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Fake Blog
A fake blog (sometimes shortened to flog or referred to as a flack blog) is an electronic communication in the blog format that appears to originate from a credible, non-biased and independent source, but which in fact is created by a company or organization for the purpose of marketing a product, service, or political viewpoint. The purpose of a fake blog is to inspire viral marketing or create an internet meme that generates traffic and interest in a product, much the same as astroturfing (a "fake grassroots" campaign). A fake blog is akin to industry-supported "astroturf" efforts that pose as legitimate grassroots activity. Fake blogs are corrupted forms of public relations, which as a discipline demands transparency and honesty, according to the Public Relations Society of America's code of ethics and the Word of Mouth Marketing Association's code of ethics. Authenticity and transparency are important in social networking and blogging, as these codes of ethics attest. The UK C ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Blog
A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order so that the most recent post appears first, at the top of the web page. Until 2009, blogs were usually the work of a single individual, occasionally of a small group, and often covered a single subject or topic. In the 2010s, "multi-author blogs" (MABs) emerged, featuring the writing of multiple authors and sometimes professionally edited. MABs from newspapers, other media outlets, universities, think tanks, advocacy groups, and similar institutions account for an increasing quantity of blog traffic. The rise of Twitter and other "microblogging" systems helps integrate MABs and single-author blogs into the news media. ''Blog'' can also be used as a verb, meaning ''to maintain or add content to a blog''. The emergence and growth of blogs i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
McDonald's Monopoly
The McDonald's Monopoly game is a sales promotion run by fast food restaurant chain McDonald's, with a theme based on the Hasbro board game ''Monopoly''. The game first ran in the U.S. in 1987 and has since been used worldwide. The promotion has used other names, such as ''Monopoly: Pick Your Prize!'' (2001), ''Monopoly Best Chance Game'' (2003–2005), ''Monopoly/Millionaire Game'', ''Prize Vault'' (2013–2014), ''Money Monopoly'' (2016–present), ''Coast To Coast'' (2015–present) in Canada, ''Golden Chances'' (2015), ''Prize Choice'' (2016), ''Win Win'' (2017), ''Wiiiin!!'' (2018), ''V.I.P.'' (2021) and Double Peel (2022–present) in the UK. History The promotion has been offered in the United States, Canada, Australia, Austria, France, Germany, Hong Kong, the Netherlands, New Zealand, Poland, Portugal, Romania, Russia, Singapore, South Africa, Spain, Switzerland, Taiwan, and United Kingdom since 1987. Argentina and Brazil were included in 2013 as well as South Korea in 20 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Internet Hoaxes
The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a ''internetworking, network of networks'' that consists of private, public, academic, business, and government networks of local to global scope, linked by a broad array of electronic, wireless, and optical networking technologies. The Internet carries a vast range of information resources and services, such as the inter-linked hypertext documents and Web application, applications of the World Wide Web (WWW), email, electronic mail, internet telephony, telephony, and file sharing. The origins of the Internet date back to the development of packet switching and research commissioned by the United States Department of Defense in the 1960s to enable time-sharing of computers. The primary precursor network, the ARPANET, initially served as a backbone for interconnection of regional academic and mi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Online Advertising
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising. Like other advertising media, online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Blogs
A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order so that the most recent post appears first, at the top of the web page. Until 2009, blogs were usually the work of a single individual, occasionally of a small group, and often covered a single subject or topic. In the 2010s, "multi-author blogs" (MABs) emerged, featuring the writing of multiple authors and sometimes professionally edited. MABs from newspapers, other media outlets, universities, think tanks, advocacy groups, and similar institutions account for an increasing quantity of blog traffic. The rise of Twitter and other " microblogging" systems helps integrate MABs and single-author blogs into the news media. ''Blog'' can also be used as a verb, meaning ''to maintain or add content to a blog''. The emergence and growth of blogs ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sherlock (TV Series)
''Sherlock'' is a British mystery crime drama television series based on Sir Arthur Conan Doyle's Sherlock Holmes detective stories. Created by Steven Moffat and Mark Gatiss, it stars Benedict Cumberbatch as Sherlock Holmes and Martin Freeman as Doctor John Watson. Thirteen episodes have been produced, with four three-part series airing from 2010 to 2017 and a special episode that aired on 1 January 2016. The series is set in the present day, while the one-off special features a Victorian period fantasy resembling the original Holmes stories. ''Sherlock'' is produced by the British network BBC, along with Hartswood Films, with Moffat, Gatiss, Sue Vertue and Rebecca Eaton serving as executive producers. The series is supported by the American station WGBH-TV Boston for its ''Masterpiece'' anthology series on PBS, where it also airs in the United States. The series is primarily filmed in Cardiff, Wales, with North Gower Street in London used for exterior shots of Holm ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Edelman (firm)
Edelman is an American public relations and marketing consultancy firm, founded in 1952 by, and named after, Daniel Edelman. It is currently run by his son Richard Edelman. As of 2018, it is the largest public relations firm in the world by revenue and with 6,000 employees. Edelman has a history of establishing astroturf campaigns (seemingly grassroots groups that are fronts for industry) for its clients. The company has provided services for the fossil fuel industry, which includes earning hundreds of millions of dollars to advocate on behalf of the American Petroleum Institute, a fossil fuel industry group dedicated to the advancement of climate change denial and blocking of climate legislation. It is a partner organization of the World Economic Forum. Corporate history Edelman public relations was founded in Chicago in 1952 by former journalist Daniel J. Edelman as Daniel J. Edelman and Associates. The company started with three employees and grew to serve 25 accounts by ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wal-Mart
Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquartered in Bentonville, Arkansas. The company was founded by Sam Walton in nearby Rogers, Arkansas in 1962 and incorporated under Delaware General Corporation Law on October 31, 1969. It also owns and operates Sam's Club retail warehouses. Walmart has 10,586 stores and clubs in 24 countries, operating under 46 different names. The company operates under the name Walmart in the United States and Canada, as Walmart de México y Centroamérica in Mexico and Central America, and as Flipkart Wholesale in India. It has wholly owned operations in Chile, Canada, and South Africa. Since August 2018, Walmart held only a minority stake in Walmart Brasil, which was renamed Grupo Big in August 2019, with 20 percent of the company's shares, an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Working Families For Wal-Mart
Working Families for Walmart is an advocacy group formed by Walmart and the Edelman public relations firm on December 20, 2005. It has been used to praise Walmart in a show of opposition to union-funded groups such as Wake Up Wal-Mart and Wal-Mart Watch. The group is financially supported by Walmart and is headquartered in Edelman's Washington, D.C. office. It is not organized as a non-profit, and is not required to disclose its sources of funding. Critics have accused Walmart of leaving the impression that Working Families for Walmart is a spontaneous grass-roots organization, without fully disclosing its financial reliance upon Walmart. The group's web site does not reveal its connection to Walmart or Edelman. Its home page features a blog with a link stating that the bloggers are employees of Edelman; however, no other mention is made of Edelman on the site. This has led to accusations of Walmart being engaged in deceit and astroturfing. For example, Wal-Mart Watch has stated, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
PlayStation Portable
The PlayStation Portable (PSP) is a handheld game console developed and marketed by Sony Computer Entertainment. It was first released in Japan on December 12, 2004, in North America on March 24, 2005, and in PAL regions on September 1, 2005, and is the first handheld installment in the PlayStation line of consoles. As a seventh generation console, the PSP competed with the Nintendo DS. Development of the PSP was announced during E3 2003, and the console was unveiled at a Sony press conference on May 11, 2004. The system was the most powerful portable console when it was introduced, and was the first real competitor of Nintendo's handheld consoles after many challengers such as Nokia's N-Gage had failed. The PSP's advanced graphics capabilities made it a popular mobile entertainment device, which could connect to the PlayStation 2 and PlayStation 3, any computer with a USB interface, other PSP systems, and the Internet. The PSP also had a vast array of multimedia fea ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fake Steve Jobs
Daniel Lyons (born 1960) is an American writer. He was a senior editor at ''Forbes'' magazine and a writer at ''Newsweek'' before becoming editor of ReadWrite. In March 2013 he left ''ReadWrite'' to accept a position at HubSpot. Lyons is the author of a book of short stories, ''The Last Good Man'' (1993); a novel, ''Dog Days'' (1998); and a fictional biography, ''Options: The Secret Life of Steve Jobs, a Parody'' (2007). Under the pseudonym "Fake Steve Jobs," he also wrote ''The Secret Diary of Steve Jobs'', a popular blog and parody of Apple CEO Steve Jobs. He was a writer and coproducer on HBO's ''Silicon Valley'' and wrote the script for the May 2015 episode "White Hat/Black Hat," while on a 14-week break from HubSpot in 2014. Dan Lyons authored the book '' Disrupted: My Misadventure in the Start Up Bubble'' (2016) about his time at the Boston, MA startup HubSpot. The book was a ''New York Times'', ''Wall Street Journal'' and ''San Francisco Chronicle'' bestseller. Readers r ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Viral Marketing
Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks. The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral". Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company web page or social media profile) or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire ad from a website and pass ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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