The Sun Bowl is a
college football bowl game
In North America, a bowl game is one of a number of post-season college football games that are primarily played by teams belonging to the NCAA's Division I Football Bowl Subdivision (FBS). For most of its history, the Division I Bowl Subdivi ...
that has been played since 1935 in the
southwestern United States at
El Paso, Texas
El Paso (; "the pass") is a city in and the county seat, seat of El Paso County, Texas, El Paso County in the western corner of the U.S. state of Texas. The 2020 population of the city from the United States Census Bureau, U.S. Census Bureau w ...
. Along with the
Sugar Bowl and
Orange Bowl
The Orange Bowl is an annual American college football bowl game played in the Miami metropolitan area. It has been played annually since January 1, 1935, making it, along with the Sugar Bowl and the Sun Bowl, the second-oldest bowl game ...
, it is the second-oldest bowl game in the country, behind the
Rose Bowl. Usually held near the end of December, games are played at the
Sun Bowl stadium on the campus of the
University of Texas at El Paso
The University of Texas at El Paso (UTEP) is a public research university in El Paso, Texas. It is a member of the University of Texas System. UTEP is the second-largest university in the United States to have a majority Mexican American stud ...
. Since 2011, it has featured teams from the
Atlantic Coast Conference (ACC) and the
Pac-12 Conference.
Since 2019, the game has been sponsored by
Kellogg's and is officially known as the Tony the Tiger Sun Bowl, after
the mascot
''La mascotte'' (''The Mascot'') is a three-act opéra comique with music by Edmond Audran
Achille Edmond Audran (12 April 184017 August 1901) was a French composer best known for several internationally successful comic operas and operettas ...
for the company's
Frosted Flakes
Frosted Flakes or Frosties is a breakfast cereal, produced by the Kellogg Company and consisting of sugar-coated corn flakes. It was introduced in the United States, in 1952, as "Sugar Frosted Flakes". The word "sugar" was dropped from the name ...
cereal. Previous sponsors include
John Hancock Financial
John Hancock Life Insurance Company, U.S.A. is a Boston-based insurance company. Established April 21, 1862, it was named in honor of John Hancock, a prominent American Patriot.
In 2004, John Hancock was acquired by the Canadian multinational li ...
,
Norwest Corporation
Norwest Corporation was a banking and financial services company based in Minneapolis, Minnesota, United States. In 1998, it merged with Wells Fargo & Co. and since that time has operated under the Wells Fargo name.
History Early formation
Th ...
,
Wells Fargo
Wells Fargo & Company is an American multinational financial services company with corporate headquarters in San Francisco, California; operational headquarters in Manhattan; and managerial offices throughout the United States and intern ...
,
Helen of Troy Limited
Helen of Troy Limited is an American publicly traded designer, developer and worldwide marketer of consumer brand-name housewares, health and home, and beauty products under owned and licensed brands. It is the parent corporation of OXO Internat ...
(using its Vitalis and
Brut brands) and
Hyundai Motor Company.
History
The first Sun Bowl was the
1935 edition, played on
New Year's Day between Texas high school teams;
the
1936 edition, played one year later, was the first Sun Bowl contested between college teams.
In most of its early history, the game pitted the champion of the
Border Conference against an
at-large opponent.
The first three editions were played at
El Paso High School
El Paso High School is the oldest operating high school in El Paso, Texas, and is part of the El Paso Independent School District. It serves the west-central section of the city, roughly south and west of the Franklin Mountains and north of Inters ...
stadium (1935–1937), then switched to
Kidd Field
Kidd Field is an athletic facility used primarily by the University of Texas at El Paso (UTEP) in El Paso, Texas. Constructed for its then-primary use as a football field in 1938, it was the site of the Sun Bowl until 1963 when Sun Bowl Stadium o ...
until the present stadium was ready in 1963. Through the 1957 season, the game was played on January 1 or January 2; since then, with the exception of the 1976 season, the game has been played in late December, with a majority of games played on or near
New Year's Eve and on several occasions played on or after
Christmas
Christmas is an annual festival commemorating the birth of Jesus Christ, observed primarily on December 25 as a religious and cultural celebration among billions of people around the world. A feast central to the Christian liturgical year ...
Day (1982, 1986 & 1987 on Christmas Day) as well as on or before
Christmas Eve .
Notable games
The
1940
A calendar from 1940 according to the Gregorian calendar, factoring in the dates of Easter and related holidays, cannot be used again until the year 5280.
Events
Below, the events of World War II have the "WWII" prefix.
January
* Januar ...
game set the record for fewest points scored, when the
Arizona State Teachers College at Tempe Bulldogs played the
Catholic University Cardinals
The Catholic University of America's intercollegiate sports teams are called the ''Cardinals'' (after the bird northern cardinal), and they compete in the NCAA's Division III. They are members of the Landmark Conference, the New England Women's a ...
to a scoreless tie, the only 0–0 result in Sun Bowl history.
In advance of the
1949 game,
Lafayette College
Lafayette College is a private liberal arts college in Easton, Pennsylvania. Founded in 1826 by James Madison Porter and other citizens in Easton, the college first held classes in 1832. The founders voted to name the college after General Laf ...
turned down an invitation from the Sun Bowl Committee because the committee would not allow an African American player to participate. This bid rejection led to a large student demonstration on the Lafayette campus and in the city of
Easton, Pennsylvania
Easton is a city in, and the county seat of, Northampton County, Pennsylvania, United States. The city's population was 28,127 as of the 2020 census. Easton is located at the confluence of the Lehigh River, a river that joins the Delaware R ...
, against segregation.
Due to a freak snowstorm before the
1974 game,
followed by warming temperatures as the sun created a rising steam from the field during the first half, the game was nicknamed the "Fog Bowl."
The
1992 game was the final head coaching appearance of 2001
College Football Hall of Fame inductee
Grant Teaff
Grant Garland Teaff (; born November 12, 1933) is a former American football player and coach. He served as the head coach at McMurry University (1960–1965), Angelo State University (1969–1971), and Baylor University (1972–1992), compiling ...
of
Baylor; his Bears won over
Arizona
Arizona ( ; nv, Hoozdo Hahoodzo ; ood, Alĭ ṣonak ) is a state in the Southwestern United States. It is the 6th largest and the 14th most populous of the 50 states. Its capital and largest city is Phoenix. Arizona is part of the Fou ...
.
The
1994
File:1994 Events Collage.png, From left, clockwise: The 1994 Winter Olympics are held in Lillehammer, Norway; The Kaiser Permanente building after the 1994 Northridge earthquake; A model of the MS Estonia, which sank in the Baltic Sea; Nelson ...
game was voted the greatest Sun Bowl ever played, and included four touchdowns by
Priest Holmes
Priest Anthony Holmes (born October 7, 1973)
''www.databasefootball.com.'' Retrieved February 13, 2016 ...
, as
Texas
Texas (, ; Spanish: ''Texas'', ''Tejas'') is a state in the South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2020, it is the second-largest U.S. state by ...
defeated
North Carolina
North Carolina () is a state in the Southeastern region of the United States. The state is the 28th largest and 9th-most populous of the United States. It is bordered by Virginia to the north, the Atlantic Ocean to the east, Georgia and ...
, 35–31.
The
2005 game set the record for most points scored (88), as
UCLA
The University of California, Los Angeles (UCLA) is a public land-grant research university in Los Angeles, California. UCLA's academic roots were established in 1881 as a teachers college then known as the southern branch of the California ...
defeated
Northwestern, 50–38.
The
2011 game is the only Sun Bowl decided in overtime (the NCAA started the use of overtime in Division I bowl games in 1995);
Utah
Utah ( , ) is a state in the Mountain West subregion of the Western United States. Utah is a landlocked U.S. state bordered to its east by Colorado, to its northeast by Wyoming, to its north by Idaho, to its south by Arizona, and to it ...
defeated
Georgia Tech
The Georgia Institute of Technology, commonly referred to as Georgia Tech or, in the state of Georgia, as Tech or The Institute, is a public research university and institute of technology in Atlanta, Georgia. Established in 1885, it is part of ...
, 30–27.
The 2020 edition of the bowl was canceled due to the
COVID-19 pandemic
The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identi ...
.
On December 26, 2021, the
Miami Hurricanes
The Miami Hurricanes (known informally as The U, UM, or The 'Canes) are the intercollegiate sports teams that represent the University of Miami in Coral Gables, Florida. The Hurricanes compete in Division I of the National Collegiate Athletic A ...
announced they would not be able to play in the 2021 edition due to COVID-19 issues so organizers stated they would try to secure a replacement team to face the
Washington State Cougars
The Washington State Cougars (known informally as the Cougs) are the athletic teams that represent Washington State University. Located in Pullman, Washington, WSU is a member of the Pac-12 Conference in NCAA Division I. The athletic program com ...
. The following day, the
Central Michigan Chippewas
The Central Michigan Chippewas are the intercollegiate athletic teams that represent Central Michigan University (CMU), located in Mount Pleasant, Michigan. The school fields sixteen men's and women's intercollegiate teams that compete at the ...
were named as the Sun Bowl replacement team. The Chippewas had originally been scheduled to face the
Boise State Broncos
The Boise State Broncos are the intercollegiate athletic teams that represent Boise State University, located in Boise, Idaho. The Broncos compete at the National Collegiate Athletic Association (NCAA) Division I level as a member of the Moun ...
in the
Arizona Bowl
The Arizona Bowl is a postseason college football bowl game certified by the NCAA that began play in the 2015 season. The game is held at Arizona Stadium in Tucson, and starting in 2020 has tie-ins with the Mountain West Conference and Mid-Amer ...
, until Boise State withdrew from that bowl due to COVID-19 issues.
Sponsorship
The bowl's first
title sponsor
Naming rights are a financial transaction and form of advertising or memorialization whereby a corporation, person, or other entity purchases the right to name a facility, object, location, program, or event, typically for a defined period of t ...
was
John Hancock Financial
John Hancock Life Insurance Company, U.S.A. is a Boston-based insurance company. Established April 21, 1862, it was named in honor of John Hancock, a prominent American Patriot.
In 2004, John Hancock was acquired by the Canadian multinational li ...
, who entered a three-year, $1.5 million partnership in June 1986. This came at a time that corporate sponsorship was not common for bowl games, and followed the
Fiesta Bowl
The Fiesta Bowl is an American college football bowl game played annually in the Phoenix metropolitan area. From its beginning in 1971 until 2006, the game was hosted at the Sun Devil Stadium in Tempe, Arizona. Since 2007, the game has been pla ...
entering a sponsorship agreement that had made its
January 1986 edition the Sunkist Fiesta Bowl. In March 1989, with Sun Bowl organizers and John Hancock Financial negotiating a renewal of the sponsorship agreement, it was reported that an extension might involve renaming the bowl. That came to pass in June 1989, with the annual game changing its name to John Hancock Bowl.
[ Cited as the reason for the change was that, under the prior agreement, the sponsor's name "wasn't mentioned enough in national media to justify the expense."] Even after the formal name change, some newspapers continued to refer to it as the Sun Bowl. Five editions of the game were staged as the John Hancock Bowl, from 1989 through 1993. After the 1993 playing, John Hancock Financial reduced its support of the bowl game, to dedicate more of its promotional budget to the 1996 Summer Olympics
The 1996 Summer Olympics (officially the Games of the XXVI Olympiad, also known as Atlanta 1996 and commonly referred to as the Centennial Olympic Games) were an international multi-sport event held from July 19 to August 4, 1996, in Atlanta, ...
. The name reverted to Sun Bowl, and to ensure the game would continue, the El Paso city council
A municipal council is the legislative body of a municipality or local government area. Depending on the location and classification of the municipality it may be known as a city council, town council, town board, community council, rural counc ...
allocated $600,000 to cover expenses in case of a shortfall.
Subsequent title sponsorship came from Norwest Corporation
Norwest Corporation was a banking and financial services company based in Minneapolis, Minnesota, United States. In 1998, it merged with Wells Fargo & Co. and since that time has operated under the Wells Fargo name.
History Early formation
Th ...
(1996–1998), which then merged into Wells Fargo
Wells Fargo & Company is an American multinational financial services company with corporate headquarters in San Francisco, California; operational headquarters in Manhattan; and managerial offices throughout the United States and intern ...
(1999–2003), El Paso-based Helen of Troy Limited
Helen of Troy Limited is an American publicly traded designer, developer and worldwide marketer of consumer brand-name housewares, health and home, and beauty products under owned and licensed brands. It is the parent corporation of OXO Internat ...
—using its brand names of Vitalis (2004–2005) and Brut (2006–2009)—and Hyundai Motor Company (2010–2018). In August 2019, it was announced that Kellogg's had been named the new title sponsor, and that the game would be branded as the Tony the Tiger Sun Bowl—referencing Tony the Tiger
Tony the Tiger is the advertising cartoon mascot for Kellogg's Frosted Flakes (also known as Frosties) breakfast cereal, appearing on its packaging and advertising. Tony has also been the mascot for related cereals such as Tony's Cinnamon K ...
, the mascot of the company's cereal brand Frosted Flakes
Frosted Flakes or Frosties is a breakfast cereal, produced by the Kellogg Company and consisting of sugar-coated corn flakes. It was introduced in the United States, in 1952, as "Sugar Frosted Flakes". The word "sugar" was dropped from the name ...
.
Conference tie-ins
Starting with the 2011 edition, the bowl has been contested between teams from the Pac-12 Conference and Atlantic Coast Conference (ACC).
The Sun Bowl is part of the ACC's pool arrangement where the Duke's Mayo (formerly Belk), Pinstripe
Pinstripes are a pattern of very thin stripes of any color running in parallel. The pattern is often found in fashion.
The pinstripe is often compared to the similar chalk stripe. Pinstripes are very thin, often in width, and are created with ...
, Music City
Music is generally defined as the art of arranging sound to create some combination of form, harmony, melody, rhythm or otherwise expressive content. Exact definitions of music vary considerably around the world, though it is an aspect ...
, and Gator bowls each share choice of the conference's eligible teams following the College Football Playoff
The College Football Playoff (CFP) is an annual postseason knockout invitational tournament to determine a national champion for the National Collegiate Athletic Association (NCAA) Division I Football Bowl Subdivision (FBS), the highest level ...
(CFP) and the Cheez-It Bowl (formerly the Camping World Bowl). The Sun Bowl can take any team ranked fourth through eighth in the ACC.
The Pac-12 currently employs the Sun Bowl as its fifth choice, behind the CFP and the Alamo, Holiday, and Redbox
Redbox Automated Retail LLC (stylized as redbox.) is an American video rental company specializing in DVD, Blu-ray, 4K UHD rentals, and formerly video games via automated retail kiosks. Redbox kiosks feature the company's signature red color ...
bowls.
Game results
Three editions of the bowl ended in a tie—1936, 1940, and 1985—they are ''denoted by italics'' in the below table; overtime has been used in bowl games since the 1995–96 bowl season. The inaugural game in 1935 was contested between high school teams. For sponsorship reasons, the 1989 through 1993 editions were known as the John Hancock Bowl.
Rankings are based on the AP Poll
The Associated Press poll (AP poll) provides weekly rankings of the top 25 NCAA teams in one of three Division I college sports: football, men's basketball and women's basketball. The rankings are compiled by polling 62 sportswriters and broad ...
, prior to game being played.
Source:
Awards
C.M. Hendricks Most Valuable Player Trophy
Awarded since 1950; named after the first Sun Bowl Association president, Dr. C. M. Hendricks.
Two players have been two-time MVPs; Charley Johnson
Charley Lane Johnson (born November 22, 1938) is a former American football quarterback and retired professor of chemical engineering. He played in the National Football League (NFL) for 15 years with three teams: the St. Louis Cardinals, Houst ...
(1959, 1960) and Billy Stevens
William Samuel Stevens (born August 27, 1945) is a former quarterback in the National Football League. Stevens was drafted by the Green Bay Packers in the third round of the 1968 NFL Draft. He played two seasons with the team. He was later acqui ...
(1965, 1967).
Source:
Jimmy Rogers Jr. Most Valuable Lineman Trophy
Awarded since 1961; named after former Sun Bowl president Jimmy Rogers Jr.
Source:[
]
John Folmer Most Valuable Special Teams Player Trophy
Awarded since 1994; named after former Sun Bowl president John Folmer.
Positions: P= Punter, K=Kicker
Kicker or The Kicker may refer to:
Sports
* Placekicker, a position in American and Canadian football
* ''Kicker'' (sports magazine), in Germany
* Kicker, the German colloquial term for an association football player
* Kicker, the word used i ...
, PR= Punt returner, KR=Kickoff returner
A return specialist or kick returner is a player on the special teams unit of a gridiron football team who specializes in returning punts and kickoffs. There are few players who are exclusively return specialists; most also play another positio ...
Source:[
]
Most appearances
Updated through the December 2022 edition (88 games, 176 total appearances).
;Teams with multiple appearances
December 2022 participant
;Teams with a single appearance
Won (13): Baylor, Central Michigan
Central Michigan, also called Mid Michigan, is a region in the Lower Peninsula of the U.S. state of Michigan. As its name implies, it is the middle area of the Lower Peninsula. Lower Michigan is said to resemble a mitten, and Mid Michigan cor ...
, George Washington
George Washington (February 22, 1732, 1799) was an American military officer, statesman, and Founding Father who served as the first president of the United States from 1789 to 1797. Appointed by the Continental Congress as commander of ...
, Louisville
Louisville ( , , ) is the largest city in the Commonwealth of Kentucky and the 28th most-populous city in the United States. Louisville is the historical seat and, since 2003, the nominal seat of Jefferson County, on the Indiana border.
...
, Miami (Ohio), NC State
North Carolina State University (NC State) is a public land-grant research university in Raleigh, North Carolina. Founded in 1887 and part of the University of North Carolina system, it is the largest university in the Carolinas. The university ...
, Notre Dame, Oklahoma State
Oklahoma (; Choctaw: ; chr, ᎣᎧᎳᎰᎹ, ''Okalahoma'' ) is a state in the South Central region of the United States, bordered by Texas on the south and west, Kansas on the north, Missouri on the northeast, Arkansas on the east, New ...
, Second Air Force
The Second Air Force (2 AF; ''2d Air Force'' in 1942) is a USAF numbered air force responsible for conducting basic military and technical training for Air Force enlisted members and non-flying officers. In World War II the CONUS unit defende ...
, Tulsa
Tulsa () is the second-largest city in the state of Oklahoma and 47th-most populous city in the United States. The population was 413,066 as of the 2020 census. It is the principal municipality of the Tulsa Metropolitan Area, a region with ...
, Villanova, Western Reserve
The Connecticut Western Reserve was a portion of land claimed by the Colony of Connecticut and later by the state of Connecticut in what is now mostly the northeastern region of Ohio. The Reserve had been granted to the Colony under the terms o ...
, Wisconsin
Wisconsin () is a state in the upper Midwestern United States. Wisconsin is the 25th-largest state by total area and the 20th-most populous. It is bordered by Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake M ...
Lost (19): Army
An army (from Old French ''armee'', itself derived from the Latin verb ''armāre'', meaning "to arm", and related to the Latin noun ''arma'', meaning "arms" or "weapons"), ground force or land force is a fighting force that fights primarily on ...
, Denver
Denver () is a consolidated city and county, the capital, and most populous city of the U.S. state of Colorado. Its population was 715,522 at the 2020 census, a 19.22% increase since 2010. It is the 19th-most populous city in the Unit ...
, Drake
Drake may refer to:
Animals
* A male duck
People and fictional characters
* Drake (surname), a list of people and fictional characters with the family name
* Drake (given name), a list of people and fictional characters with the given name
* ...
, Duke
Duke is a male title either of a monarch ruling over a duchy, or of a member of royalty, or nobility. As rulers, dukes are ranked below emperors, kings, grand princes, grand dukes, and sovereign princes. As royalty or nobility, they are rank ...
, Florida
Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, and to ...
, Georgetown, Houston
Houston (; ) is the most populous city in Texas, the most populous city in the Southern United States, the fourth-most populous city in the United States, and the sixth-most populous city in North America, with a population of 2,304,580 i ...
, Illinois
Illinois ( ) is a state in the Midwestern United States. Its largest metropolitan areas include the Chicago metropolitan area, and the Metro East section, of Greater St. Louis. Other smaller metropolitan areas include, Peoria and Rockf ...
, Iowa State, Kansas
Kansas () is a state in the Midwestern United States. Its capital is Topeka, and its largest city is Wichita. Kansas is a landlocked state bordered by Nebraska to the north; Missouri to the east; Oklahoma to the south; and Colorado to th ...
, North Texas State
The University of North Texas (UNT) is a Public university, public research university in Denton, Texas. It was founded as a nonsectarian, coeducational, private Normal school, teachers college in 1890 and was formally adopted by the state 11 y ...
, Northwestern, Ohio
Ohio () is a state in the Midwestern region of the United States. Of the fifty U.S. states, it is the 34th-largest by area, and with a population of nearly 11.8 million, is the seventh-most populous and tenth-most densely populated. The sta ...
, Ole Miss, South Florida, Tennessee
Tennessee ( , ), officially the State of Tennessee, is a landlocked state in the Southeastern region of the United States. Tennessee is the 36th-largest by area and the 15th-most populous of the 50 states. It is bordered by Kentucky to th ...
, UNAM
The National Autonomous University of Mexico ( es, Universidad Nacional Autónoma de México, UNAM) is a public research university in Mexico. It is consistently ranked as one of the best universities in Latin America, where it's also the bigge ...
, Utah State, Wichita
Tied (1): Catholic
The Catholic Church, also known as the Roman Catholic Church, is the largest Christian church, with 1.3 billion baptized Catholics worldwide . It is among the world's oldest and largest international institutions, and has played a ...
;Notes
* UTEP's record includes appearances when it was known as Texas Mines and Texas Western.
* New Mexico State's record includes appearances when it was known as New Mexico A&M.
* California
California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the m ...
and Colorado
Colorado (, other variants) is a state in the Mountain states, Mountain West subregion of the Western United States. It encompasses most of the Southern Rocky Mountains, as well as the northeastern portion of the Colorado Plateau and the wes ...
are the only current Pac-12 members that have not appeared in the Sun Bowl.
* Northern Arizona
Northern Arizona is an unofficial, colloquially-defined region of the U.S. state of Arizona. Generally consisting of Apache, Coconino, Mohave, Navajo, and Gila counties, the region is geographically dominated by the Colorado Plateau, the sout ...
(now in the FCS) is the only former member of the Border Conference that has not appeared in the Sun Bowl.
Appearances by conference
Updated through the December 2022 edition (88 games, 176 total appearances).
December 2022 participant
* Games marked with an asterisk (*) were played in January of the following calendar year.
* The first edition of the game, played in January 1935, was contested between high school teams.
* Records are based on teams' conferences at the time each game was played.
* Conferences that are defunct or not currently active in FBS are marked in ''italics''.
* The American Athletic Conference
The American Athletic Conference (The American or AAC) is an American collegiate athletic conference, featuring 11 member universities and five affiliate member universities that compete in the National Collegiate Athletic Association's (NCAA) ...
(The American), retains the conference charter of the Big East following the 2013 split of the original Big East along football lines. Big East appearances: South Florida (2007) and Pittsburgh (2008).
* The Pac-12's record includes appearances by teams when the conference was the Pac-8 and Pac-10.
* The Mountain States Conferences was popularly known as the Skyline Conference from 1947 through 1962.
* Independent appearances (30): Army (1988), Catholic (1939*), Cincinnati (1946*), Drake (1957*), Florida State (1954*, 1966), Georgetown (1949*), Georgia Tech (1970), Hardin–Simmons (1935*, 1936*), Louisville (1957*), Mexico (1944*), Miami (OH) (1947*), New Mexico (1943*), Notre Dame (2010), Oregon (1963), Pacific (1951*, 1952*), Pittsburgh (1975, 1989), Second Air Force (1942*), Southern Miss (1952*, 1953*), UTEP (1965, 1967), Villanova (1961), West Texas State (1962), and West Virginia (1937*, 1948*, 1987).
Game records
Source:
Media coverage
NBC
The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...
broadcast the Sun Bowl nationally in 1964 and 1966.[ From 1968 until the present, the game has been broadcast by ]CBS Sports
CBS Sports is the sports division of the American television network CBS. Its headquarters are in the CBS Building on W 52nd Street in Midtown Manhattan, New York City, with programs produced out of Studio 43 at the CBS Broadcast Center on W ...
. The Sun Bowl's contract with CBS Sports is the longest continuous relationship between a bowl game and one TV network.
References
External links
*
{{Kellogg Company
College football bowls
Recurring events established in 1935
1935 establishments in Texas