer ''The Charlotte Observer'' is an American English-language newspaper serving Charlotte, North Carolina, and its metro area. The Observer was founded in 1886. As of 2020, it has the second-largest circulation of any newspaper in the Carolinas. I ...
'' published one chronicling Hurricane Bonnie. Some bloggers have moved over to other media. The following bloggers (and others) have appeared on radio and television:
Duncan Black Duncan Black, FBA (23 May 1908 – 14 January 1991) was a Scottish economist who laid the foundations of social choice theory. In particular he was responsible for unearthing the work of many early political scientists, including Charles Lutw ...
(known widely by his pseudonym, Atrios),
Glenn Reynolds Glenn Harlan Reynolds (born August 27, 1960) is Beauchamp Brogan Distinguished Professor of Law at the University of Tennessee College of Law, and is known for his American politics blog, '' Instapundit''. Authorship Instapundit blog Reynold ...
(
Instapundit Instapundit is a blog maintained by Glenn Reynolds, a law professor at the University of Tennessee. History and characteristics InstaPundit was launched in August 2001 as an experiment, and a part of Reynolds' class on Internet law. After the Sep ...
),
Markos Moulitsas Zúniga Markos Moulitsas Zúniga (; born September 11, 1971), often known by his username and former military nickname "Kos" ( ), is an American blogger who is the founder and publisher of Daily Kos, a blog focusing on Modern liberalism in the United S ...
(
Daily Kos Daily Kos ( ) is a group blog and internet forum focused on the U.S. Democratic Party and liberal American politics. The site includes glossaries and other content. It is sometimes considered an example of "netroots" activism. Daily Kos was f ...
),
Alex Steffen Alex Steffen (born 1968) is an American futurist who writes and speaks about sustainability and the future of the planet. He emphasizes the importance of imagining persuasive, positive possible futures: "It's literally true that we can't build ...
(
Worldchanging Worldchanging was a nonprofit online publisher that operated from 2003 to 2010. Its strapline was ''A bright green future''. It published newsletters and books about sustainability, bright green environmentalism, futurism and social innovation. ...
),
Ana Marie Cox Ana Marie Cox (born September 23, 1972) is an American author, blogger, political columnist, and critic. The founding editor of the political blog '' Wonkette'', she was also the Senior Political Correspondent for MTV News, and conducted the "Ta ...
(
Wonkette ''Wonkette'' is an American online magazine of topical and political gossip, established in 2004 by Gawker Media and founding editor Ana Marie Cox. The editor since 2012 is Rebecca Schoenkopf, formerly of ''OC Weekly''. ''Wonkette'' covers U.S. ...
),
Nate Silver Nathaniel Read Silver (born January 13, 1978) is an American statistician, writer, and poker player who analyzes baseball (see sabermetrics), basketball, and elections (see psephology). He is the founder and editor-in-chief of ''FiveThirtyEight' ...
( FiveThirtyEight.com), and
Ezra Klein Ezra Klein (born May 10, 1984) is an American journalist, political analyst, ''New York Times'' columnist, and the host of ''The Ezra Klein Show'' podcast. He is a co-founder of '' Vox'' and formerly served as the website's editor-at-large. He h ...
(Ezra Klein blog in ''
The American Prospect ''The American Prospect'' is a daily online and bimonthly print American political and public policy magazine dedicated to American modern liberalism and progressivism. Based in Washington, D.C., ''The American Prospect'' says it "is devoted t ...
,'' now in ''
The Washington Post ''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large nati ...
'). In counterpoint,
Hugh Hewitt Hugh Hewitt (born February 22, 1956) is an American radio talk show host with the Salem Radio Network and an attorney, academic, and author. A conservative, he writes about law, society, politics, and media bias in the United States. Hewitt is ...
exemplifies a mass media personality who has moved in the other direction, adding to his reach in "old media" by being an influential blogger. Similarly, it was ''Emergency Preparedness and Safety Tips On Air and Online'' blog articles that captured
Surgeon General of the United States The surgeon general of the United States is the operational head of the United States Public Health Service Commissioned Corps (PHSCC) and thus the leading spokesperson on matters of public health in the federal government of the United States. Th ...
Richard Carmona's attention and earned his kudos for the associated broadcasts by talk show host Lisa Tolliver and Westchester Emergency Volunteer Reserves-
Medical Reserve Corps The Medical Reserve Corps (MRC) is a network in the U.S. of community-based units initiated and established by local organizations aimed to meet the public health needs of their communities. It is sponsored by the Office of the Assistant Secretary ...
Director Marianne Partridge. Blogs have also had an influence on
minority language A minority language is a language spoken by a minority of the population of a territory. Such people are termed linguistic minorities or language minorities. With a total number of 196 sovereign states recognized internationally (as of 2019) and ...
s, bringing together scattered speakers and learners; this is particularly so with blogs in
Gaelic languages The Goidelic or Gaelic languages ( ga, teangacha Gaelacha; gd, cànanan Goidhealach; gv, çhengaghyn Gaelgagh) form one of the two groups of Insular Celtic languages, the other being the Brittonic languages. Goidelic languages historically ...
. Minority language publishing (which may lack economic feasibility) can find its audience through inexpensive blogging. There are examples of bloggers who have published books based on their blogs, e.g.,
Salam Pax Salam Pax is the pseudonym of Salam Abdulmunem ( ar, سلام عبد المنعم), aka Salam al-Janabi ( ar, سلام الجنابي), under which he became the "most famous blogger in the world" during and after the 2003 invasion of Iraq. Along ...
, Ellen Simonetti,
Jessica Cutler Jessica Louise Cutler (born May 18, 1978 in Monterey, California) is a blogger, an author, and former congressional staff assistant who was fired for detailing her active sexual life, including receiving money for having sex (prostitution), in ...
, and
ScrappleFace ScrappleFace is a U.S. website run by Scott Ott that satirizes the news from a conservative perspective. History The name ScrappleFace was coined by Ott's grandmother, Jessica McMaster (1915–2006), who cared for Ott and his brothers from the a ...
. Blog-based books have been given the name blook. A prize for the best blog-based book was initiated in 2005, the
Lulu Blooker Prize Lulu Press, Inc., doing business under trade name Lulu, is an online print-on-demand, self-publishing, and distribution platform. By 2014, it had issued approximately two million titles. The company's founder is Red Hat co-founder Bob Young. Lu ...
. However, success has been elusive offline, with many of these books not selling as well as their blogs. The book based on
Julie Powell Julia Anne Powell (; April 20, 1973 – October 26, 2022) was an American author known for her 2005 book ''Julie & Julia: 365 Days, 524 Recipes, 1 Tiny Apartment Kitchen'' which was based on her blog, the Julie/Julia Project. A film adaptation b ...
's blog "The Julie/Julia Project" was made into the film ''
Julie & Julia ''Julie & Julia'' is a 2009 American biographical comedy-drama film written and directed by Nora Ephron starring Meryl Streep, Amy Adams, Stanley Tucci, and Chris Messina. The film contrasts the life of chef Julia Child in the early years of her ...
'', apparently the first to do so.


Consumer-generated advertising

Consumer-generated advertising Consumer-generated advertising is advertising on consumer generated media. This term is generally used to refer to sponsored content on blogs, wikis, Internet forum, forums, social networking services, and individual websites. This sponsored cont ...
is a relatively new and controversial development, and it has created a new model of marketing communication from businesses to consumers. Among the various forms of advertising on blog, the most controversial are the
sponsored post Sponsored post, also known as a promoted post, is a post to any community-driven notification-oriented website which is explicitly sponsored as an advertisement by a particular company in order to draw a large amount of popularity through user pro ...
s. These are blog entries or posts and may be in the form of feedback, reviews, opinion, videos, etc. and usually contain a link back to the desired site using a keyword or several keywords. Blogs have led to some disintermediation and a breakdown of the traditional advertising model, where companies can skip over the advertising agencies (previously the only interface with the customer) and contact the customers directly via social media websites. On the other hand, new companies specialised in blog advertising have been established to take advantage of this new development as well. However, there are many people who look negatively on this new development. Some believe that any form of commercial activity on blogs will destroy the blogosphere's credibility.


Legal and social consequences

Blogging can result in a range of legal liabilities and other unforeseen consequences.


Defamation or liability

Several cases have been brought before the national courts against bloggers concerning issues of defamation or liability. U.S. payouts related to blogging totalled $17.4 million by 2009; in some cases these have been covered by
umbrella insurance Umbrella insurance refers to liability insurance that is in excess of specified other policies and also potentially primary insurance for losses not covered by the other policies. When an insured person is liable to someone, the insured's primary ...
. The courts have returned with mixed verdicts.
Internet Service Provider An Internet service provider (ISP) is an organization that provides services for accessing, using, or participating in the Internet. ISPs can be organized in various forms, such as commercial, community-owned, non-profit, or otherwise private ...
s (ISPs), in general, are immune from liability for information that originates with third parties (U.S. Communications Decency Act and the EU Directive 2000/31/EC). In ''Doe v. Cahill'', the
Delaware Supreme Court The Delaware Supreme Court is the sole appellate court in the United States state of Delaware. Because Delaware is a popular haven for corporations, the Court has developed a worldwide reputation as a respected source of corporate law decision ...
held that stringent standards had to be met to unmask the
anonymous bloggers An anonymous blog is a blog without any acknowledged author or contributor. Anonymous bloggers may achieve anonymity through the simple use of a pseudonym, or through more sophisticated techniques such as layered encryption routing, manipulation ...
and also took the unusual step of dismissing the libel case itself (as unfounded under American libel law) rather than referring it back to the
trial court A trial court or court of first instance is a court having original jurisdiction, in which trials take place. Appeals from the decisions of trial courts are usually made by higher courts with the power of appellate review (appellate courts). Mos ...
for reconsideration. In a bizarre twist, the Cahills were able to obtain the identity of John Doe, who turned out to be the person they suspected: the town's mayor, Councilman Cahill's political rival. The Cahills amended their original complaint, and the mayor settled the case rather than going to trial. In January 2007, two prominent Malaysian political bloggers,
Jeff Ooi Ooi Chuan Aun (; born 2 November 1955), better known as Jeff Ooi, is a Malaysian IT consultant, blogger, photographer and politician who served as the Member of Parliament (MP) for Jelutong for two terms from March 2008 to May 2018. He i ...
and
Ahirudin Attan Datuk Ahirudin bin Attan, (born 20 December 1961) also known as Rocky Bru, is a Malaysian blogger, journalist and former editor of several New Straits Times Press (NSTP) publications, including the '' Business Times'', ''The Malay Mail'' and ' ...
, were sued by a pro-government newspaper, The New Straits Times Press (Malaysia) Berhad, Kalimullah bin Masheerul Hassan, Hishamuddin bin Aun and Brenden John a/l John Pereira over alleged defamation. The plaintiff was supported by the Malaysian government. Following the suit, the Malaysian government proposed to "register" all bloggers in Malaysia to better control parties against their interests. This is the first such legal case against bloggers in the country. In the United States, blogger Aaron Wall was sued by Traffic Power for
defamation Defamation is the act of communicating to a third party false statements about a person, place or thing that results in damage to its reputation. It can be spoken (slander) or written (libel). It constitutes a tort or a crime. The legal defini ...
and publication of
trade secrets Trade secrets are a type of intellectual property that includes formulas, practices, processes, designs, instruments, patterns, or compilations of information that have inherent economic value because they are not generally known or readily a ...
in 2005. According to ''Wired'' magazine, Traffic Power had been "banned from Google for allegedly rigging search engine results." Wall and other "
white hat White hat, white hats, or white-hat may refer to: Art, entertainment, and media * White hat, a way of thinking in Edward de Bono's book ''Six Thinking Hats'' * White hat, part of black and white hat symbolism in film Other uses * White hat (compu ...
"
search engine optimization Search engine optimization (SEO) is the process of improving the quality and quantity of Web traffic, website traffic to a website or a web page from web search engine, search engines. SEO targets unpaid traffic (known as "natural" or "Organ ...
consultants had exposed Traffic Power in what they claim was an effort to protect the public. The case was dismissed for lack of personal jurisdiction, and Traffic Power failed to appeal within the allowed time. In 2009,
NDTV New Delhi Television Ltd is an Indian news media company focusing on broadcast and digital news publication. The company is considered to be a legacy brand that pioneered independent news broadcasting in India, and is credited for launching t ...
issued a legal notice to Indian blogger Kunte for a blog post criticizing their coverage of the
Mumbai attacks Terrorism in India, according to the Home Ministry, poses a significant threat to the people of India. Compared to other countries, India faces a wide range of terror groups. Terrorism found in India includes Islamic terrorism, separatist ...
. The blogger unconditionally withdrew his post, which resulted in several Indian bloggers criticizing NDTV for trying to silence critics.


Employment

Employees who blog about elements of their place of employment can begin to affect the reputation of their employer, either in a positive way, if the employee is praising the employer and its workplaces, or in a negative way, if the blogger is making negative comments about the company or its practices. In general, attempts by employee bloggers to protect themselves by maintaining anonymity have proved ineffective. In 2009, a controversial and landmark decision by The Hon. Mr Justice Eady refused to grant an order to protect the anonymity of Richard Horton. Horton was a police officer in the United Kingdom who blogged about his job under the name "NightJack".
Delta Air Lines Delta Air Lines, Inc., typically referred to as Delta, is one of the major airlines of the United States and a legacy carrier. One of the List of airlines by foundation date, world's oldest airlines in operation, Delta is headquartered in Atla ...
fired
flight attendant A flight attendant, also known as steward/stewardess or air host/air hostess, is a member of the aircrew aboard commercial flights, many business jets and some government aircraft. Collectively called cabin crew, flight attendants are prima ...
Ellen Simonetti because she posted photographs of herself in uniform on an aeroplane and because of comments posted on her blog "Queen of Sky: Diary of a Flight Attendant" which the employer deemed inappropriate. This case highlighted the issue of personal blogging and freedom of expression versus employer rights and responsibilities, and so it received wide media attention. Simonetti took legal action against the airline for "wrongful termination, defamation of character and lost future wages". The suit was postponed while Delta was in bankruptcy proceedings. In early 2006, Erik Ringmar, a senior lecturer at the
London School of Economics , mottoeng = To understand the causes of things , established = , type = Public research university , endowment = £240.8 million (2021) , budget = £391.1 millio ...
, was ordered by the convenor of his department to "take down and destroy" his blog in which he discussed the quality of education at the school. Mark Jen was terminated in 2005 after 10 days of employment as an assistant product manager at Google for discussing corporate secrets on his personal blog, then called 99zeros and hosted on the Google-owned
Blogger A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order ...
service. He blogged about unreleased products and company finances a week before the company's earnings announcement. He was fired two days after he complied with his employer's request to remove the sensitive material from his blog. In India, blogger Gaurav Sabnis resigned from IBM after his posts questioned the claims made by a management school.
Jessica Cutler Jessica Louise Cutler (born May 18, 1978 in Monterey, California) is a blogger, an author, and former congressional staff assistant who was fired for detailing her active sexual life, including receiving money for having sex (prostitution), in ...
, aka "The Washingtonienne", blogged about her sex life while employed as a congressional assistant. After the blog was discovered and she was fired, she wrote a novel based on her experiences and blog: ''The Washingtonienne: A Novel''. , Cutler is being sued by one of her former lovers in a case that could establish the extent to which bloggers are obligated to protect the privacy of their real life associates. Catherine Sanderson, a.k.a. Petite Anglaise, lost her job in Paris at a British accountancy firm because of blogging. Although given in the blog in a fairly anonymous manner, some of the descriptions of the firm and some of its people were less than flattering. Sanderson later won a compensation claim case against the British firm, however. On the other hand,
Penelope Trunk Penelope Trunk (born Adrienne Roston; legal name Adrienne Greenheart; pen name "Adrienne Eisen" December 10, 1966)) is an American writer and entrepreneur. Trunk co-founded four venture-backed Internet startups, and TechCruch named Trunk, alo ...
wrote an upbeat article in ''
The Boston Globe ''The Boston Globe'' is an American daily newspaper founded and based in Boston, Massachusetts. The newspaper has won a total of 27 Pulitzer Prizes, and has a total circulation of close to 300,000 print and digital subscribers. ''The Boston Glob ...
'' in 2006, entitled "Blogs 'essential' to a good career". She was one of the first journalists to point out that a large portion of bloggers are professionals and that a well-written blog can help attract employers.


Business owners

Business owners who blog about their business can also run into legal consequences.
Mark Cuban Mark Cuban (born July 31, 1958) is an American billionaire entrepreneur, television personality, and media proprietor whose net worth is an estimated $4.8 billion, according to ''Forbes'', and ranked No. 177 on the 2020 ''Forbes'' 400 list ...
, owner of the
Dallas Mavericks The Dallas Mavericks (often referred to as the Mavs) are an American professional basketball team based in Dallas. The Mavericks compete in the National Basketball Association (NBA) as a member of the Western Conference (NBA), Western Conferenc ...
, was fined during the 2006
NBA The National Basketball Association (NBA) is a professional basketball league in North America. The league is composed of 30 teams (29 in the United States and 1 in Canada) and is one of the major professional sports leagues in the United St ...
playoffs for criticizing NBA officials on the court and in his blog.


Political dangers

Blogging can sometimes have unforeseen consequences in politically sensitive areas. In some countries,
Internet police Internet police is a generic term for police and government agencies, departments and other organizations in charge of policing Internet in a number of countries. The major purposes of Internet police, depending on the state, are fighting cyber ...
or
secret police Secret police (or political police) are intelligence, security or police agencies that engage in covert operations against a government's political, religious, or social opponents and dissidents. Secret police organizations are characteristic of a ...
may monitor blogs and arrest blog authors or commentators. Blogs can be much harder to control than broadcast or print media because a person can create a blog whose authorship is hard to trace by using anonymity technology such as
Tor Tor, TOR or ToR may refer to: Places * Tor, Pallars, a village in Spain * Tor, former name of Sloviansk, Ukraine, a city * Mount Tor, Tasmania, Australia, an extinct volcano * Tor Bay, Devon, England * Tor River, Western New Guinea, Indonesia Sc ...
. As a result,
totalitarian Totalitarianism is a form of government and a political system that prohibits all opposition parties, outlaws individual and group opposition to the state and its claims, and exercises an extremely high if not complete degree of control and reg ...
and
authoritarian Authoritarianism is a political system characterized by the rejection of political plurality, the use of strong central power to preserve the political ''status quo'', and reductions in the rule of law, separation of powers, and democratic votin ...
regimes often seek to suppress blogs and/or punish those who maintain them. In Singapore, two ethnic Chinese individuals were
imprisoned Imprisonment is the restraint of a person's liberty, for any cause whatsoever, whether by authority of the government, or by a person acting without such authority. In the latter case it is "false imprisonment". Imprisonment does not necessari ...
under the country's anti-sedition law for posting
anti-Muslim Islamophobia is the fear of, hatred of, or prejudice against the religion of Islam or Muslims in general, especially when seen as a geopolitical force or a source of terrorism. The scope and precise definition of the term ''Islamophobia'' ...
remarks in their blogs. Egyptian blogger
Kareem Amer Kareem Nabil Suleiman Amer ( ar, كريم نبيل سليمان عامر, ) (born c. 1984) is an Egyptian Norwegian blogger and former law student. He was arrested by Egyptian authorities for posts on his blog that were considered to be anti-reli ...
was charged with insulting the Egyptian president
Hosni Mubarak Muhammad Hosni El Sayed Mubarak, (; 4 May 1928 – 25 February 2020) was an Egyptian politician and military officer who served as the fourth president of Egypt from 1981 to 2011. Before he entered politics, Mubarak was a career officer in t ...
and an
Islam Islam (; ar, ۘالِإسلَام, , ) is an Abrahamic religions, Abrahamic Monotheism#Islam, monotheistic religion centred primarily around the Quran, a religious text considered by Muslims to be the direct word of God in Islam, God (or ...
ic
institution Institutions are humanly devised structures of rules and norms that shape and constrain individual behavior. All definitions of institutions generally entail that there is a level of persistence and continuity. Laws, rules, social conventions a ...
through his blog. It is the first time in the history of Egypt that a blogger was prosecuted. After a brief trial session that took place in
Alexandria Alexandria ( or ; ar, ٱلْإِسْكَنْدَرِيَّةُ ; grc-gre, Αλεξάνδρεια, Alexándria) is the second largest city in Egypt, and the largest city on the Mediterranean coast. Founded in by Alexander the Great, Alexandria ...
, the blogger was found guilty and sentenced to prison terms of three years for insulting
Islam Islam (; ar, ۘالِإسلَام, , ) is an Abrahamic religions, Abrahamic Monotheism#Islam, monotheistic religion centred primarily around the Quran, a religious text considered by Muslims to be the direct word of God in Islam, God (or ...
and inciting sedition and one year for insulting Mubarak. Egyptian blogger Abdel Monem Mahmoud was arrested in April 2007 for anti-government writings in his blog. Monem is a member of the then banned Muslim Brotherhood. After the
2011 Egyptian revolution The 2011 Egyptian revolution, also known as the 25 January revolution ( ar, ثورة ٢٥ يناير; ), began on 25 January 2011 and spread across Egypt. The date was set by various youth groups to coincide with the annual Egyptian "Police ho ...
, the Egyptian blogger
Maikel Nabil Sanad Maikel Nabil Sanad (also transcribed as ''Michael''  arz, مايكل نبيل سند, ; born in 1985 in Asyut), is an Egyptian political activist, blogger, and a former political prisoner. He became famous in 2010 for refusing to serve in ...
was charged with insulting the military for an article he wrote on his personal blog and sentenced to 3 years. After expressing opinions in his personal blog about the state of the Sudanese armed forces,
Jan Pronk Johannes Pieter "Jan" Pronk Jr. (; born 16 March 1940) is a retired Dutch politician and diplomat of the Labour Party (PvdA) and activist. Pronk studied Economics at the Rotterdam School of Economics obtaining a Master of Economics degree and ...
, United Nations Special Representative for
Sudan Sudan ( or ; ar, السودان, as-Sūdān, officially the Republic of the Sudan ( ar, جمهورية السودان, link=no, Jumhūriyyat as-Sūdān), is a country in Northeast Africa. It shares borders with the Central African Republic t ...
, was given three days notice to leave Sudan. The Sudanese army had demanded his deportation. In
Myanmar Myanmar, ; UK pronunciations: US pronunciations incl. . Note: Wikipedia's IPA conventions require indicating /r/ even in British English although only some British English speakers pronounce r at the end of syllables. As John C. Wells, Joh ...
, Nay Phone Latt, a blogger, was sentenced to 20 years in jail for posting a cartoon critical of head of state
Than Shwe Than Shwe ( my, သန်းရွှေ, ; born 2 February 1933 or 3 May 1935) is a Burmese strongman politician who was the head of state of Myanmar from 1992 to 2011 as Chairman of the State Peace and Development Council (SPDC). During this ...
.


Personal safety

One consequence of blogging is the possibility of online or in-person attacks or threats against the blogger, sometimes without apparent reason. In some cases, bloggers have faced
cyberbullying Cyberbullying or cyberharassment is a form of bullying or harassment using electronic means. Cyberbullying and cyberharassment are also known as online bullying. It has become increasingly common, especially among teenagers, as the digital ...
.
Kathy Sierra Kathy Sierra (born 1957) is an American programming instructor and game developer. Education and career Sierra attended Cal Poly San Luis Obispo with a major in exercise physiology and spent 10 years working in the fitness industry. She change ...
, author of the blog "Creating Passionate Users", was the target of threats and
misogynistic Misogyny () is hatred of, contempt for, or prejudice against women. It is a form of sexism that is used to keep women at a lower social status than men, thus maintaining the societal roles of patriarchy. Misogyny has been widely practiced f ...
insults to the point that she cancelled her keynote speech at a technology conference in San Diego, fearing for her safety. While a blogger's anonymity is often tenuous,
Internet trolls In slang, a troll is a person who posts or makes inflammatory, insincere, digressive, extraneous, or off-topic messages online (such as in social media, a newsgroup, a forum, a chat room, a online video game), or in real life, with the in ...
who would attack a blogger with threats or insults can be emboldened by the anonymity of the online environment, where some users are known only by a pseudonymous "username" (e.g., "Hacker1984"). Sierra and supporters initiated an online discussion aimed at countering abusive online behaviour and developed a
Blogger's Code of Conduct The Blogger's Code of Conduct was a proposal by Tim O'Reilly for bloggers to adopt a uniform policy for moderation of comments. It was proposed in 2007, in response to controversy involving threats made to blogger Kathy Sierra. The idea of the code ...
, which set out a rules for behaviour in the online space.


Behaviour

The
Blogger's Code of Conduct The Blogger's Code of Conduct was a proposal by Tim O'Reilly for bloggers to adopt a uniform policy for moderation of comments. It was proposed in 2007, in response to controversy involving threats made to blogger Kathy Sierra. The idea of the code ...
is a list of seven proposed ideas.


See also

*
Blog award A blog award is an award for the best blog in a given category. Some blog awards are based on a public vote and others are based on a fixed set of criteria applied by a panel of judges. Blog awards are a descendant phenomenon from awards given by ...
*
BROG Susan Catherine Herring (b. 1955) is an American linguist and communication scholar who researches gender differences in Internet use, and the characteristics, functions, and emergent norms associated with language, communication, and behavior in ...
*
Chat room The term chat room, or chatroom (and sometimes group chat; abbreviated as GC), is primarily used to describe any form of synchronous conferencing, occasionally even asynchronous conferencing. The term can thus mean any technology, ranging from ...
*
Citizen journalism Citizen journalism, also known as collaborative media, participatory journalism, democratic journalism, guerrilla journalism or street journalism, is based upon public citizens "playing an active role in the process of collecting, reporting, a ...
*
Collaborative blog A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order ...
*
Comparison of free blog hosting services A number of websites offer free hosting of blogs. The services they offer are compared below. (This list is limited to services that have their own Wikipedia article.) See also * Comparison of file hosting services * Comparison of online ba ...
* Customer engagement *
Glossary of blogging This is a list of blogging terms. Blogging, like any hobby, has developed something of a specialized vocabulary. The following is an attempt to explain a few of the more common phrases and words, including etymologies when not obvious. Blog- ...
* Interactive journalism * Internet think tank *
Israblog Israblog ( he, ישראבלוג) is an Israeli blogging service, where mostly Hebrew-speaking Internet users keep blogs (including photoblogs) and enjoy many social networking features. With over 50,000 active bloggers, it is considered the bigge ...
*
List of blogs This is a list of notable blogs. A blog A blog (a Clipping (morphology), truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts ...
*
List of family-and-homemaking blogs Family-and-homemaking blogs are weblogs that feature commentary and discussions especially about home, family, and parenting. Appellations in media reports of "mom blog," "dad blog," "parenting blog" and "family blog" refer to blogs of this type. B ...
*
Mass collaboration Mass collaboration is a form of collective action that occurs when large numbers of people work independently on a single project, often modular in its nature. Such projects typically take place on the internet using social software and computer-s ...
*
Perzine Perzines are a genre of zines; the "per" meaning "personal". Although most zines could be considered personal in that they represent the opinionated work of one person, this term describes zines that are written about one's own personal experienc ...
*
Prison blogs Prison blogs are weblogs written by people held in prison. Examples of prison blogs ;New Zealand * Tim Selwyn in Mount Eden Prison, New Zealand, ca.2006 ; Thailand Thai Prison Lifea collection of blogs and articles relating the experience of li ...
*
Sideblog A sideblog is a feature on a website, particularly a blog, that allows one to communicate smaller snippets of information than an actual blog post. The reasoning is that a blog post will require thought, argument and some semantic structuring of t ...
* Social blogging *
Think aloud protocol A think-aloud (or thinking aloud) protocol is a method used to gather data in usability testing in product design and development, in psychology and a range of social sciences (e.g., reading, writing, translation research, decision making, and pro ...
*
Webmaster A webmaster is a person responsible for maintaining one or more websites. The title may refer to web architects, web developers, site authors, website administrators, website owners, website coordinators, or website publishers. The duties of ...
*
Web template system A web template system in web publishing lets web designers and developers work with ''web templates'' to automatically generate custom web pages, such as the results from a search. This reuses static web page elements while defining dynamic e ...
*
Web traffic Web traffic is the data sent and received by visitors to a website. Since the mid-1990s, web traffic has been the largest portion of Internet traffic. Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are ...


References


Further reading

* Alavi, Nasrin. ''We Are Iran: The Persian Blogs'', Soft Skull Press, New York, 2005. . * Bruns, Axel, and Joanne Jacobs, eds. ''Uses of Blogs'', Peter Lang, New York, 2006. . * Blood, Rebecca
"Weblogs: A History and Perspective"
. "Rebecca's Pocket". * Kline, David; Burstein, Dan. ''Blog!: How the Newest Media Revolution is Changing Politics, Business, and Culture'', Squibnocket Partners, L.L.C., 2005. . * Gorman, Michael
"Revenge of the Blog People!"
''Library Journal''. *Heriot, Gail
Are Modern Bloggers Following in the Footsteps of Publius (and Other Musings on Blogging by Legal Scholars...)
8 Wash. U. L. Rev. 1113 (2006). * Ringmar, Erik
A Blogger's Manifesto: Free Speech and Censorship in the Age of the Internet
(London: Anthem Press, 2007). * Rosenberg, Scott
''Say Everything: how blogging Began, what it's becoming, and why it matters''
New York : Crown Publishers, 2009. *


External links


Computer Law and Security Report Volume 22 Issue 2, Pages 127–136
blogs, Lies and the Doocing by
Sylvia Kierkegaard Sylvia Mercado Kierkegaard was a Philippine jurist who specialized in computer law. Her research covered a wide range of topics, including comparative contract law, alternative dispute resolution, intellectual property rights, European Union l ...
(2006)
Legal Guide for bloggers
by the
Electronic Frontier Foundation The Electronic Frontier Foundation (EFF) is an international non-profit digital rights group based in San Francisco, California. The foundation was formed on 10 July 1990 by John Gilmore, John Perry Barlow and Mitch Kapor to promote Internet ci ...

Law Library Legal Blawgs Web Archive
from the U.S.
Library of Congress The Library of Congress (LOC) is the research library that officially serves the United States Congress and is the ''de facto'' national library of the United States. It is the oldest federal cultural institution in the country. The library is ...
{{Authority control Non-fiction genres 1990s neologisms Diaries Journalism New media Web 2.0