HOME

TheInfoList



OR:

Anheuser-Busch Anheuser-Busch Companies, LLC is an American brewing company headquartered in St. Louis, Missouri. Since 2008, it has been wholly owned by Anheuser-Busch InBev SA/NV ( AB InBev), now the world's largest brewing company, which owns multiple ...
, a wholly owned subsidiary of Anheuser-Busch InBev SA/NV, is the largest
brewing company A brewery or brewing company is a business that makes and sells beer. The place at which beer is commercially made is either called a brewery or a beerhouse, where distinct sets of brewing equipment are called plant. The commercial brewing of beer ...
in the United States, with a market share of 45 percent in 2016. The company operates 12 breweries in the United States and nearly 20 in other countries, which increased after Anheuser-Busch InBev SA/NV acquired SABMiller in 2016. Brands include ''
Budweiser Budweiser () is an American-style pale lager, part of AB InBev. Introduced in 1876 by Carl Conrad & Co. of St. Louis, Missouri, Budweiser has become a large selling beer company in the United States. ''Budweiser'' may also refer to an unrela ...
'', ''Busch'', ''Michelob'', '' Bud Light'', and ''
Natural Light Natural Light, sometimes Natty Light, is an American reduced-calorie light lager brewed by Anheuser-Busch since its introduction on July 31, 1977. Its ingredients are listed as water, barley malt, cereal grains, yeast, and hops. One serving c ...
''.


Budweiser

''Budweiser'' is a 5.0%
ABV Alcohol by volume (abbreviated as ABV, abv, or alc/vol) is a standard measure of how much alcohol (ethanol) is contained in a given volume of an alcoholic beverage (expressed as a volume percent). It is defined as the number of millilitres (mL) o ...
Adjunct pale lager that was introduced in 1876 by
Adolphus Busch Adolphus Busch (10 July 1839 – 10 October 1913) was the German-born co-founder of Anheuser-Busch with his father-in-law, Eberhard Anheuser. He introduced numerous innovations, building the success of the company in the late 19th and early ...
and has become one of the best selling
beer Beer is one of the oldest and the most widely consumed type of alcoholic drink in the world, and the third most popular drink overall after water and tea. It is produced by the brewing and fermentation of starches, mainly derived from ce ...
s in the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...
. It is made with up to 30%
rice Rice is the seed of the grass species '' Oryza sativa'' (Asian rice) or less commonly ''Oryza glaberrima'' (African rice). The name wild rice is usually used for species of the genera '' Zizania'' and '' Porteresia'', both wild and domesticat ...
in addition to hops and
barley Barley (''Hordeum vulgare''), a member of the grass family, is a major cereal grain grown in temperate climates globally. It was one of the first cultivated grains, particularly in Eurasia as early as 10,000 years ago. Globally 70% of barley p ...
malt.Protz, R., ''The Complete Guide to World Beer'' (2004), Budweiser is produced in various breweries located around the United States and the rest of the world. It is a
filtered beer Filtered beer refers to any ale, lager, or fermented malt beverage in which the sediment left over from the brewing process has been removed. Ancient techniques included the use of straw mats, cloth, or straws, and frequently left some sediment i ...
available in draught and packaged forms. Lower strength versions are distributed in regions with restrictive alcohol laws.


Bud Light

Introduced in 1982 as Budweiser Light, and known exclusively as Bud Light by late 1984, it's Budweiser's flagship
light beer Light beer is a beer, usually a pale lager, that is reduced in alcohol content or in calories compared to regular beers. The first use of the term in marketing was in the 1940s when the Coors Brewing Company sold Coors Light, for a short period ...
with 4.2% ABV and . In 1985, the ads transitioned to "Gimme a Light", which worked better than the "Drink It All" song for the new name. From 1993 to 1998, Bud Light aired 30-second commercials featuring Rob and Laura from the
CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainm ...
series ''
The Dick Van Dyke Show ''The Dick Van Dyke Show'' is an American television sitcom created by Carl Reiner that initially aired on CBS from October 3, 1961 to June 1, 1966, with a total of 158 half-hour episodes spanning five seasons. It was produced by Calvada Product ...
''. The Bud Light King and Queen along with the Bud Knight characters were later created for commercials.


Bud Light Platinum

A slightly sweeter, higher alcohol version of Bud Light launched in early 2012, with 6% ABV. This product is noted for being packaged in a new translucent blue glass bottle. Bud Light Platinum has , 8 fewer than a regular Budweiser.


Bud Light Apple

Bud Light with apple flavor added. It has . Released in 2015 with 4.2% ABV.


Bud Light Lime

Bud Light with lime flavor added. It has . Released in May 2008 with 4.2% alcohol content, the same alcohol content as Bud Light.


Bud Light Seltzer

Bud Light released their own alcoholic seltzer water beverage in mid-January, 2020. The four flavors available include black cherry, lemon lime, strawberry, and mango, and are made from cane sugar and fruit flavor. Each can has 100 calories per 12 US fl oz serving and has 5% ABV.


Bud Light Lime-A-Ritas

Since April 2012, AB has released a line of 8% alcohol by volume (6% ABV in Canada) flavored malt beverages titled "Bud Light Lime Ritas," with its flagship flavor being the "Lime-a-Rita," a lime flavored beverage. The drinks are available in a twenty-five ounce can, as well as a twelve-pack of eight ounce cans. Since then, AB has released the strawberry-flavored "Straw-Ber-Rita," the mango flavored "Mang-o-Rita," and the raspberry flavored "Raz-Ber-Rita." For the winter 2013 season, AB released the cranberry-flavored "Cran-Brrr-Rita" as well, and wound up extending it through January and February 2014 due to strong sales. After the release of the "Mang-o-Rita" and "Raz-Ber-Rita," A-B released an eighteen-pack case containing six "Lime-a-Ritas," four "Straw-Ber-Ritas," four "Mang-o-Ritas," and four "Raz-Ber-Ritas." In August 2014, A-B released a new fall seasonal extension for their "Rita" line, "Apple-Ahh-Rita," an apple-flavored margarita sold until November 2014. In February 2015, A-B released a new summer seasonal extension for their "Rita" line, "Lemon-Ade-Rita," a lemonade flavored margarita. In summer 2016, A-B released the newest "rita" flavor of their line named "Water-melon-rita", a watermelon flavored margarita. A-B also released the "Grape-Ahh-Rita," a grape flavored margarita. In fall 2016, A-B released the new "Cherry-Ahh-Rita," a cherry-flavored margarita. In summer 2017, A-B released the new "Peach-A-Rita". A-B also released the new "Orange-A-Rita," in certain states and the "Grape-Ahh-Rita" was renamed "Grape-A-Rita". Also in summer 2017, A-B introduced "Splash by Lime-A-Rita," a line of lighter Lime-A-Ritas with less alcohol, calories, and carbs available in three flavors; the existing "Straw-Ber-Rita" and the two new flavors "Pine-Apple-Rita" and "Coco-Nut-Rita." In the fall of 2017, A-B introduced Pome-Granate-Rita. In 2018, A-B introduced several flavors, including, Pine-Apple-Rita, Coco-Nut-Rita, Grape-Fruit-Rita, Berry-A-Rita, and brought back the watermelon flavor. In 2019, Passion-Fruit-Rita and Cherry-Lime-Rita were introduced and cranberry came back. In 2020, A-B introduced Guav-A-Rita.


Budweiser Select

Budweiser Select, or Bud Select, is a light pale lager that contains 4.3% ABV and . Anheuser-Busch has aggressively promoted Budweiser Select. Its slogan was "The Real Deal". The company hired Jay-Z as a spokesman for the brand.


Budweiser Select 55

A version of Budweiser Select that contains is "a direct counterstrike to Miller's MGD 64" according to Anheuser-Busch officials. Budweiser currently claims that it is the lightest beer in the world. The food energy in both Miller's MGD 64 and Budweiser's Select 55 have been reduced simply by lowering the fermentables content. MGD 64 has only 2.8% alcohol content and some Select 55 states "alcohol content not more than 3.2% by weight / 4% by volume", possibly to allow its sale in areas where that is the limit. The actual alcohol content of "55" is reported to be 2.4% ABV; by comparison, most American lagers have around 5%.


Budweiser 66

Budweiser Brew No. 66 is a 4% alcohol by volume lager that is brewed and distributed in the United Kingdom by
InBev InBev () is a brewing company that resulted from the merger between Belgium-based company Interbrew and Brazilian brewer AmBev which took place in 2004. It existed independently until the acquisition of Anheuser-Busch in 2008, which formed Anheus ...
UK Limited. Launched in July 2010, Budweiser 66 has 84 Calories in a 300 ml serving (just over 10 oz).


Budweiser 1933 Repeal Reserve

A 6% ABV
amber lager Lager () is beer which has been brewed and conditioned at low temperature. Lagers can be pale, amber, or dark. Pale lager is the most widely consumed and commercially available style of beer. The term "lager" comes from the German for "storag ...
style introduced in November 2017, inspired by a pre-prohibition recipe.


Bud Ice

Introduced in October 1993 as Ice by Budweiser, it has more alcohol (5.5% ABV) than Budweiser. It is best known for an advertising campaign that involved a malevolent penguin that stalked Bud Ice drinkers and stole their beer, announcing its presence by singing the "doo-be-doo-be-doo" phrase from "
Strangers in the Night "Strangers in the Night" is a song composed by Bert Kaempfert with English lyrics by Charles Singleton and Eddie Snyder. Kaempfert originally used it under the title "Beddy Bye" as part of the instrumental score for the movie ''A Man Could Get ...
".


Bud Extra

A beer with
caffeine Caffeine is a central nervous system (CNS) stimulant of the methylxanthine class. It is mainly used recreationally as a cognitive enhancer, increasing alertness and attentional performance. Caffeine acts by blocking binding of adenosine to ...
,
ginseng Ginseng () is the root of plants in the genus '' Panax'', such as Korean ginseng ('' P. ginseng''), South China ginseng ('' P. notoginseng''), and American ginseng ('' P. quinquefolius''), typically characterized by the presence of ginsenosides ...
,
guarana Guaraná ( from the Portuguese ''guaraná'' ), ''Paullinia cupana'', syns. ''P. crysan, P. sorbilis'') is a climbing plant in the family Sapindaceae, native to the Amazon basin and especially common in Brazil. Guaraná has large leaves and c ...
and alcohol. It contains 6.6% ABV. It was marketed as a caffeinated malt beverage, similar to Sparks. On June 26, 2008, Anheuser-Busch announced that it would remove
caffeine Caffeine is a central nervous system (CNS) stimulant of the methylxanthine class. It is mainly used recreationally as a cognitive enhancer, increasing alertness and attentional performance. Caffeine acts by blocking binding of adenosine to ...
and
guarana Guaraná ( from the Portuguese ''guaraná'' ), ''Paullinia cupana'', syns. ''P. crysan, P. sorbilis'') is a climbing plant in the family Sapindaceae, native to the Amazon basin and especially common in Brazil. Guaraná has large leaves and c ...
from the beverage in response to concerns that the product was being marketed to consumers under the age of 21.


Budweiser/Bud Light Chelada

A blend of Budweiser or Bud Light and
Clamato Clamato is a commercial drink made of reconstituted tomato juice concentrate and sugar, which is flavored with spices, dried clam broth and MSG. Made by Mott's, the name is a portmanteau of ''clam'' and ''tomato''. It is also referred to col ...
. This beverage became available nationally in late 2007.


Budweiser NA

Non-alcoholic version of Budweiser developed for the Middle Eastern market. Also available in Green Apple and Tropical Fruits versions.


Budweiser Zero

Shortly after Prohibition Brew's discontinuation, InBev announced a new Non-alcohol beer brink called Budweiser Zero. NBA player Dwyane Wade partnered with the company in the creation of the drink, stating "it was personal to me because of my mom's and dad's journey through addiction" and called the drink "a can that gives you that encouragement" while attempting to avoid alcohol. In May of 2022, InBev announced that they were falling short of their previously stated goal of 20% of their beverage volume being alcohol free, having reached 6% saturation at the time. The drink features zero sugar, zero alcohol, zero carbs, and fifty calories. Various promotions tied to the product have been offered, such as free
Uber Uber Technologies, Inc. (Uber), based in San Francisco, provides mobility as a service, ride-hailing (allowing users to book a car and driver to transport them in a way similar to a taxi), food delivery (Uber Eats and Postmates), packa ...
rides, and an NFT offering. It has been received with mixed reviews. InBev has received negative press from critics with complaints such as "who drinks Budweiser for the taste", and
The Week ''The Week'' is a weekly news magazine with editions in the United Kingdom and United States. The British publication was founded in 1995 and the American edition in 2001. An Australian edition was published from 2008 to 2012. A children's ed ...
calling it "an attack on American values". It has mixed to positive reviews among taste testers, being praised to its beer-like appearance and taste, and slightly criticized for being bland in flavor.


Discontinued


Budweiser American Ale

Budweiser American Ale debuted in 2008. The beer was claimed to offer complex taste without much bitterness. American Ale had a distinctive hoppier flavor than other Anheuser-Busch beers, in an attempt to capture some of the American craft beer market, although most American craft beers are hoppier. American Ale was the first beer under the Budweiser name that was brewed with a top fermenting yeast. The beer's darker color was a departure from the other Budweiser brands. Production was discontinued by 2015.


Budweiser Brew Masters' Private Reserve

Budweiser Brew Masters' Private Reserve is an all-malt lager with a honey color and robust taste. It is based on a "Budweiser brewmaster holiday tradition of collecting the richest part of the batch which is tapped to the brew kettles to toast the holiday season."


Budweiser Malt Liquor

Introduced in limited test markets between 1970 and 1973, it's slogan was "The first malt liquor good enough to bear the name."


Bud Dry

Bud Dry was introduced nationally in the U.S. in April 1990 with the slogan of "Why ask why? Try Bud Dry." It was originally successful in test markets and was expected to be a popular beer with the rise in light lager popularity.
Dry beer Dry or dryness most often refers to: * Lack of rainfall, which may refer to **Arid regions **Drought * Dry or dry area, relating to legal prohibition of selling, serving, or imbibing alcoholic beverages * Dry humor, deadpan * Dryness (medical) ...
is a form of pale lager where the sugars are more fully fermented to give a less sweet beer. It is also known as the ''Diät-Pils'' style. However, after the introduction of Bud Ice in 1994, Bud Dry was not heavily marketed. Production was discontinued in December 2010.


Bud Ice Light

Bud Ice Light contains 5.0% ABV and . It undergoes
fractional freezing Fractional freezing is a process used in process engineering and chemistry to separate substances with different melting points. It can be done by partial melting of a solid, for example in zone refining of silicon or metals, or by partial crys ...
, which Bud Light does not undergo. It was discontinued in 2010.


Bud Light Golden Wheat

On October 5, 2009, Budweiser officially released Bud Light Golden Wheat, a response to the increase in the amount of wheat beers produced from craft brewers around the country. This beer had , 8.3 grams of carbohydrates and 4.1% alcohol by volume. It was an American
Hefeweizen Wheat beer is a top-fermented beer which is brewed with a large proportion of wheat relative to the amount of malted barley. The two main varieties are German ''Weizenbier'' and Belgian ''witbier''; other types include Lambic (made with wild ...
which is based on the classic German Hefeweizen style. Production was discontinued in 2012.


Bud Silver

An attempt to appeal to the tastes of beer drinkers in the United Kingdom, this specially brewed beer contained 4.2% alcohol by volume. It was discontinued in 2006 after it failed to meet sales expectations.


Red Wolf

A red ale marketed during the 1990s in the United States. It was enjoyed by some consumers, but neither as well known nor as popular as other Anheuser-Busch brands. Discontinued circa 2000.


Budweiser Prohibition Brew

In 2015, AB InBev committed to ensuring that low-alcohol and nonalcoholic beers would represent at least 20% of its global beer volume by 2025. They followed the announcement by launching their Prohibition Brew-branded non-alcoholic drink and introduced it to the Canadian market in 2016. It was brewed in the same method as
Budweiser Budweiser () is an American-style pale lager, part of AB InBev. Introduced in 1876 by Carl Conrad & Co. of St. Louis, Missouri, Budweiser has become a large selling beer company in the United States. ''Budweiser'' may also refer to an unrela ...
, with the alcohol removed via evaporation. It was discontinued in 2020, in favor of a new non-alcoholic beer brand, Budweiser Zero, which features a different recipe and a partnership with professional NBA player Dwyane Wade.


Michelob

Michelob is a 4.7%
ABV Alcohol by volume (abbreviated as ABV, abv, or alc/vol) is a standard measure of how much alcohol (ethanol) is contained in a given volume of an alcoholic beverage (expressed as a volume percent). It is defined as the number of millilitres (mL) o ...
pale lager Pale lager is a very pale-to- golden-colored lager beer with a well- attenuated body and a varying degree of noble hop bitterness. The brewing process for this beer developed in the mid-19th century, when Gabriel Sedlmayr took pale ale brew ...
developed by
Adolphus Busch Adolphus Busch (10 July 1839 – 10 October 1913) was the German-born co-founder of Anheuser-Busch with his father-in-law, Eberhard Anheuser. He introduced numerous innovations, building the success of the company in the late 19th and early ...
in 1896 as a "draught beer for connoisseurs". Michelob is the German name for Měcholupy, now in the Czech Republic, where
Anton Dreher Anton Dreher (7 May 1810 in Schwechat near Vienna – 27 December 1863 in Schwechat) was an Austrian brewer, business magnate, philanthropist of Danube Swabian ancestry, the founder of the Dreher Breweries who was an important figure in the deve ...
had a brewery. In 1961, Anheuser-Busch produced a
pasteurized Pasteurization American and British English spelling differences#-ise, -ize (-isation, -ization), or pasteurisation is a process of food preservation in which packaged and non-packaged foods (such as milk and fruit juices) are treated with mi ...
version of Michelob which allowed legal shipment of the beer across state lines. Bottled beer began to be shipped soon after, and the brand was introduced in cans in 1966. Bottled Michelob was originally sold in a uniquely shaped bottle named the teardrop bottle because it resembled a water droplet. The teardrop bottle was awarded a medal from the Institute of Design in 1962. Five years later the bottle was redesigned for efficiency in the production line. This bottle was used until 2002 when it was dropped in favor of a traditional bottle. The teardrop bottle was used again from January 2007 to October 2008.


Brand variation

The company introduced Michelob Light in 1978. Michelob Classic Dark was made available in 1981 in kegs, with a bottled version following three years later. In 1991, Michelob Golden Draft was introduced to compete against
Miller A miller is a person who operates a mill, a machine to grind a grain (for example corn or wheat) to make flour. Milling is among the oldest of human occupations. "Miller", "Milne" and other variants are common surnames, as are their equivalent ...
Genuine Draft in the Midwest. 1997 saw the introduction of several specialty beers under the Michelob marquee. These include: * Michelob Honey Lager * Michelob Pale Ale * Michelob Marzen * Michelob Pumpkin Spice Ale * Michelob Winter's Bourbon Cask Ale AmberBock is a 5.1%
ABV Alcohol by volume (abbreviated as ABV, abv, or alc/vol) is a standard measure of how much alcohol (ethanol) is contained in a given volume of an alcoholic beverage (expressed as a volume percent). It is defined as the number of millilitres (mL) o ...
amber lager Lager () is beer which has been brewed and conditioned at low temperature. Lagers can be pale, amber, or dark. Pale lager is the most widely consumed and commercially available style of beer. The term "lager" comes from the German for "storag ...
which uses roasted black barley malt in the ingredients, and which received a World Beer Cup Bronze Medal in 1998. From the beginning, the specialty beers have had a very limited distribution. The chief outlet has been through a "holiday sampler pack" produced during the Christmas holiday season. Other specialty beers that are no longer in production include Michelob Hefeweizen and Michelob Black & Tan. Some (notably Michelob AmberBock) have subsequently gone into larger production, while others have not. The brewery continues to experiment with specialty beers—in 2005 an oak-aged vanilla beer was sold under the Michelob logo, available in single pints. In 2006 Michelob added a chocolate beer to the oak-aged vanilla Celebrate holiday season beer released a year earlier. Michelob also brewed Michelob Bavarian Style Wheat and Michelob Porter for its "holiday sampler pack". In 2007, Michelob launched its Seasonal Specialty Line. These include: * Michelob Bavarian Wheat (summer) * Michelob Marzen (fall) * Michelob Porter (winter) * Michelob Pale Ale (spring) The early 21st century saw in the U.S. a demand for diet beer similar to that of the early 1970s, and in 2002 the Michelob line responded with the introduction of Michelob Ultra, advertised as being low in carbohydrates. Later Michelob Ultra Amber, a darker, more flavorful beer, was added to this sub-line. According to a report by Beer Marketer's Insights and published by ''
USA Today ''USA Today'' (stylized in all uppercase) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth on September 15, 1982, the newspaper operates from Gannett's corporate headquarters in Tysons, Virgi ...
'' on December 9, 2013, sales of Michelob Light declined by nearly 70% between 2007 and 2012. The article listed Michelob Light as one of "nine beers many Americans no longer drink." All fruit flavors have the following nutrition content: 107 calories, 6.0g carbs, 0.5g protein and 0.0g fat, per 12 oz bottle.


Marketing

Advertisements for Michelob Ultra feature people engaged in sporting activities. The
Michelob ULTRA Open at Kingsmill The Pure Silk Championship was a women's professional golf tournament on the LPGA Tour, played in Williamsburg, Virginia. The 72-hole tournament was held on the par-71 River Course at Kingsmill Resort, set at in 2013. Previously known as th ...
and
Michelob Ultra Futures Players Championship The Forsyth Classic was an event on the Symetra Tour, the LPGA's developmental tour. It had been a part of the Symetra Tour's schedule since 1985. It was held at the Hickory Point Golf Course in Decatur, Illinois. Since 2006, the tournament ha ...
, were sponsored by Michelob Ultra. Michelob Ultra serves as a presenting sponsor of the
Tour of Missouri The Tour of Missouri was a professional road bicycle racing stage race in Missouri that started on September 11, 2007 with six days of racing. The organizers, who also run the Tour de Georgia and the Amgen Tour of California, billed it as the thi ...
bicycle race and sponsors the
King of the Mountains The King of the Mountains (KoM) is an award given to the best climbing specialist in a men's cycling road race; in women's cycle racing, Queen of the Mountains (QoM) is used. While the title may be given to the rider who achieves the highest ...
jersey. Michelob also sponsors the Rugby Super League, and many of its teams have shirt sponsorships with its AmberBock brand.
PGA Tour The PGA Tour (stylized in all capital letters as PGA TOUR by its officials) is the organizer of professional golf tours in the United States and North America. It organizes most of the events on the flagship annual series of tournaments also ...
players
Sergio García Sergio García Fernández (; born 9 January 1980) is a Spanish professional golfer. He has played on the European Tour, PGA Tour and LIV Golf Invitational Series. García has won 36 international tournaments as a professional, most notably t ...
and
Brooks Koepka Brooks Koepka (, born May 3, 1990) is an American professional golfer who plays on the LIV Golf tour. In October 2018, he became world number one in the Official World Golf Ranking for 47 weeks after winning the 2018 CJ Cup. He won the U.S. Ope ...
are both sponsored by Michelob, as well as veteran beach volleyball player Kerry Walsh.
Lance Armstrong Lance Edward Armstrong ('' né'' Gunderson; born September 18, 1971) is an American former professional road racing cyclist. Regarded as a sports icon for winning the Tour de France seven consecutive times from 1999 to 2005 after recovering fr ...
signed on October 6, 2009 a three-year agreement to become Michelob Ultra's new spokesperson and ambassador, but was dropped by the company in 2012 after being accused of using performance-enhancing drugs. Michelob sponsored several episodes of the ''
Diggnation ''Diggnation'' was a weekly humor video podcast hosted by Kevin Rose and Alex Albrecht. Broadcast on Revision3, the first episode aired on July 1, 2005 and the last episode on December 30, 2011. Producer David Prager suggested naming the ''D ...
'' podcast. The hosts,
Kevin Rose Kevin Rose is an American Internet entrepreneur who co-founded Revision3, Digg, Pownce, and Milk. He also served as production assistant and co-host at TechTV's ''The Screen Savers''. From 2012 to 2015, he was a venture partner at GV. Earl ...
and
Alex Albrecht Alexander Jennings Albrecht (born August 14, 1976) is an American television personality, actor and podcaster. He is known for co-hosting the former G4techTV television program ''The Screen Savers'', an hour-long computer and technology variety ...
, sampled the beer during the show and several episodes included interviews with the company's head brew-master to discuss the different products that can be found in the sampler packs. Also, an episode of the show was filmed inside the Michelob brewery. Michelob is famous for its late-1980s TV commercials that used the slogan, "The night belongs to Michelob", which centered on its "night" theme and used songs that had the word "night" or a form of the word "night" in its title, including "
The Way You Look Tonight "The Way You Look To-night" is a song from the film ''Swing Time'' that was performed by Fred Astaire and composed by Jerome Kern with lyrics written by Dorothy Fields. It won the Academy Award for Best Original Song in 1936. Fields remarked, ...
" by Frank Sinatra, "Move Better in the Night" by
Roger Daltrey Roger Harry Daltrey (born 1 March 1944) is an English singer, musician and actor. He is a co-founder and the lead singer of the rock band The Who. Daltrey's hit songs with The Who include " My Generation", " Pinball Wizard", " Won't Get Fooled ...
, "
Tonight, Tonight, Tonight "Tonight, Tonight, Tonight" is the second track on the 1986 album ''Invisible Touch'' by Genesis, released in March 1987 as the fourth single from the album. It peaked at No. 3 in the US and No. 18 in the UK. The working title was "Monkey, Zulu ...
" by
Genesis Genesis may refer to: Bible * Book of Genesis, the first book of the biblical scriptures of both Judaism and Christianity, describing the creation of the Earth and of mankind * Genesis creation narrative, the first several chapters of the Book of ...
, " Don't You Know What the Night Can Do?" and "
Talking Back to the Night ''Talking Back to the Night'' is the third solo studio album by English recording artist Steve Winwood. Released less than two years after the top 3 hit ''Arc of a Diver'', it failed to see as much success as its predecessor, reaching #28 on the ...
" by Steve Winwood, and a new recording of " After Midnight" by Eric Clapton. In the 1980s and 1990s, Michelob used the slogan "Some days are better than others".


Rolling Rock

''Rolling Rock'' is a 4.5%
ABV Alcohol by volume (abbreviated as ABV, abv, or alc/vol) is a standard measure of how much alcohol (ethanol) is contained in a given volume of an alcoholic beverage (expressed as a volume percent). It is defined as the number of millilitres (mL) o ...
pale lager Pale lager is a very pale-to- golden-colored lager beer with a well- attenuated body and a varying degree of noble hop bitterness. The brewing process for this beer developed in the mid-19th century, when Gabriel Sedlmayr took pale ale brew ...
launched in 1939 by the
Latrobe Brewing Company Latrobe Brewing Company was founded in 1893 in Latrobe, Pennsylvania as part of the Pittsburgh Brewing Company. Forced to close in 1920 due to prohibition, it was purchased by the Tito brothers and reopened in 1933 selling “Latrobe Old German” ...
. In May 2006, Anheuser-Busch purchased the Rolling Rock brand from
InBev InBev () is a brewing company that resulted from the merger between Belgium-based company Interbrew and Brazilian brewer AmBev which took place in 2004. It existed independently until the acquisition of Anheuser-Busch in 2008, which formed Anheus ...
for $82 million and began brewing Rolling Rock at its
Newark Newark most commonly refers to: * Newark, New Jersey, city in the United States * Newark Liberty International Airport, New Jersey; a major air hub in the New York metropolitan area Newark may also refer to: Places Canada * Niagara-on-the ...
facility in mid July 2006. Other pale lagers marketed under the Rolling Rock brand name are ''Rock Green Light'', 3.7% ABV, and ''Rock Light'', 3.5%; the company also produces a 5% ABV amber lager, ''Rolling Rock Red''. Ingredients are pale barley malt, rice, corn and hops.


Busch

''Busch Beer'', a 4.7%
ABV Alcohol by volume (abbreviated as ABV, abv, or alc/vol) is a standard measure of how much alcohol (ethanol) is contained in a given volume of an alcoholic beverage (expressed as a volume percent). It is defined as the number of millilitres (mL) o ...
economy brand lager was introduced in 1955 as ''Busch Bavarian Beer''; the brand name was changed in 1979 to ''Busch Beer''. Other beers marketed under the ''Busch'' brand name are Busch Light, a 4.1% light lager introduced in 1989, ''Busch Ice'', a 5.9%
ice beer Ice beer is a beer that has undergone some degree of freezing during production. These beers generally have a higher alcohol content, and lower price relative to it. The process of "icing" beer involves lowering the temperature until ice crystals ...
introduced in 1995, and ''Busch NA'', a non-alcoholic brew. Ingredients are a mix of American-grown and imported hops and a combination of malt and corn. At a slightly lower price point than flagship brand Budweiser, it serves as Anheuser-Busch's second most popular brand. It competes directly with the
MillerCoors MillerCoors was a beer brewing company in the United States. MillerCoors was formed in 2008 as a joint venture between SABMiller and Molson Coors to combine their brewing, marketing and sales operations in the United States. The company was acqui ...
brand
Milwaukee's Best Milwaukee's Best is a 4.8% alcohol by volume, American-style pale lager brewed by Miller Brewing Company of Milwaukee, Wisconsin, in the United States. Its sibling beers are Milwaukee's Best Ice (5.9%) and Milwaukee's Best Light, which is 4.1%. It ...
, Keystone/Keystone Premium, while Busch Light competes directly with Milwaukee's Best Light,
Keystone Light Keystone beer is a product of the Molson Coors Beverage Company in Golden, Colorado. It was first introduced in Chico, California in September 1989. Keystone Ice can be found in canned, kegged, and occasionally, bottled form, with 5.9% ABV. Keys ...
and Southpaw Light and Busch Ice competes directly with the Milwaukee's Best Ice, Keystone Ice/V9 and Icehouse. In September 2020, Busch released ''Dog Brew'', a non-alcoholic beverage for dogs. The "beer" contains neither alcohol nor hops, but is instead made with pork bone broth, water, vegetables, herbs, and spices.


Shock Top

''Shock Top'' is a 5.2%
ABV Alcohol by volume (abbreviated as ABV, abv, or alc/vol) is a standard measure of how much alcohol (ethanol) is contained in a given volume of an alcoholic beverage (expressed as a volume percent). It is defined as the number of millilitres (mL) o ...
Belgian-style wheat ale introduced under the name ''Spring Heat Spiced Wheat'' brewed in Fort Collins, Colorado as a seasonal beer in 2006, then all year from 2007. The beer is brewed with wheat malt, two-row barley, orange, lemon, lime peel, coriander and Cascade and Willamette hops. Entering as the Spring Heat Spiced Wheat, Shock Top Belgian White won gold and bronze medals in the Belgian Wit (White) category at the 2006 and 2007
North American North America is a continent in the Northern Hemisphere and almost entirely within the Western Hemisphere. It is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South America and the Ca ...
Beer Awards, earning the reputation as America's Beer respectively. It competes directly with the
MillerCoors MillerCoors was a beer brewing company in the United States. MillerCoors was formed in 2008 as a joint venture between SABMiller and Molson Coors to combine their brewing, marketing and sales operations in the United States. The company was acqui ...
brand Blue Moon.


Natural

''
Natural Light Natural Light, sometimes Natty Light, is an American reduced-calorie light lager brewed by Anheuser-Busch since its introduction on July 31, 1977. Its ingredients are listed as water, barley malt, cereal grains, yeast, and hops. One serving c ...
'' is an economy brand 4.2%
ABV Alcohol by volume (abbreviated as ABV, abv, or alc/vol) is a standard measure of how much alcohol (ethanol) is contained in a given volume of an alcoholic beverage (expressed as a volume percent). It is defined as the number of millilitres (mL) o ...
reduced-calorie
pale lager Pale lager is a very pale-to- golden-colored lager beer with a well- attenuated body and a varying degree of noble hop bitterness. The brewing process for this beer developed in the mid-19th century, when Gabriel Sedlmayr took pale ale brew ...
introduced in 1977. The brand was originally called Anheuser-Busch Natural Light. In 2008 ''
The Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...
'' listed it as the fifth largest selling beer in the U.S. ''Natural Ice'' is an economy brand 5.9% ABV
ice beer Ice beer is a beer that has undergone some degree of freezing during production. These beers generally have a higher alcohol content, and lower price relative to it. The process of "icing" beer involves lowering the temperature until ice crystals ...
, introduced in 1995. Nearly two decades after the introduction of Natural Ice a malt liquor named ''Natty Daddy'' (8% and 5.9% ABV) was added to the market in 2012. It competes directly with the
MillerCoors MillerCoors was a beer brewing company in the United States. MillerCoors was formed in 2008 as a joint venture between SABMiller and Molson Coors to combine their brewing, marketing and sales operations in the United States. The company was acqui ...
brand
Keystone Light Keystone beer is a product of the Molson Coors Beverage Company in Golden, Colorado. It was first introduced in Chico, California in September 1989. Keystone Ice can be found in canned, kegged, and occasionally, bottled form, with 5.9% ABV. Keys ...
, Milwaukee's Best Light, Southpaw Light while Natural Ice competes directly with Keystone Ice/V9, Milwaukee's Best Ice and Icehouse and Natty Daddy competes against Keylightful, Keystone Lime and Icehouse Edge. Anheuser Busch continues to add to the Natural Light profile releasing Naturdays in 2019. Currently there are three flavors, original strawberry lemonade, pineapple lemonade and red, white and blueberry.


Johnny Appleseed

''Johnny Appleseed'' is a 5.5%
ABV Alcohol by volume (abbreviated as ABV, abv, or alc/vol) is a standard measure of how much alcohol (ethanol) is contained in a given volume of an alcoholic beverage (expressed as a volume percent). It is defined as the number of millilitres (mL) o ...
cider produced by Anheuser-Busch subsidiary Brokenstraw Beverage LLC and introduced in April 2014. Brokenstraw Beverage was created by Anheuser-Busch in 2014 as a corporate identity to manufacture and distribute ''Johnny Appleseed'' out of their Baldwinsville, New York brewery.


LandShark Lager

''LandShark Lager'', brewed in
Jacksonville Jacksonville is a city located on the Atlantic coast of northeast Florida, the most populous city proper in the state and is the List of United States cities by area, largest city by area in the contiguous United States as of 2020. It is the co ...
, Florida, is a 4.6%
ABV Alcohol by volume (abbreviated as ABV, abv, or alc/vol) is a standard measure of how much alcohol (ethanol) is contained in a given volume of an alcoholic beverage (expressed as a volume percent). It is defined as the number of millilitres (mL) o ...
island-style lager launched in 2006 as the house lager for "
Jimmy Buffett's Margaritaville Jimmy Buffett's Margaritaville is the name of a United States–based hospitality company that manages and franchises a casual dining American restaurant chain, a chain of stores selling Jimmy Buffett–themed merchandise, and casinos with lod ...
" restaurant chain, to compete with Grupo Modelo's Corona. Under a sponsorship deal,
Dolphin Stadium Hard Rock Stadium is a multi-purpose stadium located in Miami Gardens, Florida. The stadium is the home field for the Miami Dolphins of the National Football League (NFL) and the Miami Hurricanes, the University of Miami's NCAA Division I colleg ...
, home of the
Miami Dolphins The Miami Dolphins are a professional American football team based in the Miami metropolitan area. They compete in the National Football League (NFL) as a member team of the league's American Football Conference (AFC) East division. The team p ...
, Florida Marlins and the
Miami Hurricanes The Miami Hurricanes (known informally as The U, UM, or The 'Canes) are the intercollegiate sports teams that represent the University of Miami in Coral Gables, Florida. The Hurricanes compete in Division I of the National Collegiate Athletic A ...
, was renamed "Land Shark Stadium" for the 2009 football season. The contract ended in early 2010, and the stadium was renamed "Sun Life Stadium" as of January 18, 2010, in time for both the 2010 NFL Pro Bowl and
Super Bowl XLIV Super Bowl XLIV was an American football game between the National Football Conference (NFC) champions New Orleans Saints and the American Football Conference (AFC) champions Indianapolis Colts to decide the National Football League (NFL) champ ...
. The stadium was renamed
Hard Rock Stadium Hard Rock Stadium is a multi-purpose stadium located in Miami Gardens, Florida. The stadium is the home field for the Miami Dolphins of the National Football League (NFL) and the Miami Hurricanes, the University of Miami's NCAA Division I coll ...
in 2016. LandShark also has Bar & Grill locations in Pensacola, Florida, Myrtle Beach, South Carolina, Atlantic City, New Jersey,
Branson, Missouri Branson is a city in the U.S. state of Missouri. Most of the city is situated in Taney County, with a small portion in the west extending into Stone County. Branson is in the Ozark Mountains. The community was named after Reuben Branson, postm ...
,
Buford, Georgia Buford is a city in Gwinnett and Hall counties in the U.S. state of Georgia. As of the 2020 census, the city had a population of 17,144. Most of the city is in Gwinnett County, which is part of the Atlanta-Sandy Springs-Marietta Metropolitan ...
, and Biloxi, Mississippi. The name is derived from the Jimmy Buffett song "Fins (song), Fins", where men in a beach town trying to woo a vacationing woman are referred to as "sharks that can swim on the land."


Previously craft beer ownership


Goose Island Brewery

Goose Island started in 1988 as a brewpub in Chicago, and opened a separate bottling plant there in 1995. The brewery and its beers were purchased by Anheuser-Busch InBev in 2011. The Chicago brewery continues to produce and sell small batch beers while their national offerings are made in bulk at various Anheuser-Busch facilities.


Blue Point

On February 5, 2014, it was announced that ''Blue Point Brewing Company'' was being sold to Anheuser-Busch InBev for nearly $24 million. As of the time of sale, the brewery will continue to operate in its Patchogue, New York, location.


10 Barrel

In November 2014, it was reported that 10 Barrel Brewing, with brewpubs in Bend, Oregon, and Boise, Idaho, would be acquired by Anheuser-Busch. This was the second small brewing company acquired by the company in that calendar year.


Elysian Brewing Company

Elysian was founded in Seattle, Washington, in 1995 by Dave Buhler, Joe Bisacca, and Dick Cantwell. On January 23, 2015, it was announced that Elysian would be sold to
Anheuser-Busch Anheuser-Busch Companies, LLC is an American brewing company headquartered in St. Louis, Missouri. Since 2008, it has been wholly owned by Anheuser-Busch InBev SA/NV ( AB InBev), now the world's largest brewing company, which owns multiple ...
in a deal expected to close within three months.


Golden Road Brewing

The purchase of Golden Road Brewery in Los Angeles was announced on September 23, 2015.


Four Peaks Brewery

Four Peaks announced on December 18, 2015, that it had been acquired by ABInbev as part of its High End unit.


Breckenridge Brewery

Several days after acquiring the Four Peaks brand and assets, InBev announced the purchase of Breckenridge Brewery, with brewpubs based in Colorado.


Devils Backbone Brewing Company

Devils Backbone announced on April 12, 2016, that it had been acquired by ABInbev as part of its High End unit.


Karbach Brewing Company

Karbach Brewing Company announced on November 3, 2016, that it had been acquired by ABInbev as part of its High End unit.


Wicked Weed Brewing

Wicked Weed Brewing announced on May 3, 2017, that it had been acquired by ABInbev as part of its High End unit.


Malt liquors


King Cobra

''King Cobra'' is a 6% alcohol by volume malt liquor introduced in 1984. It is brewed with a warmer fermentation than used for the company's pale lagers, and the ingredients include barley malt and corn. Shortly after its launch, King Cobra was supported by an advertising campaign featuring actor, martial artist, and former American football player Fred Williamson and the tag-line "Don't let the smooth taste fool you!"


Hurricane

''Hurricane High Gravity Lager'' is an 8.1% alcohol malt liquor beverage available primarily in the United States. It is available in 40 ounce bottles, as well as 12, 16, 24, and 25 ounce cans. Recently, Hurricane High Gravity 8.1% has gone from a Black Label to a Silver Label in all of its serving sizes. Hurricane also comes in a lower alcohol content just called Hurricane malt liquor usually sold in a 40-ounce bottle with an ABV of 5.9%.


Spykes

The company introduced a flavored 12% ABV malt liquor under the name ''Spykes'' in 2007. It was sold in colorful, 2-ounce bottles. Available flavors included mango, Lime (fruit), lime, melon and chocolate. It was withdrawn in the same year after criticism from Alcoholic beverage, alcohol industry watchdog groups that it was being marketed to underage customers, and the Alcohol and Tobacco Tax and Trade Bureau found that the labeling of Spykes was illegal."A booze buzz for teenyboppers?"
March 30, 2007, NBC News


Others

* ''Bon & Viv Spiked Seltzer'' a new take on hard seltzer to be introduced to the public on February 3, 2019 Super Bowl Sunday * ''Green Valley Brewing Company'', has a craft beer appearance; "Anheuser-Busch" does not appear on labels of its products. * ''Redbridge'', a gluten-free beer made from sorghum. * ''Tequiza'' was a 4.5% ABV fruit flavored pale lager introduced in 1998 in limited markets in the US, then withdrawn in January 2009. ''Tequiza Extra'', with more Tequila flavor and less lime, was test-marketed in 2000 * ''Tilt (drink), Tilt'', a line of fruit flavored malt beverages. * ''Wild Blue Lager'', a strong lager with blueberries. * ''Ziegenbock'', sold in Texas and nearby states.


Minority ownership brands

As of January 2013, Anheuser-Busch InBev had 32.2% ownership in the Craft Brew Alliance, a
beer Beer is one of the oldest and the most widely consumed type of alcoholic drink in the world, and the third most popular drink overall after water and tea. It is produced by the brewing and fermentation of starches, mainly derived from ce ...
brewing companyCRAFT BREW ALLIANCE, INC. ANNUAL REPORT For the Fiscal Year Ended: December 31, 2012. that is composed of several beer and cider brands. * Redhook Ale Brewery founded by Gordon Bowker and Paul Shipman in 1981 in Seattle, Washington; * Widmer Brothers Brewery founded by brothers Kurt and Rob Widmer in 1984 in Portland, Oregon; * Kona Brewing Company founded by father and son team Cameron Healy and Spoon Khalsa in 1994 in Kona, Hawaii; * Omission Beer developed internally in 2012 in Portland, Oregon; and * Square Mile Cider, launched in 2013


Craft beer distribution alliances

Beers made by smaller "craft" breweries which are co-distributed with A-B brands by select distributors:http://www.anheuserbusch.com Anheuser Busch Alcohol Percentages. 2010 18 Oct. * Fordham Brewing Company * Old Dominion Brewing Company


References


External links


Anheuser-Busch website
{{Beer in the United States Anheuser-Busch beer brands AB InBev brands,