Bullens Pilsnerkorv ''( English: Bullen's pilsner sausage)'' is a canned

Swedish Swedish or ' may refer to: Anything from or related to Sweden, a country in Northern Europe. Or, specifically: * Swedish language, a North Germanic language spoken primarily in Sweden and Finland ** Swedish alphabet, the official alphabet used by ...

sausage product named after the actor

Erik "Bullen" Berglund Karl Erik "Bullen" Berglund (30 June 1887 – 27 April 1963) was a Swedish actor, director and writer. Berglund was one of Sweden's most popular male actors in Swedish films from the 1930s to the 1950s. He appeared in more than a hundred films. ...

. It was first launched in 1953 in conjunction with the salmonella outbreak the Alvesta Epidemic. It was headlined as guaranteed salmonella-free and was during the 1950s one of many tinned goods under Bullen's name. Today it is manufactured by

Scan Scan may refer to: Acronyms * Schedules for Clinical Assessment in Neuropsychiatry (SCAN), a psychiatric diagnostic tool developed by WHO * Shared Check Authorization Network (SCAN), a database of bad check writers and collection agency for bad ...

, and despite the name has never contained

pilsner Pilsner (also pilsener or simply pils) is a type of pale lager. It takes its name from the Bohemian city of Plzeň (german: Pilsen), where the world's first pale lager (now known as Pilsner Urquell) was produced in 1842 by Pilsner Urquell Brewe ...

History

Background

The first ''Pilsnerkorv'' sausages were produced by

Alvesta Alvesta () is a locality and the seat of Alvesta Municipality in Kronoberg County, Sweden, with 8,017 inhabitants in the urban area in 2010. Alvesta is an important railway junction, joining the Stockholm–Malmö–Copenhagen railway wi ...

butchery association in 1953. The launch was preceded by a large nationwide salmonella outbreak that originated in Alvesta's butchery. In total 9 000 people became infected and 90 people died during the epidemic. As a consequence of the epidemic outbreak skeptical consumers stayed away from meat products for some time to come, especially those with "Alvesta" on the label. This new sausage product would thus be a way to sell in a guaranteed salmonella-free fully sterilized tinned goods, with the help of a famous movie star.

Launch

The actor Erik "Bullen" Berglund, who had a side career as cookbook author, lent his name and face to the new product. He was an established ''pilsnerfilm'' actor, a type of 1930s

comedy Comedy is a genre of fiction that consists of discourses or works intended to be humorous or amusing by inducing laughter, especially in theatre, film, stand-up comedy, television, radio, books, or any other entertainment medium. The term o ...

with elements of paltry comics about the consumption of

and other alcoholic beverages, which led to the product's name. Erik "Bullen" Berglund did also help with the recipe for the canned sausage. During the 1950s, over thirty products were released under the "Bullens" label, including pigs' feet and dill meat.{{Cite web, url=https://www.bizstories.se/ur-arkivet/lucka-9-bullens-pilsnerkorv/, title=Lucka 9: Bullens pilsnerkorv, last=Feldman, first=Margarita, date=7 December 2012, website=BizStories, language=Swedish, trans-title=Door 9: Bullen's Pilsner Sausage, url-status=live, archive-url=, archive-date=, access-date=19 December 2016

Later years

Of all the meat products under Bullen's name, only these canned sausages remain into the 21st century. They are marketed under two names: * ''Bullens pilsnerkorv ullen's pilsner sausage', with 8 sausages in a can. * ''Bullens varmkorv ullen's hot-dogs', with 40 somewhat longer sausages in a larger can. Today (2016) Bullens Pilsnerkorv is produced by Scan. The recipe, design, and the packaging remain the same today as it was when launched. The label is yellow and black, with the text "Bullens" and two sausages in an irregular red colour.

Content and preparation

The already-boiled sausages are packed in a can of their own

stock In finance, stock (also capital stock) consists of all the shares by which ownership of a corporation or company is divided.Longman Business English Dictionary: "stock - ''especially AmE'' one of the shares into which ownership of a company ...

. The recipe does not include pilsner, but the name is instead based to "pilsnerfilm", a type of comedy that was popular in the 1930s that revolved around the consumption of alcohol. The sausages should be heated slowly in their own stock so as not to crack, with some whole

allspice Allspice, also known as Jamaica pepper, myrtle pepper, pimenta, or pimento, is the dried unripe berry (botany), berry of ''Pimenta dioica'', a Canopy (forest), midcanopy tree native to the Greater Antilles, southern Mexico, and Central America, ...

corns and a

bay leaf The bay leaf is an aromatic leaf commonly used in cooking. It can be used whole, either dried or fresh, in which case it is removed from the dish before consumption, or less commonly used in ground form. It may come from several species of tr ...

. Erik "Bullen" Berglund's own serving recommendation was to put the sausage and a

crispbread Crispbread ( sv, knäckebröd (lit. crack bread), ''hårt bröd'' (hard bread), ''hårdbröd'', ''spisbröd'' (stove bread), ''knäcke'', da, knækbrød, no, knekkebrød, fi, näkkileipä or näkkäri, et, näkileib, is, hrökkbrauð, fo, k ...

, and then top it with your favorite

mustard Mustard may refer to: Food and plants * Mustard (condiment), a paste or sauce made from mustard seeds used as a condiment * Mustard plant, one of several plants, having seeds that are used for the condiment ** Mustard seed, seeds of the mustard p ...

References

Swedish sausages